Allison Marie Shuell

Social Presence = Ally Shuell

EDUCATION
Bachelor of Arts in Communications Public Relations Minor in Business Administration Susquehanna University Selinsgrove, PA; GPA: 3.72/4.00 scale Study Abroad Regents College London, United Kingdom

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August 2009 May 2013

August 2011 December 2011

Related Coursework and Projects Analyzed Burberrys social media strategy for research paper on the role of social media in the luxury fashion industry Marketed YouTube video to gain approximately 14,000 views in two months, surpassing all 13 other videos

SKILLS MEDIA EXPERIENCE

AP style writing; Microsoft Office; Adobe Illustrator, Photoshop, InDesign; WordPress; RedDot CMS; HootSuite Analytics, HootSuite; Facebook Insights; Facebook, Twitter, Pinterest, Instagram, Foursquare; Audience engagement; Brand positioning SUSQUEHANNA UNIVERSITY COMMUNICATIONS Selinsgrove, PA Social Media and Web Content Manager April 2012 Present Contribute to social media efforts; helped to increase Twitter following by 60% and Facebook likes by 23.6% Track weekly Facebook and HootSuite metrics; compare monthly Facebook statistics to similar liberal arts colleges Conceptualized monthly Instagram contest, which increased engagement from current students on all social platforms Curate and edit content for www.susqu.edu, using RedDot CMS; Analyze other university websites to provide suggestions MUNICH REINSURANCE AMERICA, INC. Princeton, NJ Corporate Products Manager in Financial Management & Reporting Division June 2010 August 2010 Corresponded consistently with product representatives to troubleshoot online insurance programs Redesigned Microsoft Access database system and developed a manual for future users to increase efficiency Organized contracts and user information for 25 online insurance products the company used THE NAKED MANNEQUIN WORDPRESS BLOG Fashion/Style Blogger May 2010 March 2012 Wrote frequent posts, engaged with bloggers, and designed layout on TheNakedMannequin.wordpress.com Maintained Facebook and Twitter profiles for the blog to increase awareness and encourage engagement PARADIGM WEAR Selinsgrove, PA Public Relations/Social Media Consultant January 2012 June 2012 Worked with team of five to create PR campaign for the clothing lines spring collection and pop-up store Increased Twitter following by 27%; helped company earn $4000 in sales in five hours PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) Susquehanna University chapter Vice President (Executive Board) April 2012 Present Communicate with faculty adviser about internship and job opportunities and relay that information to members STERLING COMMUNICATIONS PRSSA nationally affiliated student-run PR firm Selinsgrove, PA Sales & Marketing Director (Executive Board) January 2012 Present Correspond regularly with five boutique, non-profit and pro bono clients to ensure needs are being met Lead five account managers in weekly meetings; assist with marketing strategies, billing and delegating Account Manager for Dawns Luncheonette January 2011 May 2011 Managed public relations for a family-run restaurant: developed food challenge campaign, implemented advertising strategies, monitored Facebook page, designed menus and advertisements Directed 12 project team members through weekly meetings, delegated tasks to each member

PR EXPERIENCE

EMPLOYMENT LEADERSHIP

GAP, INC. Susquehanna Valley Mall, Selinsgrove, PA Sales Associate Built customer relations to help create sales, recommend merchandise and organize visual displays

June 2012 Present

ALPHA DELTA PI SORORITY Recruitment Vice President (Executive Board) December 2011 January 2013 Directed all recruitment efforts for the chapter, including marketing, branding and public relations Planned chapter's first 5K philanthropy event, which raised over $3200 for Ronald McDonald House Charities Established and maintained social media presence for Gamma Omicron chapter of Alpha Delta Pi Public Relations Chair December 2010 May 2011 Designed Facebook pictures and banners for recruitment and implemented new marketing strategies The National Order of Omega, Greek honor society Lambda Pi Eta, communications honor society April 2012 Present January 2012 Present

HONORS