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Startup

Guide
2013 Edition

The

SHARE FREELY

Building a Better World Through Entrepreneurship

RYAN ALLIS With Ellen Daly


CEO of Connect.com
More slides at www.startupguide.com

ENTREPRENEURSHIP

STRATEGY & EXECUTION


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ABOUT THIS PRESENTATION

THIS presentation IS PART OF A LARGER slide DECK on building a better world through entrepreneurship

For more slides & CONTENT visit:

Startupguide.com
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STRATEGY & Execution Communicate clearly & repetitively

ONCE YOU AND YOUR TEAM HAVE YOUR PLAN COMMUNICATE IT in A MEMORABLE WAY WITH VISUAL AND NUMERICAL REINFORCEMENT TO THE FULL TEAM THEN FOCUS ON EXECUTING WITH FANATIC DISCIPLINE & RECOMMUNICATE AND REINFORCE AT LEAST

MONTHLY

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STRATEGY & Execution Hold people accountable

HOLD PEOPLE ACCOUNTABLE TO PRE-DEFINED MEASURABLE RESULTS NOT TO THEIR METHODOLOGy AS LONG AS THEY ARE

TREATING PEOPLE WELL


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STRATEGY & Execution Have an operational partner

ONCE YOUR COMPANY GETS BEYOND 50 EMPLOYEES ALWAYS HAVE A COO TO KEEP THE TRAINS RUNNING ON TIME AND FOCUS ON CROSS DEPARTMENTAL

METRICS & PROJECTS


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STRATEGY & Execution Operationalize the plan

ONCE YOURE CLEAR ON STRATEGY DONT SKIMP ON OPERATIONALIZING THE STRATEGY PLAN TEAMS IN LARGER COMPANIES GET OFF TRACK HERE FIGURE OUT WHAT RESOURCES ARE NEEDED TO ACHIEVE TEAM GOALS AND FIGURE OUT THE METRICS THAT ENABLE THE FOCUS NECESSARY AND TRACK

THEM VISUALLY
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STRATEGY & Execution Recalibrate quarterly on execution

DURING THE YEAR HOLD FOUR 1 DAY PLANNING SESSIONS DURING THE LAST WEEK OF EACH QUARTER HAVE NO MORE THAN 5 COMPANY OBJECTIVES PER 6 MOS COMMUNICATE THESE BEFORE THE START OF THE PERIOD MOST COMPANIES DONT FINISH THEIR ANNUAL PLANNING UNTIL THE END OF JANUARY YOULL MISS THE MONTH THAT IS MOST IMPORTANT

FOR EXECUTION
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STRATEGY & Execution Make results visible

SHOW PROGRESS AGAINST THE 5 COMPANY OBJECTIVES IN REAL TIME AND ON A MOUNTED AND VISIBLE MONITOR MAKE YOUR RESULTS AND KPIS VISIBLE AND CLEAR BE TRANSPARENT AND MEASURE ALL THAT MATTERS MAKE PERFORMANCE OBJECTIVE BY USING COLOR CODED KPIS

AND REVIEw ALL METRICS WEEKLY


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STRATEGY & Execution Always be testing

CONSTANTLY TEST FIRE BULLETS TO FIND WHAT WORKS GET DATA, SEE WHAT WORKS THEN FIRE

CANNONBALLS
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STRATEGY & Execution Key execution lessons learned

1. 2. 3. 4. 5. 6. 7. 8. 9.

HIRE A CFO at $1M in REVENUE HIRE A COO at $5M in REVENUE DETERMINE YOUR UNIT ECONOMICS CALCULATE CUSTOMER LEVEL PROFITS CREATE SYSTEM FOR PRAISE & AWARDS CONsCIOUSLY BUILD A GREAT CULTURE DO ONE THING THE BEST IN THE WORLD INVEST A LOT IN DESIGN CREATE STOCK OPTION PLAN EARLY
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STRATEGY & Execution Favorite EXECUTION BOOKS

GOOD TO GREAT BY JIM COLLINS BUILT TO LAST BY JIM COLLINS GREAT BY CHOICE BY JIM COLLINS FIVE HABITS OF A HIGHLY EFFETIVE TEAM BY LENCIONI MASTERING THE ROCKEFELLER HABITS BY HARNISH EXECUTION BY RAM CHARAN PEAK BY CHIP CONLEY THE FUTURE OF MANAGEMENT by GARY HAMEL
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STRATEGY & Execution strategy

Your strategy SHOULD BE TO BE THE BEST IN THE WORLD AT ONE THING

CHOOSE CAREFULLY
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STRATEGY & Execution Align with a small group first

NEVER CREATE STRATEGY IN A ROOM OF MORE THAN

FOUR PEOPLE
CHOOSE FOUR CEO Head of Product Head of Technology Head of Sales Head of Service Head of Marketing Head of OPERATIONS

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STRATEGY & Execution Strategy in a large organization

ONCE YOU ALIGN THE CORE ALIGN THE NEXT LAYER THEN THE NEXT THEN THE NEXT

THEN THE NEXT

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STRATEGY & Execution What is strategy?

STRATEGY IS THE COLLECTION OF UNIQUE PROCESSES THAT WORK IN UNISON TO ENABLE YOUR FIRM TO BE THE BEST IN THE WORLD

AT ONE THING
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STRATEGY & Execution What is strategy?

STRATEGY IS ABOUT

TRADEOFFS
YOU MUST CHOOSE WHAT NOT TO DO
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STRATEGY & Execution What is strategy?

STRATEGY INVOLVES CHOOSING TO PERFORM ACTIVITIES DIFFERENTLY

THAN RIVALS
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Startup Guide
2013 Edition

The

SHARE FREELY

Building a Better World Through Entrepreneurship

RYAN ALLIS With Ellen Daly


CEO of Connect.com
More slides at www.startupguide.com