Marketing Data Form

Date Secretariat

ISO/TC /SC N

Marketing data for ISO Standards at DIS stage

Foreword This electronic form has been created in an effort to improve the visibility of ISO deliverables to the end-users, to clearly identify those potential best sellers and high-profile publications and to support good collaboration between the ISO Central Secretariat, responsible committee secretariat and ISO member bodies. The form is primarily concerned with the gathering and identification of deliverable-specific data, providing a better understanding of market expectations in order to perform targeted marketing actions. Explanatory endnotes are included at the end of the document. The committee secretariat is asked to complete the electronic form in parallel to the DIS ballot, seeking guidance from the responsible project leader, convenor and other relevant experts, and to return it to the responsible ISO TPM prior to the closure of the ballot. Note: Please feel free to attach any complementary information already available. Marketing information Applicable to all ISO deliverables (Standards and alternative publications):

Field
ISO project Number and full title Target publication date Description (Abstract/Scope) 1 Language availability 2 Publication media 3

Description
English only Bilingual (EN/FR) Paper Online database Other Pure text (including Figures and Forms) Text with software packages Software suites Other Future best seller High-profile document Industry-impacting document French only Other CD-ROM SGML, XML,

Publication content

Market penetration 4

Market targets and expectations 5 (i.e.: Industrial (sub)sectors addressed by the document) Size of market estimate 6 (i.e. end-users, companies...) Targeted users 7

Engineers Developers Specific additional users Manufacturers Management

Purpose and value 8 (i.e. document usefulness)

Marketing data form for ISO-deliverable

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Related and competing standards and other documents 9 Contact(s) -- names and roles10 Planned implementation support material 11 Potential derivative(s) from this publication 12

select: Original concept proposal Handbook or compendium Implementation guide Custom collection (grouping of complimentary Standards) Interactive/Online CD-ROM Web-based application and database Other

Historical information 13 Remarks, suggestions and comments 14

Marketing data form for ISO-deliverable

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Explanatory notes

Include a general and concise non-technical description of the document's content that can be used for press releases, advertising, promotion material and sales and marketing support (could be existing Scope or Abstract).
2 3 4

List envisaged translations, (e.g. German translations for Vienna Agreement documents). List all possible variations to de-facto "printed paper" media (e.g. using colour, photographs, product samples).

Refer to the original project's proposal justification when considering how the industry will view and respond to the publication.
5

In an attempt to facilitate and guide a potential marketing campaign, list all professional, commercial, consumer organizations and any other groups or associations, etc. having potential interest in the document. Include key contacts with their details.
6 7

Consider all potential users as well as those affected by the document's use.

If possible, specify the user type (i.e. Engineer//Mechanical) and include any additional information relevant to identifying additional potential users.
8

Consider the following - information partially available from the NWIP justification (see ISO-Form 4): What problem does the product solve? What value does this document bring to users, end-users, and consumers? Why is this document useful for the community? Who will benefit from this document?

List detailed information about related and competing Standards, (e.g. other ISO Standards, National or SDO adoptions, similar documents published by other workshops, consortia, MoU agreements).
10

Include names, full contact details and role of key individuals having participated in the document's development (i.e. Project Leader, Convenor, industry experts...) and who can help in marketing the document.
11

Consider explanatory guides, application manuals, statistical data reports and the possibility of using multi-part numbering to facilitate access to users.
12

Consider products that could be derived from the publication, alone or in combination with other related standards, or any other potential products. Propose solutions or opportunities that may address particular market needs, including both vertical (same field and subject) and horizontal products.
13

Include details about previous experience with former editions, other related standards, including success and failure stories if any.
14

Consider and propose various marketing solutions best suited to this publication (e.g. ISO Focus article, Press release).