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TABLE OF CONTENTS
Contact information ........................................................................... 1 Company profile ............................................................................... 2 What makes Food Connect different? .................................................. 2 Why I started Food Connect Sydney ................................................... 3 How we source our products .............................................................. 3 What is a social enterprise? ............................................................... 4 Social Return On Investment ............................................................... 5 Recent initiatives: Carbon footprint ...................................................... 6 Share the Harvest .................................................... 6 Adams Apple ......................................................... 6 With each box, Food Connect builds community ................................. 7 Why farmers are an essential part of our community .......................... 8 Why local? ....................................................................................... 9 FAQs: Organic and chemical-free produce ........................................ 10
Company profile
namic social enterprise that has been linking farmers with city folk since February 2010. We source organic and chemicalfree produce from local farms, pay farmers a fair price for their produce, and deliver delicious seasonal fruit and vegetable boxes to our subscribers in Sydney. Because we operate as a social enterprise, social and environmental outcomes are an important part of the bottom line.
PRESS CONTACT:
Julian Lee, Enterprise Coordinator
media@sydney.foodconnect.com.au julian@sydney.foodconnect.com.au (02) 8094 1882 | (04) 0301 3366 COVER PHOTOS:
Front cover (clockwise from left): Bolis Longy from Mamre farm in St. Marys (Alex Craig); City Cousin Anahita and her son, showing off her garden; Apples from a visit to CERES; Phil Lavers from Moonacres Farm in Fitzroy Falls; Broad beans growing at Moonacres Farm; Geoff, a Food Connect subscriber, and his chook Mange Tout, Food Connect box contents Back cover: Food Connect apples
What
makes
Food ConneCt
diFFerent?
Fair. Farmers receive at least 40 for every $1 we receive for each box. Healthy. All our produce is organic or chemical-free. Local. Our farmers are located within about 250km from Sydney. Direct. We purchase the majority of our produce directly from farmers. Community-oriented. We distribute most of our products to subscribers through a network of City Cousins, or like-minded Sydney residents and community groups. We encourage all our subscribers and City Cousins to get to know our farmers and each other through seasonal farm tours and other events we organise throughout the year.
Julian Lee
enterPrise Coordinator & Co-Founder, Food ConneCt sydney
ery dollar spent on their produce in the supermarket. In addition to poor returns, the isolation that many farmers face and disconnection with the people who should value their produce is a major contributor to an appalling suicide rate and the significant number of farmers that are simply walking off their farms. In 2008, I had the opportunity to attend Terra Madre, the International Slow Food conference in Italy. Speaking with other small producers and slow food advocates at the conference confirmed for me that the situation small farmers face in Australia is not unique. I came home, stopped operating my market garden on a commercial basis and started looking for other ways I could help make sustainable agriculture viable in the Sydney region.
nition in Australia, most agree that a social enterprise is an organisation that trades to achieve social (and environmental) outcomes. In Australia, most people who want to start an organisation aimed at benefiting society or the environment follow a not-for-profit model. Not-for-profit organisations generally rely onand must continually seek outgrant funding or donations to stay afloat. If the funding runs out, the good works stop. For-profit companies, on the other hand, are designed to be selfsustaining in the sense that sales, not grants, keep the company going. However, for-profit companies are legally obligated to prioritise wealth creation for shareholders over other values, such as social good and environmental protection. The social enterprise model is designed to address some of the flaws in traditional not-for-profit and for-profit models. Social enterprises create a trading organisation that can sustain itself through sales, much like most for-profit organisations. But social enterprises consider well-defined social and/or environmental objectives equally important to their bottom line. In other words, they cannot abandon their social or environmental goals for the sake of increased profits.
2011 Press Kit | Food ConneCt sydney
Financially We pay farmers a fair price. At least 40% of our box price goes to the farmer. We increase sales to farmers by buying more of the crop. We can do this because all highquality food that doesnt meet size or shape specifications is still suitable for our boxes. We purchase our products from local producers, rather than simply seeking out the cheapest product possible. We do not pass on profits to shareholders. Instead, any profits are channeled into initiatives that help our community and our environment.
We almost always buy direct from the farmer. We buy locally (mostly within about 250 km of Sydney), which keeps money in the local economy and helps small farmers in our community stay in business. We support small/new farmers by having a flexible purchasing policy. We work with community groups and encourage our Subscribers, City Cousins, and Farmers to become active participants in the community. We choose to work with small businesses with similar philosophies. Environmentally We buy locally, which keeps food miles down. We buy from ecological farmers, all of which are certified organic or chemical-free. We reduce waste by buying more of the crop. We can do this because all high-quality food that doesnt meet size or shape specifications is still suitable for our boxes. We are actively working towards Carbon neutrality.
of being a primary producer and continued to talk to many farmers about how to make organic farming viable. It became clear to me that most small- to medium-sized farms are not viable and are unlikely to become viable. One of the reasons for this is the fact that the current market situation ensures that farmers see as little as five cents for evmiles for each box is around 250 km. The produce is super fresh; most of it is picked the day we pack it. We never buy from overseas, rarely buy from interstate and almost always buy our produce directly from the farmer.
It was soon after this that I was inspired by Robert Pekin and his passionate team at Food Connect Brisbane and decided to make a similar venture happen in Sydney with the help of a bunch of other inspiring foodies. We opened our doors on 15 February 2010 in Arndell Park, NSW. We currently share a warehouse with likeminded partners in Rozelle, NSW.
box has a wide selection of items most of our subscribers would regularly purchase and sell additional fruit, vegetables, dry goods and groceries to supplement the boxes. To get a better sense of where we get our products, you can visit the In your box page on our website, where we give our subscribers a weekly summary of where their produce came from and how it was grown.
2011 Press Kit | Food ConneCt sydney
The food in our boxes is chosen from the closest organic or chemical-free farmer to Sydney. Many of our farmers are right in the Sydney Basin. The average number of food
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We pick from what is seasonally available and aim to give our subscribers as wide a range of produce as possible. We try to make sure each
Recent Initiatives
measuring our Carbon footprint
Connect Sydney recently had its carbon footprint measured. The news was good: we have no reason to worry about a carbon tax, even if it were to be applied to a small business like ours. Food Connect can leverage off its sustainable business model and plans to be carbon neutral within three years. We estimate it will cost only around $1/month for subscribers to offset all the Carbon emissions related to the food they source from Food Connect. That includes the entire supply chain from the farmers, through Food Connect to the customer. Food Connects customers are already demonstrating their commitment to sustainable, highquality food production, and the business is looking forward to collaborating with them to minimise our climate impact.
Food
makes our high-quality, local, chemical-free produce available to people in need. City Cousins receive $1 in credit for every subscriber box they help distribute. Many of our City Cousins choose to donate some or all of their credits to this program. To date we have distributed over $3,000 worth of food to community soup kitchens, including the Newtown Neighborhood Centre.
Using a combination of education, innovation and old fashioned community-building, Food Connect is
Giving back
As this program expands, we intend to provide a growing number of regular boxes to community soup kitchens and to work with our existing City Cousins that run homeless shelters. In this way, our community grows together.
adams apple
When Food Connect decided to offer a
home delivery service to its subscribers, Adam Schwartz was an obvious choice for the job. His family was already part of the Food Connect subscriber community and he had experience delivering food for OzHarvest. And so, Adams Apple was born. Both Adams Apple and Food Connect have similar business ethics. Through Adams Apple, Adam is determined to beat limitations that may be imposed on him and be an active member of the Sydney community.
Together, Adam and his support workers are a terrific and friendly team. Adams support But Adams Apple is workers help make not just another Food Connect partner. It is Adam (left) and support worker Chris (right), from Adams Apple this venture possible by driving the van and a small business that alensuring that every delivery arrives on lows Adam, who has autism, to achieve time. the self-satisfaction that he strives for and be of service to his community.
2011 Press Kit | Food ConneCt sydney 6
With
box,
each
builds
community
City Cousins Australian
farmers who sell their produce to large supermarket chains may receive as little as 5 for every dollar the consumer spends in the supermarket. In many cases, this large gap between what the producer earns and what the consumer pays helps force small farmers out of business. Here are a few statistics that illustrate some of the difficulties Australian farmers currently face: In 2006, the median age of Australian farmers was 52.1 This median is expected to increase, as younger generations choose other (more reliably profitable) careers over agriculture. Australian farms were mainly family businessesat least up until the 1950s, when major changes in the market and farming practices began pushing smaller farms out of business.2 Since the 1980s, the average farm size has increased by 23%. At the same time, the number of farmers has dropped by approximately the same percentage.3 High suicide rates in rural Australia have been linked to stressors such as drought, land degradation, and a perceived devaluing (by metropolitan communities and governments) of rural Australia as a contributor to Australias social and economic fabric.4 The family farm has traditionally been an important part of the Australian cultural landscape. But market changes have forced many of these family farms out of business,
Food Connect
Farmers
bolis , st. marys (alex Craig)
Because Food Connect is a social enterprise, actively participating inand giving back toour community is an important part of our bottom line. We provide food to neighborhood soup kitchens through programs like Share the Harvest, help like-minded small businesses like Adams Apple, and are always looking for new opportunities for community involvement.
Our Farmers are an essential part of the Food Connect community. In addition to treating our Farmers fairly and equitably, we set up farm tours and encourage our subscribers and City Cousins to learn more about the farmers and the farms that make Food Connect possible.
City Cousins are like-minded community groups or individuals who distribute boxes and grocery items to Food Connect subscribers on a weekly basis. Our City Cousins also organise subscriber events, help show subscribers how to use their boxes, and give back to their communities through Food Connects Share the Harvest program.
Subscribers
Subscribers sign upand pay in advancefor a minimum of 4 produce boxes, which helps us guarantee fairly consistent demand for our Farmers. Many of our subscribers are actively supportive of the Food Connect mission, and show us that support by remaining loyal customers, helping out as volunteers, participating in farm tours and events, and helping us find more ways to give back to Sydney communities.
Wheres wonky? Every week, subscribers are rewarded for finding uniquely shaped produce in their box with a free loaf of bread. This is one of the ways Food Connect helps subscribers embrace produce that would not meet supermarket size and colour standards.
referenCes
1. Agriculture in Focus: Farming Families, Australia, 2006. Australian Bureau of Statistics 2008. Visited on 10 Oct. 2011, <http://www.abs.gov.au/AUSSTATS/ abs@.nsf/Latestproducts/7104.0.55.001Main%20Feat ures32006?opendocument&tabname=Summary&prod no=7104.0.55.001&issue=2006&num=&view=>. Australian farms and farming communities. Australian Government 2011. Visited on 1 Oct. 2011, <http://australia.gov.au/about-australia/australianstory/austn-farms-and-farming-communities>. Australia 2020 Summit: Th Future of Rural and Regional Australia. Australian Government 2008. Visited on 1 Oct. 2011. <http://www.australia2020. gov.au/topics/docs/rural.pdf>. National Rural Health Alliance, Inc. and Suicide Prevention Australia, Fact Sheet 14: Suicide in rural Australia. National Rural Health Alliance, Inc. 2009. Visited 1 Oct. 2011, <http://nrha.ruralhealth.org.au/ cms/uploads/factsheets/fact-sheet-14-suicide.pdf>.
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Are organic or chemicalfree products better for FREQUENTLY ASKED QUESTIONS the farmer?
Yes. The dangers associated with high
exposure to certain pesticides are not a matter of debate. Farmers, farm workers, and members of the public who live in conventional agricultural regions are likely to be exposed to the same pesticides used to treat crops, and as a result, are more likely to experience health problems as a result.5
Why local?
Food Connect Sydney sources the
vast majority of our produce from farms within a ~250 km radius of Sydney. We do this because: Local food is healthier (and tastier). Harvard Universitys Center for Health and the Global Environment have put together a nice white paper1 on this subject. Here is a summary of their findings: Ripeness. Produce allowed to fully ripen in the ground or on the tree is tastier and often more nutritious than produce that is picked early. Because local food does not have to move far from the farm, it is typically picked ripe and delivered promptly to the end consumer. Variety. Local food distribution networks encourage farmers to experiment with variety. Local producers can select food for taste and nutrition, because produce is not transported over long distances. Freshness. Local produce moves from farm to plate quickly and efficiently. Because long-term storage and handling can degrade the nutritional value and flavour of many foods, local produce has a distinct advantage in this respect as well. Food miles. By definition, local food is produced, distributed and sold in the same geographical region. For this reason alone, the carbon footprint of local produce is often lower than the carbon footprint of equivalent supermarket products. Local food is better for the environment. There are many reasons for this. Here are two of the main ones: Biodiversity. Local, sustainable producers typically grow diverse crops. Growing diverse crops increases biodiversity, which in turn increases food security.2 Local food is better for farmers. Here are a few of the main benefits farmers gain from distributing their produce locally: Economics. Farmers earn much more for every $1 a consumer spends on food sold at farmers markets and via local food distribution systems like Food Connect. Community. The advent of the supermarket has increasingly isolated farmers from the communities they feed. Local food networks give farmers an incentive to reach out and participate in these communities by sharing their food knowledge and showing consumers how their food is grown and where it comes from. Local food is better for the local economy. Local food keeps jobs and profits in the local community, rather than distributing them to large national or multi-national food distributors.
Because organic and chemical-free producers do not use pesticides, their production methods are generally safer for everyone working in or living near agricultural production regions.
Products are only organic if the farmer has demonstrated to a certifying body that their farming and production practices conform with national standards for organic production. Farmers who provide Food Connect with chemical-free produce have not gone through this certification process; however, they have formally agreed to only use inputs and production methods that conform with the organic standard. By purchasing from chemical-free growers, we aim to encourage our farmers to continue to develop ecologically sound farming practices and to care for their land, wildlife and workers. Supporting farmers as they work towards best practice growing methods and organic certification means that we are helping create a meaningful change in Australian agriculture.
confirm thistoo many to summarise here. The main points are that organic or chemical-free farming helps build soil6, encourages biodiversity6,7, and often has a lower carbon footprint8 than its conventional equivalent. For all of these reasons and more, Food Connect exclusively sources organic or chemical-free produce.
reFerenCes
1. United States Environmental Protection Agency. Measure E8: Pesticide Residues on Foods Frequently Consumed by Children. US EPA 2010. Viewed 1 Oct. 2011, <http://www.epa. gov/envirohealth/children/contaminants/e8background.html>. Maryse F. Bouchard et al.Attention-Deficit/ Hyperactivity Disorder and Urinary Metabolites of Organophosphate Pesticides, Pediatrics 2010;125: e1270-e1277. Gene E. Lester and Robert A. Saftner, Organically versus Conventionally Grown Produce: Common Production Inputs, Nutritional Quality, and Nitrogen Delivery between the Two Systems, J. Agric. Food. Chem. 12 Sept. 2011 Article ASAP, viewed 1 Oct 2011, <http://pubs. acs.org/doi/abs/10.1021/jf202385x>. Lea Zerbe, Is Organic Food Healthier? The Answer is Yes. Rodale News, 25 May 2010. Viewed 1 Oct. 2011, <http://www.rodale.com/ health-benefits-organic?page=0%2C0>. Soo-Jeong Lee et al. Acute Pesticide Illnesses Associated with Off-Target Pesticide Drift from Agricultural Applications: 11 States, 19982006. Environmental Health Perspectives 2011;119:1162-1169. Erik Stokstad, Organic Farms Reap Many Benefits. Science 2002; 296: 1589. Paul Maeder et al. Soil Fertility and Biodiversity in Organic Farming. Science 2002; 296: 1694-1697. Andreas Fliessbach et al. Organic Farming and Climate Change. Research Institute of Organic Agriculture (FiBL) 2009. Viewed 1 Oct. 2011, <http://www.fibl.org/en/themen/climatechange.html>
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For all of these reasons, Food Connect believes local food is better for our community.
References 1. The Center for Health and The Global Environment, Is Local More Nutritious? It depends. Harvard Medical School 2010. Visited 1 Oct. 2011, <http://chge.med.harvard.edu/programs/food/ nutrition.html>. 2. The Center for Health and The Global Environment, Biodiversity and Agriculture. Harvard Medical School 2010. Visited 1 Oct. 2011, <http://chge. med.harvard.edu/programs/food/biodiversity.html>.
However, choosing chemical-free or organic products will reduce your exposure to pesticides over time. While the long term effects of many pesticides are unknown, common pesticides have been linked with a variety of health problems.4 For more information on organic certification, visit: http://www.dpi.nsw.gov.au/agriculture/farm/ organic
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