Packaging Essentials 100 DESIGN PRINCIPLES FOR CREATING PACKAGES \ Sarah Roncarelli and Candace Ellicott er ee eyPackaging Essentials© 2010 by Rockport Publishers, nc Allrghts reserved. No part ofthis book may be reproduced in any form without written permission of the copyright owners. Allimages in this book have been reproduced with the knowledge and prior consent of the artists concerned, and no responsiblity i accepted by produce, publishes, or printer for any infringement of copyright or otherwise, arising from the contents ofthis publication. Every effort has been made to ensure that credits accurately comply with information supplied. We apologize for any inaccuracies that may have accurred and will re solve inaccurate or missing information In a subsequent reprinting ofthe book, First published inthe United States of America by Rockport Publishers, a member of ‘Quayside Publishing Group 100 Cummings Center Sulte 4064 Bevery, Massachusetts 01915-6101 Telephone: (978) 282-9590 Fax (978) 283-2742 worwrockpub.com Library of Congress Cataloging-in- Publication Data Ellcot, Candace Packaging essentials: 100 principles for package design / Candace Eliott and Saran Roncare! p.m. |SBN-13:9784-59253-603-0 ISBN10: -59253-603-4 1. Packaging-Design. |, Roncarel Sarah I Title. Title: 100 principles for package design lV Tile: One hundred principles for package design. NcIO02.P33E45 2010, 1452-de22 2008052403 cP IsBN-13:9781-59253-6020 ISBN-10: +59253-603-4 w9a7654321 Design: Sarah Roncarell and Candace Elicott Printegin China