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P u r p o s e a n d F u n c t i o n s o f Wo r k w e a r The prime concern of choosing the workwear is expected to be employees' welfare. The workwear is likely to be well-protected and well-covered. The second concern, which is to be taken care of while choosing the workwear, is comfort. It has to provide the utmost comfort to perform the assigned job. The clothes are not expected to hinder any of the body movement of the worker. The third and the final concern can be fashion, though it is not as important and crucial as safety and comfort. Carhartt, Red Kap, Skillers, Caterpillar, Timberland and Helly Hansen are some of the notable brands that are performing well in the fashionable workwear segment. The modern communication tools, such as the Internet and online markets pave way for the customers access some of the most fashionable workwear in the form of work jackets and other workwear items, which are trendy, comfortable, and provide safety as well.
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The workwear companies are involving themselves in various other business services along with workwear supplies. Some of them are:
Food service Entrance and floor mat services Clean room supplies First aid and safety products Document management
Cintas Corporation, the market leader in identical uniform apparel has transformed from a uniform company to a business solutions company. They are providing various solutions, such as floor matting, restroom cleaning and supply, first aid and safety, fire protection, and document management. They have expanded with their strong brand name. Aramark is mainly a food services company and got good hold in the workwear business as well. The brief profile of the participants mentioned below is given at the end of this chapter. The companies profiled are: Cintas Corporation ARAMARK Corporation G&K Services, Inc. UniFirst The countries explored within this research service are: 1. The United States 2. Canada Workwear gains popularity in countries when the economy is prosperous. It is considered rather a luxury and when companies hit hard times, the workwear is often among the first things to be cut out of the budget. Presently North America is experiencing a time of severe economic downturn and the workwear market is having a bad business period. However, certain segments of the workwear market, such as the low-cost basic workwear, are expected to have a slow growth compared to the others.
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Total Workwear and Uniforms Market: Market Engineering Measurements (North America), 2008
Challenge Identification
Market Research
Market Engineer
Market Strategy
Implementation
Market Planning
Measurement Name Market age Revenues Potential revenues (maximum future market size) Base year market growth rate Compound annual growth rate (CAGR) Price rangeDirect Sales
Measurement Matured stage $xx,xxx.x $14,530.4 0.2% 3.2% $11 to $34 per garment
Trend
Medium x x x
Market concentration (percent of base year market controlled by xx.x% Note: All figures are rounded; the base year is 2008. Source: Frost & Sullivan top three competitors)
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