A dissertation report on

Customer preference toward Retail industry:VISHAL MEGA MART

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

ACADEMIC YEAR 2011-2013

Submitted by :
MOHD ADIL MBA IV SEM ROLL No.11MBAW-61

Submitted to :
Mr.SHAHNAWAZ MIYAN GUEST FACULTY

Department of Business Administration Aligarh Muslim University Centre Murshidabad West-Bengal

CERTIFICATE

This is to certify that Mr. MOHD ADIL student of MBA IV Semester in our university has successfully completed his Market Survey Report entitled Customer preference toward retail industry:-vishal mega mart for the partial fulfillment of the Master of Business Administration degree from ALIGARH MUSLIM UNIVERSITY CENTRE MURSHIDABAD. This work is original and has never been submitted before.

Mr. SHAHNAWAZ MIYA SUPERVISOR

ACKNOWLEDGEMENT

A lot of gratitude and thanks are due individuals-whose continuous support and guidance was very much conducive for the fruitful completions of this Project. I wish to express my deep and sincere thanks to Mr. Shahnawaz Miya for giving me a wonderful Project to work upon. My appreciation and gratitude also goes to the franchisee of Vishal Mega Mart of my area entire for sharing their experiences to widen my horizon and able to see real market place in the right perspective. We will be failing in our duty if we do not acknowledge the assistance given to us by various consumers whom I visited during the course of my Project and entire management.

Thanks & regard Mohd Adil Roll No.11 mbaw-61

PREFACE
The MBA program is well structured and integrated course of business studies. In every professional course training is an important factor. The main objective of practical training is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. Professors give us theoretical knowledge of various subjects in the college but we practically exposed of such subjects when we get the training in the organization. During the whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.

In todays globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in carrier activities and it is true that, Experience is the Best Teacher

DECLARATION
I hereby declare that the dissertation report on customer preference toward retail industry:-vishal mega mart." is submitted on the partial fulfillment of my two year M.B.A programme .All the information given here by are true and real up to my knowledge is concerned.

MOHD ADIL 11 MBA 61 EN NO-GD-2478

CONTENT

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Introduction Review of literature Company profile Introduction of retail industry Objectives Research methodology Data presentation and data analysis Conclusion Suggestion Limitation Bibliography Questionnaire

INTRODUCTION
Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a conglomerate encompassing 183 showrooms in 110 cities / 24 states. Indias first group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr.Ram Chandra Agarwal. The group had a turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007. The groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket. The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs and can be catered to under one roof. It is covering about 29, 90, 146 sq. ft. in 24 states across India. Each store gives you international quality goods and prices hard to match. The cost benefit that is derived from the large central purchase of goods and services is passed on to the consumer. Hyper-market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India.

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REVIEW OF LITERATURE

CONSUMER ATTITUDES TOWARDS FOREIGN RETAILERS PRODUCTS Bircan Asuk Abstract:- Turkey has attracted foreign retailers for many years because of its high population, growing economy, growing market potential, young population and also, its high labour force. Although conditions are attractive, foreign retailers face some problems related to different demographic characteristics, different values, attitudes and different cultures of consumers in Turkey and also, in the other countries. One of the most important factors that affects consumers attitudes towards foreign retailers products and their willingness to purchase these brands is consumer ethnocentrism (According to ethnocentrism; people evaluate their race more superior than the other races). The aim of this research is generally to examine Turkish consumers atttitudes towards foreign retailers products. In this respect, consumer ethnocentrism is explored among Turkish consumers. Besides, it is explored how this consumer ethnocentrism affect product judgement of foreign products and willingness to buy these products. The effect of age and education on attitudes is also investigated. Data was collected through a questionnaire. And this questionnaire was applied to 50 people in October 2009

EVALUATION OF AND BEHAVIOR TOWARD THE VISUAL RETAIL ENVIRONMENT: FUNCTION OF CONSUMERS VISUAL AESTHETIC SENSITIVITY Sarah Eubanks Wilhoit ABSTRACT: - The primary goal of retail environments is to stimulate positive behavior from consumers viewing the fulfilled plan of the designer or architect. This study explores the influence of the consumer trait, visual aesthetic sensitivity, upon the visual aesthetic design features of the store environment and consumer behavior. Treatment of the visual aesthetic design features of the retail environment as an integrated, holistic arrangement demonstrate the dynamic interrelation of the environment and perception as explained by Gestalt theory. Data was collected through traditional survey techniques. Statistical analyses using exploratory factor analysis, ANCOVA, and MANCOVA reveal distinct differences between consumers with high versus low visual aesthetic sensitivity in store environment evaluations and consumer behavior.

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CONSUMER ATTITUDES TOWARDS THE AMERICAN RETAIL SYSTEM Charles A. Lngene Abstract: - This paper develops a theoretical model of consumer purchase decisions in a competitive retail system. Emphasis is placed on the relationship between per household expenditures and consumers' surplus. It is shown that parametric changes can cause expenditures and surplus to move in opposite directions. Empirical evidence on factors which influence grocery and department store purchases is presented. Such evidence, in conjunction with the theoretical model, can offer insights into consumer attitudes towards the American retail system. A micro-level, behavioral analysis predicated upon this research is then proposed as a method of determining actual consumer attitudes.

UNDERSTANDING CONSUMER'S ATTITUDE TOWARDS RETAIL STORE IN STOCKOUT SITUATIONS AAbstract: The study showed that six of the independent variables considered, namely, shopping attitude of respondent, store loyalty (SL), perceived store prices, store distance, shopping frequency, and brand loyalty (in order of importance of impact) significantly influenced consumers' attitude towards retail store in out-of-stock.

CONSUMER SHOPPING BEHAVIOR AMONG MODERN RETAIL FORMATS Hotniar Siringoringo Abstract:- The given article shows that individual determinant such as shopping intension, attitude towards retail outlet, and shopping habit plays important role on consumer shopping decision. Attitude towards retail outlet and shopping habit influence shopping intension. This implies, retailers should concentrate on strategies in building consumers positive attitude towards retail, so that consumers visit their retail in order to make purchases regularly. However it found that it is no different of this individual determinant among retail format. This imply, consumer visit all format in making convenience goods purchase.

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STUDY OF RURAL CONSUMER BEHAVIOR TOWARDS RURAL RETAIL STORES Krishan Kumar Abstract:-In India for a long time a large chunk of retail outlets were grocery shop. This pattern had been changing in recent years, in urban and rural markets. Of late, India's largely rural population has also caught the eye of retailers looking for new areas of growth. A slew of supermarket chains, including those of the Tata and ITC, are set to storm the rural areas of the country as corporate realize the huge potential of the untapped market ITC launched the country's first rural mall 'Chaupal Sagar', offering a diverse product range from FMCG to electronic appliances to automobiles, attempting to provide farmers a one-stop destination for all of their needs. Companies such as Godrej and DCM Shriram Consolidated are launching `onestop shops' for farmers and their communities. Godrej Agrovet, for instance, is planning to set up 1,000 Aadhar stores across rural India by 2010. DCM Shriram plans to set up 35 rural/semiurban utility marts over 2006-07. Positioned as a one-stop shop, the Hariyali Kisaan Bazaar Chain will cater to a variety of farmers' needs by providing access to retail banking, LPG outlets and even a motorcycle showroom. Marketers are trying to grab this untapped market but still the reach of those players is mere they should more focused and rural oriented. There are some points which they should undertaken

The retailer approach should be more professional like in urban The retailers should try for up selling and cross selling rather to focus on the bulk selling The promotion strategy should be local and easy to grab able for the target audience The quarries and questions should be addressed by retailer The awareness about product quality should be spread between customer so they can shift to these stores rather to traditional stores Stores should enhance their portfolio so that more and more customers can find their needs.

CONSUMER SHOPPING BEHAVIOR ENTERTAINMENT CENTERS.

IN

MALLS

WITH

LARGE

SCALE

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Abstract:- The concept of 'entertainment' is hard to define in the context of a shopping center. It could be viewed in a very narrow sense as consisting of just fides, games, and shows, or in a broad sense as a combination of the entire shopping experience. The present study, however, focuses specifically on common area entertainment centers within malls, operationally defined as a concentrated, centralized, entertainment area of at least 30,000 square feet and containing a variety of entertainment opportunities, including various types of rides for children, carrousels, miniature golf courses, soft play structures, simulator rides, etc. Although malls have traditionally offered several different types of entertainment options, it is this category that has seen the most growth in recent years. Most previous academic research studies have treated such entertainment centers as just one additional characteristic of a shopping center which could be included in retail gravitational models to predict consumer patronage of shopping centers or the market potential of a particular location. Such gravitation models have traditionally included factors such as distance and travel time, size of a shopping area, characteristics of the shopping center, consumer characteristics, and the cost of shopping to consumers (Craig, Ghosh, & McLafferty, 1984). In terms of shopping center patronage, Bellenger et al. (1977) found that some consumers placed the greatest value on convenience and economic attributes including convenience to home, accessibility, and the presence of services such as banks and restaurants. Others, however emphasized recreational attributes including atmosphere, fashionability, variety of stores and merchandise. More recent studies have supported these results on the importance of recreational attributes including atmospherics (Donovan & Rossiter, 1982); pleasurable shopping experiences (Dawson, Bloch, & Ridway, 1990); and the social aspects of mall shopping (Feinberg, Sheffler, Meoli, & Rummel, 1989; Jarboe & McDaniel, 1987). However, as mentioned earlier, there has been very little academic research on mega-malls and the effects of entertainment centers in such malls on consumer behavior. Most of the research conducted on this relatively recent phenomenon has been done by either mall developers in specific malls (e.g., Stiller & Smith, 1992) or by private research agencies which provide a feebased information service (e.g., U.L.I. Publications). These studies have primarily focused upon defining the trading area of the mall, the consumer characteristics, and the extent of patronage at various stores and entertainment centers. Testimonials to the effectiveness of the entertainment centers seem to be based not so much on this research as on the gut instinct of developers and the success of most of the mega-malls. For example, John Denlinger, the vice president of operations for Time-Out Amusements Inc., an operator of entertainment centers, says that such entertainment centers "are helping attract people from farther away, encouraging them to bring the whole family to the mall, and getting them to shop more once they are there". James Ginsberg, vice-president of Recreational Concepts Inc., also an operator of such entertainment centers has similar views, "if malls get people into their centers, they will stay longer. This is especially true in the case of people coming from longer distances, who to justify the time spent

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getting there, are more likely to spend more money because they are there" (Bivins 1989, p.23). None of these statements, however, are supported by any published research findings. The present study seeks to provide this support by investigating the effects of the entertainment centers on the shopping behavior of consumers. In particular, the characteristics and shopping behavior of consumers who visit the entertainment centers is investigated and compared to the characteristics and shopping behavior of consumers who do not. Factors investigated include the distance traveled to reach the mall, demographic characteristics and group composition, the amount of time and money spent at the mall stores, the department stores, and the food court.

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COMPANY PROFILE

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Introduction of Vishal Retail Ltd

Date of Establishment Revenue Market Cap Corporate Address

Management Details

Business Operation Background

2001 0 ( USD in Millions ) 226.2285769 ( Rs. in Millions ) Plot No 8, Pocket-2,Block-a, Khasra No- 335336,Rangpuri Extensions, Nh-8New Delhi-110037, Delhi www.vishalmeeamart.net Chairperson - Ramchandra Agarwal MD - Ramchandra Agarwal Directors - Ambeek Khemka, Arun Gupta, Bharat Jain, Dharam Nath Prasad, Dheeraj Mishra, J P Shukla, Jay Prakash Shukla, Rakesh Aggarwal, Ram Chandra Agarwal, Ramchandra Agarwal , Sandeep Kumar, Saurabh Kumar, Seema Kukreja, Sourabh Kumar, Surendra Kumar Agarwal, Uma Agarwal, Yatish Bhardwaj Retailing Vishal Retail (VRL), incorporated in 2001, runs a wide chain of retails stores. The company has pioneered in bringing the concept of hyper-markets in India. VRL has a network of 183 showrooms spread across in 110 cities located 24 states. The company is one of fastest growing retail chain in Total Income - Rs. 459.88283151 Million ( year ending Mar 2012) Net Profit - Rs. Million ( year ending Mar 2012) Dheeraj Mishra

Financials

Company Secretary Bankers Auditors

AKGVG & Associates

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Vishal Retail Ltd, a leading player in the Indian retail industry, is a pioneer in discount retailing and is focused on tier II and III cities in the country. It has a strong presence in manufacturing and retailing of readymade garments (apparels); retailing of non -apparels and a large variety of FMCG products. The company has pan -India presence with 108 mid-sized hypermarket format stores as on April 28, 2008 covering about 2.3mn sq ft retail space area. Vishal is supported by strong manufacturing set-up in Gurgaon, Dehradun and Manesar with a capacity of 5,000 garment pieces per day in each unit. It also has 29 warehouses located in 8 key cities in India covering over 1.1mn sq ft area.

Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a conglomerate encompassing 117 showrooms in 75 cities / 20 states. Indias first hyper -market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India The group had a turnover of Rs. 1463.12 million for f iscal 2005, under the dynamic leadership of Mr. Ram Chandra Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007. The groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket.

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The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.

Company Background

Vishal Retail was incorporated on July 23, 2001 as Vishal Retail Private Limited as a retailer of ready -made apparels in Kolkata in 2001. The company has acquired the business of 'M/s The Vishal Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company has acquired the manufacturing facilities from Vishal Fashions Private Limited and M/s Vishal Apparels.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs, and can be catered to under one roof. It is covering about 205 9292 lac sq. ft. in 18 states across India. Each store gives you international quality goods and prices hard to match. The cost benefits that are derived from the large central purchase of goods and services are passed on to the consumer.
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Investment Rational

Vishal Retail sells ready-made apparels (including its own Brands) and wide range of household merchandise and other Consumer goods such as footwear, toys, watches, toiletries, grocery items, sports items, crockery, gift and novelties. Vishal is value Retail Company catering to middle and lower middle income groups. As Apparel segment contributes 63 percent; it has plans to

focus more on FMCG. To reduce cost, Vishal does in -house production of apparels, Procurement of goods directly procurement of goods from the small and medium size vendors and manufacturers. Efficient Logistics and distributio n system along with Customized product mix at stores depending on the regional customer behavior and preferences.

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Plans of penetrating deeper into Tier 1 and Tier 2 cities to bank upon early mover advantage, where organized retail is yet to make a significant mark, which will help establish and build customer loyalty prior to other players. Higher margins of around 5-6 percent in private labels which account for 10 percent of sales in FY07.

Future Prospective

Vishal Retail Ltd has declared that the company has opened four new Showrooms at different localities.

The company has opened a store at Shree Ram Palace, Main Delhi Road, Meerut. This is the companys second store in Meerut spreading across an area of 3,600 Sq. ft. (Approx). The company opened a store at Nauchandi Garh Road, Meerut commonly called Dreams, Opp. Samrat Heavens, Meerut. This is the companys third store in Meerut covering up an area of 12,000 Sq. ft. The company has opened a showroom at Enclave, Near BSNL Office , Ranipur More, Haridwar. This is the companys first store in Haridwar spreading across an area of 9,545 Sq. ft. (Approx).
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The company opened its store at Arcade, Plot No. 56 -58, Dumas Road, Piplad, Surat. This is companys second store in Surat spreadin g across an area of 38,000 Sq. Ft (Approx).

Vishal Retail Limited is an India -based retail company. It was established in 1986. It was formerly called Vishal Retail Private Limited and changed its name to Vishal Retail Limited in 2006. The company is based in New Delhi, India. As of August 8, 2007, the company operated 53 retail stores, including two stores that are operated by its franchisees. It sells readymade clothes, and a variety of household merchandise and other consumer goods, including toys, footwear, toiletries, sports items, watches, grocery items, crockery, novelties and gifts. Today, the stock is hovering around Rs 724 on the Bombay Stock Exchange. Vishal Retail has seen a 52 -week high of 812 and low of Rs 423.

Infrastructure

Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more than 700 imported machines that have a capacity to manufacturer 150000 pieces a month. The factory occupies 80000 sq ft of covered space. The Vishal group

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indirectly gives employment to more than a 1000 people. These people work in ancillaries that supply finished goods to the company Our 10 warehouses cater to 183 showrooms in 24 states/110 cities across India. It is covering about 29, 90, 146 sq. ft.

Products Categories

HOME FURNISHING Drawing Room Door Mat Carpet Curtains Kitchen Apron Kitchen Napkin more... Bedroom Bed Sheet Pillows Pillow Cover Bathroom Bath Mats Towel Gift Sets

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FOOD MART FOOD & BEVERAGES Snacks Drinks

SPORTS & FITNESS INDOOR GAMES Basket Ball T.T. Bat Boxing Kit OUTDOOR GAMES Cricket Bat Football Lawn Tennis

Swimming Costumes Tennis Racket Water Ball Fitness Equip. Personal Gym more. Tennis Ball

FOOTWEAR

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BOYS Shoes Sandals LADIES Shoes Slippers

GIRLS Slippers Sandals MENS Shoes Slippers

TELEMART Communication Mobile Mobile Accessories Mobile Batteries Mobile Charger Mobile Dori

more...

MENS Upper Lower

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Shirt Casual Shirt Formal Ethnic & Sports Night Suits T-Shirts Dupatta Sherwani more...

Jeans(MP) Cotton Trouser(MPC) Winter Wear Suit(WMC) Blazer(WMB) Windcheater(WMW) Jacket

LADIES ACCESSORIES Upper Kurta Skirt Top Ethnic Nighty Lancha Sharara Salwar Suit more... Lower Pants Jeans Capri Winter Wear Jackets Stawl Blazer Track Suit

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WOMEN Sarees Fancy(SRF) Synthetics Banarsi Jewellery Necklace Ring more... Cosmetics Lip Gloss Nail Polish Personal Items Cap(LCA) Socks(Las)

KIDS BOYS Lower Jeans Bermudas Sets Night Suit Baba Suit Winter Wear Suit Blazer Jacket

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Upper Shirt Formal T-Shirt more...

Ethnic Kurta- Pajama Sherwani

KIDS GIRLS Lower Hot Pant Skirt Sets Night Suit Capri Set Winter Wear Hipster Set Blazer Jacket

TRAVEL ACCESSORIES Luggages Suitcase Portfolio Bags Shoulder Bags Executive Bag

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School Bags Pouch & Cases Waist Pouch Vanity Cases more...

Household Acrylic Ware Dinner Set Home Aids Floor Wiper Sanitary Brush General Plastic Goods Coffee Mug Bucket Glass Ware Cup Lemon Set Chopper Microwave Oven Thermo Ware Tiffin Container Soup Set Dessert Set Porcelain Cup & Saucer Copper Jug Pressure Cooker Cooker Pressure Pan Electrical App. Steel Cake Server Non Stick Handi Dosa Tawa Bone China

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more...

LIFESTYLE Time Zone Optical Gifts & Novelties Flower Vase Key Chain Perfume/Deo

Ladies Wrist Watch Ladies Sun Glass Mens Wrist Watch Mens Accessories Mens Sun Glass Electric & Electronics Items Belts Wallets more... Battery(ABT) Calculator(EEC)

Spray Deo

VISHAL Apparels Brand

Vishal Mega Mart is one of Indias fastest growing retail chains.. The chain currently has 183 company stores in 24 states / 110 cities in India. The Vishal brand is known for great modern style for men, women and children. Vishal offers high level fashion styling. Since 1986, our name has been synonymous with quality, value and fashion integrity. We offer an unparalleled collection of clothes for the entire family. Each garment is hand selected for quality and contemporary styling. Vishal manufactures majority of its own
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garments and out sources some under its direct quality supervision. This enables us to offer the lowest possible and most reasonable prices. The goal is to provide a range of fashion wear to suit every pocket. Our product mix represents the most current fashion trends in tops, bottoms, formals and accessories for men, women and kids. Our courteous staff will ensure that consumers get a perfect fit.

INTRODUCTION OF RETAIL INDUSTRY

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Retail Industry
The word 'retail' is derived from the French word 'retailer' meaning 'to cut a piece off' or 'to break bulk'. In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. Although retailing in its various formats has been around our country for many decades, it has been confined for a long time to family owned corner shops. Englishmen are great soccer enthusiasts, and they strongly think that one should never give Indians a corner. It stems from the belief that, if you give an Indian a corner he would end up setting a shop. That is how great Indians retail management skill is considered.

Let us look at the evolution process:

Detailing reasons why Indian organized retail is at the brink of revolution, the

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IMAGES-KSA report says that the last few years have seen rapid transformation in many areas and the setting of scalable and profitable retail models across categories. Indian consumers are rapidly evolving and accepting modern formats overwhelmingly. Retail Space is no more a constraint for growth. India is on the radar of Global Retailers and suppliers / brands worldwide are willing to partner with retailers here. Further, large Indian corporate groups like Tata, Reliance, Raheja, ITC, Bombay Dyeing, Murugappa & Primal Groups etc and also foreign investors and private equity players are firming up plans to identify investment opportunities in the Indian retail sector. The quantum of investments is likely to skyrocket as the inherent attractiveness of the segment lures more and more investors to earn large profits. Investments into the sector are estimated at INR

2000 - 2500 Crore in the next 2-3 years, and over INR 20,000 Crore by end of 2011. Retail Formats Hypermarket: It is the largest format in Indian retail so far is a one stop shop for the modern Indian shopper. Merchandise: food grocery to clothing to spots goods to books to stationery. Space occupied: 50000 Sq .ft. and above. SKUs: 20000-30000. Example: Pantaloon retails Big Bazaar, RPGs Spencers (Giant)

Supermarket: A subdued version of a hypermarket.

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 Merchandise: Almost similar to that of a hypermarket but in relatively smaller proposition. Space occupied: 5000 Sq. ft. or more. SKUs: Around 10000. Example: Nil iris, Apna Bazaar, Trinethra. Convenience store: A subdued version of a supermarket. Merchandise: Groceries are predominantly sold. Space occupied: Around 500 Sq. ft. to 3000 Sq. ft. Example: stores located at the corners of the streets, Reliance Retails Fresh and Select. Department store: A retail establishment which specializes in selling a wide range of products without a single prominent merchandise line and is usually a part of a retail chain. Merchandise: Apparel, household accessories, cosmetics, gifts etc. Space occupied: Around 10000 Sq. ft. 30000 Sq. ft. Example: Landmark Groups Lifestyle, Trent India Ltd.s Westside. Discount store: Standard merchandise sold at lower prices with lower margins and higher volumes. Merchandise: A variety of perishable/ non perishable goods. Example: Viswapriya Groups Subiksha, Piramals TruMart.

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Specialty store: It consists of a narrow product line with deep assortment. Merchandise: Depends on the stores Example: Bata store deals only with footwear, RPGs Music World, Crossword. MBOs: Multi Brand outlets, also known as Category Killers. These usually do well in busy market places and Metros. Merchandise: Offers several brads across a single product category. Kirana stores: The smallest retail formats which are the highest in number (15 million approx.) in India. Merchandise: Mostly food and groceries. Space occupied: 50 sq ft and even smaller ones exist. Malls: The largest form of organized retailing today. Located mainly in metro cities, in proximity to urban outskirts. Merchandise: They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof. Space occupied: Ranges from 60,000 sq ft to 7, 00,000 sq ft. Example: Pantaloon Retails Central, Mumbais Iorbit.

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Major

Player of Retail Industry

The Indian retail sector has been euphoria over the last five years. India topped the A.T. Kearney's Global Retail Development Index for two consecutive years and this has infatuated Indian as well as foreign retail players to go gaga on the merchandising track. According to geographical expansion, Delhi/NCR and Mumbai are the felicitated regions as the top companies have rated the spending potential of consumers in the vicinity of the national capital and the financial capital as excellent. Other metros such as Kolkata, Chennai, Hyderabad and Bangalore have caught the sight of investors but their fortunes are yet to be illuminated. Companies like the Future Group, Reliance, Bharti-Walmart, DLF etc. have shown the way for other to enter. The countries are expecting a surge in the growth sprint and lets hope for the best. Top Companies Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010. It offers all types of household items such as home furnishing, utensils, fashion products etc. It has a grocery department and vegetable section known as the Food Bazaar and its online shopping site is known as FutureBazaar.com. The real estate fund management company promoted by the Future Group expects to develop
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more than 50 projects across India covering a combined area of more than 16 million sq. ft. On April 1 2007, Big Bazaar had to shut its outlets in Mumbai as the 120 retrenched employees called a strike with the support of Bhatia Kamgar Sena (the trade Union wing of Shiv Sena). Later the management agreed to reinstate the sacked workers Pantaloon Retail India Ltd, is Indias leading retail company with presence across food, fashion, home solutions and consumer electronics, books and music, health, wellness and beauty, general merchandise, communication products, Etailing and leisure and entertainment. Headquartered in Mumbai (Bombay), has over 450 stores across 30 cities in India and employs over 18,000 people. Pantaloon founded by Mr. Kishore Biyani. The company owns and manages multiple retail formats catering to a wide crosssection of the Indian society and its width and depth of merchandise helps it capture almost the entire consumption basket of the Indian consumer. Founded in 1987, as a garment manufacturing company, Pantaloon Retail forayed into modern retail in 1997 with the opening up of a chain of department stores, Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain, followed by Food Bazaar, a supermarket chain. It went on to launch Central, a first of its kind, seamless mall located in the heart of major Indian cities. Some of its other formats include, Collection I (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationeries), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its retailing venture, futurebazaar.com. In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He has the knack of catching rivals off-guard and striking where it hurts most. And
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now that he's set himself the task of retaining control of the largest retail space in the country, he won't let anyone - suppliers or international promoters included catch him slacking. The latest to face the wrath of the 43-year-old is South African hypermarket Shop rite, which opened shop in Mumbai last month through a franchise agreement with local company Normal Lifestyle. The hypermarket began retailing products from big boys Nestle, Unilever and Procter & Gamble at consumer discounts of 20-30 per cent, lower than even Biyani's purchase prices in his Big Bazaar and Food Bazaar stores.

Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mr.Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs 25000 cores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country. The Reliance Fresh supermarket chain is RILs Rs 25,000 crore venture and it plans to add more stores across different g, and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people, according to the company. The company also has plans to train students and housewives in customer care and quality services for part-time jobs. Reliance Fresh recently (24th Jan, 2007) opened several "Fresh" outlets in Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh, Ludhiana increasing its total store count to 40. Reliance is still testing its retail concepts by controlled entry beginning in the southern states
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Subhiksha is an Indian retail chain with more than 760 outlets selling groceries, fruits, vegetables, medicines and mobile phones. It was started and is managed by Mr. R. Subramaniam, IIM Ahmedabad alumni. He also plans to invest Rs.500 crore to increase the number of outlets to 2000 across the country by 2009. Derived from the Sanskrit word, Subhiksham or "giver of all things good", It opened its first store in Thiruvanmiyur in Chennai in March, 1997 with an investment of about Rs. 5 lakh. The retail chain has seen a considerable growth by offering goods at cheaper rates and thereby increasing its customer base. It is also dubbed as India's largest retail chain. Vision to deliver consistently better value to Indian consumers, has guided Subhiksha to deliver savings to all consumers on each and every item that they need in their daily lives, 365 days a year, without any compromise on quality of goods purchased. Subhiksha now has the pan Indian presence with stores across Delhi, UP, Punjab, Haryana, Gujarat, Maharashtra, AP, Karnataka and TN. It has recently commenced operation in Kerala also. Today, it is a multi-location, professionally managed and vibrant organization. Subhiksha now has even opened Specialized Mobile shops called Subhiksha Mobile where mobiles are sold at a discounted price Subhiksha is India's largest supermarket, pharmacy and telecom chain. Started in 1997 as a single store entity in South Chennai, it is now present nationally across 1000 outlets and spread across more than 90 cities. You can now locate the nearest Subhiksha store in your area with the Store Locators. ICICI Venture Capital has a 24% stake in Subhiksha.

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Food world is a chain of supermarket stores. It was started in May 1996 as a division of Spencer & Co, a part of the RPG Group. In August 1999 it became a separate company. Currently it operates 89 stores in Bangalore, Chennai, Coimbatore, Erode, Hyderabad, Kodai, Pondicherry, Pune, Secunderabad, Salem, Trivandrum and Vellore

DLF Retail Developers Ltd. is one of the troikas of the DLF Group. Besides being India's largest real estate developer, DLF is also of the leaders in innovating shopping malls in India. It caught public eye when it launched the 2, 50,000 sq ft. shopping mall in Gurgaon. It has brought a dramatic change in the lifestyles and entertainment with its City Centers and DT Cinemas. DLF has plans to invest Rs. 2000-3000 crore in all the emerging areas from metros to class cities in the next two years. Till last year the company was involved in building 18 malls out of which 10 were in the NCR region. Future plans of DLF involve opening up of 100 malls (specialty malls, big box retailing and integrated malls) across 60 cities in next 8-10 years. They are slowly transforming into 'lease' and 'revenue share' models. Local players like ITC, the A.V. Birla Group and Tatas have given the hints to enter organized retail. Frances Carrefour SA and Britains Tesco too were recently in news for their future plans to explore the Indian retail market

Bharti Retail, a wholly owned subsidiary of Bharti Enterprises. Has announced two joint ventures (JV)with the international retailing behemoth, Wal-Mart. The first JV ensures cash and carry
40

business, in which 100 percent FDI is permitted and it can sell only to retailers and distributors. The second JV concerns the franchise arrangement. Sunil Mittal, Chairman of the Bharti Group assured that the ventures will use low prices every day and best practices for the satisfaction of the customer. Processed foods and vegetables will be delivered by Bharti Field Fresh, Bharti's JV with Rothschild. Bharti Retail aims to foray every city with a population exceeding 1 million. It has plans to come up with an investment of more than $2 billion in convenience stores, supermarkets and hypermarkets spread over an aggregate 10 million sq. ft. The expansion drive looks ambitious but analysts are worried that Bharti may face stiff competition from Pantaloon and Reliance as they too have sanguine plans to flood the markets with thousands of retail outlets in the coming five years. Bharti Telecom also has plans to offer all its fixed and mobile telecom products and services from a single window to the SMB (Small and Medium Business) enterprises under the Bharti Infotel division...

Lifestyle is part of the Landmark Group, a Dubaibased retail chain. With over 30 years experience in retailing, the Group has become the foremost retailer in the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at exceptional value for money, Lifestyle began operations in 1998 with its first store in Chennai in 1999 and now has 13 Lifestyle stores, 5 Home Centers and 1 Baby shop store across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad.

Business World-IMRB Most Respected Company Awards Survey has rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004. Lifestyle has also been awarded the ICICI-KSA Technopak Award for Retail
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Excellence in 2005, the Reid & Taylor Retailer of the Year Award for 2006 and more recently, the Lycra Images Fashion Award for the Most Admired Large Format Retailer of the Year in 2006

The foundation of Shopper's Stop was laid on October 27, 1991 by the K. Raheja Corp. group of companies Shoppers Stop aims to position itself as a global retailer. The company intends to bring the worlds best retail technology, retail practices and sales to India. Currently, they are adding 4 to 5 new stores every year with an immense amount of expertise and credibility, Shopper's Stop has become the highest benchmark for the Indian retail industry Shopper's Stop in the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). With its wide range of merchandise, exclusive shop-in-shop counters of international brands and world-class customer service, Shoppers Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. The stores offer a complete range of apparel and lifestyle accessories for the entire family. From apparel brands like Provogue, Color Plus, Arrow, Levis, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers Stop caters to every lifestyle need. Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish, Vettorio Fratini and DIY. The merchandise at Shoppers Stop is sold at a quality and price

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assurance

backed

by

its

guarantee

stamp

on

every

bill.

Their

motto: We are responsible for the goods we sell.

Vishal Mega Mart is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs, and can be catered to less than one roof. It is covering about 1996592 lace sq. ft. in 18 states across India. Each store gives you international quality goods and prices hard to match. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer the group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Aggarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.the groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket.

Wels pun Retail Limited (W.R.L.) was established in 2003 as a part of Wels pun Group, one of the fastest growing business conglomerates in India. Wels pun is a U.S. $1 billion group, into diverse businesses, industries, regions and has six companies under the umbrella brand. Our International Home Textiles Company; Wels pun India Limited (W I L) launched its Indian retail division, WRL with an aim to capture the Home Textiles market in 2003. The Retail brands, SPACES- Home & Beyond has carved its niche with its fashion driven model in the country's major metros, while Welhome targets a larger audience with its value for money model. The turnover of the Retail division stands at 100 crore, expected to double in the next 5 years
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Key Differentiating Attributes

W.R.L. is the first Retailer of soft furnishing for "Home" in India.

W.R.L. has two models that cater to both, the aspiration clientele and the value for money conscious clientele.

Launched Spaces -Home & Beyond and Welhome (Wels pun Factory Outlet) in the same year.

Phenomenal growth anticipated in FY 2007-08.

Design Studio ranks amongst the best in the country.

Panel of International Designers for the new collections.

Offer specialized products at affordable prices, Bed sheets starting at Rs. 199, towels starting at Rs. 79 and Curtains starting at Rs. 99

Trent is the retail arm of the TATA group. Started in 1998, Trent operates Westside, one of the many growing retail chains in India. The foresight of the TATA Group, which invested in retail relatively early, is paying high dividends as retail is one of the booming
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sectors in India. The company has a turnover of Rs. 357.6 corers (FY 2005-2006) and currently operates 22 stores in the major metros and mini metros of India. An international shopping experience, a perception of values, and offering the latest styles, has created a loyal following for West sides own brand of merchandise. Westside was named the 'Most Admired Large Format Retail Chain of the Year' by the Lycra Images Fashion Awards 2005.Westside operates stores in Mumbai, Ahmedabad, Bangalore, Delhi, Chennai, Kolkata, Hyderabad, Pune, Surat, Vadodara, Indore, Noida, Gurgaon, Ghaziabad, Mysore, Jaipur, Lucknow, Nagpur.

Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the 2007 Fortune Global 500. Founded by Sam Walton in 1962, it was incorporated on October 31, 1969. It opened its home office and first distribution center in Bentonville, Arkansas. It had 38 stores operating with 1,500 employees and sales of $44.2 million .Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, as well as the largest toy seller in the U.S., with an estimated 22% share of the toy market. Wal-Mart is the largest private user of electricity in the US. Owns a subsidiary electric company in Texas, and will possibly move into the power business. It is also undertaking a number of environmentally conscious initiatives to reduce energy usage and waste. Wal-Mart operates in Mexico as Walmex, in the UK as ASDA, and in Japan as Seiyu. It has wholly-owned operations in Argentina, Brazil, Canada, Puerto Rico, and the UK. Wal-Mart's investments outside North America have had mixed results: its
45

operations in South America and China are highly successful, but it sold its retail operations in South Korea and Germany in 2006 after sustained losses. On September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save Money Live Better," replacing the "Always Low Prices, Always" slogan, which it had used for the previous 19 years. Global Insight, which conducted the research that supported the ads, found that Wal-Mart's price level reduction resulted in savings for consumers of $287 billion in 2006, which equated to $957 per person or $2,500 per household

Carrefour SA is a French international hypermarket chain, with a global network of outlets. The group was created by Marcel Fournier and Denis Deffore in 1957. It is the second largest retail group in the world in terms of revenue after WalMart. Carrefour operates mainly in Europe, Brazil, Argentina, Dominican Republic and Colombia, but also has shops in North Africa and Asia. Carrefour means crossroad in French. Carrefour is active in many types of retail distribution: hypermarkets, supermarkets, Discount Store, Grocery Stores, Cosmetics, and Cash & Carry. Recently The $130 billion French retail Carrefour has set up a 100
46

percent-owned arm to enter the wholesale merchandise business in India and will opt for the franchising route to open multi-brand retail stores in the country, Carrefour WC&C India will also enter these areas where the Indian franchisee can get the same technical expertise that go into running the retail trade stores of the French company across the globally.

The Kroger Co. is an American retail supermarket chain and parent company, founded by Bernard Henry Kroger in 1883 in Cincinnati, Ohio. It reported over US$66 billion in sales during fiscal year 2007 and is currently the second-largest grocery retailer in the country by volume and third-place general retailer in the country, with Wal-Mart and The Home Depot filling slots one and two, respectively. Kroger operated, either directly or through its subsidiaries, 2,500 grocery stores, 579 of which had fuel centers, nearly 800 convenience stores, 400-plus jewelry stores, and 42 manufacturing facilities in 32 states; we employ a growing family of more than 290,000 associates coast-to-coast and presently Kroger is active in many other Retail Distribution like Bakery, Banking, beer, dairy, wine etc. The slogan of Kroger co. is Right Store. Right Place. Krogers recently launched Perishable Donations Partnership will bring critically needed perishable food items into the food bank process. The company-wide program will increase the number of stores in the Kroger family that donate safe, perishable food to Second Harvest food banks that are equipped to safely handle and distribute fresh food. Krogers goal is to donate 50 million pounds of nutritious, fresh food across the country.

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OBJECTIVES

To know the customers perceptions towards retail outlets. To know the expectation of the consumers from Vishal Megha Mart. To find out the satisfaction level of the consumers at Vishal mega mart

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RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY
Type of research : Descriptive research Sampling technique: Convenient sampling Size of the sample : 50 Type of data :Primary & Secondary Data Universe of study: Vishal Mega Mart Data collection instrument: Questionnaire Sources & statistical analysis: Through chart

Research Methodology:
Research methodology is the way to systematically solve the research problem .It may be under stood as a science of studying to how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. In research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the content of our research study and explain why we are using a particular method and why we are not using others

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so that research results are capable of being evaluated either by the researcher himself or by others. Secondary data are those which have been collected by someone else and which have already been passed through the statistical process. There are several ways by which secondary data can be classified.

Survey Method: The survey is a non-experimental, descriptive research method.

Surveys can be useful when a researcher wants to collect data on phenomena that cannot be directly observed (such as opinions on library services). Surveys are used extensively in library and information science to assess attitudes and characteristics of a wide range of subjects, from the quality of user-system interfaces to library user reading habits. In a survey, researchers sample a population. Basha and Harter (1980) state that "a population is any set of persons or objects that possesses at least one common characteristic." Examples of populations that might be studied are 1) all 1999 graduates of GSLIS at the University of Texas, or 2) all the users of UT General Libraries. Since populations can be quite large, researchers directly question only a sample (i.e. a small proportion) of the population

Types of Surveys:
Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says. Sometimes, it's hard to tell the difference between a questionnaire and an interview. For instance, some people think that questionnaires always ask short closed-ended questions while interviews always ask broad open-ended ones.
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But you will see questionnaires with open-ended questions (although they do tend to be shorter than in interviews) and there will often be a series of closed-ended questions asked in an interview. Survey research has changed dramatically in the last ten years. We have automated telephone surveys that use random dialing methods. There are computerized kiosks in public places that allows people to ask for input. A whole new variation of group interview has evolved as focus group methodology. Increasingly, survey research is tightly integrated with the delivery of service. Your hotel room has a survey on the desk. Your waiter presents a short customer satisfaction survey with your check. You get a call for an interview several days after your last call to a computer company for technical assistance. You're asked to complete a short survey when you visit a web site. Here, I'll describe the major types of questionnaires and interviews, keeping in mind that technology is leading to rapid evolution of methods. We'll discuss the relative advantages and disadvantages of these different survey types in Advantages and Disadvantages of Survey Methods

Questionnaires:
When most people think of questionnaires, they think of the mail survey. All of us have, at one time or another, received a questionnaire in the mail. There are many advantages to mail surveys. They are relatively inexpensive to administer. You can send the exact same instrument to a wide number of people. They allow the respondent to fill it out at their own convenience. But there are some disadvantages as well. Response rates from mail surveys are often very low. And, mail questionnaires are not the best vehicles for asking for detailed written responses. A second type is the group administered questionnaire. A sample of respondents is brought together and asked to respond to a structured sequence of questions. Traditionally, questionnaires were administered in group settings for convenience.
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The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate. If the respondents were unclear about the meaning of a question they could ask for clarification. And, there were often organizational settings where it was relatively easy to assemble the group (in a company or business, for instance). What's the difference between a group administered questionnaire and a group interview or focus group? In the group administered questionnaire, each respondent is handed an instrument and asked to complete it while in the room. Each respondent completes an instrument. In the group interview or focus group, the interviewer facilitates the session. People work as a group, listening to each other's comments and answering the questions. Someone takes notes for the entire group -- people don't complete an interview individually.

Survey Interviews:
Interviews are a far more personal form of research than questionnaires. In the personal interview, the interviewer works directly with the respondent. Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow-up questions. And, interviews are generally easier for the respondent, especially if what is sought is opinions or impressions. Interviews can be very time consuming and they are resource intensive. The interviewer is considered a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency. Almost everyone is familiar with the telephone interview. Telephone interviews enable a researcher to gather information rapidly. Most of the major public opinion
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polls that are reported were based on telephone interviews. Like personal interviews, they allow for some personal contact between the interviewer and the respondent. And, they allow the interviewer to ask follow-up questions. But they also have some major disadvantages. Many people don't have publicly-listed telephone numbers. Some don't have telephones. People often don't like the intrusion of a call to their homes. And, telephone interviews have to be relatively short or people will feel imposed upon.

Constructing the Survey:

Constructing a survey instrument is an art in itself. There are numerous small decisions that must be made -- about content, wording, format, placement -- that can have important consequences for your entire study. While there's no one perfect way to accomplish this job, we do have lots of advice to offer that might increase your chances of developing a better final product. First of all you'll learn about the two major types of surveys that exist, the questionnaire and the interview and the different varieties of each. Then you'll see how to write questions for surveys. There are three areas involved in writing a question:

determining the question content, scope and purpose choosing the response format that you use for collecting information from the respondent

figuring out how to word the question to get at the issue of interest

Finally, once you have your questions written, there is the issue of how best to place them in your survey.

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You'll see that although there are many aspects of survey construction that are just common sense, if you are not careful you can make critical errors that have dramatic effects on your results.

Details Of Research:
Method Used: Type Of survey: Instrument used: Sample size: Data used: Survey method Interview Questionnaire 50 Both Primary & Secondary

Data Collection:
Data Collection is an important aspect of any type of research study. Inaccurate data collection can impact the results of a study and ultimately lead to invalid results. Data collection methods for impact evaluation vary along a continuum. At the one end of this continuum are quantitative methods and at the other end of the continuum are Qualitative methods for data collection .

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Data collection methods

The Quantitative data collection methods, rely on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. They produce results that are easy to summarize, compare, and generalize. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question, participants may be randomly assigned to different treatments. If this is not feasible, the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants. quantitative data gathering strategies include:

Typical

Experiments/clinical trials. Observing and recording well-defined events (e.g., counting the number of patients waiting in emergency at specified times of the day).

Obtaining relevant data from management information systems.

Primary Data Collection:

The considerable and diverse array of primary data methods includes, e.g., true experiments such as randomized controlled trials (RCTs) and other controlled trials; Secondary data: Secondary data originally collected for a different study, used again for a new research question.

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Service District Statistics including basic client counts, attributes, demographics, social conditions and lots of program information (analogous to public schools and school teachers, who constitute some of the most accountable of public servants).

Other Social and Economic Indicators, Consumer Price Index, unemployment figures, inflation indicators, Income Figures, etc.

o o o

Resource Inventories and other needs assessments Opinion Polls taken by others Budgets

The secondary data used in this project is :

through internet through books of retail company profiles of big bazaar and shoppers stop

other prospective but uncontrolled trials; observational studies such as casecontrol, cross-sectional studies, and surveillance studies; and simpler designs such as case series and single case reports or anecdotes. These methods can be described and categorized in terms of multiple attributes or dimensions, such as whether they are prospective or retrospective, interventional or observational, controlled or uncontrolled, and other attributes noted below. Some of these methods have alternative names, and many studies employ nearly limitless combinations of these attributes
Primary data used in this project is mainly collected through questionnaire which has been taken with the help of sample size which has been taken and after that the entire data has been manipulated.

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Data presentation & Data analysis

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Q1. Do you know about organize retail?.

40 35 35 30 25 20 15 15 10 5 0 Yes No

Ques 1

RESULT;- From the survey it is concluded that more than 70% of the total respondent does not know about retail industry.

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2. What is the perception regarding the Retail outlet? A. All needs under one roof. b. Easily available c. Affordable

Series 1
18 16 14 12 10 8 6 4 2 0 all needs under one roof easily available affordable 11 10 17

Result: it is shown that most of the customer purchase because of all needs available under one roof.

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Q3. Do you know about vishal mega mart?

50 45 40 35 30 25 20 15 10 5 0 Yes No 3

47

Sales

RESULT;-

From the survey it is concluded that maximum number of

respondent know about vishal mega mart.

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Quse4. What are the factor that make you to purchase in vishal mega mart ? a. price. b. quality. c. location. d. affaordable. e. all of these.

Series 1
25 20 20

15 10 10 8 6 5 3 Series 1

0 price quality location affordable all of these

RESULT;- from the survey it is concluded that most of the respondent purchase on the basis of price.

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Ques5.How often do you buy product from vishal mega mart?

25 21 20 17 15

10 10

5 2 0 Daily Fortnight Series 1 Series 2 Weekly Series 3 Monthly

Result: From the survey it is concluded that maximum visit of respondents are twice in a month.
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Q6.

If there is no vishal mega mart from where would you purchase?

a. kirana b. reliance fresh c. subhiksha

Series 1
25 22 20 16 15 9 Series 1

10

0 kirana reliance fresh subhiksha

RESULT;-it is concluded from the survey that most of the respondent like to purchase from subhiksha because of quality.

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Ques.7. are you satisfied with the customer service offered in vishal mega mart?
25

21 20

15

11 10 10 8

0 Good Average Column1 To an extent Need to be improved

Result;-From the survey it is concluded that maximum number of respondents are assuming that the customer service of vishal mega mart is to an extent.

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Ques8.what do you purchase mostly from vishal mega mart?

18 16 14 14 12 10 8 13

17

6 6 4 2 0 Cloth Grossery Cosmetic Accessories

RESULT;-From the survey it is concluded that 17 of total respondent purchase cosmetics mostly,14 likes to purchase cloths,13 likes to purchase grocery and 6 likes to purchase accessories..

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Q9. What sort of services would you will like the most in different retails stores?

45 40 35 30 25 20 15 10 5 0 More Variety Discount on branded products Series 1 Discount on FMCG Better customer service 3 1 39

Result: From the survey it is concluded that 39 respondents preferred more variety in vishal mega mart while purchasing.

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Q10- How much rating will you give to retails store?

25

23

20

15

10

0 Highly satisfied Satisfied Can't say Ques10 Dissatisfied Highly Dissatisfied

Result: As per responses about 46% respondents are Satisfied with retail store.

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Conclusion Indian economy is going through huge change. Retail is taking a centre stage. Big Bazaar has been the pioneer of retail in India.

There is a learning to be learnt from this case. The document discusses the research done to see what the psyche of consumer is and how to harness it for future business opportunities.

Vishal is the one of the biggest and the most popular company, which has come in Retail business. Vishal is introducing its Retail Store named Vishal Mega Mart Vishal Mega Mart are selling all daily needs item, Foods items, Cloths, utensils, Gift items etc. There is also a fast food corner where customer can also enjoy. `By the cause of introducing Retail stores, the Competitions will increase and it will be beneficial for the customers, and price of the entire product will be reasonable. Vishal Mega Mart will be very beneficial for customers, farmers Retailer & Whole seller. Customers will get right quality product at right price. Having more options of purchasing will benefit him. He will be free from all kind of traps of mediators and commission agents.
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SUGGESTIONS:

Company need to spend a lot on advertising and promotion to create brand image of its product.

Make frequent advertisements in both print and electronic media.

Making stalls in corporate meals like trade fair, maybe beneficial to create brand image of its product.

Need to provide additional offers and discounts as per customer requirements.

Need to include varieties of similar item.

Provide more discounts on FMCG.

Provide better customer service. Better if we provide filtered information about Vishal.
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LIMITATIONS OF THE STUDY:

Sometime respondents are not taking interest in such type of surveys therefore there is chance that they might be giving wrong information.

The respondents are free from all barriers so he/she can give his/her opinion which may not be true in many occasions.

The staff of the Vishal only provides/ communicates the merits of its products.

Project was undertaken in the Bareilly region only .So it might not be a true Representation of the views of the insured of other places. The project is based on survey of population related to Vishal Mega Mart only. For a better & magnified picture Competitors similar study should be undertaken .

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 All the responses taken are personal opinions & perception of the respondents that are subjective.

BIBLIOGRAPHY

In order to prepare my project report, I have gone through these books & magazines: Philip Kotler News Papers Business Today www.altavista.com www.google.com www.vishalmegamart.com www.retail.com
http://www.delhibusinessreview.org/vn1/vxn1afull.pdf http://www.springerlink.com/content/q6270518386213w1/ http://www.skylinecollege.com/blog/dissertation/study-of-rural-consumer-behavior-towardsrural-retail-stores http://www.allbusiness.com/marketing/market-research/632049-1.html

: Marketing Management

Retail management

http://www.emeraldinsight.com/journals.htm?articleid=1736707&show=html&

http://info.shine.com/company/Vishal-Retail-Ltd/1794.aspx

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QUESTIONNAIRE Customer preference toward Vishal mega mart Name:Gender:Age:Occupation

Q1. Do you know about organize retail?. a. Yes b. No Q2. Do you know about vishal mega mart? a. Yes b. No Q3. Currently from where do you purchase? a. Local Kirana store c. others Q4. How often do you buy product from vishal mega mart? b. Fortnight d. Monthly
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b .Vishal Mega Mart

a. Daily b. Weekly

Q5.

Why do you purchase you material from here?

If kirana -----------Because of Rate ...Because of Quality ...Because of Service If retail store -----------Because of Rate ...Because of Quality ...Because of Service Q6. Would like to purchase from retail store? a. Yes b. No Q7. Are you satisfied with the customer service offered in vishal mega mart? a. Good. b. Average. c. To an extent. d. need to be improved. Q8. What do you purchase mostly from vishal mega mart?

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a. Cloth b. Grocery

c. Cosmetic d. Accessories

Q9. What sort of services would you will like the most in different retails stores?

a. More variety. b. Discount on branded products. c. Discount on FMCG. d. Better Customer service. Q10- How much rating will you give to retails store?

a. Average. b. Very Good c. Excellent d. Cant Say

75