How iovation ReputationManager works ™

Online Gaming
Industry:
Blending Player &
Risk Management
Vivid graphics, high speed Internet access and the appeal of virtual power and wealth are fueling the online
gaming industry. As a result, millions of hardcore and casual gamers are spending time and real money in their
virtual worlds. Unfortunately, the crossover between the real economy and the emerging virtual economy is
attracting both fraudsters and players that abuse the online gaming environment.

Buying and selling of game currency and assets for real money has created a lucrative market and increased
risks. Credit and prepaid game-time card fraud, theft of virtual assets, and account takeover are some of the most
frequently perpetrated fraud types that impact legitimate players, game publishers, and aggregators. As sites
expand to offer new services such as digital download of assets, the risks continue to grow. In addition, gaming
sites with very young audiences must also deal with parental controls and legal compliance.

Whether measured in dollars lost, operational inefficiency, or player experience and protection, the effective
control of fraud and abusive activities needs constant vigilance when operating online gaming sites.

Spectrum of Abuse facing Online Gaming

Nuisance criminal

Abusive Language/Bullying
ABUSIVE BEHAVIOR
Spam
GOLD FARMING
Scam/Financial Fraud
ACCOUNT TAKEOVER CHARGEBACKS
Predatory Behavior
PREDATORY BEHAVIOR

Nuisance Criminal

“iovation has given us the firepower necessary to feel confident about the promise
we’ve made to each and every player.”
- Daniel Noss, Game
Operations Manager, Ntreev
 How iovation ReputationManager works ™

Fraudsters are typically repeat offenders, who use multiple online profiles to target multiple gaming sites. Shutting
down an abuser’s account doesn’t stop the activity. Online fraudsters simply set up a new account using a new
identity and continue their abusive behavior.

Solution: iovation ReputationManager™

iovation ReputationManager is a proven real-time fraud and abuse management solution that lets online gaming
sites augment their player management system with risk management without sacrificing operational efficiency,
scalability, or profit margins. iovation focuses on the fraudsters’ device as the nexus of online activities and
exposes them by accurately identifying devices across online gaming sites and beyond. When abusive behavior
is detected against a device or profiles/account on a site, all associated devices and profiles on that site can
be quickly exposed and flagged at once to prevent repeat offences. The information can be shared with other
subscribing sites for proactive protection against cyber criminals.

The table below highlights the benefits cited most often by existing iovation customers:

Increase Increase operational Protect site

Benefits
profitability efficiency reputation
Exposes fraudsters/abusers in √ √ √
real-time and keeps them out
without impacting legitimate players

Provides powerful back-office √ √

forensic fraud analysis capabilities
Reduces payment and chargeback √ √
& prepaid game-time card fraud

Helps prevents predatory and other

√ √ √
types of unwanted behavior
Shuts down the revolving door of √ √
fraudsters / abusers
Protects site reputation and √ √ √
increases players’ trust and
satisfaction
Increases efficiency and reduces √ √
operational costs of screening for
abusers
Can share evidence of known √ √ √
abusers among gaming sites and
beyond
Helps with existing and emerging √ √
regulatory requirements
 How iovation ReputationManager works ™

    

 At member login and/or prior to any high risk interaction, the subscribing online gaming site requests the reputation
of a device by providing member profile/account and device identifiers without any personally identifiable information
(PII).

 iovation ReputationManager associates the profile/account ID and the device information and sends the information
to the Device Reputation Authority TM (DRA) platform for analysis.

 When a subscriber has identified fraudulent activity, an account is flagged with evidence in the database. iovation
exposes associations between devices and profiles/accounts to stop repeat offenders and potential fraud or abuse.

 Once a subscriber is active and placing evidence in the iovation system, they have the option to immediately act upon
other subscribers’ evidence.

 Subscribers can now protect their online gaming sites and valued members by making decisions based on their own
criteria for allowing or rejecting member interactions.

As online gaming continues to grow worldwide, so does the sophistication of the fraudsters trying to defraud them.
Combining iovation’s device reputation service with other fraud managment techniques can augment gaming sites’
existing fraud detection solution, providing a stronger, multi-layered defense to combat sophisticated forms of online fraud
and abuse.

For more information and a demonstration on how iovation

ReputationManager can help you combat online fraud and abuse within
your business, please email info@iovation.com, call +1 (503) 224-6010
or visit www.iovation.com. 111 SW Fifth Avenue, Suite 3200
Portland, Oregon 97204
+1 503.224.6010
www.iovation.com
Legal Notice: ©2009 All rights reserved. All productor service names mentioned Sales inquiries:
herein are the trademarks of iovation or their respective owners. sales@iovation.com
DS200901/01