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(Academic Year: 2010-11)






This regulation is applicable to all candidates admitted into MBA Programmes from the academic year 2010-11 onwards.


PRELIMINARY DEFINITIONS AND NOMENCLATURE In this Regulation, unless the context otherwise requires: i) ii) iii)

Programme means MBA programme. Branch means specialization or discipline of MBA programme. Course means a theory or practical subject that is normally studied. University means ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE.



1. 2. 3. 4. 5. 6. 7. 8. 9.

Airline and Airport Management Banking, Insurance & Financial Services Financial Management General Management Healthcare and Hospital Management Human Resource Management International Business Management Marketing Management Software Enterprises Management

10. Telecom Management

2 3. ADMISSION 1. Candidates seeking admission to the first semester of the four semesters MBA Degree Programme: Should possess the degree from a recognized University Should have passed the Higher Secondary Examination of (10+2) curriculum (Academic stream) prescribed by the Government of Tamil Nadu or authority accepted by the Syndicate of Anna University Coimbatore as equivalent thereto. 2. The eligibility criteria shall be prescribed by the Syndicate of the University from time to time.


STRUCTURE OF PROGRAMME 1. Every Programme shall have a curriculum comprising of theory courses and a project work with well defined syllabi. 2. The medium of instruction, examinations and project report shall be in English.


DURATION AND PATTERN A student is normally expected to complete the MBA Programme in 4 semesters (Two academic years) but in any case not more than 8 semesters (Four academic years) from the admission.


INTERACTIVE LEARNING PROGRAMME 1. Interactive Learning Programmes are arranged on Saturdays and Sundays or on Public Holidays. Attendance in Three ILPs is compulsory to appear for University Examination. University will arrange Tele Conference / Case Studies in different centres after due notification. 2. Those who did not attend the required number of ILPs can get permission from the Director and submit Additional Term Paper (ATP) / Mini Project Work (MPW) and appear for the examinations.

3 7. SYSTEM OF EXAMINATION 1. Performance in each course (other than project work) of study shall be evaluated as follows:
S. No. 1 2 Mode of Examination Terminal Examination Continuous Assessment (Assignments) Total Percentage of Marks 80% 20% 100%

2. Each theory course shall be evaluated for a maximum of 100 marks and the project work shall be evaluated for a maximum of 300 marks. 3. The University examinations of 3 hours duration shall ordinarily be conducted between December & January and between May & June. 8. REQUIREMENTS FOR APPEARING FOR UNIVERSITY EXAMINATION A candidate shall normally be permitted to appear for the University examination of the current semester if he/she satisfied the following condition requirement: Student is expected to attend all ILP classes and secure 100% attendance. However, in order to allow for certain unavoidable reasons, the student is expected to attend at least 50% of the ILP classes (Three pair of Saturday and Sunday).
Note: A candidate who could secure lesser than 50% of attendance shall be given exemption with the permission from the Director and he/she shall be permitted to appear for the examinations by submitting Additional Term Paper (ATP) / Mini Project Work (MPW).

Registration is mandatory for current semester examinations as well as arrears examinations. Student is expected to register for examination for all courses of that semester.


PASSING REQUIREMENTS 1. A candidate, who secures not less than 50% of total marks prescribed for all the courses with a minimum of 50% of marks in continuous assessment and 50% of marks in university examination, shall be declared to have passed the Examination. If a candidate fails to secure a pass / absent in a particular course, it is mandatory that he/she register and reappear for the examination in that course during the next semester when examination is conducted in that course; he/she should continue the same till he/she secures a pass. However, the continuous assessment marks

4 obtained by the candidate in the first attempt shall be retained and considered valid for all subsequent attempts. 2. In case the candidate fails to submit the assignments within the stipulated date prescribed by the university, He / She will be considered to have failed in the internal assessment thereby foregoing the continuous assessment marks of 20. However the candidate can pass the external terminal examination by securing minimum of 62.5 marks out of 100. 3. A candidate who opts for project work shall be declared to have passed in the Project work and Vivavoce examination, if he/she secures an overall minimum of 50% marks. If a candidate fails to secure a pass / absent in the Project work and Viva-voce examination may be permitted to resubmit a project and appear for the viva voce for the second time if so recommended by the examiners. No candidate shall be permitted to submit the project work and appear for the Viva Voce on more than two occasions.
Note: If a student indulges in malpractice in any of the University examinations, he/she shall be liable for punitive action as prescribed by the University from time to time.

10. ELIGIBILITY FOR THE AWARD OF DEGREE A student shall be declared to the eligible for the award of the MBA Degree provided the student has Successfully completed the course requirements and passed all the prescribed examinations in all the 4 semesters within a maximum period 4 years reckoned from the commencement of the first semester to which the candidates was admitted. The award of Degree must have been approved by the Syndicate of the University.

11. CLASSIFICATION OF THE DEGREE AWARDED 1. A candidate who qualifies for the award of the Degree having passed the examination in all the courses of all the four semesters in his/her first appearance within four consecutive semesters and securing an aggregate of not less than 75% of total marks shall be declared to have passed the examination in Distinction. 2. A candidate who qualifies for the award of the Degree having passed the examination in all the courses of all the four semesters within a maximum period of four consecutive semesters reckoned from the commencement study in the first

5 semester and securing an aggregate of not less than 60% of total marks shall be declared to have passed the examination in First Class. 3. A candidate who qualifies for the award of the Degree having passed the examination in all the courses of all the four semesters not within a maximum period of four consecutive semesters reckoned from the commencement study in the first semester and / or securing an aggregate of less than 60% of total marks shall be declared to have passed the examination in Second Class. 4. All other candidates shall be declared as failed candidates. 12. GRADING SYSTEM Marks 95% - 100% 90% - 94% 86% - 89% 76% - 85% 66% - 75% 56% - 65% 50% - 55% Below 50% Grade O E A B C D S RA RAI RAX RAB W AB Grade Legend Outstanding Excellent Very Good Good Above Average Average Satisfactory Reappearance Reappearance in Internal Reappearance in External Reappearance Both Withheld Absent Grade Points 10.0 9.5 9.0 8.0 7.0 6.0 5.0 -



Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II

Semester III
Course Code 103027 103055 103056 103057 103058 Course IT FOR MANAGERS & MIS AVIATION MANAGEMENT AVIATION AND AIRPORT SECURITY AIRCRAFT LAW AND CONVENTION AIRPORT ENGINEERING Marks 100 100 100 100 100 Total Cumulative Credits

Semester IV

Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II
Course Code 102002 102003 102004 102030 102031 Course MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT CORPORATE FINANCE BANKING Marks 100 100 100 100 100 Total Cumulative Credits

Semester III
Course Code 103007 103008 103027 103048 103053 Course MUTUAL FUNDS E-BANKING IT FOR MANAGERS & MIS TREASURY MANAGEMENT RISK MANAGENMENT INSURANCE Marks 100 100 100 100 100 Total Cumulative Credits

Semester IV

MBA - FINANCIAL MANAGEMENT Branch Code - 206 Semester I

Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II

Semester III

Semester IV

MBA - GENERAL MANAGEMENT Branch Code - 208 Semester I

Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II
Course Code 102001 102002 102003 102004 102005 Course OPERATIONS RESEARCH MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT OPERATIONS MANAGEMENT Marks 100 100 100 100 100 Total Cumulative Credits

Semester III
Course Code 103020 103027 103033 103044 103049 Course INTERNATIONAL BUSINESS IT FOR MANAGERS & MIS MATERIALS MANAGEMENT MANAGEMENT OF SERVICES MARKETING RESEARCH Marks 100 100 100 100 100 Total Cumulative Credits

Semester IV



Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II
Course Code 102001 102002 102003 102004 102039 Course OPERATIONS RESEARCH MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT MANAGING HEALTH SERVICES Marks 100 100 100 100 100 Total Cumulative Credits

Semester III

Semester IV


MBA - HUMAN RESOURCE MANAGEMENT Branch Code - 211 Semester I

Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20

Semester II
Course Code 102002 102003 102004 102055 102056 Course MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT PERFORMANCE MANAGEMENT COMPENSATION MANAGEMENT Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 40

Semester III
Course Code 103019 103027 103028 103034 103043 Course INDUSTRIAL RELATIONS & LABOUR LAWS IT FOR MANAGERS & MIS KNOWLEDGE & CHANGE MANAGEMENT ORGANISATIONAL DEVELOPMENT TRAINING & DEVELOPMENT Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 60

Semester IV



Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II

Semester III
Course Code 103009 103012 103021 103027 103047 Course E-COMMERCE EXPORT PROCEDURES & DOCUMENTATION INTERNATIONAL BUSINESS CULTURE IT FOR MANAGERS & MIS MANAGING GLOBAL BUSINESSES Marks 100 100 100 100 100 Total Cumulative Credits

Semester IV


MBA - MARKETING MANAGEMENT Branch Code - 214 Semester I

Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II
Course Code 102002 102003 102004 102006 102010 Course MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT PRODUCT AND BRAND MANAGEMENT CONSUMER BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits

Semester III

Semester IV



Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20

Semester II
Course Code 102001 102002 102003 102004 102018 Course OPERATIONS RESEARCH MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT SOFTWARE PROJECT MANAGEMENT Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 40

Semester III
Course Code 103011 103027 103039 103040 103041 Course ENTERPRISE RESOURCE PLANNING IT FOR MANAGERS & MIS SOFTWARE ESTIMATION & COSTING SOFTWARE MAINTENANCE SOFTWARE QUALITY ASSURANCE Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 60

Semester IV


MBA - TELECOM MANAGEMENT Branch Code - 219 Semester I

Course Code 101001 101002 101003 101004 101005 Course PRINCIPLES OF MANAGEMENT MANAGERIAL COMMUNICATION ACCOUNTING FOR MANAGERS MANAGERIAL ECONOMICS ORGANISATIONAL BEHAVIOUR Marks 100 100 100 100 100 Total Cumulative Credits Credits 4 4 4 4 4 20 Credits 4 4 4 4 4 40 Credits 4 4 4 4 4 60 Credits 4 4 4 4 4 10 90

Semester II
Course Code 102002 102003 102004 102034 102035 Course MARKETING MANAGEMENT HUMAN RESOURCE MANAGEMENT FINANCIAL MANAGEMENT NETWORK MANAGEMENT TELECOM POLICIES & TECHNOLOGY Marks 100 100 100 100 100 Total Cumulative Credits

Semester III

Semester IV



101001 - PRINCIPLES OF MANAGEMENT OBJECTIVE: To expose with the challenges of New Millennium and to increase the confidence level. MODULE 1: Management







F.W.Taylor, Henri Fayol, Elton Mayo, Mary Parker Follet, Rensis Likert, Chestard Bernard, Douglous McGregor, Peter Drcker, Mickel Porter and C.K. Prahalad - Functions of Managers - Scientific Approach, System Approach and Contingency Approach. Planning-Types -Steps-MBO-MBEStrategies-Policies-Planning Premises - Decision Making - Risk and Uncertainty - Decision Trees. MODULE 2: Organization:







Departmentation-Line and staff relationship -Centralisation Vs. Decentralisation-Organisational Culture-Cultural Diversity-Multi Ethnic Workforce -Organizing Knowledge resource. MODULE 3: Leadership: Leadership Styles -Motivation-Motivation Theories-Maslow-X-Y theory, Two Factor Theory-Equity theory-Vrooms Expectancy theory-ERG theory-Committees-Teams and Groups. MODULE 4: Controlling:







Advantage of Industries and Nation, Co-ordination-Principles of Co-ordination-Inter-dependence. MODULE 5: Knowledge Management - Creativity and Innovation - Quality Concepts-Business Process Outsourcing. MODULE 6: Challenges in Management: Change Management -Timing of Change-Reaction to changePlanning organizational Change-Technological Change-Effective use of Communication Devices and IT. Text Books: Harold Koontz, Heinz Weihrich, Essentials of Management, 7th Edition, Tata McGraw Hill, 2008 References: 1. Management Rocky W. Griffin Biztantra, 8th Edition, 2005 2. Management: Tasks, Responsibilities, Practices Peter F. Drucker- Harper Collins Publishers

101002 - MANAGERIAL COMMUNICATION OBJECTIVE: The Objective of this course is to develop, deliver, assess and build capability to Communicate. MODULE 1: Managerial Communication Process Objectives of Communication Principles of Communication Forms of Communication Types of Communication Channels / Media of Communication Communication in Organizations Barriers to Communication Guidelines to overcome Barriers. MODULE 2: Listening and Feedback Intrapersonal and Interpersonal Communication / Conflict Management Negotiations Group Communications Mass Communication Intercultural Communication. MODULE 3: Oral Communication Designing and Developing Oral Communication Presentation Speech Characteristics of Speech Committees and Conference - Technological aids in Communication Visual aids in Oral Presentation Interview for Employment. MODULE 4: Written Communication Stages of writing process Organizing and Composing messages Writing effective E-Mail messages Writing for Web Writing good, goodwill and bad messages Resume and Applications. MODULE 5: Non Verbal and Visual Communication.- Body Language Para Language Significance of Space Graphics - Visual Graphics Textual Graphics Television and and other aids in Visual Communication. MODULE 6: Documents and Reports Preparation of Business Documents Storage and Retrieval of information - Formal Reports -Research reports - Project reports - Business reports and Academic reports-Presentation of Bibliography. Text Books: Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, Effective Business Communication, Tata McGraw Hill, 10th Edition, 2009 References: 1. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning. 2. Bovee, Thill, Schatzman , Business Communication, 7th Edition, Pearson Education, New Delhi.

101003 - ACCOUNTING FOR MANAGERS OBJECTIVE: To make the students expose to the various accounting systems, accounting control and linking the accounting system to the Management Decision Making MODULE 1: Accounting Systems, Financial Accounting Corporate accounting management and

accounting information Financial Analysis Cash Flow and Fund flow statement Analysis Accounting Cycle Trial Balance, income and expenditure statements, profit and loss accounts, balance sheet.

MODULE 2: Management Accounting: Basic framework Classifications of manufacturing cost, cost accounting systems, job order costing, and activity based costing, process costing, costing and the value chain Cost Volume Profit analysis responsibility accounting and transfer pricing.

MODULE 3: Capital budgeting decisions: Standards and variable costing Production cost variance analysis Management control environment, responsibility control and responsibility accounting information used in management control.

MODULE 4: Budgeting Operating budget, budget preparation, cash budget, capital expenditure budget Control reports Use of control reports, Designing management accounting system.

MODULE 5: Analysis of financial performance of a firm:- Ratio analysis Different types of ratios Interrelationship between ratios Due Point analysis, common size statement of inter and intra firm.

MODULE 6: Responsibility Accounting-Meaning, Obhectives and Types Corporate Financial StatementCorporate Reports. Text Books: M.P.Pandikumar, Management Accounting, Excel Books, New Delhi 1st Edition 2007. References 1. 2. Khan & Jain, Management Accounting, Tata McGraw Hill Publication. S.N.Maheswari & S. K. Maheswari, Introduction to Financial Accountancy, Vikas Publication.

101004 - MANAGERIAL ECONOMICS OBJECTIVE: The objective of this course is to make the student understand the application of economic theory in decision making and to study ramification of managerial economics in global economy. MODULE 1: Nature and Scope of Managerial Economics Theory of Firm Profit Maximization Vs. wealth maximization Theory of Profit - Functions of Profit. MODULE 2: Demand and Supply Concept of Demand Concept of Supply Market equilibrium Demand Elasticity Factors determining the elasticity Arc elasticity Income elasticity Cross elasticity Demand estimation and Forecasting. MODULE 3: Production and Cost Analysis Production Function Economies of Scale Innovation and Global Competitiveness Production Analysis Cost theory and Estimation- Plant size Economies of Scale. MODULE 4: Market Structure and Pricing Policies- Competition and Perfect Competition-MonopolyMonopolistic Competition Oligopoly - Pricing Policies Non-Price Competition - Cartel- Price Index. MODULE 5: Theories of Inflation-Types of Inflation-Balance of Payment-Internal External Balance- Risk Analysis Capital Budgeting Capital Rationing Cost of Capital. MODULE 6: National Income Concepts and Measurement of National Income - Consumption, Saving and Investment. Text Books: Atmanand, Managerial Economics, First Edition, Excel Books, New Delhi, 2005. References: 1. Dominick Salvatore - Managerial Economics, Fourth Edition, Thomson Learning, New Delhi, 2007. 2. Craig Peterson and Cris Lewis - Managerial Economics, Fourth Edition Prentice Hall of India, New Delhi. 3. Christopher R Thomas and S Charles Maurice, Eighth Edition, Tata McGraw Hill Publicity Corporation, New Delhi, 2006.

101005 - ORGANISATIONAL BEHAVIOUR OBJECTIVE: To manage people on deviant workplace and to inculcate the value of move of values. MODULE 1: Basic Concepts: Contributing disciplines to organizational behaviour -Challenges and opportunities for Organizational Behaviour - Developing Organizational Behaviour model - Foundation of individual behaviour. MODULE 2: Individual Behaviour Ability and Learning Attitudes - Measuring employee attitudes Measuring job satisfaction Causes-Impact Personality- Types-Trait -Measuring personality Perception- Factors influencing perception -Perception and Individual decision making. MODULE 3: Motivation - Definition -Theories -Work environment - Employee involvement - rewarding employees -Emotional intelligence-Organisational behaviour application of emotion and moodsTraining and development -Performance evaluation- Job enrichment, job enlargement, job analysis. MODULE 4: Foundation of group behaviour: Steps of group development - Group properties and decision making, difference between group and team, types of teams, training individuals into team playersInterpersonal and organizational communication, channel, barriers to effective communication. MODULE 5: Leadership theories -Trait, Behavioral and Contingency theories - Contemporary models Inspirational approach, authentic leadership- Leadership and Power Bases of power -Power & Tactics - power in group - Politics. MODULE 6: Conflict Definition - Transitions in conflict thought- Conflict process, negotiation, organizational culture, creating and sustaining culture -Managing change - Resistance to change Work stress and management of stress. Text Books: Stephen P.Robbins and Timothy A.Judge, Organisational Behavior, PHI, 12th Edition References: 1. 2. Keith Davis and John W.Newstorm Human Behavior at work, TMH,11th Edition Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.

102001 - OPERATIONS RESEARCH OBJECTIVE: To inculcate the application of management concept through Operation Research for scaling new height.


MODULE 1: Definition of OR scope of OR Limitations of Operation Research Linear Programming Problem (LPP) Application of LPP in Management Advantages of LPP (only theory) Formulation of LPP Solution of LPP by Graphical method: Duality and sensitivity analysis Introduction to integer Programming, Dynamic Programming and Non-Linear Programming. (Only Theory). MODULE 2: Various methods of finding initial solution: Maximization and Minimization problems North West Corner Method Least Cost Method Vogels Approximation Method; Finding Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem Degenerate solution (Theory only); Assignment problems; General Structure; Finding Optimal Solution; Variations: No square matrix Maximization problem Restrictions on Assignments Alternate Optimal solutions Traveling Salesman Problems. MODULE 3: Networking Concepts; Rules of drawing network diagram; CPM Computations Finding critical path Different Floats; PERT Computations: Computation of earliest and latest allowable times probability of meeting the scheduled dates; difference between PERT and CPM Crashing of a Project MODULE 4: Two person zero sum game: Solution to games: Saddle point Dominance rule Value of the game mixed strategy Graphical method of solving a game (2 X n and m X 2) games Replacement Theory - Replacement policy for gradually deteriorating items and for suddenly failing items. MODULE 5: Introduction- Characteristics of Queuing models Models for Arrival and Service Times; Poisson arrival with Exponential Service Rate model oxcer Queuing models (Theory only) Inventory models EOQ models. MODULE 6: Introduction Process of Simulation Monte Carlo Method waiting Line Simulation Method Inventory Management Simulation Marketing Management Simulation Financial Management Simulation Text Books: N.D.Vohra, Quantitative Techniques in Management, Tata McGraw Hill Publications, 2 Edition, 2003 References: 1. J.K. Sharma, Operations Research, McMillan India 2. Wayne L Winston, Thomson, Operations Research, 4th Edition, 2004

102002 - MARKETING MANAGEMENT OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in Strategies formulations and tactics development MODULE 1: Introduction Definition Scope of marketing - demands situations key customer markets Market Environment Marketing concepts target market marketing mix tasks of Marketing Managers. MODULE 2: Marketing strategies - Value chain strategic alliances Marketing information System Marketing organizations Marketing resource - Assessing Market Demand Creating consumer value classification of markets MODULE 3: Consumer behavior cultural, personal, psychological factors Market Segmentation geographic, demographic, psychographic, behavioral, volume and benefit buying process Institutional marketing. MODULE 4: Brands Brand Equity Products Product life cycle classification of products product differentiation Market positioning Product line New product development - Packaging, labeling, warranties and guarantees - Marketing of Services. MODULE 5: Pricing Pricing objectives Pricing strategies Discounts and allowances impact of price change distribution of networks and channels wholesaling and retailing Marketing logistics modifying channels. MODULE 6: Marketing Communication Promotion advertising sales promotion publicity and public relations Direct marketing and personal selling managing sales force global markets Ebusiness. Text Books: Philip Kotler, Kevin Lane Keller, Marketing Management, PHI, 12th edition. References: 1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases, TMH 13th Edition. 2. Tapan K. Panda, Marketing Management, Text and cases, Excel books, 2nd Edition.

102003 - HUMAN RESOURCE MANAGEMENT OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential human resource management concepts and techniques. MODULE 1: Strategic role of HRM Nature and scope of HRM objectives of HRM Job Analysis HR Planning HR Inventory. MODULE 2: Recruitment Process Application Blank Test and Interviews Selection Placement Transfer Training Types of Training Uses of Training Designing effective Training Evaluation and Training. MODULE 3: Compensation Performance Appraisal Pay structure Incentives Financial and Nonfinancial incentives Executive Pay Employee Benefits. MODULE 4: HR Environment Multicultural Environment in MNCs Equal Employment Opportunities Reservation System - Outsourcing Hire and Fire System - Security in Services. MODULE 5: Employer and Employee relations Collective bargaining- processUnions-EthicsDominants of Ethical Behavior -Discipline Protecting Safety &Health MODULE 6: HRIS - HR Records HR Accounting HR Audit - Maintaining International Employees Text Books: Gary Dessler -A Framework for Human Resource Management - Pearson - 3 rd Edition - 2008 References: 1. Raymond A Noe, John R,Hollenbeck, Barry Gerhart and Patrick M.Wright Human Resource Management McGraw-Hill New Delhi-5th Edition - 2007. 2. Cynthia Fisher, Shaw - Human Resource Management Wiley Dreamtech / Bistantra 5th Edition.

102004 - FINANCIAL MANAGEMENT OBJECTIVE: To understand the theories, concepts and techniques of financial management for prudent decision making. MODULE 1: Nature and Scope of Financial Management - Objectives of Financial Management, Finance Functions, Structure of finance department, Emerging role of the Finance Managers. MODULE 2: Techniques of Financial Statement Analysis - Trend Analysis, Common Size Statements, Ratio Analysis: Classification of Ratios Liquidity Ratios, Leverage Ratios, Activity Ratios- And Profitability Ratios. MODULE 3: Working Capital Management: - Management of cash and Marketable Securities receivables management Inventory Management- working capital financing. MODULE 4: Sources of Finance: Sources of Long Term & Short Term finance-Financing decisions: Cost of capital Hybrid Financing Instruments Lease financing - and hire purchase Venture Capital MODULE 5: Capital Budgeting: Nature and Significance - Techniques of Capital Budgeting - Pay Back Method - Accounting Rate of Return - Net Present Value and profitability index. MODULE 6: Management of Profits: Dividend policy - Determinants of dividend policy, bonus shares and stock splits - Corporate Restructuring. Text Books: Prasanna Chandra - Financial Management, Tata McGraw-Hill,6th Edition 2004. References: 1. I M Pandey - Financial Management, Vikas Publications, 9th Edition, 2005. 2. M Y Khan and P K Jain - Financial Management, Tata McGraw-Hill, 5th Edition 2007

102005 - OPERATIONS MANAGEMENT OBJECTIVE: To understand the operation functions in manufacturing and service industry and to achieve knowledge in new concepts development in this domain. MODULE 1: Nature of Production and Operations System Approach to Operation management Factors Types of Production and Production Systems- Productivity and Competitiveness Operation Strategy. MODULE 2: Designing Products and Services Process Planning and Process Design in Services Production Processes Production Technology MODULE 3: Manufacturing facility Planning Long range Capacity Planning Facility Location Facility layout MODULE 4: Master Production Scheduling Service Operations Planning and Scheduling - Detailed Scheduling Facility Loading Sequencing operations Priority Sequencing Techniques Line Balancing Line of Balance - Work Study Time Study Motion Study Work Sampling. MODULE 5: Purchasing and Stores Management - Inventory Management Functions Information Systems Warehousing Waste management Maintenance Management - Just in Time (JIT) Enterprises Resources Planning (ERP) Lean Manufacturing System. MODULE 6: Inspection and Quality Control Statistical Quality Control Techniques (Control Charts and Acceptance Sampling Quality Circles Introduction to Total Quality Management Text Books: Norman Gaither And Greg Frazier Operations Management Thomson 9th Edition 2007 References: 1. Martin K Star - Production and Operations Management Biztantra 2004 2. Chase, Jacobs, Aquilano - Operations Management for Competitive Advantage Tata McGraw Hill 10th Edition 2007

102006 - PRODUCT AND BRAND MANAGEMENT OBJECTIVE: To analyze, Plan and insight about branding, segmentation and positioning of the product. MODULE 1: Product Meaning Classification Product Mix and Line decisions Growth Strategies of FMCG Managing Line Extensions. MODULE 2: New Product Planning PLC Classification Routes of New Product Development Process The Latent Factors Successful New Product launches New Product Failure Dimensions. MODULE 3: Branding Meaning Strategic relevance Creation Principles Brand Building Branding extension Branding of Commodities Managing Brand Equity Anatomy of the Brand MODULE 4: Segmentation Impact of Marketing Mix Segmentation criteria Lifestyle segmentation VALS. MODULE 5: Positioning Meaning - USP Brand image and Personality 3 Cs of Positioning Competitive positioning and Strategy Brand success Core Benefits. MODULE 6: Managing Brand image Concept Management Functional brands Symbolic Brands Forces affecting Brands Brand revitalization Brand recall and elimination Types of Branding Brand valuation methods. Text Books: Ramanuj Majumdar Product Management in India Prentice Hall of India Third Edition 2007.

102010 - CONSUMER BEHAVIOUR OBJECTIVE: To analyze and understand the behavior of the consumers in order to attack consumers, satisfy and retain them. MODULE 1: Meaning Nature & Objectives Consumerism Ethics

MODULE 2: Consumes motivation Pyramids Dynamic Nature Types and system Motivation research models of consumes behavior Learning and Howard Sheth model - Engel and Kollat model Blackwell model.

MODULE 3: Consumer attitudes Attitude properties Types Multivariable attitude model - Culture Sub-culture.

MODULE 4: Reference Group Family Decision Making Family life cycle Social class - Social class and consumer Behavior

MODULE 5: Opinion Leadership Meaning Process Dynamic Nature Persuasion and Motivation Diffusion of Innovation Diffusion Process Channel of Communication Adoption Process.

MODULE 6: CRM in Consumer Marketing Focus on relationship Building CRM E CRM CRM Process CRM Implementation

Text Books: Blackwell, Miniard, engel, Cengage 2006.

102014 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT OBJECTIVE: To provide comprehensive information about investing in securities. MODULE 1: Valuation of securities bond and fixed income instruments valuation bond pricing theorems, durations of bond and immunization of interest risk, term structure of interest rate, determination of yield curves, valuation of equity and preference shares (Dividend capitalization & CAPM). MODULE 2: Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky & risk free assets Utility analysis. MODULE 3: Fundamental & Technical Analysis of equity stock. Concept of intrinsic value. Objectives and beliefs of fundamental analysis. Economy-Industry-Company framework, points and figures chart, bar chart, contrary opinions theory, confidence index RSA,RSI, Moving average analysis, Japanese Candlesticks. MODULE 4: Behaviour of stock market prices The market mechanism, testable hypothesis about market efficiency, implications of efficiency market hypothesis for security analysis and portfolio management. Asset pricing theories, CAPM & Arbitrage pricing theories. MODULE 5: Modern portfolio theory Asset allocation decision. Dominant & Efficient portfolio Simple diversification, Markowitz diversification model, selecting an optimal portfolio Single index model, Treynor Black model. Determination of corner portfolio. Process of Portfolio Management

International Diversification. MODULE 6: Portfolio performance evaluation Sharp & Treynor & Jemsens measure. Portfolio revision Active and passive strategies & formula plans in portfolio revision. Mutual funds types,

performance evaluation of mutual funds, functions of Asset Management Companies Text Books: Donald E.Fischer and Roanal J.Jordan, Security Analysis and Portfolio Management, Pearson, Third Edition - 2008


OBJECTIVE: To understand the concepts of Options, Futures & Derivatives and to familiarize the students about its usage. MODULE 1: Futures Meaning Specification Types of Traders & Types of orders Regulation Forward Vs Future contracts Basic Principles Basic Risk Cross Hedging Rolling the Hedge forward. MODULE 2: Investment Assets Vs, Consumption Assets Valuing forward contracts - Future contract on currencies Futures on Commodities-Mechanics of interest rate swaps Nature of Swap rates Currency Swaps Other Types of Swaps MODULE 3 Options Types Trading Commissions Margin Regulation Taxation Warrants Over the counter markets Factors Assumption and notations Put-Call Parity Effect of Dividend Strategies involved in single option Spreads Combination Other payouts. MODULE 4: Dividend yield Option pricing formula Option on stock indices Currency options Future options Binomial Trees Drift of Future Exotic options Packages Forward start options Types Option involving one Asset Vs. Several Assets MODULE 5: Credit Derivatives Swaps & Indices Valuation of Credit Default Swaps CDS forward & option Convertible Bonds Equilibrium models No arbitrage models-Option on Bonds Volatility Structures

MODULE 6: Heath, Jarrow & Morton Model LIBOR market model Mortgage-backed securities Experience of all user of Derivatives, Financial Institution and Non Financial Institutions Corporation. Text Books: John.C.Hull Options, Futures & Other Derivatives Prentice-Hall of India Sixth Edition 2008

102018 - SOFTWARE PROJECT MANAGEMENT OBJECTIVE: To inculcate the fundamental practices of good project management needed by software industry.

MODULE 1: Meaning Software projects versus other types of project Contract Management Activities Problems with software projects Project Planning Steps.

MODULE 2: Programme management Strategic Programme management Evaluation Choosing technologies for a selection of a project Structure versus speed of Delivery Waterfall Model Vprocesses Model Spiral Model Prototype Dynamic System Development method.

MODULE 3: Estimation Problems Basis Techniques Activity planning Schedules Scheduling Activities Activity float Identifying Critical Activities Activity-on arrow networks.

MODULE 4: Risk Management Framework Evaluating risk to the schedule Monte Carlo Simulation Critical Chain Concepts Resource allocation Identifying resource requirements Scheduling resources counting the cost.

MODULE 5: Monitoring and Control Creating the framework Collection of data Change Control Managing Contracts ISO 12207 approach Types of Contract Contract Management.

MODULE 6: Managing People Understanding Behaviour Motivation Oldham - hackman Model Decision Making Influence of Culture Stress Software Quality Meaning and importance Product versus process quality management.

Text Books: Bob Hughes and Mike Cotterell Software Project Management Tata McGraw Hill Fourth Edition 2006

102027 - LOGISTICS AND SUPPLY CHAIN MANAGEMENT OBJECTIVE: To present the vision of the future of business logistics and supply chain management and their role in enterprise competitiveness. MODULE 1: Logistics Importance Value Generation and Proposition Service Benefits Cost Minimizations Functions Logistics Design and Operational Planning Planning Methodology Design Decisions Design Logic Transportation Decisions Freight Lane Analysis Inventory Analysis MODULE 2: Procurement and Manufacturing Quality Imperative Dimensions Total Quality Management Quality Standards Procurement Procurement Perspectives Procurement Strategies Purchase Requirement Segmentation E-Commerce Manufacturing Manufacturing Perspectives Manufacturing Strategies Total Cost of Manufacturing Logistical Interface Justin-Time. MODULE 3: Transportation Infrastructure Transport Functionality, Principles and Participants Transport Functionality Transport Principles Transport Participants Transportation Regulation Transportation Structure Transportation Operations Logistical Interaction Documentation Bill of Lading Freight Bill Shipment Manifest. MODULE 4: Strategic Warehousing Benefits Warehouse Operations Handling Storage Warehouse Decisions Site Selection Design Product-Mix Analysis Expansion Materials Handling Layout Warehouse management Systems Accuracy and Audits Security Safety and Maintenance. MODULE 5: Global Supply Chain Integration Managing the Global Supply Chain Supply Chain Security International Sourcing Rationale Challenges for Low-Cost Country Sourcing Total Cost Network Formulating Logistical Strategy Threshold Service Service Sensitivity Analysis Finalizing Strategy. MODULE 6: Information System Functionality Comprehensive Information System Integration ERP or Legacy Systems Global Data Synchronization Internet Extensible Markup Language Rationale for ERP Implementation ERP System Design Supply Chain Information System. Text Books: Bowersox, Closs and Cooper, Supply Chain Logistics Management, Tata McGraw Hill, Second Edition, 2008.

102030 - CORPORATE FINANCE OBJECTIVE: To evaluate firm value and equity value and to inculcate the concept of dividend. MODUELE 1: Introduction to corporate Finance Corporate Finance and the Firm First Principles of Corporate Finance Firm Value and Equity Value Tools Objective Stockholder Wealth Maximization Stock Price Maximization and Agency Costs Stockholders and Managers Stockholders and Bondholders The firm and Financial Markets Firms and Society A Postscript Limitations. MODUELE 2: The Time value of Money Cash Flows and Time Lines Time Value of Money: Compounding and Discounting Compounding Discounting The Frequency of Discounting and Compounding Time Value of Money: Annuities and Perpetuities Annuities Growing Annuities Perpetuities Growing Perpetuities. MODUELE 3: Value and Price: An Introduction Need Valuing an Asset with Guaranteed Cash Flows Default-free Zero-coupon Bond Default free Coupon Bond Bond Value and Interest Rate Sensitivity and Duration Introducing Uncertainty into Valuation Valuing an Asset with Default Risk Valuing an Asset with Equity Risk Valuing an Asset with an Infinite Life Equity and Firm Valuation Dividends and Equity Valuation Binomial Model Market Prices and Value The Pricing Process Information, Expectations and Prices Market Efficiency Testing Market Efficiency. MODUELE 4: The Basics of Risk Motivation and perspective in Analyzing Risk Equity Risk and Expected Return Defining Risk Diversifiable and Nondiversifiable Risk Models Measuring Market Risk A Comparative Analysis of Risk and Return Models Models of Default Risk The Determinants of Default Risk Bond Ratings and Interest rates Significance of miller modigilane theorem. MODUELE 5: Dividend Policy Process Measures Empirical Evidence on Dividend Policy Timing of Tax Payments Measuring the Dividend Tax Disadvantage Reasons for Paying Dividends Cash Returned to Stockholders The Effects of Buying Back Stock The Magnitude of Stock Buybacks A Cash Flow Approach to Analyzing Dividend Policy Evaluating Dividend Policy. MODUELE 6: Alternative Ways of Returning Cash to Stockholders Equity Repurchases Forward Contracts to Buy Equity Actions that affect Number of Shares Outstanding Stock Splits Stock Dividends Actions that Affect claims on Assets Diverstitures Spin-offs, Split offs and Split-ups Equity Carve-outs(ECSs) Tracking Stock Comparing the Alternatives Comparing the Alternatives Common Objectives Key Differences Choosing Between the Alternatives. Text Books: Aswath Damodaran,, Corporate Finance, Wiley India, Second Edition, 2008

102031 BANKING OBJECTIVE: To Expose the students about latest banking systems and their applications. MODULE 1: Indian banking system-public sector banks in India-private sector banks-local area banks-pre reforms development-RBI- legal frame work-Main functions of RBI-reforms in financial and banking sector-Naragimhan committee-Ghosh committee-Nadkarni committee recommendations-15 years of reforms MODULE 2: Types of accounts-HUF-married women-Insolvent persons- trusts-minors-joint accountspartnership firms-joint stock companies-banker and customer relationships-customer service guidliness-Obligations, duties and rights of a banker-claytons rule-customer service guidelinesGoiporia committee-banking ombudsman scheme 2006-cunsumer protection act 2002 MODULE 3: Know your customer norms-Anti money laundering measures-RBI act1934-Negosiable instrument act 1881-Contibution act 1963-Indian contract act 1872-Indian stamp act 1899-Right to information act 2005-Transfer of properties act 1882-Bankers book evidence act 1891. MODULE 4: Technology in bank-Internet banking-Request for Information-e commerce-Online tax accounting system-PGPRS-it act 2000-Payment and clearing system in bank-Credit card operationsElectronic fund transfer ectronic clearing service-MICR clearing-Core banking solutions-RTGS operations-National financial switch-SFMS. MODULE 5: SWIFT- New financial product and service-Money Market instruments-Capital market instrument-Debt market instrument-Credit market instrument-Retail banking-Current accounts-Term deposit-Recurring deposit-Project Appraisal-NPA-Credit risk management-Bill finance- co-acceptance of bills-MPBF. MODULE 6: Analysis of balance sheet-Working capital-Inventory norms-RBI directives of advanceConsortium leading loan syndicate-BPLR-Debit recovery tribunal-Basics of foreign exchange-L/CINCOTERMS-EEFC accounts - Asian clearing union-RBI guidelines for SSI-Impact of NPAS-Poor credit management- Poor loan review systems-Dee mat accounts Mutual funds. Text Books: Vijayaragavan Iyengar, introduction to Banking, Excel Book 2007.

102034 - NETWORK MANAGEMENT OBJECTIVE: Enables students to move onto the networking industry to acquire knowledge in the field of network management MODULE 1: Data Communications and Network Management Overview-Analogy of Telephone Network Management.-Data Environment.-Network (Computer) and Telecommunication Organization Network.-Distributed and Functions.-Goal Computing of Network



Management.-Network Installation and Maintenance.-Network Management System. MODULE 2: Basic Foundations: Standards, Models, and Language Introduction - Network Management Standards - Network Management Models - Organization Model - Information Model - Management Information Tree - Managed Object Perspective - Communication Model. MODULE 3: History of SNMP Management.-Internet Organizations and Standards Organizations Internet Documents - SNMP Model - SNMPv1 Network Management - Communication and Functional Models. -SNMP Architecture- SNMPv2 System Architecture-Bi-lingual Manager-SNMP Proxy Server. MODULE 4: Ethernet Management Information Base-Relationship Between Control and Data TablesToken Ring RMON Management Information Base- Broadband Network Management: ATM Networks-Broadband Network and Services-ATM Technology-Virtual Path - Virtual Circuit-.ATM Packet Size- Role of SNMP and ILMI in ATM Management- ATM Digital Exchange Interface Management MODULE 5: Cable Modem and CMTS Management.-HFC Link Management- RF Spectrum Management ADSL Management-ADSL Network Management Elements - ADSL Configuration Management ADSL Fault Management. - Telecommunications Network Management Standards.-TMN Architecture MODULE 6: Network Management Tools- Configuration Management- Fault Management- Performance Management-Performance Metrics- Commercial Network Management Systems- Web Interface SNMP Management-Embedded Web-Based Management. Desktop Management Interface-WebBased Enterprise Management Text Books: Mani Subramanian,Network Management: Principles and Practice, Addison-Wesley

102035 - TELECOM POLICIES AND TECHNOLOGY OBJECTIVE: To give a broader view of telecommunications technology and policies. MODULE 1: Evolution of Telecommunications Simple Telephone Communication Basis of a Switching System Manual Switching System Major Telecommunications Networks Storage switching systems Rotary Dial Telephone Signaling Tones Storage Switching Components Step by Step Switching Design Parameters 100 - Line Switching System 1,000-Line Blocking Exchange 10,000 Exchange. MODULE 2: Crossbar Switching Principles of Common Control Touch Tone Dial Telephone Principles of Crossbar Switching Crossbar Switch Configuration Cross point Technology Crossbar Exchange Organisation e centralized SPC distributed SPC. MODULE 3: Speech digitization and transmission sampling Quantisation and Binary Coding Quantisation Noise Companding Differential Coding Vacoders Pulse Transmission Line coding Time Division Multiplexing Basic Time Division Space and time Switching Time Multiplexed Time Switching Combination Switching Three-Stage Combination Switching nStage Combination Switching. MODULE 4: Optical Fibers Types Fiber Optic Transmission Optical Sources Optical Detectors Power Budget Analysis Telecommunications Applications Network Traffic Load and Parameters Grade of Service and Blocking Probability Modeling Switching Systems Incoming Traffic and Service Time Charaterization Blocking Models and Loss Estimates Delay Systems MODULE 5: Data networks Data Transmission in PSTNs Switching Technique for Data Transmission Data Communication Architecture Link-to-Link Layers End-to-End Layers Satellite Based Data Networks Local Area Networks Metropolitan Area Networks Fiber Optic Networks Data Network Standards Protocol Stacks Internetworking. MODULE 6: Indian National Telecommunication Policy Text Books: Thiagarajan Viswanathan, Telecommunication Switching systems and networks, Prentice Hall India, 1st Edition, 2007 lectronic space division switching stored program control


OBJECTIVE: To inculcate planning, designing and management of Hospitals.

MODULE 1: Planning the Hospital Planning for a New Hospital- Guiding Principle in Planning Hospital Facilities and Services- Preliminary Survey- Financial Planning- Equipment Planning- Permanent Hospital organization-Planning: Early Consideration- Operational Plan and Functional Plan

MODULE 2: Facility Master Plan- Design Team- Design Development Stage- Planning and Hospital Building Building Contract and Contract Document- Furnishing and Equipping the Hospital-Purchase of Capital Equipments- Ready to Operate Stage- Before Opening the Hospital- Commissioning and Inauguration.

MODULE 3: Organizing of the Hospitals-Organizational Structure-Management Structure- Organizational Charts-Management of the Hospital- Introduction-Two Lines of Authority in the Hospital- Professional Management of the Hospital

MODULE 4: Recruitment and Selection Orientation, Training and Development- Getting the Hospital to be in Readiness to Operate Professionally-Readying for the D-day-Planning and Designing Administrative Services- Executive Suite Professional Service Unit.

MODULE 5: Financial Management Unit- Hospital Information System (HIS) - Nursing Service Administrative Unit- Human Recourse Management-Public Relations Department.

MODULE 6: Communication Systems- Environmental Control- Solid Waste Management Transportation Safety and Security in the Hospital-Safety in Hospital- Security and Loss-Prevention Programme- Fire Safety- Bomb Threat-Alarm Systems-Disaster and Disaster Preparedness

Text Books: G.D.Kunders Hospitals Tata McGraw Hill 5th Edition 2007

OBJECTIVE: To provide a fundamental concepts and the management of air transport.

MODULE 1: Introduction to Transportation Modes Modal Competition The Economic Importance Transportation and Economic Development Transport as a Factor of Production International Transportation Importance of International Transportation Logistics Management Concepts and Types of Aviation History of Civil Aviation Industry Aviation Technology Transformation (1930 2003) Scope of Aviation MODULE 2: Aircraft Manufacturers Introduction - Airbus Industrie, Civilian Products, Competition with Boeing New Generation Aircraft About the Airbus A-380 The Boeing Company Airline Market Projection (20002020 & 2004-2024) Economy and Aviation - Air Transport and the Economy Benefits of Air Transports MODULE 3: Aviation Management Structure Introduction Operational Management Era of Open Skies Policies Overview of Airline Industry International and Domestic Air Traffic Financial Performance of Airlines New Economic Model for Airline Business Outlook Muted for Legacy Carriers Infrastructure Management Airport Planning Management MODULE 4: Aircraft Characteristics Airport Capacity Management Terminal Management Apron Management Size of Airport Infrastructure Airports and their Economics in National Economic Growth and Development Indian Scenario Global Emerging Trends of Airport Infrastructure Industry Global Study on Airport Performance Modern Aviation Infrastructure Business Trend Airspace Management Airports and Airspace Congestion Issues Regulatory Management MODULE 5: International Civil Aviation Organization (ICOA) - Introduction Objectives Strategic Planning Annexes International Air Transport Association (IATA) Aims Two Tier Systems Growth and Development World Trade Organization World Tourism Organization Federal Aviation Administration (FAA) Civil Aviation Authority (CAA) Director General of Civil Aviation (DGCA) Functions MODULE 6: Concepts of Bilateral, Multilateral and Plurilateral in Air Trade Agreements Major Factors that Converge Private Sector Initiatives Modern Airline Trends Liberalization in Air Transport Potential Paths to Further Liberalization Privatization in Indian Civil Aviation Industry Deregulation in Indian Air Pocket Airport Internalization Basic Principle behind Privatization Airport Privatization Forms of Airport Privatization Airport Privatization Models Causes Objectives Airport Ownership and Governance Models Airport Privatization in India Road Map for the Civil Aviation Sector Text Books: P.S. Senguttuvan, Fundamentals of Air Transport Management, Excel Books, First Edition 2006


OBJECTIVE: To provide an extensive outlook on Airport Operations, Planning, and Market, Competition, Capacity Optimization, Slots and international trade services MODULE 1: Economics in Aviation Studies Infrastructure Economics Economics of Aviation Infrastructure in India Aviation Industry and its Significance Consumer Behavior Airport Operational Economics MODULE 2: Economics of Airport Optimization Airport Operational Capacity Airport Terminal Capacity Economics of Congestions & Delays Airport Slot Mechanism ICAO Air Transport Policy Airport Slot Trading Slot Auctions Monitory Airport Market and Competition. MODULE 3: Airport Planning system Aims & Scope Airport Financial Economics Goals of Airport Finance Principles of Airport & Air Navigational Charges Airport Revenue Charges NonAeronautical Revenue Global Airport Market Overview. MODULE 4: Airport Pricing Strategy Objectives Principles Airport Costs Structure & Control of Airport Charges - Airport Cost Structure ICAO Policies on Airport & Air Navigational Services Prices Determination Aero / Non Aero Business ICAOs Policies on Charges for Air Navigator Services. MODULE 5: Airport Performance Systems Importance User Airport Performance Measures Units of Airport Measurement Quality of Airport Services Ground Access System Capacity. MODULE 6: Regulation & Completion in Civil Aviation Industry Globalization & Aviation Strategic Airline Alliance Regulation & Deregulation Airline Compensation Regulating Airport Industry Airline Privatization Objectives Global trend in Airport Privatization. Text Books: P.S. Senguttuvan, Principles of Airport Economics, Excel Books, First Edition 2007

102055 - PERFORMANCE MANAGEMENT OBJECTIVE: To familiarize the students about the concepts in performance management. MODULE 1: Introduction to Performance Management Definition PM Contribution Disadvantages of Poor Implementation of PM Definition of Reward Systems Aims and Role of PM Systems Characteristics of an Ideal PM Systems Integration with other Activities Case Studies MODULE 2: Performance Management Process Prerequisites Performance Planning Performance Execution Performance Assessment Performance Review Performance Renewal and Recontracting Performance Management and Strategic Planning Definition and Purposes of Strategic Planning Process of Linking PM to the Strategic Plan Building Support Case Studies MODULE 3: Defining Performance Determinants of Performance Performance Dimensions Approaches to Measuring Performance Measuring Results Measuring Behaviors Case Studies MODULE 4: Performance Information Appraisal Forms and its Characteristics Determining Overall Rating Appraisal Period and Number of Meetings Need for Providing Performance Information Model of Rater Motivation Preventing Rating Distribution Implementation of PM Preparation Communication Plan Appeals Process Training Programs - Pilot Testing Ongoing Monitoring and Evaluation Case Studies MODULE 5: Performance Management and Employee Development Personal Development Plans Role of Direct Supervisors 360 Degree Feedback Systems Performance Management Skills Coaching Coaching Styles Coaching Process Performance Review Meetings Case Studies MODULE 6: Traditional and Contingent Pay Plans Reasons for Introducing Contingent Pay Plans Possible Problems Associated with Contingent Pay Plans Selecting a Contingent Pay Plan Putting Pay in Context Pay Structures Legal Principles and Laws Affecting PM Definition and Importance of Teams Types of Teams Implications of PM Purposes and Challenges of Team Performance Management Including Team Performance in the PM Systems Rewarding Team Performance Case Studies

Text Books: Herman Aguinis, Performance Management, Pearson Education 2008

102056 - COMPENSATION MANAGEMENT OBJECTIVE: To presents a broader view about the concepts of compensation management. MODULE 1: Compensation and Organizational Strategy Lifestyle and Compensation Pay and Social Class Reward System Compensation System Compensation Dynamics Rates of Pay Compensation Program Jobs and Pay in India MODULE 2: Strategic and Tactical Compensation Issues Employees - A Critical Resource Division of Labour Pay Relationships Legislation and Compensation Indian Legal System Minimum Wages Act, Employee Compensation Act, Apprenticeship Act, Bonus Act MODULE 3: Job Analysis Gaining Employee Acceptance Collecting and Describing Job Data Job Facts Job Contract Elements of Job Descriptions Job Requirements and Pay Job Evaluation Job Ranking Market Pricing Approach Maturity Curve Method. MODULE 4: Point Factor Method of Job Evaluation Job Evaluation Committee Determining The Need for a Survey Preparing for the Survey Identifying Survey Methods Designing the Survey Using Third Party Surveys MODULE 5: Pay Structure Architecture Pay for Performance Application of Motivation Theories Merit Pay Performance Appraisal Issues and Opportunities Designing a File Content Short Term Incentives Premium and Differentials Individual Based Bonus and Rewards MODULE 6: Long Term Incentive and Deferred Compensation Plan Executive Compensation International Competition Benefits Administration Employee Benefits QWL And Pay Administration Text books: Richard I. Henderson, Compensation Management in a Knowledge Based World, Pearson Education, 10th Edition 2008



103007 - MUTUAL FUNDS OBJECTIVE: To provide an insight into the principles, operational policies and practices of Mutual Funds in India. MODULE 1: Introduction Financial Market in India Financial Sector reforms Money market Capital Market SEBI NSE BSE Security Trading Corporation of India Stock Holding Corporation of India National Clearance and Depository System. MODULE 2: Mutual Funds in India Concept importance of Mutual Funds Classification Advantages Tax Implications Long term Capital gains Growth trends of Mutual Funds Efficiency Emerging issues in Mutual funds in India Global Scenario Shortcoming of Mutual Fund Operations SWOT analysis of Mutual Funds. MODULE 3: Regulatory Framework and Organization of Mutual Funds in India Regulation of Mutual Fund Guidelines by Ministry of Finance Dave Panel recommendations SEBI guidelines for Mutual funds General guidelines Guidelines for advertisement Schemes of mutual funds Recent scenario of Regulations Mutual fund evaluation Organization of Mutual funds Role of Association of Mutual funds of India. MODULE 4: Investment Portfolio risk and return Time and investing Performance evaluation Portfolio theory Risk return theory Risk Measuring risk CAPM model Efficient market Hypothesis Treynors, Sharpes, Jensens, Famas measure Treynor & Mazuy measure Henriksson & Merton measure. MODULE 5: Mutual funds marketing Market analysis Process of marketing Developing Marketing Strategies Rationale behind mutual funds Marketing Plan Marketing mix E-marketing in Mutual funds Scope of Marketing Research in Mutual funds Market Research Process in Mutual Funds. MODULE 6: Mutual fund Derivatives Hedging Speculation Arbitrage Future Scenario of the Mutual Fund Industry Key Challenges Future growth Growth Strategy of Indian Mutual Funds Cases. Text Books: Nalini Prava Tripathy, Mutual Funds in India - Emerging Issues, 5th Edition, Excel Books, New Delhi, 2007

103008 - E-BANKING

OBJECTIVE: To provide familiarity regarding the latest development in the area of E-banking and throw light on the Control and Security of Banks MODULE 1: Core Banking Solution (CSB) Technology behind CSB Network Connectivity Network Security ATM Operations Internet Banking Operations Implementation of Core Banking Solution Functions of the IT Department. MODULE 2: Systems and Procedure for Effective implementation of CBS Data Centre Security Process Network Management, Media Handling and Security Access Control Policy Data Centre Server Procedures Manual Network and Security Administration Data Centre Operations Manual Data Centre Backup Processes & Procedures Antivirus Policies and Procedures. MODULE 3: Managing Business Processes of Banking Functionality Accounts Management Cash Operations Clearing Master Maintenance Log Maintenance BAnk Guarantee Bills Letter of Credit MODULE 4: Branch Activation ATM functionality ATM card issue process Internet Banking Process RTGS Cash Management System Security Policy Business Continuity Planning and Recovery Planning. MODULE 5: Evaluation of Security And Control of CBS Review of Security Policy Implementation Review of Business Continuity Planning Review of Disaster Recovery Planning Systems Development and Change Management. MODULE 6: Network Security Network Vulnerability Assessment Evaluation of Controls in Operating System Testing the application modules of CBS Evaluation of Controls and Audit of Branches Review of System Logs Audit Tools.

Text Books: Revathy Sriram M, Ramanan P K, Chandraskhar R, Core Banking Solution Evaluation of Security and Controls, Prentice Hall of India Private Limited, 2008.

103009 E-COMMERCE OBJECTIVE: To learn the advancements of electronic commerce this has become a compelling necessity in the present day communication based commerce which is happening in the digital space. MODULE 1: Introduction to Electronic Commerce Definition, Categories, Growth and Development, Key Characteristics, Advantages and Disadvantages Economic Forces Identifying E-Commerce Opportunities Technology Infrastructure The Internet and WWW Packet Switched Networks Internet Protocols Markup Languages Intranets and Extranets Internet Connection Options Semantic Web MODULE 2: The Legal Environment Use and Protection of Intellectual Property Online Crime, Terrorism, and Warfare Ethical Issues Taxation Setting on the Web Revenue Models Revenue Models in Transition Revenue Strategy Issues Creating an Effective Web Web Site Usability Connecting With Customers MODULE 3: Marketing on the Web Web Marketing Strategies Communicating with Different Market Segments Customer Behavior Advertising on the Web E-Mail Marketing Creating and Maintaining Brands on the Web Search Engine Positioning Electronic Data Interchange EDI on the Internet SCM using Internet Technologies Electronic Marketplaces and Portals MODULE 4: Overview of Auction Online Auctions Virtual Communities and Web Portals Web Server Hardware and Software Basics of Web Server Software for Web Servers Electronic Mail Web Site and Internet Utility Programs Web Server Hardware MODULE 5: E-Commerce Software Web Hosting Alternatives Basic Functions Advanced Functions E-Commerce Software for Small and Midsize Companies, Midsize to Large Businesses - ECommerce Security Overview of Online Security Issues Security for Client Computers Communication Channel Security Security for Server Computers MODULE 6: Payment Systems for E-Commerce Basics of Online Payment Payment Cards Electronic Cash Electronic Wallets Stored-Value Cards Internet Technologies and the Banking Industry Planning for E-Commerce Initiatives Strategies for Developing E-Commerce Web Sites Managing E-Commerce Implementations Text Books: Gary P. Schneider, E Commerce, Cengage Learning 2007

103011 - ENTERPRISE RESOURCE PLANNING MODULE 1: Business functions Functional areas of operations Business processes Processes of very small business marketing and sales SCM accounting and finance Human resources Functional Information Systems MODULE 2: Evolution of information systems Software and Hardware manufacturing roots of ERP Management inputs ERP software SAP and R/3 Directions in ERP SAP R/3 software implementation ERP for midsized companies best of breed approaches Choosing Consultants and vendors benefits of ERP software and systems continuing evolution of ERP additional capabilities internet MODULE 3: Sales and Distribution in ERP Presales sales order processing inventory sourcing delivery billing payment taking order in SAP R/3 discount pricing integration of Sales and accounting CRM core CRM activities SAPs CRM software benefits of CRM MODULE 4: SAP R/3 approaches to production planning sales forecasting sales and operations planning demand management MRP SAP R/3 MRP records detailed scheduling Production data to accounting ERP and Suppliers Traditional Supply Chain Measures of success MODULE 5: Accounting activities credit management product profitability analysis management reporting in ERP systems using document flow Human Resource with ERP Time management Pay roll travel management Training and Development mobile time management family and medical leave long term incentives personnel cost planning MODULE 6: Flow charting process models extensions of process mapping event process chain diagrams evaluating process improvement ERP workflow tools ERP system costs and benefits implementation tools B2B e-commerce ERP and E-Commerce Net weaver tools and capabilities Accessing ERP systems over the internet XML RFID Text Books: Ellen Monk, Bret Wagner, Concepts in ERP, Cengage Learning, 2nd Edition

103012 - EXPORT PROCEDURES AND DOCUMENTATION MODULE 1: Foreign Trade in India foreign Trade Policy EXIM Policy 2005-07 Trade and BOP of India Institutional infrastructure for Exports Institutions for financing exports Commodity Boards Indian Council of Arbitration Export Development Authority Agricultural and Processed Foods Export Development Authority. MODULE 2: Export Promotion Duty Drawback Eligibility, Conditions, Types Special Economic Zones EPZ/EOU The Customs Act 1962 Definitions Appointment of Customs Port Air Port Warehousing Station. MODULE 3: Notified and Specified Goods Prohibition on Importation and Exportation of Goods Levy of and Exemption from Customs Duties Preparation of Invoices Advance Rulings Surveillance on Conveyances Clearance of Goods Goods in Transit Warehousing Baggage, Postal Parcels and Stores Coastal Goods MODULE 4: Searches Seizures and Arrest Confiscation of Goods and Conveyances etc Settlement Commission Appeal and Revision Miscellaneous. MODULE 5: Export Procedure and Documentation Registration, Pre-shipment, Shipment, Post-Shipment and Pre-shipment Inspection Claiming Exemption Excise Clearance Shipping and Customs Formalities Marine Insurance Import Pre-import procedure Legal Documentation of Import Procedure Requirement of import Documents Customs Clearance. MODULE 6: Customs Valuation Determination of Price of Imported Goods Rules 1998 Customs and Central Excise (Drawback) Rules 1995 The Baggage Rules 1995 The Customs Tariff Act 1975 Classification Interpretive Rules Import-Export Tariff Structure Classification Judicial Principles Text Books Dr.Khushpat S. Jain, Export Import Procedures and Documentation, Fifth Revised Edition, Himalaya Publishing House, August 2007.


OBJECTIVE: To clarify the various parameters of global health in an emerging globalization.

MODULE 1: Conceptual Framework on Globalization and health Technologies behind Global health Global social change Determinants of Health Globalizing lifestyles and aspirations Noncommunicable Disease

MODULE 2: Gender & Health Gendered impacts of economic Liberalizations - Gender Trade & Health Civil Society response Impact of Globalization in Food Concentration & power manipulation and marketing of food.

MODULE 3: History of Population movements and infections Disease control Globalization and emerging infection diseases Developing global response Three types of economic globalization key institution Merits and Demerits of economic globalization.

MODULE 4: World Trading System Creation WTO Protection of trade versus public health TRIPS GATS Globalization of Pharma industry Consequences Regulating the Pharma Industry.

MODULE 5: Tobacco and global health Globalization & Tobacco Framework convention on Tobacco Control Understanding global environmental change Relationship between environmental changes & globalization Impact of environmental changes on Health.

MODULE 6: Global Health & Security Definition Health Realized Security Bioterrorism & Biological Weapon Risks and Benefits of linking health & Security Health and Governance Emergence of neo-Westphalianism and New terms of post-westphalianism.

Text Books: Kelley Lee & Jeff Collin, Global change and Health, Tata McGraw Hill, First Edition 2006


103016 - HEALTH LAWS AND INDUSTRIAL REALTIONS OBJECTIVE: To inculcate the changes in the Industrial relation policies in terms of health. MODULE 1: Impact of Industrial Revolution Industrial Relations: Concept Importance of Industrial Relations Scope and Aspects of Industrial Relations Factors Affecting Industrial Relations Perspectives/Approaches to Industrial Relations Organization of Industrial Relations Dimensions of Industrial Relations Work Prerequisite Successful Industrial Relations Programme MODULE 2: Evolution of Industrial System Anatomy of industrial conflicts - Genesis of Industrial Conflicts Industrial Conflicts/Disputes Concept and Essential of a Dispute Classification of Industrial Disputes Impact of Industrial Disputes Cause of Industrial Conflicts Strikes Typology of Strikes Lockouts. MODULE 3: Changing Scenario of Industrial Unrest Dispute by Results Cost Causes of Industrial Dispute Striking Features of Industrial Conflicts New Dimensions in Industrial Conflicts The Ways of Industrial Peace National Commission on Labour and Industrial Relations New Policy and Industrial Relations. MODULE 4: The mines Act 1952,- Health and safety provisions-Drinking Water-Conservancy services-First aid bathrooms-Rest shelters-Canteen-Appointment of a welfare officer-Penalties-Notice to be given of accidents-The plantation labour act,1951- Certifying surgeons-Provisions regarding health. MODULE 5: The contract labour Act ,1970-Scope and coverage Welfare and health of contract labourRights of principal employers and contractors-Right of contract labour-The child labour prohibition and regulation Act ,1986-Scope- Impartment definition under the Act Main provision of the ActHealth and safety. MODULE 6: Factories Act 1948 - Key terms - Provisions regarding health Employees State Insurance Act - Key terms - Provisions regarding health. Text Books: Mamoria, Mamoria and Gankar Dynamics of Industrial Relations Himalaya Publishing House Sixteenth Edition 2008

OBJECTIVE: To expose to the changes in Industrial Marketing Environment and to understanding the

functioning of agricultural marketing system. MODULE 1: Industrial versus consumer marketing management pros and cons Concept of Industrial Market Organizational customers and their characteristics managing the Industrial Marketing Environment MODULE 2: Organizational Buying activities Buy grid Model Model for determining the composition of the Organizational buying centres Purchasing influence on buying behavior Strategic planning in the industrial markets Strategic Process Marketers role in strategic planning process MODULE 3: Industrial Market Segmentation Micro and Macro variables Decision Support System Industrial Product Management - Industrial Product Life cycle Recruiting and Selecting industrial sales people Developing and motivating the sales force Effective use of sales compensation Organizing and Controlling the sales force Industrial Advertising MODULE 4: Concept and definition of Agricultural Marketing-scope-components of market-dimensions-Market structure-Market forces-Factors affecting demand and supply of agricultural products-Importance, history and growth of agricultural marketing-Ideal marketing system-Scientific marketing of farm products-Marketing functions-Grading and standardization-Storage and ware housing-Rural godowns and cold storage MODULE 5: Processing and value addition-Process of price discovery-Criteria for good market informationFinancing for marketing-Types of risk in marketing-Hedging-Futures trading-Marketing infrastructure-Marketing agencies Marketing Institutions Marketing Channels Definition - Factors affecting length of marketing channels Marketing Channels for Cereals, Oilseeds, Fruits & Vegetables, Eggs, Live Poultry, Pulses Innovative Marketing Channels Objectives Contract Marketing Meaning - Advantages of contract farmingMarketing of farm inputs-Marketing of fertilizers MODULE 6: Seed marketing-Export and import of seeds-Plant protection chemicals-Marketing of pesticidesDirectorate of marketing and inspection-Regulation of agricultural marketing-State agricultural marketing boards-Food corporation of India-Buffer stocking-Quality management in food-Administered prices-Cooperative marketing-NAFED-Marketing agreements Text Books: 1. Robert R. Reeder, Edward G. Brierty, Betty H. Reeder, Industrial Marketing, Prentice Hall India, 2nd Edition 2007. efficiency-Training, research in agricultural marketing-International trade Industrial Marketing Environment Strategies for

2. S.S. Acharya, N.L. Agarwal, Agricultural Marketing in India, Oxford & IBH Publication, 4th Edition 2007

103019 - INDUSTRIAL RELATIONS AND LABOUR LAWS OBJECTIVE: To inculcate the changes in the Industrial relation policies and economic policies. MODULE 1: Impact of Industrial Revolution Industrial Relations: Concept Importance of Industrial Relations Scope and Aspects of Industrial Relations Factors Affecting Industrial Relations Perspectives/Approaches to Industrial Relations Organization of Industrial Relations Dimensions of Industrial Relations Work Prerequisite Successful Industrial Relations Programme. MODULE 2: Evolution of Industrial System Anatomy of industrial conflicts - Genesis of Industrial Conflicts Industrial Conflicts/Disputes Concept and Essential of a Dispute Classification of Industrial Disputes Impact of Industrial Disputes Cause of Industrial Conflicts Strikes Typology of Strikes Lockouts. MODULE 3: Changing Scenario of Industrial Unrest Dispute by Results Cost Causes of Industrial Dispute Striking Features of Industrial Conflicts New Dimensions in Industrial Conflicts The Ways of Industrial Peace National Commission on Labour and Industrial Relations New Policy and Industrial Relations MODULE 4: The state and industrial relations policy - Evolution of Industrial relations policies Industrial Relations Policy During the plan Period The Plan Period Recognition of Unions Machinery for solving the Dispute - Standing Orders Grievances Procedure for Settlement Essence of Model Grievance Procedure. MODULE 5: Ethical codes and industrial relations - The Code of Discipline Evolution of the code Principles of the Code Objectives of the Code of Discipline MODULE 6: The Industrial Employment Act, 1946 - The Industrial Disputes Act, 1947 Payment of Wages Act, 1936 The Minimum Wages Act, 1948 - Wage Legislations - The Payment of Bonus Act, 1965 The Factories Act, 1948 The Mines Act, 1952 The Plantations Labour Act, 1951 The Child Labour Prohibition and Regulation Act, 1986 Text Books: Mamoria, Mamoria and Gankar Dynamics of Industrial Relations Himalaya Publishing House Sixteenth Edition 2008


OBJECTIVE: To make the students to understand the methods to enter International Business and how to manage the Global Business MODULE 1: Meaning of Globalization Drivers of Globalization Changing Demographics National Differences in Political Economy Political and Economic Legal Systems MODULE 2: Understanding Culture Values and Norms Social Structures Religions and Ethical Systems Language Education Culture and Workplace Cultural Change Ethics in International Business Ethical Dilemmas MODULE 3: International Trade theory Mercantilism Absolute Advantage Comparative Advantage Heckscher-Ohlin Theory Porters Competitive Advantage Mapping Competitiveness Shifts MODULE 4: Trade Policy and its Instruments Government Interventions Revised Free Trade Development of Work Trade System Foreign Direct Investments FDI in World Economy Horizontal and Vertical FDI Political Ideology of FDI Benefits and Costs of FDI to Host Countries MODULE 5: Regional Economic Integration Trade Blocks SAARC ASEAN NAFTA BRIC Advantages and Disadvantages of Regional Economic Integration Foreign Rate Forecasting Currency Convertibility Gold Standard Breton Words System Fixed Exchange Floating Rate Exchange rate in practice MODULE 6: Strategies Global Expression and Profitability Cost Pressures Organizational Structure Entry Alliance Strategic Alliances Joint Venture Strategies Exporting Importing Counter Trade Global Production and Logistics Text Books: Charles W L Hill, Arun K Jain, International Business, Tata McGraw Hill 6th Edition, New Delhi


OBJECTIVE: To make the students to understand the Cultural Behaviour on various nations and how to manage it. MODULE 1: Meaning of Global Workforce Factors influencing Global workforce Global Perspectives MODULE 2: Definitions of Culture Major models of Culture Culture Convergence Vs Divergence Culture and Workforce management MODULE 3: Labour Force demographic and migration Outsourcing Legal policy on migration Global Labour Supply and Work demand HR Planning MODULE 4: Factors affecting Global Staffing Global Recruitment and Selection Training and Development for Global Workforce MODULE 5: Expatriate Preparation Foreign Assignment Repatriation Compensation Performance Management Performance Appraisal MODULE 6: Employee Relations Unions and their role in Employee relations MNCs and labour issues

Text Books: Charles M. Vance, Yongsun Paik, Managing a Global Workforce, Prentice Hall India


OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo etic workforce. MODULE 1: International HRM differences between domestic and IHRM context of IHRM global status control mechanisms mode of operation MODULE 2: Staffing transferring staffing for international activities roles of an expatriate & non expatriates corporate HR function. MODULE 3: Staff selection issues factors moderating performance selection criteria dual career couples expatriate training predeparture training programmes developing staff thro international assignments MODULE 4: International compensation objectives compensation of international compensation program approaches patterns in complexity. MODULE 5: Repatriation process individual reactions multinational response standardization and adoption of work practices HR practices in host country trade unions and international industrial relations MODULE 6: Multinational performance management performance appraisal of international employees international business ethics and HRM mode of operation and IHRM Textbooks: Peters dowling and denice e.welch, international human resources management, fourth edition, Thompson


OBJECTIVE: To provide a simple yet clear view of implications of design-time choices on the evolution of internetwork protocols, design and architecture. MODULE 1: Introduction and Overview Review of Network Technologies Internetworking Concept and Architecture Model Classful Internet Addresses Mapping Internet Addresses to Physical Addresses (ARP) MODULE 2: Internet Protocol: Connectionless Datagram Delivery (IPv4) Internet Protocol: Forwarding IP Datagrams Internet Protocol: Error and Control Messages (ICMP) Classless and Subnet Address Extensions (CIDR) - Protocol Layering MODULE 3: User Datagram Protocol (UDP) - Reliable Stream Transport Service (TCP) Routing Architecture Routing Between Peers (BGP) Routing within an Autonomous System (RIP, OSPF)

MODULE 4: Internet Multicasting IP Switching and MPLS - Mobile IP Private Network Interconnection (NAT, VPN) Client Server Model of Interconnection MODULE 5: The Socket Interface The Domain Name Service (DNS) Remote Login and Desktop (TELNET, SSH) - File Transfer and Access (FTP, TFTP, NFS) Electronic Mail (SMTP, POP, IMAP, MIME) MODULE 6: World Wide Web (HTTP) Voice and Video Over IP (RTP, RSVP, QoS) Network Management (SNMP) Internet Security and Firewall Design (IPsec, SSL) A Next Generation IP (IPv6)

Text Books: Douglas E. Comer, Internetworking with TCP/IP Volume 1, Pearson Education, Fifth Edition, 2008

103025 - ISSUES IN PUBLIC HEALTH OBJECTIVE: To explain the conceptual outline of the issues in Public Health.

MODULE 1: Historical Development of Public Health Disciplinary Publish Health The Practice of public Health Challenges for Public Health Practitioners Understanding the health of a population Data on Deaths and Populations Life Expectancy with Data on Mortality.

MODULE 2: Measures of Public Health Health life expectancy valid and comparable measurement of population health Health gaps and disease Burden Key issues Global Burden of disease Programme

MODULE 3: Health inequalities and inequalities Historical Background Changing concepts Emerging potential mechanism potential action to tackle health inequalities Psychological environment and health.

MODULE 4: Impact of health care on population health Usage of health services Health Impact Assessment purpose of Health Impact Assessment Impact Assessment - Historical background methods of Health

MODULE 5: Evolution of Human Disease Global burden of infection disease Emergent & Re-emergent infections Disease Factories affecting the growth and spread of injection disease control of infection disease.

MODULE 6: Health affects of smoking Health impacts of involuntary exposure global epidemic tobacco control Diet and Health Nutrition, food security, safety and the environment Ecological impacts of waste.

Text Books: Joceline Pomerleau & Martin Mckee, Issues in Public Health, Tata McGraw Hill, First Edition 2006


OBJECTIVE: To provide a comprehensive introduction to the study of power and process in health policy and also to provide the methods available for evaluation of health services. MODULE 1: The Health Policy Framework: Context, Process and Actors Power and the Policy Process The State and the Private Sector in Health Policy MODULE 2: Agenda Setting Government and the Policy Process Interest Groups and the Policy Process MODULE 3: Policy Implementation Globalizing the Policy Process Research, Evaluation and Policy Doing Policy Analysis MODULE 4: Health Care and Evaluation Introduction to Health and Health Care Introduction to Evaluation Measuring Disease Measuring Health Status Measuring Health-related Quality of Life MODULE 5: Evaluating effectiveness Association and Causality Randomized Designs Nonrandomized Designs Cohort and Case Control Studies Ecological Designs Comparing Study Designs MODULE 6: Measuring Cost Evaluating Cost-Effectiveness Evaluating Humanity Measuring Patient Satisfaction using Quantitative and Qualitative methods Evaluating Equity Defining Equity Assessing Equity Text Books: 1. Kent Buse, Nicolas Mays, Gill Walt , Making Health Policy, Tata McGraw Hill 2. Sarah Smith, Don Sinclair, Rosalind Raine, Barnaby Reeves, Health Care Evaluation, Tata McGraw Hill

103027 - IT FOR MANAGERS AND MIS OBJECTIVE: To provide a clear, complete understanding of how business professionals can use and manage Information Systems and Technologies to achieve business success. MODULE 1: Foundation Concepts: Information Systems in Business Foundation Concepts: The Components of Information Systems Fundamentals of Strategic Advantage Using Information Technology for Strategic Advantage MODULE 2: Computer Systems: End User and Enterprise Computing Computer Peripherals: Input, Output, and Storage Technologies Application Software: End User Applications System Software: Computer System Management MODULE 3: Data Resource Management - Managing Data Resources - Technical Foundations of Database Management Telecommunications and Networks - The Networked Enterprise Telecommunications Network Alternatives MODULE 4: Enterprise Business Systems Functional Business Systems Electronic Commerce Fundamentals e-Commerce Applications and Issues Decision Support in Business Artificial Intelligence Technologies in Business MODULE 5: Developing Business Systems IS Development Web Systems The Systems Approach The System Development Cycle Prototyping Starting the Systems Development Process Systems Analysis Systems Design End User Development - Implementing Business Systems Implementation Implementing New Systems Evaluating Hardware, Software, and Services Other Implementation Activities Managing Organizational Change MODULE 6: Security and Ethical Challenges - Security, Ethical, and Societal Challenges of IT Security Management of Information Technology Enterprise and Global Management of IT - Managing Information Technology Managing Global IT

Text Books: James A. OBrien, Introduction to Information Systems, Tata McGraw Hill Publication 12th Edition

103028 - KNOWLEDGE AND CHANGE MANAGEMENT OBJECTIVE: To make the students to understand comprehensively the practice of Knowledge and Change management in organization MODULE 1: External influences on organization- Workforce composition- Evolving work roles and responsibilities- Teamwork- Relationship building- Communication- Leadership- Decision makingChange management-Worker motivation- Types of organization- Creating strategic focus- Strategic values and corporate culture- Systems and policies- Employee capabilities-Knowledge as asset organizational knowledge-Leadership and knowledge management. MODULE 2: Learning organization-Knowledge systems- Knowledge workers- Phases of knowledge development- Knowledge management infrastructure-Harassing organizational knowledge Five Ps of knowledge management-Knowledge sharing as a core competency-Developing strategic knowledge community. MODULE 3: Contribution of disciplines to knowledge Leadership Librarianship-HRM-Strategic visionary Motivator-Communicator-Change agent- Learning facilitator-Strategic knowledge leader- Self managed team- Virtual knowledge team- Leading a knowledge network Recruiting and selecting knowledge leaders. MODULE 4: Organizational Change Overview of Change Forces of Change Types of Change Theoretical Frameworks of Organizational Change Perspectives on Organizational Change Models of Change MODULE 5: Resistance to Organizational Change Roles of Change Agents and Leadership Implementing Organizational Change Organizational Culture and Change MODULE 6: Effective knowledge repositions-Mapping content structure- Repository quality control Knowledge services-Models of service provision-Learning in a knowledge environment Working with technology-Knowledge strategy evaluation Successful knowledge management-Mergers

,acquisition and downsizing integrated knowledge development. Text Books: 1. Shelda Debowski, Knowledge Management, Wiley 2007 2. Radha R. Sharma, Change Management, Tata McGraw Hill 2007

103030 - MANAGEMENT OF COST AND CONTROL SYSTEM OBJECTIVE: To familiarize the students with the fundamental concepts of Managing Cost and institutionalizing Cost Control System MODULE 1: Introduction to Cost Cost Concept Types of Cost Cost Management Classifications of Costs and Cost Sheet Designing Job Costing and Process Costing Systems Marginal Costing Relevant Cost Analysis and Management Decision. MODULE 2: Cost Management Material Cost Management Labour Cost Management Overheads Management Service Costing Normal Costing Multiple Overhead Cost Pools. MODULE 3: Activity Based Costing Cost analysis under ABC Computational methodology of ABC Benefits and Weaknesses of ABC Implementation of ABC Activity Based Management. MODULE 4: Cost Behaviour Estimating Cost Functions Cost Estimation Models Steps in estimating a Cost function using Quantitative Analysis Cost Drivers and Activity Based Costing. MODULE 5: Management Control System Transfer Pricing Decentralization and Transfer Pricing Organization Structure and Decentralization Choices about Responsibility Centers Market based and Cost based Transfer Prices Negotiated Transfer Pricing. MODULE 6: Emerging Concepts in Cost management Inventory Management Just in time Backflush costing Target costing Life Cycle Costing Benchmarking Value Analysis or Value Engineering Learning Curve analysis

Text Books: Horngren T Charles, Datar M Srikant, Foster George, Cost Accounting A Managerial Emphasis, Thirteenth Edition, Pearson Education, New Delhi, 2008.

References: Banerjee Bhabatosh, Cost Accounting Theory and Practice, Twelfth Edition, Prentice Hall of India Private Limited, New Delhi, 2007.

103033 - MATERIALS MANAGEMAENT MODULE 1: Role of Material Management Classes of Materials Materials and Profitability Profit Center Concept- Contribution to Profits Policy Manual Organization of Material Function Organization Structure Internal Interface - External Environment- Centralized Purchasing Decentralization Delegations of Powers. MODULE 2: Material Planning Definition - Influencing Factors Materials Requirement Planning Use of Standard Deviation Exponential Smoothing Importance of Material Research- Advantages of MIS Techniques of Materials Intelligence Environment Conditions Source of Information. MODULE 3: Relevance of Computers The Computer Relevance Software and Hardware Material Information System- Reports and Information Needs Identification Evaluation of Code Names of a Pin Classification Methodology of Codification Coding Structure Design Advantages of Codification International Codification . MODULE 4: Relevance of Standardization Definition of Standards Specification Indian Standards ISI Certification Marks Scheme- Company Standardization Techniques of Standardization Problems and Constraints Value Analysis and Cost Reduction Techniques Brain Storming Steps for Value Analysis Matrix Method Road Block to Value Analysis . MODULE 5: Learning Curve Uses Learning Factor Drawing the Curve Interpretation Pitfalls Creating Learning Conditions Role of Finance Materials Holding Costs Acquisition Cost Settlement of Bills Accounting- Audit in Materials Management Internal Audit Operational Audit MODULE 6: Inventory Management and EOQ Cost and Consequences Right Quantity Example Economic Ordering Quantity Derivations of EOQ Staggered Deliveries Ready Reckoner Text books: P. Gopalakrishnan Purchasing and Materials management Tata McGraw Hill 23rd Edition 2008.


OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and organizational change.

MODULE 1: Definitions - Characteristics of Organization Development - History of the OD - Second generation OD values Beliefs - assumption in OD

MODULE 2: Models and theories of planned change - teams and teamwork - applied behaviour science

MODULE 3: OD diagnosis - action component - OD interventions - action research - its application and approach

MODULE 4: OD interventions meaning methods - classifications of interventions - team interventions Gestalt approach of team building - inter group interventions - comprehensive interventions

MODULE 5: MBO - quality circle TQM - QWL (quality of work life) Physical setting etc., Training - T groups - coaching and mentoring and other methods

MODULE 6: Consultant client relationship - power, politics and OD Research on OD - Future of OD

Text Books: Wendell, L. French, Cecil H. Bell, Organization Development, Prentice Hall, 6th Edition 2008

103035 - PROJECT MANAGEMENT OBJECTIVE: To identify how business regularly uses Project Management to accomplish unique out comes with limited resources under critical constraints.

MODULE 1: Project Definition Project Life Cycle Project objectives purpose of Project Management Project Management Maturity Project Selection and Choice Types of Project Selection Models Analysis under Uncertainty and Rise Project Portfolio Process. MODULE 2: Functional Manager vs. Project Manager Project Responsibilities Demands on the Project Manager Project Manger Selection Culture and the Project impact of Institutional Environments Need for Multicultural Communications MODULE 3: Project Organization Pure Project Organization Matrix Mixed Organizational Systems choosing a Firm Risk Management Project Management Office The Project Team Human Factors and the Project Team Sources of Conflict. MODULE 4: Project Planning and Coordination Systems Integration Action Plan Work Breakdown Structure Partnering - Chartering Categories of Conflict Principles of Negotiation Top Down and Bottom Up Budgeting Activity vs. Program Budgeting. MODULE 5: Network Techniques PERT and CPM Precedence Programming Resource Loading Leveling Goldratts Critical Chain Monitoring System Design Reporting Process Project Management Information Systems (PMIS). MODULE 6: Project Control Purposes, Types Three Types of Control Processes Post Control critical Ratio and Control Charts Balance in Control System Project Auditing Purpose of Evaluation use of Audit Report Product Audit Life Cycle Measurement varieties of Project Termination. Text Books: Jack.R Mexdith and Samuel J.Mantel Jr, Project Management, A Managerial Approach, Willey, Fifth Edition.


OBJECTIVE: To understand the core aspects of modern retail management and operations in a fastmoving, competitive sector. MODULE 1: Retail environment world stage retail environment changing consumer retail response Theories of retail change cyclical theories environmental theories conflict theory combined theory MODULE 2: Retail strategy Strategy planning process corporate strategy and objectives environmental analysis resource audit analysis strategic choice location strategy MODULE 3: Retail marketing environment marketing strategy and objectives market segmentation retail branding service marketing mix role of the retail buyer principal buying activities buying function MODULE 4: Retail logistics retail supply chain efficient consumer response logistics culture in international markets customer service definition characteristics improving quality of customer service MODULE 5: Retail selling and product classification types of buying decision shopping motives buying process scale of retail crime types of retail crime retail loss prevention MODULE 6: Internationalization of retailing sourcing of products and services store development reshaping of global retail market growth of e-commerce online store attributes E-fulfillment B2B market Text Books: John Fernie, Suzanne Fernie, Christoper moore, Principles of Retailing, Elsevier 2007

103038 - SERVICES MARKETING OBJECTIVE: To make the students to understand the principles of services marketing in the present and future economy. MODULE 1: Services Tangibility spectrum Service based economics Service and Technology

characteristics of Services Service Marketing Mix Gap Analysis - Customer gap Provider Gap Consumer Behaviour in services Understanding differences among consumers. MODULE 2: Consumer expectations of Service Types Factors influencing customer expectations Customer perception Customer satisfaction Service quality using marketing research to understand customer expectation Elements of Effective service marketing research Model services marketing research program. MODULE 3: Relationship marketing Relationship development strategies Relationship challenges Impact of service failure recovery Customers recovery expectations Service guarantees Service development and design Types of New services Stages in new services development Service blueprint. MODULE 4: Customer defined service standards Types of customer defined services Physical evidence and the services cape Types of services cape Guidelines for physical evidence strategies Employees Rules in Service Delivery Boundary Spanning roles Strategies for

Delivering Service Quality through people. MODULE 5: Importance of Customers in Service Delivery Customers roles Strategies for

enhancing customers participation Delivering Service through intermediaries and Electronic Channels Franchise Agent and Brokers Electronic Channels Managing Demand and Capacity Strategies for matching capacity and Demand. MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match Service Promises with Delivery- Approaches to Pricing Strategies Pricing Strategies Service and Profitability Customer Perception of service and purchase intentions Balanced Performance Scorecard. Text Books: Valarie A. Zeithaml, Dwayne. D. Gremler, Mary. J O Bitrer and Ajay Pandit- Services Marketing- Tata McGraw Hill 4th Edition.

103039 - SOFTWARE ESTIMATION AND COSTING OBJECTIVE: To get a clear, complete understanding of how to estimate software costs, schedules, and quality using the real-world information. MODULE 1: Introduction The Origins of Software Cost Estimation Six Forms of Software Cost Estimation Software Cost-Estimating Tools - Project Success and Failure Rates Sources of Error in Software Cost Estimation MODULE 2: Manual Software Estimating Methods - Manual Software Estimating Methods derived from Agile Projects and New Environments Automated Estimates from Minimal Data MODULE 3: Sizing Software Deliverables Compensation and Work-Pattern Adjustments Activity Pattern Adjustment Factors Software Technology Adjustment Factors MODULE 4: Estimating Software Requirements - Estimating Software Prototypes - Estimating Software Specifications and Design - Estimating Design Inspections Estimating Programming or Coding MODULE 5: Estimating Code Inspections - Estimating Software Configuration Control and Change Management - Estimating Software Testing - Estimating User and Project Documentation Estimating Software Project Management MODULE 6: Maintenance and Enhancement Estimating Software Cost Estimating Research Issues

Text Books: Capers Jones, Estimating Software Costs- Tata McGraw Hill Publication 2nd Edition.

103040 - SOFTWARE MAINTENANCE OBJECTIVE: To provide a clear and complete knowledge about checklists and templates that can assist a software project organization to organize its maintenance and support functions. MODULE 1: Introduction - Customers Viewpoint of Software Maintenance Evolution of Software Products Economics of Maintenance View of Maintenance - Product Life Cycle Activities Different types of Software Products Deployment Models An Overview of Corrective Maintenance Other Forms of Maintenance MODULE 2: Customer side Preliminary Activities Role of Customer Support Group Defects Reported by Internal Customers Logistics and Tooling Skill sets Needed for the Various Roles during Problem Reporting Challenges, Best Practices and Pitfalls Measurements of Effectiveness in Problem Reporting - High Level Overview of Activities in Problem Resolution Categorizing the Problem Prioritizing the Problem Identifying the Right Developer for Fixing the Problem Reproducing the Problem Making the Fix and Testing it Scheduling for Release Skill sets Needed for Various Roles during Problem Fixing Challenges, Best Practices and Pitfalls Measurements of Effectiveness in Problem Resolution MODULE 3: High Level Overview of Activities in Fix Distribution Choosing the Method of Distribution Composing the Fixes Preparing the Shipment Unit Testing the Shipment Unit Scheduling for Release People Issues during Fix Distribution Challenges, Best Practices and Pitfalls Tools for the Fix Distribution Phase Measurements of Effectiveness in Fix Distribution Adaptive Maintenance Enhancement Requests Preventive Maintenance MODULE 4: Metrics and Measurements Software Quality Assurance Activities for Maintenance Configuration Management and Maintenance MODULE 5: Software Maintenance from Customers Perspective Maintenance of Mission-Critical Systems Global Maintenance Teams MODULE 6: Maintenance and Other Life Cycle Activities Effect of Requirements Gathering on Maintenance Design and Maintenance Programming, Debugging and Maintenance Testing and Maintenance - Common Technical Problems Encountered Troubleshooting Approach Categorization of Defects Common Programming Defects Machine Dependencies Debuggers Text Books: Ramesh & Ramesh, Software Maintenance, Tata McGraw Hill Publication, New Delhi

103041 - SOFTWARE QUALITY ASSURANCE OBJECTIVE: To imbibe the knowledge of managing and maintaining quality issues concerned with the software design, development and maintenance. MODULE 1: Overview - People's Quality Expectations - Software Quality Perspectives and Expectations Quality Frameworks and ISO 9126 - Correctness and Defects - Definitions, Properties and Measurements A Historical Perspective of Quality MODULE 2: Quality Assurance Classification - QA as Dealing with Defects - Defect Prevention Education and training - Formal method - Other defect prevention techniques Defect Reduction Direct fault detection and removal- Other techniques and risk identification-Defect ContainmentSoftware fault tolerance- Safety assurance and failure containment. MODULE 3: Handling Discovered Defect During QA Activities - QA Activities in Software Processes Verification and Validation Perspectives - Quality Engineering - Activities and Process - Quality Planning - Goal Setting and Strategy Formation - Quality Assessment and Improvement. MODULE 4: Quality Assurance beyond testing- Defect Prevention and Process Improvement - Basic Concepts and Generic Approaches - Root Cause Analysis for Defect Prevention - Education and Training for Defect Prevention - Analysis and modeling for Defect Prevention - Technologies,

Standards and methodologies for defect prevention --Software tools to block defect injection. MODULE 5: Focusing on Software Processes - Process selection, definition and conformance Process maturity - Process and quality improvement - Fault Tolerance and Failure Containment - Basic Ideas and Concepts - Fault Tolerance with Recovery Blocks - Fault Tolerance with N - Version Programming - Failure Containment - Safety Assurance and Damage Control - Application in Heterogeneous Systems. MODULE 6: Comparing Quality Assurance Techniques and Activities - General Questions - Cost, Benefit and Environment - Applicability to Different Environments - Effectiveness Comparison - Defect perspective - Problem types - Defect level and pervasive level - Result interpretation and constructive information - Cost Comparison - QA Monitoring and Measurement - Direct and Indirect quality measurements - Models for Quality Assessment. Text Books: Jeff Tian, Software Quality Engineering: Testing, Quality Assurance, and Quantifiable Improvement, Wiley-India Edition

103042 - TELECOM SERVICES AND INFORMATION SECURITY OBJECTIVE: To provide a clear and complete knowledge about Telecommunication Systems and Services. Also to provide a Comprehensive Introduction to the Fundamental aspects of Information Security MODULE 1: Wireless Transmission Frequencies for Radio Transmission Signals Antennas Signal Propagation Multiplexing Modulation Spread Spectrum Cellular Systems Motivation for a Specialized MAC SDMA FDMA TDMA CDMA Comparison of SDMA, FDMA, TDMA, CDMA MODULE 2: Telecommunication Systems GSM Mobile Services, System Architecture, Radio Interface, Protocols, Localization and Calling, Handover, Security, New Data Services DECT - System

Architecture, Protocol Architecture TETRA UMTS and IMT 2000 UMTS Releases and Standardization, UMTS System Architecture, UMTS Ratio Interface, UTRAN, Core Network, Handover MODULE 3: Satellite Systems History Applications Basics of Satellite Systems Broadcast Systems Overview Cyclical Repetition of Data Digital Audio Broadcasting Digital Video Broadcasting Wireless LAN Infra Red Vs Radio Transmission Infrastructure and Ad-Hoc Network IEEE 802.11 HIPERLAN Bluetooth MODULE 4: Overview of Information Security and Cryptography Classical Encryption Methods Confidentiality: Symmetric Key Cryptography Confidentiality: Public Key Cryptography MODULE 5: Information Hiding: Steganography Data Integrity: Cryptographic Hash Functions Authentication MODULE 6: Authentication: Biometrics Virus and Malware Firewalls Introduction Design Goals Types of Firewalls Firewall Configurations Text Books: 1. Jochen Schiller, Mobile Communications, Pearson Education, Second Edition 2. Dhiren R. Patel, Information Security, Prentice Hall India, 2008

103043 - TRAINING AND DEVELOPMENT OBJECTIVE: To make the student to understand the role of Training and Development in enriching the Capabilities. MODULE 1: Definition Scope Objectives and Benefits of training The role of Training in Organizations Place of Training in Organizational structure A training process Model Difference between training and development. MODULE 2: The framework for conducting a Training Needs Analysis : - Organizational Analysis, Operational analysis, Person Analysis Gathering Training Needs Data Approaches to Training Needs Analysis Business TNA and Design. MODULE 3: Training Design Factors Organizational constraints Developing objectives- Facilitation of learning Focus of Trainee Design Organizational intervention Design theory Outcome of design.

MODULE 4: Training Methods and Aids Lectures and Demonstrations Discussion Methods Computer Based Training Programmed Instruction - Intelligent Tutoring Systems, Interactive Multimedia and Virtual Reality Games and Simulations. MODULE 5: Approaches to Management Development Overview of the Managerial Job - Management Development implications - Sources of knowledge and skills - Special needs of Technical Manager Training for Executive Level Management MODULE 6: Validation concepts Types and methods Rationale for Evaluation - Types of Evaluation Instrument - Types of Evaluation Data - Evaluation Designs - Training Audit Meaning, Features, Approaches Functions, Model and Steps. Text Books: Dr.B.Janakiraman Training and Development Biztantra/Wiley Dreamtech - 2005

103044 - MANAGEMENT OF SERVICES OBJECTIVE: To create an opportunity for future employment in service economy. MODULE 1: Services definitions Nature of Service sectors Sources of Service sector growth Services classification Characteristics Strategic service vision Competitive service strategies Virtual value chain Stages in service firm competitiveness. MODULE 2: Service development blueprint Taxonomy - Approaches Customer value equations Internet services Economics of scalability Service Quality Measuring service quality Service recovery Quality tools. MODULE 3: Service encounter triad Service organization, Contact personnel and Customer Service capes Facility design Process Analysis Facility layout Location consideration Estimation of geographic demand and techniques Breaking the rules. MODULE 4: Nature and techniques of Project management Monitoring projects Forecasting demand Subjective models Causal models Time series models Strategies for managing demand and capacity Yield management MODULE 5: Queuing systems Psychology of waiting Essential feature of queuing systems- System simulation Analytical queuing models Capacity planning criteria Service supply relationship Sources of value Outsourcing services outsourcing MODULE 6: Inventory theory Order Quantity model Inventory control systems Single period model Retail discounting model Domestic growth and expansion strategies Franchising Globalization of services Global service strategies.

Text Books: James A.Fitzsimmons and Mona J. Fitzsimmons Service Management Tata McGraw Hill Fifth Edition 2006

OBJECTIVE: To educate the future managers to meet international challenges. MODULE 1: Meaning Nature & Scope Process Domestic Marketing Vs. International marketing characteristics of MNCs Basis for international trade Factor Endowment the organization Validity of Trade theories. MODULE 2: Marketing Barriers Tariff & Non-Tariff WTO Multiplicity of potential Environment management of political risk Multiplicity of Legal Environment Legal form of organization Intellectual Property MODULE 3: Culture and its characteristics Influence of culture on consumption & communication consumes Behavior in term of motivation, Learning, Personality, Psychographics, Perception, Attitude & Social class International marketing Research. MODULE 4: Quality Products and culture analyzing product components for adoption Marketing consumer services globally brands in international markets products and services for business demand in global business to business markets quality and global standards business services trade shows crucial part of business to business marketing relationship markets in business to business context. MODULE 5: Direct exports indirect exports licensing joint ventures wholly owned subsidiaries franchising other methods international marketing channels distribution patterns alternative middlemen choices factors affecting choice of channels surface Vs. air transportation advantages and disadvantages marine transportation warehousing. MODULE 6: Pricing policies and decisions price escalations cost of exporting marginal cost pricing its importance price quotation INCO terms preparation of quotations promotions international advertising sales promotion in international markets international advertising direct mailing personal selling exhibition generic promotions in international marketing. Text Books: Sak Onkvisit, John J.shaw References: 1. 2. Cateora, Graham Warren Keegan International Marketing TMH 12/E, 2005 International Marketing Person-Prentice Hall

Global Marketing Management Pearson / PHI, 7/e

103047 MANAGING GLOBAL BUSINESSES OBJECTIVE: To provide a thorough review and analysis of multinational business management MODULE 1: Foundations of Multinational Management The Nature of Multinational Company The Globalizing Economy The Next Generation of Multinational Managers Definition of Culture Levels of Culture National Culture Business Culture Occupational and Organizational Culture Cultural Differences and Basic Values Caveats and Cautions Social Institutions and Influence on Society Economic Systems Industrialization Religion Education MODULE 2: Basic Strategy Content Applied to Multinational Companies Strategy Formulation Multinational Strategies The Global-Local Dilemma and its Resolve Participations Strategies and its Synopsis Formulating a Participation Strategy Definition of Small Business Definition of Entrepreneur Internationalization and the Small Business Overcoming Small-Business Barriers to Internationalization International Market New-Venture Strategies for Small Multinational Companies New Product and First Mover Advantage MODULE 3: The Nature of Organizational Design Organizational Structures to Implement Multinational Strategies Overview of Multinational Strategy and Structure - Control and Coordination

Systems Linking the Value Chain Choosing a Partner and Alliance Type Negotiating the Agreement Building the Organization Commitment and Trust Assessing the Performance The Internet Economy Fundamentals of E-Commerce Strategy Globalizing through the Internet MODULE 4: Definition of International HRM Multinational Managers The Expatriate Manager International Assignments for Women Multinationals and Electronic HRM Multinational Strategy and HRM Recruitment Selection Training and Development - Performance Appraisal Compensation A Comparative View of Labor Relations MODULE 5: The Basics of Cross-Cultural Communication International Negotiation Work Values and the Meaning of Work Work Motivation Theories of Work Motivation Global Leadership Three Classic Models Contingency for Leadership Behaviors Contemporary Leadership Perspectives Global Woman Leaders MODULE 6: International Business Ethics and Social Responsibility Ethical Responsibility National Differences in Business Ethics and Social Responsibility Toward Traditional Ethics The Ethical Dilemma in Multinational Management Text Books: John B. Cullen, K. Praveen Parboteeah, International Management, Cengage Learning 2005

103048 - TREASURY MANAGEMENT OBJECTIVE: To objective of this paper to throw light on the Treasuring Management Operations and Functions in India. MODULE 1: Introduction to Treasury function Treasury Concept Historical Evolution Treasury as Money Management Micro Treasury Operations Paper Currency Act RBI Treasury Function Currency Notes Objectives and Currency Chest Operations Scope and Functions of Treasury Management Accounting for Treasury Operations Legal Issues. MODULE 2: Analysis in Treasury Function Financial Statement Analysis Planning and Budgeting Zero Base Budgeting Ratio Analysis Fund flow analysis Trend Analysis Corporate Balance Sheet analysis Market Price and Corporate Performance Types of Companies Finance and Investment Decisions. MODULE 3: Planning in Treasury Function Financial Forecasting Short term financial planning Cash Management Receivables Management Inventory Management Long term Financial Planning Internal Treasury Control Physical Controls Custodial Control and Insurance Treasury Control on Market Operations MODULE 4: Operations in Financial Markets Money Market Operations Bill Market in India Treasury Functions Money Market Mutual Funds Gilt Edge Market Operations Public Debt Management RBI Management of Gilt Edged Market. MODULE 5: Foreign Exchange Market Operations Foreign Exchange Market Segments of Forex Market Spot and Forward Rates Arbitrage Indian Foreign Exchange Market RBI and Exchange Market Floating vs. Fixed Rates Hedging Treasury Management in Commercial Banks Risk Management in Market Operations Impact of Treasury Operations. MODULE 6: Environment in Treasury Management Tax Management and Planning Government Policies and Industrial Regulation Industrial Policies Industrial Licensing RBI policies and Industry Banking Relationships Managing Investor relations Current Economic Developments and Financial Reforms.

Text Books: Avadhani V.A, Treasury Management in India, Himalaya Publishing House, 2002.

103049 - MARKETING RESEARCH OBJECTIVE: To acclimatize students in the process of research in marketing

MODULE 1: Meaning Value and limitations applications client researches interface information system problem identification.

MODULE 2: Objective Planning research design Types of Research quantitative and qualitative research & benefits data objectives sources formation of data acquisition plan.

MODULE 3: Scaling techniques Basics rating scalar Specific attitude scalar Questionnaire design Functions Validation.

MODULE 4: Data collection census and samples sampling methods and non profitability methods probability and non probability sampling methods sampling size

MODULE 5: Data processing methods microcomputers in marketing research nature and functions of statistical analysis interpretation process analysis & differences analysis of payment graphical presentation.

MODULE 6: Presentation & research analysis- Role of the reports Contents of the report for Executives Principles Marketing Research Agencies Resources for Marketing Research.

Text books: David J Luck and Ronald S.Rubin Marketing Research Prentice Hall of India Seventh Edition 2008.

103050 - CAPITAL MARKETS OBJECTIVE: To inculcate Knowledge on Capital Markets. MODULE 1: Money Market Indian Capital Market Evolution and Growth Constituents of Indian Capital Market New Financial Institutions New Financial Instruments Capital Market Doldrums Measures of Reactivation Measures of Investor Protection Recent Initiatives in the Indian Capital Market Indian Capital Market Major Issues Rebound in Indian Capital Market MODULE 2: Capital market instruments - Meaning Types Preference Shares Equity shares NonVoting Equity Shares Convertible Cumulative Preference Shares (CCPS) Company Fixed Deposits Warrants Debentures and Bonds Global Debt Instruments MODULE 3: Regulation of Indian capital market - Genesis The Factors The Regulatory Framework Committees on Regulatory Frame work Primary Market NIM and Secondary Markets An

Interface Services of NIM NIM Vs. Secondary Market Methods of New Issue Methods of Marketing Securities Stock Option or Employees Stock Option Scheme (ESOP) Bought Out Deals Vs. Private Placements MODULE 4: Intermediaries in New Issues Market Intermediaries in NIM Merchant Bankers/ Lead Managers Underwriters Bankers to An Issue - Brokers to an Issue Registrars to an Issue and Share Transfer Agents Debenture Trustees MODULE 5: Listing Security Listing Security Stock Exchange Recognized Stock Exchange Legal Provisions Steps Legal Significance Refusal of Listing SEBI Powers Listing and Corporate Governance Listing Agreement Stock Exchange Powers Listing Benefits - Consequences of Non-Listing New Entry Norms for Unlisted Companies Listing Suspension / Withdrawal MODULE 6: Underwriting Definition Types Mechanics of Underwriting Benefits/Functions Indian Scenario Underwriting Agencies Obstacles Underwriter Underwriting Agreement SEBI Guidelines Variants of Underwriting Grey Market BOOK-BUILDING Concept Characteristics The Process Allocation Procedure Initial Public Offer (IPO) Issue Additional Issue by Listed Company Offer by Unlisted Company Text Books: Dr. S. Gurusamy - Capital Markets - Vijay Nicole Imprints First Edition - 2006

103052 - MERGERS, ACQUISITION AND CORPORATE RESTRUCTURING OBJECTIVE: To provide more complete treatment of mergers, takeovers, restructuring and corporate control by foreseeing fluctuations in the economy and with changing regulatory environment. MODULE 1: Mergers types and characteristics Reasons for merger Theories Operating, financial and managerial synergy of mergers Value creation in horizontal, vertical and conglomerate mergers MODULE 2: Valuation Principles of Valuation-Capital Budgeting Decisions Definitions and Measurements of Cash Flows Capital Budgeting Basis for Firm Valuation The Free CASH Flow (FCF) Basis for Valuation-Dividend Growth Valuation Model MODULE 3: Mergers and divestitures Theories of Mergers and Tender Offers Efficiency Theories Information and Signaling Agency Problems and Managerially The Free Cash Flow Hypothesis (FCFH) Market Power Tax Considerations Value Increases by Redistribution. MODULE 4: Sells-offs and divestitures Definition Divestitures Spin-offs Equity Carve - Outs Explanations and Rationale for Gains to Sell-Offs Motives for Divestitures Case Illustrations of Spin Offs and Divestitures Voluntary Liquidation and Takeover. MODULE 5: Corporate Control The Nature of Cash Share Repurchase - Basic - Stock Repurchases Model the Theories behind Share Repurchases Exchange Offers Mechanisms Internal and External Control Mechanisms Managerial Ownership and Corporate Performance. MODULE 6: Takeover defenses Financial Defensive Measures Coercive Offers and Defense Theoretical Background Ant takeover Amendments Poison Pill Defense Targeted Share Repurchase and Standstill Agreements Strategic Reactions by Targets Risk Arbitrage in M&A Activity Theory of Insider Trading Insider Trading at the International Level. Text Books: J.Fred Weston, Kwang S.Chung and Susan E.Hoag, Mergers, Restructuring and Corporate Control, Prentice Hall of India, First Edition, 2007.

103053 - RISK MANAGEMENT AND INSURANCE OBJECTIVE: intended to assist the student in identifying and analyzing all types of risk and in managing it through insurance and alternative tools. MODULE 1: Introduction to risk Definitions Measurement of risk Risk identification evaluation property loss exposures Law of negligence Types of liability exposures Life, Health and loss of income exposures Non-Insurance methods nature of insurance MODULE 2: Indemnity subrogation insurable risks role of agents and brokers insuring agreement basis of recovery loss control measures - Commercial package policy reporting forms Transportation insurance credit insurance disaster risk management commercial liability captive insurance companies MODULE 3: Automobile losses and Insurance claims automobile insurance car theft alcohol and driving - Driver and auto safety - Homeowners coverage and policy flood insurance personal articles floater Types of life insurance Contract provisions MODULE 4: Health insurance providers Health case reform annuity taxation health expense benefits pension plans premature death benefits disability income benefits - Social security MODULE 5: Retirement benefits Pension plans Deferred profit sharing plans Employee savings plan Keogh plans financial planning and estate planning - Field of insurance Types of insurers channels of distribution in insurance MODULE 6: Globalization of risk management and the insurance industry function of insures reinsurance Insurance Regulatory and Development Authority The McCarran-Ferguson Act Responsibilities of insurance regulations Tort Reform taxation of insurance Text Books: Trieschmann, Hoyt, Sommer, Risk Management and Insurance, Thomson, 12th Edition

103055 - AVIATION MANAGEMENT OBJECTIVE: To provide a broader view about the principles and policies of aviation industry. MODULE 1: Introduction to Aviation Management Aviation Aviation Sector in India - Civil Aviation Airport Air Traffic Control Flight Data Recorder Airline Case Study MODULE 2: International Civil Aviation Organization Aeropol Aviation Services Corporation - Aviation Management Consulting Group - AOPA International Association of Airport Executives Federal Aviation Interactive Reporting Systems - Case Study MODULE 3: Aircraft Regulations and Guidance Convention on International Civil Aviation Inter Agency Committee for Aviation Policy Active Level of Services Reviews Aircraft Engineers International Affiliation AVSEC Rules and Regulations Overview of Indian Air Travel Case Study MODULE 4: Air Safety FAA Aviation Safety Draft Documents Aircraft Management Interagency Committee for Aviation Policy Safety Standards Aircraft Management Safety Standards Guidelines for Federal Flight Programmes National Transportation Safety Board Airline Water Supplies JFIM MODULE 5: Overview of Contemporary Global Industry Airline Industry Profitability Present State of the Air Transport Industry Aviation Industry Global Aviation Industry Indian Aviation MODULE 6: International Air Transport Association (IATA) Fact Sheet Financial Services IATA at the Air Transport Industry - IATA Industrial Priorities IATA Partners IATA Corporate and Corporate Governance Structure IATA Human Capital IATA Committees Cargo, Mandate, Environment, Financial, Legal, Operations, Industry Affairs Rules and Regulations of the Industry Committee Text Books: Ratandeep Singh, Aviation Management, Kanishka Publishers, 2008

OBJECTIVE: To provide a broader view about the principles and policies of aviation industry. MODULE 1: Aviation Industry Importance of Air Transportation Airways Development of the Aviation Industry Deregulation Emergency Funding Protecting Public Air Transportation Hijacking Legal Responses to Expanding Security Measures International Perspectives Federal Aviation Regulations Airport Security Programs New Carrier Rules-1972 Aviation Security Improvement Act of 1990 Federal Aviation Reauthorization Act of 1996 Civil Aviation Security - Air Transportation Security Act of 2001 MODULE 2: Screening Facilities Law Enforcement Officers Flexible Aviation Industry Public and Private Security Interface Initial Screening Screening Procedures Screening Babbage Screening Computers and Laptops Screening Passengers Public Relations Airborne Aircraft Security Criminal Guards Ergonomic Solutions Potential Operator Concerns Measuring Operator Performance Operator Selection MODULE 3: Metal Detectors Hand-Held Body Scanners X-Ray Inspection Units Sizers Passengers X-Ray Screening Devices Digital Imaging Systems Testing X-Ray Equipment Detection Capabilities Explosive Detection Systems Taggants Cargo Security Cargo Carrier Responsibility Suicides Babbage Tags Passenger Reconciliation Airport Lockers Container Hardening Blast Containment Vs Blast Management Airmail Security Indirect Air Carriers Known and Unknown Shipper Vacuum Chambers Inspection of Cargo International Air Cargo Standards - TSA Inspection of Airports MODULE 4: Security and Rules of Law Administrative Search Exception Balancing Approach Less Intrusive Alternatives Stop and Frisk Exception Individual and Selectee Class Stop and Frisk Search Consent Exception Reasonableness Probable Cause Exclusionary Rule Police Participation Nonviolent Threats Airport Administrative Screening Searches Passenger Rights MODULE 5: Ground Security Diversion Airports Profiling Bomb-Sniffing Dogs Gore Commission Microwave Holographic Imaging Body Orifice Security Scanner Flight VuTM Aircraft Data Scanner New Generation of Video Security Systems BiosimMerTM Quadruple Resonance Device IntelliscanTM 12000 Metal Detector Biometric Systems FACEITTM Access Controls Imaging Technologies MODULE 6: Airport Operator Concerns and Other Safety and Security Issues - Airport Incursions Passenger Interference Conventional Weapons Explosives Nuclear Weapons Perimeter Security - Access Control Exterior Alarm Sensors Control Room Media Intrusion Computer Security

Text Books:
Kathleen M. Sweet, Aviation and Airport Security, Pearson Education, 2004

103057 - AIRCRAFT LAW AND CONVENTION OBJECTIVE: To make the students to understand the various act pertaining to aircraft industry. MODULE 1: Introduction to Aircraft Rules 1937 Basic Definitions and Interpretation General Conditions of Flying General Safety Conditions Registration and Marking of Aircraft Personnel of Aircraft MODULE 2: Airworthiness Radio Telegraph Apparatus Aeronautical Beacons, Ground Lights and False Lights Log Books Investigation of Accidents Investigation of Incidents Aerodromes Engineering, Inspection and Normal Requirements for Organizations Regularity Provisions MODULE 3: Indian Aircraft Rules 1920 Aircraft Arriving or Departing Aircraft Rules 1954 for Public Health Aircraft Rules 1994 for Demolition of Obstructions caused by Buildings and Trees Aircraft Rules 2003 for Carriage of Dangerous Goods MODULE 4: Air Corporations Act 1953 Constitution and Functions Finance, Accounts and Audits Acquisition of Undertakings of Existing Air Companies - Air Corporations Act and Ordinance 1994 for Transfer of Undertakings and Repeal MODULE 5: International Airports Authority Act 1971 Basics Property and Contracts Functions Finance, Accounts and Audits Miscellaneous National Airports Authority Act 1985 Basics Property and Contracts Functions Finance, Accounts and Audits Miscellaneous - Airports Authority Act 1994 Basics Property and Contracts Functions Finance, Accounts and Audits Miscellaneous MODULE 5: Carriage by Air Act 1972 Anti Hijacking Act 1982 Basics High Jacking and Connected Offences - Miscellaneous - Suppression of Unlawful Acts Against Safety of Civil Aviation Act 1982 Basics Offences - Miscellaneous Text Books: Aircraft Manual Volume 1 and Volume 2, Sterling Book House.

103058 - AIRPORT ENGINEERING OBJECTIVE: To provide an in-depth knowledge on the fundamentals of air transport. MODULE 1: Air Transport Basics Advantages Air Transportation in India Civil Aviation Department Airport Terminology Components Parts of Aeroplane Characteristics of Aircraft and Jet Aircraft Civil and Military Aircrafts Classification of Airports Flying Activities Airport Surveys Objectives and Types of Surveys Drawings to be Prepared. MODULE 2: Airport Planning Improvement of Existing Airport - Site Selection Airport Size Forecasting in Aviation Zoning Laws Regional Planning Airport Architecture Environmental Considerations Factors influenced by Airport Activity Runway Design Runway Orientation Runway Length Airport Capacity Runway Patterns. MODULE 3: Taxiway Design Layout of Taxiways Exit Taxiways Loading and Holding Aprons Separation Clearance Planning and Design of Terminal Area Terminal Building Passenger Flow Parking of Vehicles Size of Apron Hangars Typical Airport Layouts Layout of Military Airports. MODULE 4: Airport Pavement Design Types of Pavements Design Factors Design of Flexible and Rigid Pavements Causes of Failure of Pavements Typical Flexible and Rigid Pavements Failures Maintenance and Evaluation of Airport Pavements Aircraft Pavement Classification Number System. MODULE 5: Airport Grading Importance General Requirements Operations Airport Drainage Aims Functions Special Characteristics Basic Requirements Surface Drainage Visual Aids Requirements of Pilots Airport Markings Guidance to Pilots Factors Affecting Airport Lighting Elements of Airport Lighting MODULE 6: Air Traffic Control Importance Flight Rules Air Traffic Control Network Ari Traffic Control Aids Automation in Air Traffic Control Aids Heliports and Stolports Advantages, Characteristics, Planning of Heliports Elevated Heliports Heliports at Airport Characteristics and Advantages of STOL Aircraft Planning of Stolports Text Books: Rangwala, Airport Engineering, 7th Edition, Charotar Publishing House, 2007



OBJECTIVE: To introduce to the students the fundamentals of research methodology and its application in business. MODULE 1: Research-Concepts, Constructs and Definitions Research Process Business Research Proposals Ethics in Business Research Structuring the Research Proposal MODULE 2: Research Design Formulation of Research Design Classification Features of good design Measurement Meaning Sources of Measurement Differences Characteristics of good measurement MODULE 3: Measurement Scales Types of Scale Selecting a Measurement Scale - Sampling Design Nature Concepts Steps in Sampling Design Probability and non-probability sampling MODULE 4: Data collection Types of Data Sources Tools for Data Collection Types of Data Collection Construction of Questionnaire Validation of Instruments - Pilot study Case Study Data preparation and Description Editing Coding Exploratory Data Analysis. MODULE 5: Hypothesis testing Tests of Significance Parametric and Non-Parametric Tests Parametric test T-test, F-test, and Z test Multivariate analysis Factor Analysis, Cluster Analysis, MDS Non-Parametric test One Sample test, Mann-Whitney U Test, Sign Test. MODULE 6: Report Writing Components of Research Reports Significance of report writing Presentation - Presentation of Report Presentation of Statistics and Interpretation Presentation of References - Oral Presentation Text Books: Donald R Cooper & Pamela S Schindler Business Research Methods Tata Mc Graw Hill, 2007


OBJECTIVE: To highlight the value of Corporate Governance and Business Ethics this yields economic prosperity and social development.

MODULE 1: Introduction of Corporate Governance Concept Nature and Purpose - Structure & Evaluation Characteristics Corporate Governance in India International Governance.

MODULE 2: Shareholders & their Role Legendary Rights Responsibilities and Accountability of Stock owner Directors Role Duties Committee Tenure of Director Nature of Voting

MODULE 3: Measurement of Board performance Internal accountability Economic and Non-Economic Objectives of Corporation Brand function Learning model process of strategic Development & Implementations Expectation from CEO Socially Responsible Investment - Corporate

MODULE 4: Ethics Definition Types of ethical dilemmas Overcoming ethical dilemmas Ethical challenges Business and its product

MODULE 5: Individuals, Individual values and the Business organization Trust and employment The ethics of confrontation Individuals Rights Sexual harassment

MODULE 6: Diversity Equal employment and Affirmative action Benefits of Diversity Human Rights Declaration and Company policies.

Text Books: 1. Kesho Prasad Corporate Governance Prentice Hall of India First Edition - 2006 2. Marianne M. Jennings Business Ethics Cengage Learning


OBJECTIVE: To make the students to understand the dynamics of business environment in international perspective. MODULE 1: Meaning of Multinational Enterprises - Global Vs Transnational Ethnocentric Polycentric Geocentric - Mode of Entry in to Global Markets MODULE 2: Definition of Foreign Exchange - Purchasing Power Parity - Exchange Rates -Foreign Exchange Market - Determining the Values of Exchange Rates Hedging -Currency Futures MODULE 3: Theories of International Trade - Absolute Advantage - Competitive Advantage Heckscher Ohlin Theory - Factor Endowment Theory - Free Trade - Forms of Protection - Tariff and Non-tariff Barriers - Impact of Protection on Welfare - Newer Theories of International Trade MODULE 4: Multilateral Trade Laws - Uruguay Round GATT WTO - The Ministerial Level Talks of WTO - Impact of WTO on Developing Countries and other Nations - Current Issues in WTO Regional Trade Blocks - European Union ASEAN NAFTA SAARC BRIC. MODULE 5: MNE Social Responsibility - Ethics in International Business Teleological Utilitarianism Deontological Perspective - Foreign Corrupt Practices Act. MODULE 6: Country Analysis - Origin of Countries Internal-External Environment Impact on Organizations - Political Risk - Economic Risk - Risk Analysis Procedure - Cost Analysis - Cultural Environment - The Essence of Culture - Matrix of Culture - Impact of Culture on Managerial Behaviour. Text Books: Anant K. Sundararam, J. Stewart Black, The International Business Environment, Prentice Hall India New Delhi - 2007.

104007 ENTREPRENEURSHIP DEVELOPMENT OBJECTIVE: To Identify, train and motivate entrepreneurial instinct, to give a clear picture about the process and procedures involved in setting up a small scale Industrial unit. To impart basic managerial skills and understandings to run the project efficiently and effectively. MODULE 1: Nature and Development of Entrepreneurship Definition Concept Role of Entrepreneurship in economic Development Entrepreneurship as a career Characteristics of Successful, Entrepreneurship Entrepreneur Knowledge and Skills. MODULE 2: Small Enterprises Project Identification and Selection Project Formulation Project Appraisal Financing of Enterprise Ownership Structure Factors Affecting Entrepreneurial Growth . MODULE 3: Business Environment Role of Family and Society Entrepreneurial Motivation Competencies Entrepreneurial mobility Entrepreneurship Development Programmes Training and Other support Organizational Services. MODULE 4: Finance Institutional Finance to Entrepreneurs Lease Financing and Hire Purchase Institutional Support to Entrepreneurs Taxation Benefits to Small Scale Industries Government Policies. MODULE 5: Enterprises Management Characteristics Functions Management Process Working Capital Management Inventory Management Production And Operation marketing Human Resource TQM for Enterprises. MODULE 6: Enterprise Development Growth Strategies International Business Export

Documentation and Procedures Electronic Commerce Franchising Preventing sickness and Rehabilitation of Business Units. Text Book: S.S. Khanka, Entrepreneurial Development, First Edition, S. Chand & Company Ltd, New Delhi. Reference: Robert D Hisrich, Entrepreneurship, Six edition, Tata McGraw Hill Edu Pvt ltd, New Delhi.

104008 - STRATEGIC MANAGEMENT OBJECTIVE: The subject aims to provide an insight on the strategic management concepts, theory and techniques. MODULE 1: Nature of Strategic Management Definition Need for Strategic Planning Strategic Management Model Benefits Pitfalls in Strategic Management Business ethics and Strategic Management Strategy formulation Vision and Mission statements Importance Characteristics. MODULE 2: External Assessment External Audit Industrial Organizational view Economic Social, Cultural, Demographic and Environmental forces Technological forces Competitive forces Competitive analysis Porters Five-Forces Model Forecasting Industry Analysis EFE matrix Competitive Profile Matrix (CPM) MODULE 3: Internal Assessment Internal Audit Nature Resource based view (RBV) - Integrating Strategy and Culture Value Chain Analysis Internal Factor Evaluation analysis. MODULE 4: Long term Objectives Balanced Scorecard Types of Strategies Integration, Intensive, Diversification, Defensive Strategies Michael Porters Five Generic Strategies Strategic Management for Non-Government Organizations Strategic Management for Small and Medium Enterprises. MODULE 5: Strategic Analysis and Choices Nature Strategy formulation framework Stages SWOT Matrix SPACE Matrix BCG Matrix IE Matrix Grand Strategy Matrix Quantitative Strategic Planning Matrix (QSPM) MODULE 6: Strategy Implementation Annual Objectives Policies Resource Allocation Managing Conflict Matching Structure with Strategy Restructuring, Reengineering and E-Engineering Managing Resistance to Change Issues in Strategy implementation Strategy Evaluation Contingency Planning Auditing. Text Books: David R Fred, Strategic Management, Concepts and Cases, Pearson Education, Twelfth Edition, New Delhi. References: Pearce A John, Robinson B Richard Jr, Strategic Management Formulation, Implementation and Control, Tata Mc Graw Hill, Ninth Edition, 2007, New Delhi.