Project Report on Business Opportunity

With

Sun Institute Of Management & Technology, Shahjahanpur

Submitted to:

Submitted by:
Badar Hasan Khan BBA- VIth Semester

PREFACE

The student of Management only with theoretical Knowledge is just like a

wandering ship

in the ocean without a compass the exposure to the real market scenario gives him the base practical experience which serves him as a compass in the directionless ship this enables the ship to reach its destination against all odds .Form all its rivals.,I got an opportunity to do my summer training at Birla Sun life Insurance Limited an Aditya Birla Group Company one of the largest private Business houses .The duration of my training was 6 weeks the very first day when Joined Birla I was in a new world knowing nothing about it but the passage of Time one could eventually know, what activities going round him and with what Purpose I could adjust myself in that environment due to the Kind co-operation of People working there during the first there weeks of my training I was in training Cell and different department of the firm when we are made aware of Recruitment & Development Process and last there weeks I was placed in the marketing department with a project title BUSINESS OPPORTUNITY WITH BSLI Initially I feel that all What is taught in the classroom no relevance in the industry today the management gives us all the fundamental concepts which are applicable in industry but leaves the individual to work outputs application it is just a matter of modifying the theory you know so as to apply it to a given practical situation and there is no best place to learn this practical side of management other than the industry it self..I do sincerely hope that this project work will help the BSLI Ltd. Gwalior in formulating its marketing plans I tried my best to cover up the maximum in the minimum time available even is there is any lacunae, I regret for that.

Acknowledgement

I am thankful with heart to Mr. Rahul Kanchan (Managing partner) who gave me a chance to work in the organization. I am grateful to Mr. Praveen Singh (Branch Head) for his guidelines. I express my sincere gratitude and indebtedness to my guide Mrs. Ena Gupta for his invaluable guidance and encouragement throughout the preparation of this project report. His comments and suggestions have been of immense help to me. Last but not least I would also like to thanks the Institute Faculty for giving full CoOperation without which this project would not have been possible. Due to all these help I really enjoyed doing my Project and learned a lot.

Badar Hasan Khan

Table of contents
1) 2) 3) 4) 5) 6) 7) 8)
9)

Introduction Company Profile Business Opportunity Details of Product IRDA Objective SWOT Analysis Research Methodology List of Tables List of Graphs Findings and Conclusions Suggestions and Recommendations Bibliography Questionnaire

10) 11) 12) 13) 14)

List Of Tables
1. Competition Ranking: YTD December 2011 2. BSLI Investment Performance Vs. Peers, Sep 2011 3. BSLI Investment Performance Vs. Benchmark, Sep 2011

Competition Ranking: YTD December 2011

Competition Ranking: YTD Dec 2010

First Year Premium Details - With 10% single premium credit Individual Market Group Market Total Market Life Share Rank Business Share Rank Business Share 26,125 31,097 19,934 15,904 18,779 16,278 11,649 7,028 5,809 5,832 4,233 4,278 4,163 2,623 2,350 1,940 1,652 1,537 735 451 195 191 182,782 151,868 334,650 7.8% 9.3% 6.0% 4.8% 5.6% 4.9% 3.5% 2.1% 1.7% 1.7% 1.3% 1.3% 1.2% 0.8% 0.7% 0.6% 0.5% 0.5% 0.2% 0.1% 0.1% 0.1% 54.6% 45.4% 100.0% 2 1 3 6 4 5 7 8 10 9 12 11 13 14 15 16 17 18 19 20 21 22 13,404 5,283 2,842 4,232 817 515 607 906 653 256 280 9 2 177 18 20 0 17 0 198 0 0 30,236 142,385 172,621 7.8% 3.1% 1.6% 2.5% 0.5% 0.3% 0.4% 0.5% 0.4% 0.1% 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 17.5% 82.5% 100.0% 1 2 4 3 6 9 8 5 7 11 10 17 18 13 15 14 19 16 20 12 21 21 39,529 36,379 22,776 20,136 19,596 16,793 12,256 7,934 6,462 6,089 4,512 4,287 4,166 2,799 2,369 1,959 1,652 1,553 735 649 195 191 213,018 294,253 507,271 7.8% 7.2% 4.5% 3.97% 3.9% 3.3% 2.4% 1.6% 1.3% 1.2% 0.9% 0.8% 0.8% 0.6% 0.5% 0.4% 0.3% 0.3% 0.1% 0.1% 0.0% 0.0% 42.0% 58.0% 100.0% Y/Y Growth Rank Individual 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 39% -15% -26% -1% -4% -3% -2% 18% -26% -12% -8% -1% 186% 904% 29% 29% 53% 0% 536% -16% 3916% 0% 26% 10% Group 4% -28% 262% 190% 179% 85% 289% 57% 40% 914% 89% -95% 0% 72% 236% 0% 0% 0% 22% 78% 65% Total 25% -17% -17% 15% -1% -1% 2% 22% -23% -8% -5% -5% 186% 669% 30% 30% 53% 0% 536% 20% 3916% 3% 47% 24%

Insurers SBI Life ICICI Prudential Bajaj Allianz Birla Sun Life Reliance Life HDFC Standard Max New York Tata AIG OM Kotak Met Life Aviva ING Vysya Canara HSBC OBC Future Generali Bharti Axa Life Shriram Life IDBI Fortis Life Star Union Dai-ichi Aegon Religare Sahara Life India First DLF Pramerica Total Private Players LIC Total

Copyright Birla Sun Life Insurance Company Limited 2008

BSLI Investment Performance Vs. Peers, Sep 2011

BSLI Asset Fund BSLI Debt Equity Absolute Returns

3 Months Best Rank Performer

12 Months BSLI Absolute Returns Rank Best Performer

Individual Life Funds

Assure Builder (10 - 20%) Enhancer (20 - 35%) Creator (30 - 50%) Magnifier (50 - 90%) Maximiser (100%) 100% 80% - 90% 65% - 80% 50% - 70% 10% - 50% 0% - 20% 10% - 20% 20% - 35% 30% - 50% 50% - 90% 80% - 100% 1.80% 4.34% 5.65% 10.35% 15.23% 17.17% 1 1 1 1 4 3 BSLI BSLI BSLI BSLI BAJAJ BAJAJ 18.06% 24.98% 25.18% 44.23% 31.04% 43.12% 3 1 1 1 3 1 KOTAK BSLI BSLI BSLI BSLI BSLI

Group Funds Money Market Fixed Interest Bond Secure (10 - 20%) Stable (20 - 35%) Growth (35 - 50%) 100% 100% 100% 80% - 90% 65% - 80% 50% - 70% 10% - 20% 20% - 35% 30% - 50% 2.06% 2.02% 1.48% 3.59% 5.92% 8.56% 3 1 2 4 2 4 KOTAK BSLI BSLI BAJAJ BAJAJ BAJAJ 17.06% 29.18% 23.18% 25.80% 28.38% 38.18% 1 1 2 1 1 1 BSLI BSLI BSLI BSLI BSLI BSLI

Individual Pension Funds Growth (10 - 20%) Enrich (20 - 35%) 80% - 90% 65% - 80% 10% - 20% 20% - 35% 3.99% 7.14% 1 1 BSLI BSLI 31.83% 34.40% 1 1 BSLI BSLI

BSLI Investment Performance Vs. Benchmark, Sep 2011

LIST OF GRAPHS

1.Competition Analysis H1 FY11 2. BSLI Market Share

2.

Competition Analysis FY11 H1

Competition Analysis H1 FY10

Sales & YoY growth Policies & YoY Growth

Premium Mix
21,590 Premium 34,070 66,169 45,208 21,698 21,981 24,203 10,193

Distribution Reach

Note: Sales Nos. based on information published by IRDA. Other Parameters. based on information available in public domain
Copyright Birla Sun Life Insurance Company Limited 2008

BSLI Market Share

BSLI Market Share

8.8%

3.49%

YTD Nov 09

Copyright Birla Sun Life Insurance Company Limited 2008

21

Life insurance Life insurance (Life Assurance in British English) is a type of insurance. As in all insurance, the insured transfers a risk to the insurer. The insured pays a premium and receives a policy in exchange. The risk assumed by the insurer is the risk of death of the insured.
HOW LIFE INSURANCE WORKS

There are three parties in a life insurance transaction; the insurer, the insured, and the owner of the policy (policyholder), although the owner and the insured are often the same person. For example, if John Smith buys a policy on his own life, he is both the owner and the insured. But if Mary Smith, his wife, buys a policy on John's life, she is the owner and he is the insured. The owner of the policy is called the grantee (he or she will be the person who will pay for the policy). Another important person involved is the beneficiary. The beneficiary is the person or persons who will receive the policy proceeds upon the death of the insured. The beneficiary is not a party to the policy, but is designated by the owner, who may change the beneficiary unless the policy has an irrevocable beneficiary designation. With an irrevocable beneficiary, that beneficiary must agree to changes in beneficiary, policy assignment, or borrowing of cash value. The policy, like all insurance policies, is a legal contract specifying the terms and conditions of the risk assumed. Special provisions apply, including a suicide clause wherein the policy becomes null if the insured commits suicide within a specified time for the policy date (usually two years). Any misrepresentation by the owner or insured on the application is also grounds for nullification. Most contracts have a contestability period, also usually a twoyear period; if the insured dies within this period, the insurer has a legal right to

contest the claim and request additional information before deciding to pay or deny the claim. The face amount of the policy is normally the amount paid when the policy matures, although policies can provide for greater or lesser amounts. The policy matures when the insured dies or reaches a specified age. The most common reason to buy a life insurance policy is to protect the financial interests of the owner of the policy in the event of the insured's demise. The insurance proceeds would pay for funeral and other death costs or be invested to provide income replacing the deceased's wages. Other reasons include estate planning and retirement. The owner (if not the insured) must have an insurable interest in the insured, i.e. a legitimate reason for insuring another persons life. The insurer (the life insurance company) calculates the policy prices with intent to recover claims to be paid and administrative costs, and to make a profit. The cost of insurance is determined using mortality tables calculated by actuaries. Actuaries are professionals who use actuarial science which is based in mathematics (primarily probability and statistics). Mortality tables are statistically based tables showing average life expectancies. The three main variables in a mortality table are age, gender, and use of tobacco. The mortality tables provide a baseline for the cost of insurance. In practice, these mortality tables are used in conjunction with the health and family history of the individual applying for a policy in order to determine premiums and insurability. The current mortality table being used by life insurance companies in the United States and their regulators was calculated during the 1980s. There is currently a measure being pushed to update the mortality tables by 2010. The current mortality table assumes that roughly 2 in 1,000 people aged 25 will die during the term of coverage. This number rises roughly quadratic ally to about 25 in 1,000 people for those aged 65. So in a group of one thousand 25

year old males with a $100,000 policy, a life insurance company would have to, at the minimum, collect $200 a year from each of the thousand people to cover the expected claims. The insurance company receives the premiums from the policy owner and invests them to create a pool of money from which to pay claims, and finance the insurance company's operations. Contrary to popular belief, the majority of the money that insurance companies make comes directly from premiums paid, as money gained through investment of premiums will never, in even the most ideal market conditions, vest enough money per year to pay out claims. Rates charged for life insurance increase with the insured's age because, statistically, a people are more likely to die as they get older. Since adverse selection can have a negative impact on the financial results of the insurer, the insurer investigates each proposed insured (unless the policy is below a company-established minimum amount) beginning with the application, which becomes part of the policy. Group Insurance policies are an exception. This investigation and resulting evaluation of the risk is called underwriting. Health and lifestyle questions are asked, and the answers are dutifully recorded. Certain responses by the insured will be given further investigation. Life insurance companies in the United States support The Medical Information Bureau, which is a clearinghouse of medical information on all persons who have ever applied for life insurance. As part of the application, the insurer receives permission to obtain information from the proposed insured's physicians. Life insurance companies are never required by law to underwrite or to provide coverage on anyone. They alone determine insurability, and some people, for their own health or lifestyle reasons, are uninsurable. The policy can be declined (turned down) or rated. Rating means increasing the premiums to provide for additional risks relative to that particular insured.

Many companies use four general health categories for those evaluated for a life insurance policy. These categories are Preferred Best, Preferred, Standard, and Tobacco. Preferred Best means that the proposed insured has no adverse medical history, is not under medication for any condition, and his family (immediate and extended) have no history of early cancer, diabetes, or other conditions. Preferred is like Preferred Best, but it allows that the proposed insured is currently under medication for the condition and may have some family history. Most people are in the Standard category. Profession, travel, and lifestyle also factor into not only which category the proposed insured falls, but also whether the proposed insured will be denied a policy. For example, a person who would otherwise be in the Preferred Best category will be denied a policy if he or she travels to a high risk country. Upon the death of the insured, the insurer will require acceptable proof of death before paying the claim. The normal minimum proof is a death certificate and the insurer's claim form completed, signed, and often notarized. If the insured's death was suspicious and the policy amount warrants it, the insurer may investigate the circumstances surrounding the death, before deciding whether there is a legal obligation to pay the claim. Proceeds from the policy may be paid in a lump sum or as an annuity paid over time in regular recurring payments for either for the life of a specified person or a specified time period.

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organisation. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable value proposition to customers. Sun Life Financial and its partners today have operations in key markets worldwide, including India, Canada, the United States, the United Kingdom, Hong Kong, Philippines, Japan, Indonesia, China and Bermuda. Sun Life Financial Inc. had assets under management of over US$ 386.82 billion, as on 31 March 2007. Sun Life Financial Inc. is a leading performer in the life insurance market in Canada. BSLI in its five successful years of operations has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the Bank assurance route and through the internet. It was also the first private sector player to introduce a pure term plan in the Indian market. This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now industry standards were introduced by BSLI. Being a customer centric company, BSLI has invested heavily in technology to build world class processing capabilities. BSLI has covered more than one and a half million lives since inception and its customer base is spread across 100

cities in India. All this has assisted the company in cementing its place amongst the leaders in the industry in terms of new business premium income. Birla Sun Life Insurance (BSLI), one of the leading private life insurers in India today announced the inimitable achiever, cricketer Kapil Dev as their corporate brand ambassador. The cricketing supremo will be endorsing BSLI in all its marketing initiatives. Birla Sun Life Insurance is a value-driven brand which has a national brand recall of 70 per cent. The objective of appointing a brand ambassador is to grow its brand recall as it goes national in its distribution reach and fuel business growth. As a brand ambassador, Kapil Dev will play a key role in the brand and product marketing and promotional activities. BSLI has always used an integrated marketing approach, which will be strengthened further. Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director, Financial Services, Aditya Birla Group and currently in charge of BSLI expressed, "The Birla Sun Life Insurance business distribution network is national in nature covering more than 1000 points across the country .We have made our entry in several tier I and tier II towns. It is therefore very important for the brand to connect at the grassroots level and create trust. We believe that our association with Kapil Dev as our brand ambassador will help us create this connect in a shorter period of time. We therefore now have two strong connects our parent brand Birla and our brand ambassador Kapil Dev". Kapil Dev, also known as the Haryana Hurricane, was born on 6 January 1959 in Chandigarh. He played his first competitive game of cricket at the age of 13 years and made his test debut on 16 October 1978 at Faisalabad against Pakistan. Kapil Dev remained India's top strike bowler for almost 15 years. His extraordinary test match figures of more than 5000 runs and 434 wickets along

with 64 catches show that he was a world class cricketer and an all-rounder. He has raised the mantle of India to sporting glory by winning us the World Cup. In a study conducted by BSLI, Kapil Dev connected extremely well with the life insurance category and had high acceptance by the masses. Our survey suggests that he is seen as a very good fit for the BSLI brand. He is very much loved and respected by a vast majority of the population. On 26 November 2006, Birla Sun Life was host the annual golf tournament at the Chamber Golf Club in Mumbai where Kapil Dev was participate. About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited is a joint venture between the Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc., a leading international financial services organisation. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable protection for your future. Birla Sun Life Insurance (BSLI), in its five successful years of operations, has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of unit linked life insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the banc assurance route and through the internet. It was the first private sector player to introduce a pure term plan in the Indian market. This was supported by sales practices which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers and offering a free look period on all policies, which are now industry standards, were introduced by BSLI. Being a customercentric company, BSLI has invested heavily in technology to build world class processing capabilities. BSLI has covered more than a million lives since

inception and its customer base is spread across more than 1000 towns and cities in India. All this has assisted the company in cementing its place amongst the leaders in the industry in terms of new business premium income. The company's current capital base is Rs.520 crore. About the Aditya Birla Group The Aditya Birla Group has a turnover close to Rs.38,000 crore (as on 31 March 2008) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 72,000 employees and has seven lakh shareholders, with a market capitalization of Rs.53,400 crore.

About Sun Life Financial Inc. Sun Life Financial Inc. is a leading international financial services organisation providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of 31 March 2010, the Sun Life Financial group of companies had total assets under management of US$ 343 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol "SLF".

KEY PEOPLES OF ORGANISATION

BOARD OF DIRECTORS
Mr. Kumar M Birla Mr. Donald A Stewart, Mr. Bishwanath N Puranmalka Mr. Ajay Srinivasan Mr. Gary M Comerford Mr. Suresh N Talwar Mr. Gian P Gupta His Highness Maharaja G Singh Mr. Stephan Rajotte Dr. Bharat K Singh

INVESTMENT COMMITTEE
Mr. B. N. Puranmalka

Mr. Eugene Lundrigan

Management Team Mr. Vikram Mehmi President & Chief Executive Officer Mr. Mario Braganza Chief Operating Officer Mr. Amit Punchhi Senior Vice President Third Party Distribution Mr. Snehal Shah Senior Vice President Operations Mr. Mayank Bathwal Chief Financial Officer

Mr. E.N. Goveia Head - Direct Sales Force Mr. Bhavesh Sanghvi Head - Group Life & Pensions Ms. Anjana Grewal Senior Vice President Marketing & Communications Mr. K.H. Venkatachalam Vice President - Human Resource Mr. Lalit Vermani Vice President Compliance Mr. Vikram Kotak Vice President Investments

Mr. Rajesh Bhojani Mr. Ajay Srinivasan Senior Vice President DSF Expansion Mr. Vikram Mehmi Mr. Mayank Bathwal Mr. Fabien Jeudy Mr. Fabien Jeudy Mr. Vikram Kotak Vice President, Chief & Ms. Keerti Gupta Appointed Actuary Mr. Melvyn D'souza Vice President - Risk Management and Internal Audit Mr. Bhalachandra Nayak Vice President - Strategy

Presenting

Business Opportunity
Birla Sun Life Insurance Company Ltd.
Copyright Birla Sun Life Insurance Company Ltd. 2008

What is this opportunity all about?

Birla Sun Life Insurance Company Ltd.

Copyright Birla Sun Life Insurance Company Ltd. 2008

Opportunity of creating an IDENTITY

Rajeev Kumar Insurance Advisor

Birla Sun Life Insurance Company Ltd.

Copyright Birla Sun Life Insurance Company Ltd. 2008

Opportunity to Earn through Commission Unlimited earning potential Increase earnings year after year

s g i n r a E

No. of years and customers

Birla Sun Life Insurance Company Ltd.
Copyright Birla Sun Life Insurance Company Ltd. 2008

Regular flow of Income Year on Year

First year commission Renewals commissions year after year

s g i n r a E

First Year Commission

Birla Sun Life Insurance Company Ltd.
Copyright Birla Sun Life Insurance Company Ltd. 2008

Renewal Commissions

Opportunity to get recognized

3313 Club members Total club benefits of Rs 7 crore paid out

European Destination
Asian Destination
National Destination
Aces Club: 08-09)

Birla Sun Life Insurance Company Ltd.

Copyright Birla Sun Life Insurance Company Ltd. 2008

Individual Life
Protection
Birla Sun Life Term Plan Premium Back Term Plan

Saving
Birla Sun Life Insurance Gold-Plus Supreme Life Dream Plan Classic Life Premier Simply Life Prime Life Premier Prime Life Life Companion Flexi Cash Flow Flexi Save Plus Flexi Life Line Single Premium Bond

Retirement

Flexi Secure Life Retirement Plan II

Children
Children's Dream Plan

Rural
Bima Kavach Yojana

Riders
Accidental Death and Dismemberment Rider Term Rider Critical Illness Rider Waiver of Premium Critical Illness Plus Rider Critical Illness - Woman Rider

Retirement
Our Retirement Plans allow you to meet your expenses and build a nest egg, which gives you the freedom to live life to the fullest even after retirement.

The post retirement years can be the best years of your life. Time to do things you couldn't have done while you were working. A right financial planning makes your post retirement years truly golden . Our Sun Life secure Life II assures you just that.

PRODUCTS
Insurance Plans Life is unpredictable. But in face of adversity, our

responsibilities towards our parents, children and loved ones need not be compromised. Insurance planning equips you to smooth out

the uncertainties and adversities that life might send your way, so that the best that life has to offer, secure in the knowledge that your beloved ones are well provided for. BSLI offers a complete range of insurance products 1 . Protection Plans 2. Savings Plans 3. Child Plans 4. Investment Plans 5. Retirement Plans 6. Group Plans 7. Rural Plans 8. Plans for NRIs 9. Keyman Plans 10. Riders

Protection Plans

BSLI offers LifeGuard - a set of pure protection plans. Choose from amongst three different product structures to insure your life and provide total security to your family, at a very affordable cost.

Level Term Assurance with return of premium On death the entire sum assured will be paid. On maturity, all the premiums paid will be returned.

Level Term Assurance without return of premium On death the entire sum assured will be paid. No survival or maturity benefits.

You can also enhance the above two policies by adding Accident & Disability Benefit Rider and Waiver of Premium Rider (WOP) . Level Term Assurance - Single premium: On death the entire sum assured will be paid. No survival or maturity benefits
Savings Plans

BSLI offers a variety of policies that give you the benefits of protection and the opportunity to save for important assets or events, like a home, a car or a wedding.

A regular premium unit-linked insurance plan with an assurance of Capital Guarantee# with the added advantage of flexible liquidity option. An ideal plan for long term planning with the benefit of liquidity.

The key features of the plan are: Flexibility to choose a specific level of protection (Sum Assured), based on a multiple of the annual premium. You can also choose the term of the plan. At the end of the term, the higher of the value of units or the guaranteed value* is paid. On death, Sum Assured along with the higher of value of units or the guaranteed value is payable. Facility to make withdrawals from the 6th policy year onwards till the end of the policy term. Every year withdraw up to 10% of the value of units. Additional credits payable as a percentage of the initial annual premium are paid along with the death or maturity benefit. Additional insurance for 10 years after the maturity, for an amount of 50% of the Sum Assured. Flexibility to make additional investment with the help of the top-up facility. Flexibility to increase / decrease your annual premium amount Facility of Automatic Premium Payment- With this facility you can take a temporary break from premium payment. ** Total transparency with the premium allocations, and other charges declared upfront. The guaranteed value of the unit fund is the value of all invested premiums (premiums net of all charges) along with the declared bonus interests.

** With Automatic Premium Payment facility, you can avail a temporary break from premium payment for a maximum of 1 year. This facility is available once if the premium paying term is less than 15 years and twice, if it is 15 years or more. You can also enhance your policy by adding Accident & Disability Benefit Rider , Waiver of Premium Rider and Critical Illness Rider .

A regular premium unit-linked insurance plan with an assurance of Capital Guarantee# An ideal plan for your long-term savings and protection requirement. The key features of the plan are : Flexibility to choose a specific level of protection ( Sum Assured ), based on a multiple of the annual premium. You can also choose the term of the plan. At the end of the term, the higher of the value of units or the guaranteed value* is paid. On death, Sum Assured along with the higher of value of units or the guaranteed value is payable Additional credits payable as a percentage of the initial annual premium are paid along with the death or maturity benefit. Additional insurance for 10 years after the maturity, for an amount of 50% of the Sum Assured.

Flexibility to make additional investment with the help of the top-up facility.

Flexibility to increase / decrease your annual premium amount

Facility of Automatic Premium Payment- With this facility you can take a temporary break from premium payment.

Total transparency with the premium allocations, and other charges declared upfront. The guaranteed value of the unit fund is the value of all invested premiums (premiums net of all charges) along with the declared bonus interests. With Automatic Premium Payment facility, you can avail a temporary break from premium payment for a maximum of 1 year. This facility is available once if the premium paying term is less than 15 years and twice, if it is 15 years or more. The capital guarantee is applicable only on the invested premium and the declared bonus interests.

You can also enhance your policy by adding Accident & Disability Benefit Rider, Waiver of Premium Rider and Critical Illness Rider.

unit-linked

insurance

plan

with

an

assurance

of

Capital

Guarantee which offers you the benefit of a limited premium

payment term. An ideal plan for protection with wealth creation that offers the flexibility of a limited premium paying term. Flexibility to choose a premium payment term of 5, 7 or 10 years for a maturity term of 10, 15 or 20 years respectively. Flexibility to choose a specific level of protection (Sum Assured), based on a multiple of the annual premium. At the end of the term (maturity), the higher of the value of units or the guaranteed value* is paid. On death, Sum Assured along with the higher of value of units or the guaranteed value is payable. Additional credits payable as a percentage of the initial annual premium are paid along with the death or maturity benefit. Facility to make withdrawals from the 6th policy year onwards till the end of the policy term. Every year withdraw up to 10% of the value of units Flexibility to make additional investment with the help of the top-up facility. Flexibility to increase / decrease your annual premium amount Total transparency with the premium allocations, and other charges declared upfront. The guaranteed value of the unit fund is the value of all invested premiums (premiums net of all charges) along with the declared bonus interests. The capital guarantee is applicable only on the invested premium and the declared bonus interests.

You can also enhance your policy by adding Accident & Disability Benefit Rider and Critical Illness Rider.

Presenting Premier Life The Preferred plan for the Preferred Customer. The key features of the plan are: Limited premium payment option: Choose from among a 3, 5, 7 or 10 year premium paying term. Choice of sum assured: Choose a sum assured, which is a minimum multiple of 1 and a maximum multiple of 25 times the annual contribution. Additional allocation of units on a periodic basis. Facility to top-up your investment any time you have surplus funds. Choose from among four funds, based on your investment objective and risk appetite. Choice to switch between investments options (4 free switches every policy year). Flexibility to decrease your sum assured. Add-on riders to protect you against any eventuality. Loans against the policy. You can also enhance your policy by adding Critical Illness Rider, Accident & Disability Benefit Rider.

Presenting Life Time unit linked plans that meets your changing needs over a lifetime. These solutions have been developed to meet your savings, protection and investment needs at every stage in life.

Protection Choose a specified level of protection (available only with LifeTime). Two levels of Sum Assured to choose from (available only with LifeTime II). Flexibility to increase or decrease your sum assured . Add-on riders to protect you against any eventuality. Savings Flexibility to increase or decrease your contribution. Facility of Premium Holiday, wherein the policy continues even if there is a temporary break in the payment of annual contribution (available only with Life Time). Facility of Automatic Cover Continuance, wherein the policy continues even if there is a temporary break in the payment of annual contribution Facility to top-up your investment any time you have surplus funds. Additional allocation of units on a periodic basis. Loans against the policy.

Investment: Choose from among four funds, based on your investment objective and risk appetite. Choice to switch between investments options (4 free switches every policy year).

You can also enhance your policy by adding Critical Illness Rider, Major Surgical Assistance Rider, Accident & Disability Benefit Rider, Accident Benefit Rider (available only with Life Time) and Waiver of Premium Rider

An insurance plan that gives added protection, savings and multiple options, all in one! The flexibility to choose your premium contribution. The flexibility to choose amongst three levels of cover (in the form of sum assured) for the same amount of total annual contribution. The flexibility of shifting between the three levels of cover, as you require. The flexibility of receiving your maturity proceeds as a lump sum or in equal annual installments over 3 or 5 years. You can also enhance your policy by adding Variety of Riders

An insurance plan that gives you added protection, savings, multiple options, plus the power of liquidity. The flexibility to choose your premium contribution. The flexibility to choose amongst three levels of cover (in the form of sum assured) for the same amount of total annual contribution. The flexibility of shifting between the three levels of cover, as you require. The flexibility of receiving your maturity proceeds as a lump sum or in equal annual installments over 3 or 5 years.

 The flexibility of withdrawing up to 10% of the accumulated value of your policy, after the first 5 policy years. You can also enhance your policy by adding Variety of Riders

An ideal plan for those who want to accumulate funds on a regular basis while enjoying insurance protection.
Guaranteed Benefits: Guaranteed additions @ 3.5% of the Sum

Assured, compounded annually for the first 4 years of the policy.

Extended Life Cover: An extended cover for 5 years after the

maturity of the policy, for 50% of the sum assured, at no extra cost.
Maturity Benefit: At the end of the term, the policyholder

receives the full sum assured, the guaranteed additions and the vested bonuses.
Death Benefit: The beneficiary receives the sum assured, the

guaranteed additions and the vested bonuses incase the life assured were to meet with an unfortunate event. In case the life assured is aged 7 years or less, the basic premium paid will be returned.

You can also enhance your policy by adding Critical Illness Rider , Major Surgical Assistance Rider , Accident & Disability Benefit Rider , Waiver of Premium Rider (WOP)

Child Plans

As a responsible parent, you will always strive to ensure a hasslefree, successful life for your child. However, life is full of Uncertainties and even the best-laid plans can go wrong. Heres how you can give your child a 100% safe and assured tomorrow, whatever the uncertainties. Smart Kid is especially designed to provide flexibility and safeguard your childs future education and lifestyle, taking all possibilities into account. Choose from amongst a basket of 4 plans:

Smart Kid regular premium Smart Kid unit-linked regular premium Smart Kid unit-linked regular premium II Smart Kid unit-linked single premium II

All these plans offer you:

Financial Benefits: Regular payments at critical stages in

your childs life, like Board examinations, Graduation and Post-graduation.

Total peace of mind, even if you are not around Sum Assured is paid immediately: Ensures that your loved

ones stay financially secure, even in your absence.

All future premiums are waived: Ensuring that your family

is not financially burdened in your absence.

Policy benefits continue: The educational benefits of the

policy continue, ensuring that your child can realize his or her dreams without any hassles.
Development

Allowance:

Smart

Kid

guarantees

regular

income to secure your childs educational career and also ensures his or her all-round development, for a nominal additional amount. The Income Benefit Rider takes care of this through an annual payment of 10% of the sum assured, to your child, till the maturity of the policy, in the unfortunate event of the death of the parent. All Smart Kid plans can be enhanced with the Accident & Disability Benefit Rider and Income Benefit Rider . You can also an Accident Benefit Rider to a Smart Kid Regular Premium policy, and a Waiver of Premium Rider (WOP) t o Smart Kid unit-linked regular premium policy.

Investment Plans

Life Link II is a unique plan that combines the security of a life insurance policy with the opportunity of enjoying high returns on your investments, without the market risks compromising on the protection of your family! Death Benefit: The Sum Assured under the product has 2 options, either 500% of the initial premium or 105% of the initial premium. In the event of an unfortunate death, the beneficiary will receive higher of the value of units or the initial death benefit, less any withdrawals. Withdrawal Benefit: One can make partial withdrawals from the accumulated value of the policy after completion of one policy year. Flexibility: Choose from four fund options, based on your investment objective and risk appetite. If at a later stage your financial priorities change, you can switch between the various fund options, absolutely free, 4 times a year.

Retirement Plans

Life Expectancy has been rising rapidly and today you can expect to live longer than your earlier generations. For you, this increase will mean a longer retirement life, stretching into a couple of decades. BSLI Retirement Solutions that combine the best of insurance and investment. These solutions are developed to ensure your peace of mind for the years to come. 1. 2. 3. 4. 5. Why plan for retirement? How much should I set aside for retirement? The impact of inflation on your retirement savings Why plan early? About Annuities

Why plan for retirement? For too many people, the joy of retirement after years of hard work is eclipsed by the financial uncertainties that it brings. Despite all the planning and saving, you can never sure whether your money will last a lifetime. Retirement planning offers a way to ensure a more enjoyable, stress free tomorrow. A prudent plan will ensure that increasing life expectancy, higher inflation and increasing taxes do not eat away into your hard earned savings.

How much must I set aside for retirement? To ensure a comfortable retired life, you would be wise to invest money into additional avenues like pension plans. How much you need to invest can be answered by answering some questions such as: 1. How long do you have to save that amount before retirement? 2. Where can you invest your retirement money? 3. How much risk are you willing to take on your investments?

Group Solutions

In an era of competitive parity, the only asset that makes a decisive difference between corporate success and failure is the quality of human capital. Employee benefits have proven to be an excellent tool to optimize the retention The of talent of and an improve an organizations bottom-line. quality organizations

employee benefits establishes and maintains a company's image as a caring employer. Optimum care of employees is a long-term investment that results in a sustained competitive advantage for an organization in the times to come. BSLI Group Solutions Advantage: An integrated basket of employee benefits solutions that offer incomparable flexible benefits.

 Sound

investment

management

that

focuses

on

safety,

stability and profitability of the portfolio. Personalized financial planning for your employee that takes care of his/her changing financial needs at every stage of life. Quality service initiatives and transparency across all operations, promising superlative operational efficiency. Group Term Assurance : Helps provide affordable cover to members of a group. Group Gratuity Plan : Helps employers fund their statutory gratuity obligation in a flexible and hassle-free manner. Group Superannuation Plan : A flexible scheme (defined benefit and defined contribution) to provide a retirement kitty for each member of the group. Group Term Assurance: BSL I flexible group term solution helps provide affordable cover to members of a group. The cover could be uniform or based on designation/rank or a multiple of salary, and can be extended to all employees between the ages of 18 and 65 years. The benefit under the policy is paid on the event of the members death to the beneficiary nominated by the member. It is a one-year renewable policy where one master policy covers all proposed employees comprising the group, with a minimum group size of 25 persons. New members can join the group and outgoing members can leave the group at any point during the policy term.

Highlights include:
Greater

convenience

for

the

employees

with

relaxed

underwriting and medical requirements.

"Free Cover Limits" with simplified underwriting depending

upon the number of employees in the group and the level of cover chosen.
Guaranteed benefit: On death during the term of the contract

(while in service), the sum assured will be paid to the beneficiary of the employee. Choice of additional coverage in form an Accident and Disability Benefit Rider and Critical Illness Cover Premium is viewed as a business expense in the year of payment. Group Gratuity Plan: BSLI group gratuity plan helps employers fund their gratuity obligation in a scientific manner. Employers can avail of the tax benefits as applicable to approved gratuity funds. The plan can also be customized to structure schemes that can provide benefits beyond the statutory obligations. Highlights include:
Wider choice of investments with Market Linked Plans - to

meet the diverse financial goals. We offer 4 investment options (short-term debt, debt and balanced and capital

guarantee plan) where investments will be made in accordance with the fund objectives.
Transparency through Daily disclosure of Unit Value and

regular disclosure of the portfolio of each of the investment option

Flexibility through switching and contribution redirection

option to enable reshuffling of portfolio

Bundled

Life Cover greater value to the employee by

packaging life insurance cover with the gratuity, with minimal amount of underwriting.
Actuarial services to provide a scientific estimation of the

gratuity liability.
Low explicit charge structure with the conditions for exit

specified upfront.
Enhanced service levels through faster claim settlement,

easier access to information and regular statements.

Complete end to end solution in the legal and regulatory

approval process for scheme set up or transfer Employee Benefits: The contribution made by the employer is not included in the value of taxable perquisites in the hands of the employee. Gratuity received up to Rs 350000 is exempt from Income tax under Sec 10(10) Employer Benefits:

 Annual contribution up to 8.33% of salary bill in a financial year is allowed a deduction for the purpose of computation of profits and gains of business. Contribution towards past service liability is allowed as deduction as per the Income Tax rules. Group Superannuation Plan: BSLI Superannuation Scheme (for both Defined Benefit and Defined Contribution funds) offers substantial benefits to both employers and employees. The employer and employee can avail of tax benefits applicable to an approved superannuation trust. The scheme will provide for a retirement fund for each participating employee. An employee would be able to choose from various annuity options or opt for partial commutation of corpus at retirement. Highlights include:
Wider choice of investments with Market Linked Plans - to

meet the diverse financial goals. We offer 5 investment options (short-term debt, debt, balanced, growth and capital guarantee plan) where investments will be made in accordance with the fund objectives.
Control - Each member/employer can exercise greater control

over investments by choosing one or more of the investment options.

Multiple Annuity Options - 5 annuity options and open market

option

 Transparency - Transparency through Daily disclosure of Unit

Value and regular disclosure of the portfolio of each of the investment option
Flexibility

- Flexibility through switching and contribution

redirection option to enable reshuffling of portfolio

Low explicit charge structure with conditions for exit specified

upfront.
Enhanced service levels through faster claim settlement, easier

access to information and regular statements.

Complete end to end solution in the legal and regulatory

approval process for scheme set up or transfer

Rural Plans

BSLI Rural Products are designed to meet the needs of the rural consumers. These products offer the following features: 1. Low and Affordable Premiums 2. Life Cover 3. Savings Option 4. Hassle free procedure BSLI offers 2 specially designed rural plans. a) b) BSLI Endowment Plan BSLI - Regular Premium

BSLI Endowment Plan: BSLI offers the following features:

 Life Cover and Savings Regular Premiums Age at entry Premium Mode Term Sum Assured Premium / Year Maturity/Death benefit BSLI - Regular Premium: BSLI is a regular premium policy with the following features: Individual policy Only Life cover Term - 3 & 5 Yrs Age independent premium Age at entry Sum Assured Premium / Year Maturity/Death benefit Death Benefit 18 - 45 Yrs Single Rs 50 200 Rs.5,000 - 20,000 Sum Assured 18 - 45 Yrs Half Yearly / Yearly 5,10,15 Yrs Rs.5,000 -20,000 Rs. 507 - 553 ( SA: Rs.10,000) Sum Assured

Plans for NRIs

NRI Plans:

Being away from India doesn't mean you have to compromise the safety and security of your loved ones. In fact, your savings from your time overseas can be easily canalized to meet your family's needs - now and in the future. So, whether its your dream to retire in your hometown; to secure funds for your children's education; or to build assets, BSLI has a range of solutions that can be customized to meet your needs.

IRDA
(INDIAN REGULATORY DEVLOPMENT AUTHORITY)

IRDA:
The insurance sector has been opened up in India, as there was an urgent need. The international experience indicates those country with a liberalized insurance sector have witnessed a rapid growth in premium volumes enhancing the domestic saving rate. This happened in China, Malaysia and Singapore where a competitive market has led to improvement in Services and quicker settlement of claims. It is also important to note that competition will bring about advancement in information, communication and technology. And rightly therefore a decision was taken by the Government of India to open up Insurance sector. The establishment of IRDA in the month of April 2000 has

been important development in this direction, making the end of monopoly in the insurance sector. WHY INSURANCE IN INDIA: Only 22% of the insurance population has been extended cover. Market penetration is low and the potential to exploit is high. Insurance premium per capita is very low. Lack of comprehensive social system benefit and welfare means that demand for pension products is high. Huge middle class of approximately 300 Million. Existing insurance company score low on customer service front. The insurance market registered growth in the Asian region even though Indias share in global insurance is less than 0.5% (1988) as compared to USA (24.2%) and Japan (21%). Studies have reveled that in an emerging market, as disposable income rises, Insurance premiums as a ratio of GDP shoots up. The confederation of Indian Industry projected a growth of Life Insurance premiums from Rs. 350 Billion at present to Rs.140 Billion. The growth of non-life insurance premium is expected to increase from 75 billion to 375 billion. Out of which, only 10% is tapped by the existing insurer. Insurance even more than banking is a volume game. A very exclusive approach in view is unlikely to provide meaningful numbers. Currently, insurance is bought for the purpose of tax-benefits. A higher percentage of business is in the rural market. The share of rural new business insurance total new business is 55% in terms of policies and 47% in terms of sum assured. However, this needs to be viewed in the light of some recent issues that have been raised regarding as to what constitutes the rural market. Therefore, private

insurers will be best served by middle market approach, targeting the customer segments that are presently unexploited. How many Indians are aware that LIC has more than 60Products and GIC has more than 180Products? Not only there is a reduction in the premiums of Life Insurance products have long overdue since Indian morality rate has decreased three folds in the last 50years. There is also scope to increase the yield on life insurance policies (presently 6%) with proper risk management in place. It is been debated that insurance business does not produce profit in the first five years cross subsidization is a feature of Indian market. Even the first portfolio vote that is considered profitable, cross subsidizes other departments. Tariffs reduction is likely to reduce profits; further insurers have to institute proper claims management progress in order to extract efficiencies. At present life insurance business in the country is taxed at 12.5% of the profit in financial year. The government is soon to present a new model of taxing life insurance companies at international rates. New entrants should be well advised to look ahead to the stage where brand strength will be a competitive advantage and sketch their alliances accordingly. In fact, we believe that alliance related to distribution rather than to produce or technology will prove most valuable in the long run. Banks and financial companies will emerge, as attractive distribution channel for this insurance trend will be led by two factors, which already apply in other world market. First Banking food insurance, fund management and other financial services companies are being to increase their profitability and provide maximum value to their customers. looking for a range of products to distribute. Therefore, they are themselves

In other market notably Europe; this has resulted in bank assurance. Bank entering into the insurance business in India to bank hope to maximize expensive existing network by selling a range of products more of a loss alliance between insurance and bank than a formal ownership. Some Indian entrants like ICICI, HDFC and Reliance hope to ride their existing network and customer bases.

OBJECTIVE
To determine and analyze the Market Potential of the Birla Sun Life Insurance Company in Shahjahanpur City. To study the overall scenario currently prevailing in the market, namely, the per capital income, purchasing power, occupation, literacy rate, etc. To study and determine the competitor position in the market.

VISION
To be a world class provider of financial security to individuals and corporate and to be amongst the top three private sector life insurance companies in India

MISSION
To be the first preference of our customers by providing innovative, need based life insurance and retirement solutions to individuals as well as corporate. These solutions will be made available by well-trained professionals through a multi channel distribution network and superior technology.

Our Endeavour will be to provide constant value addition to customers throughout their relationship with us, within the regulatory framework. We will provide career development opportunities to our employees and the highest possible returns to our shareholders

SWOT ANALYSIS
STRENGTH: Multi-channel distribution and one of the largest

distribution networks in India. Implementing Six-Sigma process. Customer centric products and services. Superior investment and risk management framework 1 Million Policies sold within 3 and half years. Company has maximum number of MDRT as well as good number of HNI advisors. Training process of the company is very strong. Different plan for different peoples According to the change in surrounding environment like changes in customer requirement. WEAKNESS: COMPANY does not penetrate on the rural market at a time. There is no plan for the low income group.

 Fees for the advisor is high than the other company. OPPORTUNITY:
INSURANCE MARKET IS VERY BIG, WHERE COMPANY CAN EXPAND ITS HORIZON IN INSURANCE INDUSTRY .

Though good investment and insurance it is easy to top Indian customers. The huge insurance market (77%) is left so company has opportunity to expand our products. To associate with the more number of HNI.

THREATS: OLD HABITS DIE HARD: Its still difficult task to win the confidence of public towards private company. The company is facing major threats from LIC -which is an only government company. Plans for all income groups is not available which can create adverse effect later on the market share of the company

While making a study we very often look for what type of research methodology is to be used in this type of study. For implementation of a proper research methodology we have to first understand the meaning of research. Research is a process with the help of which new concepts arises. It is the increase in the actual knowledge stock. It can be called as movement from known to unknown and vice-versa. It is also a continuous process. It is a scientific as well as systematic process, which includes defining and redefining the problem to develop hypothesis, to collect and define the information/data, to analysis the information and bring out the mother of Discovery. An individual makes the effort in research and society or public takes its benefits because the results are usually generalized. Data collection The word data means any raw information, which is either quantitative or qualitative in nature, which is of practical or theoretical use. The task of data collection begins after a research problem has been defined and research design chalked out. While deciding about the method of data collection, the researcher should keep in mind that there are two types of data primary and secondary. Primary data: This is those, which are collected afresh and for the first Time, and thus happen to be original in character. There are many ways of data collection of primary data like observation method, interview method, through schedules, pantry Reports, distributors audit, consumer panel etc. The Team Managers and employees of both the Department were consulted to get information about procedure of both the online and off line share trading. But the method used by us for the primary data collection was through questionnaires. Questionnaire method For the collection of primary data I used questionnaire method. A formal list of questions, which are to be asked, is prepared in a questionnaire and questions

are asked on those bases. There are some merits and demerits of this method. These as under: Merits: 1. Low cost even when universe is large. 2. It is free from bias of interviewer. 3. Respondents have proper time to answer. 4. Respondents who are not easily approachable can also be reachable. 5. Large samples can be made. 2. Secondary data: These are those data, which are not collected afresh and are used earlier also and thus they cannot be considered as original in character. There are many ways of data collection of secondary data like publications of the state and central govt., reports prepared by researchers, reports of various associations connected with business, Industries, banks etc. And the method, which was used by us, was with the help of reports of the company. Sample Size We have meet 100 peoples during requirement Advisor and policy selling after that I have taken 48 Peoples they have fill up the questionnaire and given response.

FINDINGS OF STUDY
INSURANCE INDUSTRY IS THE FASTEST GROWING FINANCE INDUSTRY. INSURANCE INDUSTRY IS KNOWN FOR A BIG EARNING

BSLI IS THE ONE OF THE BEST COMPANY TO WORK WITH AS AN ADVISOR BSLI IS AMONGEST THE TOP 5
OPPORTUNITY AND PLAYERS IN THE LIFE INSURANCE CATEGORY IN THE ECONOMIC TIMES MOST TRUSTED BRAND SURVEY 2008.

ADVISOR MENTORSHIP EARNING AVENUES ARE COMMISSION ,DIFFERENTIAL COMMISSION,CONTEST,CLUB BENEFITS,BDA,TRAINING BUSINESS & CAREER BENEFITS.

A DVISOR CAN GROW WITHIN UNDER THE SYSTEM TIGER THE

PROGRAMME. OVER ALL

BSLI IS ONE OF THE

BEST HOUSE IN INSURANCE

INDUSTRY TO WORK AND GROW.

Findings # 1

Male Vs Female Respondence

27%

Male Female
73%

Findings # 2
Marital Status of Respondent

39% 61%

Married Unmarried

Findings # 3

Age of Respondent 18% 27% 2% 53%

Less 25

25-35

35-45

Above 55

Findings # 4

Qualification Of Respondent 16%

27%

57% 12th Graduation Post Graduation

Findings # 5

Dependent Of Respondent
15% 23%

62%

None

Two

Above Two

Findings # 6

Annual Family Income of Respondence

17% 7% 23%

53% Less 100000 200000-400000 100000-200000 Above 400000

ANALYSIS
FINDING-1 SHOWS THE DIFFERENCE BETWEEN THE MALE & FEMALE RESPONDENT WHO ARE SELECTED AS A NEW ADVISOR THE MALE DOMINANT OVER FEMALE. THERE IS A BIG DIFFERENCE BETWEEN THE MALE & FEMALE ADVISOR.

FINDING

SHOWS

THE

MARTIAL

STATUS

OF

NEW

ADVISORS. OUT OF 100 ADVISORS SELECTED 61 ARE ONE MARRIED WHICH IS A GOOD SIGN BECAUSE THEY ARE MUCH MORE AWARE INSURANCE AND 39 UNMARRIED. FINDING-3 SHOWS THE AGE GROUP OF SELECTED

ADVISORS ARE QUIET ENCOURAGING. 53 % ARE OVER AGE OF 55 YEARS WHICH IS QUITE GOOD FOR COMPANY BECAUSE THEY MUCH MORE TRUSTED BY THE PROSPECT THAN THE OTHER AGE GROUP. FINDING-4 SHOWS MOST OF THE SELECTED ADVISORS HAVE A GOOD QUALIFICATION. MOST OF THEM ARE GRADUATE AND POST GRADUATE. FINDING-5 SHOWS, BECAUSE 61% ADVISORS ARE MARRIED SO THE DEPENDENT PERSON ON THEM ARE SAME. FINDING-6 MOST OF THE NEW ADVISORS HAVE A VERY GOOD FAMILY SUPPORT. THE ANNUAL FAMILY INCOME OF MOST OF THE NEW ADVISORS ARE OVER 10,000 WHICH IS VERY ENCOURAGEMENT

CONCLUSION
THE MARKET POTENTIAL FOR PRIVATE INSURANCE

COMPANIES IS FOUND TO BE GREATER IN THE LONG RUN AS MOST OF THE INDIANS ARE OF THE OPINION THAT, PRIVATE INSURANCE COMPANIES WOULD BE ABLE TO PERFORM WELL IN THE FUTURE. THE PRIVATE AND FOREIGN AGENTS INSURANCE AND/OR COMPANIES IN HAVE TO TO TAKE THE IMMEDIATE STEPS IN APPOINTING MORE NUMBER OF ADVISORS ADDITION EMPLOYEES AS IT HAS BEEN FOUND OUT THAT AGENTS ARE THE BEST CHANNEL TO REACH THE GENERAL PUBLIC REGARDING SELLING OF INSURANCE PRODUCTS. THE PRIVATE AND FOREIGN INSURANCE COMPANIES HAVE TO CONCENTRATE ON THE FACTORS LIKE 'PREVENTION OF LOSS', AMOUNT 'ASSURED OF RS. 1 RETURNS' 2 AND 'LONG TERM INVESTMENT'. THEY CAN ALSO FOCUS ON AN INSURANCE LAKHS WITH 'MONEY BACK POLICIES'. HENCE, THE MARKET HAS POTENTIAL. THE PRIVATE AND FOREIGN INSURANCE COMPANIES THAT ARE TAKING IMMEDIATE STEPS CAN TAP IT EASILY & RAPIDLY.

SUGGESTIONS
1) Even though most of the policy holders are satisfied with policies, plans they have but some new attractive insurance plans should be introduce to bind them not to switch over to other companies insurance plans. 2) The company should find out the no. of people who are not having any of the insurance plans through an intensive market research and motivate them to get insured. 3) Leveraging technology to service customers quickly, efficiently and conveniently. 4) Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders. 5) 6) Company should target each and every class of the society Company should provide full information to the customers before targeting so they can take interest

RECOMMENDATIONS

1. Competition from public sector and foreign banks remains a key challenge for private sector banks. They need to reorient their staff and effectively utilize technology platforms to remain customers. 2. They have to update their portfolio timely. 3. Birla sun life insurance ltd. should have proper division of departments under heads. 4. Birla sun life insurance ltd. Have more pensions plans. 5. Birla sun life insurance ltd. Have more children plans and more help line plans. 6. They should provide more information to the customer so that they become more aware about insurance.

LIMITATIONS
Some of the respondents were not cooperative. Some respondents were hesitating to give business details. Biasness is another limitation that the scope of the survey. The reliability and scope of survey greatly relies on the cooperation of the respondents.

BIBIOLIOGRAPHY

www.BirlaSunlife.com www. irda. gov. in Birlasunlife New Advisor Book www.google.com

Questionnaire
Name:............................... Occupation:.. Age:..

Ques.1 Which Birla Sun Life Scheme does you have? (a) Life (b) Retirement (c) Health

Ques.2 Are you satisfied with the Insurance plan you have? (a) Yes (b) No

Ques.3 What attract you towards Birla Sun Life Plans? (a) (b) (c) (d) Ques.4 Are you satisfied with the services provided by the company regarding new plans and schemes? (a) Yes (b) No

Ques.5 Are you interested to make more investments inBirla Sun Life ? (a) Yes (b) No

Ques.6 Have you any other Insurance Plan apart from Birla Sun Life? (a) Yes (b) No

Ques.7 If yes, then of which Life Insurance Company?

(a) LIC (c) Birla Sunlife (e) Others

(b) Bajaj Allianz (d) Reliance

Ques.8 If you get any attractive plan than are you ready to switch over? (a) Yes (b) No

Suggestions: