Escolar Documentos
Profissional Documentos
Cultura Documentos
On
“Diamond Cutting Industries”
Submitted to
International Academy of Management,
Bangalore
Submitted By
Pawan.S.Sahni
Sir. B.Srinivasan
Bangalore
CERTIFICATE
This is to certify that the Project entitled “Diamond
Cutting Industries” submitted by “Mr. Pawan Sahni” is
in partial fulfillment of the requirements for the Award of
the PGPM-0810 from International Academy of
Management & Entrepreneurship and is a bonafide record
of the work done by him/her/them at International
Academy of Management, Bangalore during the academic
year 2008-2010.
Date:
DECLARATION
To,
Bangalore.
Respected Sir,
Place: Bangalore
Date: Pawan.S.
Sahni
ACKNOWLEDGEMENT
Pawan.S.
Sahni
DIAMOND
CUTTING
INDUSTRIES
Pawan.S.Sahni
PGPM-
0810-15
INDEX
• OVERVIEW
You can find the mention of the city of Surat even in the Indian
epics and ancient scriptures. The British and Portuguese
influence turned the city of Surat into an important port city and a
vital business hub.
In the turn of 20th century, the city started its journey to become
So how big is it actually? Let's try to find the answer from the
following statistics.
* The city contributes to more than 80% of the Indian annual
export amounting to Rs 70,000 crore.
Every 9 out of 10 diamonds you get to see in the plush stores in
the big cities all over the world is cut and polished in India and 75
* Today, top quality, expensive stones are cut in Surat that can
give a run for their money to those cut in Antwerp, New York and
Tel Aviv.
* As opposed to the traditional, family run small cutting and
polishing units, today's workshops are larger and professionally
managed, keeping to international industrial standards.
* Most of the companies are smart enough to set up branches in
the cities like Antwerp and Tel Aviv, so that the local workers
can absorb the tricks of the trade.
* With exposure to a highly lucrative diamond market, both
abroad and back home, and with every support from the
Government, Surat---as believed by the trade analysts-is soon
to replace the Belgium's Hasidim as the global leader in diamond
industry.
* On a global scale, the Surat based companies are coming up
with thousands of diamond retail stores that are expected to
herald a worldwide cut in the diamond prices for years to come.
For the last 3000 to 4000 years, diamonds have held special
magic for Kings, Queens and their subjects. Diamonds have stood
for wealth, power, love, spirit and magical powers. Kings in olden
days would wear into battle heavy leather breast plates studded
with diamonds and other precious stones. It was believed that
diamonds were fragments of stars and the teardrops of the Gods.
The diamonds possessed magical qualities of the Gods and held
For millions of people around the world, the mystery and magic,
the beauty and romance shining out from a simple solitaire says
all the heart feels but words can not express. It wasn't until 1477
when Archduke Maximilian of Austria gave a diamond ring to
Mary of Burgundy, that the diamond engagement ring was
introduced. Placing the ring on the third finger of the left hand
dates back to the early Egyptian belief that the Vena Amors, vein
of love, runs directly from the heart to the tip of the third finger.
Expo rts
Diamonds from Surat are exported to a lot of countries all over
the world. Exports are routed through exporters based in
Mumbai. It is mandatory that exporters of diamonds should be
registered with the Gem and Jewelry Export Promotion Council
located in Mumbai.
• Colored gem stones and others accounted for 1.32 per cent
and 1.16 per cent respectively.
Go ve rnm ent
Initi ativ es
• The Indian government also provided an impetus to the
booming gems and jewellery industry with favorable foreign
trade policies for this sector:
As so ciati on s
There are various institutions associated with the diamond
industry based in Surat which act as governing bodies in
deciding policies and other matters related to this industry. The
Surat Hira Bourse or SHB in Surat, which was instituted in the
year 1994 helps in the promotion of international trade. The
Indian Diamond Institute located in Surat provides quality
Ben efits
Dom est ic ma rk et
With the boom in the Indian economy, there is a sharp increase in
the demand for diamond-studded jewellery in the country. A lot
of manufacturers of diamond stones across Surat are now
planning on expanding into making of diamond studded gold
jewellery. Artisans who have been cutting and polishing diamonds
Cost
Carat
The size of a diamond has the biggest impact on its price. The
metric carat, which equals 0.20 gram, is the standard unit of
weight for diamonds and most other gems. If other factors are
equal, the more a stone weighs, the more valuable it will be.
Gemological laboratories measure carat weight when the diamond
is loose (unmounted).
* 1 ct.
* 200 milligrams
* 1/5 gram
* 100 points
* 4 grainer (not often used in retail environment)
Example:
Color D E F G H I J K L M N O P Q R S T U V W X Y Z Fancy
Scale Colorless Near Colorless Faint Yellow Very Light Yellow
<------Light Yellow------> Color
Clar ity
Ch oi ce of Cut
The choice of diamond cut is often decided by the original shape
of the rough stone, location of internal flaws or inclusions, the
preservation of carat weight, and popularity of certain shapes
amongst consumers. The cutter must consider each of these
variables before proceeding.
Fan cy cuts
Even with modern techniques, the cutting and polishing of a
diamond crystal always results in a dramatic loss of weight;
rarely is it less than 50%. The round brilliant cut is preferred
when the crystal is an octahedron, as often two stones may be
cut from one such crystal. Oddly shaped crystals such as macles
are more likely to be cut in a fancy cut—that is, a cut other than
the round brilliant—which the particular crystal shape lends itself
to. The prevalence and choice of a particular fancy cut is also
influenced by fashion; generally speaking, these cuts are not held
to the same strict standards as Tolko sky-derived round
brilliants. Most fancy cuts can be grouped into four categories:
modified brilliants, step cuts, mixed cuts, and rose cuts.
Today, there are cutting centers all over the world, most notably
in Belgium, India, Israel, South Africa, and the USA.
Gr owin g Di am ond s
Diamond was discovered to be carbon in 1796, and it took more
than 150 years from that time until a method of diamond
synthesis was invented. The secret was pursued by many
scientists but not unlocked until the s1950s, when diamond was
synthesized almost simultaneously by Swedish and American
Even though India does not contribute much to the world market
in terms of rough diamonds -- India exported rough diamonds
STRENGTHS
Cop yright © IAME 2 00 8
4
8
• Diamond has three primary roles in industry: it is used as a
cutting tool, it is imbedded in another material and used as a
tool or abrasive, and it is turned to powder or paste for
grinding and polishing. Diamond is selected for such use
where its hardness and resistance to abrasion - it’s long
working life and fast cutting action - outweigh its costs.
Moreover, diamond's resistance to wear enables it to cut
reproducibly time after time, a requirement of automated
production. Diamond machining tools for turning, milling,
and boring are preferred where finely finished surfaces of
high precision are needed.
• Workers
One third of the population of Surat is a part of the
flourishing diamond industry. Population of Surat thrives on
diamond and textile related job opportunities. Apart from
this, a lot of people from all over India have found
employment in the diamond field here. There are a total of
10000 diamond processing units in the city of Surat
employing around fifteen lakh people. New initiatives by the
government of Gujarat aim at training diamond cutters in
jewellery making thereby providing them with a wider scope
in this industry.
Mar keti ng In nov atio n: This relates not only identifying &
targeting the new markets or market segments, but also new
marketing strategies employed in existing markets. Marketing
innovations are so varied and situation specific, that their
success apparently depends primarily on the entrepreneur's
ability to perceive the total situation, rather than on any universal
principles. Marketing innovations are so closely associated with
entrepreneurship, that they do not consider these as innovations,
but as a part of the 'routine' job.
11. The technology & skill required for cutting and polishing
of diamonds have been largely developed within the country
and at industry's own costs