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CONCEPT 03 VIBE 04 ENVIRONMENT 05 CUSTOMER EXPERIENCE 14 SERVICE 15 SALES 18 OUR LINE 19 MARKETING 20 PRICE LIST 21

CONCEPT
Lionesse beauty bar is a one-stop luxury boutique where customers can enjoy high-end products and a professional beauty makeover. At Lionesse Beauty Bar, we offer a wide variety of products for eyes, lips, face, skin and hair. Customers can enjoy a free makeover where they can try and purchase products. Our prices are competitive and the products are remarkable. With any purchase, you will receive a total makeover on the house!

VIBE
Enjoy the culture and style of Lionesse Beauty Bar. Experience something new while you shop, get your hair styled, make up done, or even both! Lionesse beauty experts will assist you in choosing the right products for your skin and hair. Lionesse Beauty Bar is relaxing, serene and fun. Your experience wont feel like any ordinary day in the styling chair. Instead, youll feel like you spent an enjoyable hour or two getting pampered while looking and feeling fabulous.

ENVIRONMENT
Uplifting experience Fun atmosphere Music Refreshments Chic yet elegant store design

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CUSTOMER EXPERIENCE
Lionesse Beauty Bar will provide a professional, quick, fun, and hassle free experience for any client who is looking to pamper themselves with a total or partial makeover. Clients will receive beauty treatments from our top of the line licensed estheticians, hair, and makeup artists. A DJ stand will be incorporated within the Beauty Bar allowing customers to enjoy themselves. Refreshments will also be provided to ensure the ultimate beauty bar experience. Appointments are recommended, but not required. All walk ins are welcome for a spontaneous makeover.

SERVICE
Lionesse Beauty Bar will offer a full on the go beauty service including hair styling and makeup. We have a large variety of hairstyles including the latest celebrity looks to top salon hairstyles from around the world.

SERVICE MENU
Our professional hair stylists have arranged hairstyles which include casual, formal, and alternative in different lengths and hair textures. All hairstyles are $29.99 (wash included) 10-minute scalp massage during your shampoo $ 9.99

Deep Conditioning Mask $14.99 Repair and rejuvenate dry, weak, or color-treated hair by adding a signature vitamin E treatment to your shampoo. Updo $49.99 Ages 10 and under $19.99 Makeup Day $35.00 (Free with a purchase over $100) Makeup Night $50.00 (Free with a purchase over $150)

MEMBERSHIPS
For $89.99 per month, you receive: 4 blowouts + 2 free scalp massages 10% off all products You save at least $49.95 per month For $44.99 per month, you receive: 2 blowouts + 1 free scalp massage 10% off all products You save at least 24.98 per month Memberships are automatically charged to your credit card every month. They can be canceled at any time for any reason. Packages 4 pack: $100 save $19.96 6 pack: $150 save $29.94 12 pack: $300 save $59.88 Lionesse can host private parties. Bring a bunch of your friends for a complete makeover, whether it is for prom, girls night out, wedding, or just plain girl time! Mommy & ME $39.99

SALES
Lionesse has a large selection of products to try and purchase. A Lionesse beauty expert can help the customer choose the right product for them. Clients being serviced will have the opportunity to purchase the products being used as well as any other product. Our Lionesse artists will be more than willing to help customers choose products suitable for them.

OUR LINE
HAIR TOOLS | HAIR EXTENSIONS | HAIR CARE | COSMETICS

MARKETING
Lionesse is working together with INK PR Group who will assure the maximum exposure of the brand and any of its locations in the media including television, radio, and magazines. Local operators will have the option to advertise in local media. There is also a Facebook page managed by an outer company who specializes in online marketing. link: www.facebook.com/lionesseshop

PRODUCT LIST
MAKEUP Product Name Retail Price Mineral Foundation $64.95 Shimmers $14.95 Blush/Brozner $44.95 Lip Balm $14.95 Brush Single #10 Eye Liner $19.95 Brush Single #8 Eye Shadow $19.95 Brush Single #3 Blush Engle $25.95 Brush Single #1 Foundation $29.95 Brush 5 Pcs Set Black $69.95 Eye Concealer $44.95 Eye Liner Gel $34.95 HAIR TOOLS Product Name Retail Price 2 Red Tourmaline $400 1.5 Red Tourmaline $400 32/32 Red Tourmaline Curling $300 1.5 Ceramic Black $300 1.5 Ceramic Hot Pink $300 1.5 Ceramic Black & White Leopard $400 25/25 Curling $300 19/19 Curling $300 4P Curling $500 SKINCARE Product Name Retail Price Moisturizer Primer $115 Facial Exfoliator (Peeling Vivo) $115 Milk Cleanser + Skin Toner $115 Vitamins Facial Serum $175 Anti-Aging Eye Serum $195 Firming Eye Cream $195 Cell Renewal Sauna Mask $395 Cell Renewal Serum $295 Wrinkle Filler $195

PRODUCT LIST
HAIR EXTENSIONS

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Product Name Retail Price BK1 Human $550 BK2 Human $550 BL100 (BL10) $550 BL200 (BL20) $550 BL300 (BL80) $550 BL400 $550 BL450 $550 BL500 (BL30) $550 BL550 (BL70) $550 BL600 $550 BR001 $550 BR002 (BL50) $550 BR003 (BR11) $550 BR004 (BR14) $550 BR005 (BR13) $550 BR006 (BR15) $550 BR007 (BR16) $550 BR008 (BR17) $550 BR009 (BR18) $550

Product Name Retail Price MIX BL100/BR004 (BR10/BR14) $550 MIX BR004/BL100 (BR14/BL10) $550 MIX BR008/BL100 (BR17/BL10) $550 MIX BR008/BR001 (BR17/BL40) $550 MIX BR002/BL200 $550 MIX BR007/BL600 $550 MIX BR009/R05 $550 MIX BR005/BR008 $550 RED R05 $550 RED R06 $550 RED R07 $550 RED R08 $550