It can influence our consumer behaviour. Be the reason we purchase something, and choose not to.

Be a main influence as to why we are drawn to something, or drawn away from it. Its sole purpose is to contain. Its secondary purpose is to entice. This publication explores the purpose of packaging within the food industry, and what it means to designers and consumers alike.

Aesthetic Value:
For the sole purpose of looking aesthetically pleasing, to entice customers to purchase the item, through use of colour, texture or image.

Category: Aesthetic Value

Category: Aesthetic Value

Allinson Re-Design
packagingoftheworld.com

About

Brand packaging agency Family (and friends) has developed a new look for Allinson Flour to help boost the brands sales.

Brezel: thedieline.com
Jeremy Slagle designed both brand identity and packaging design for Brzel, a hand rolled Bavarian Pretzel company

Category: Aesthetic Value

Category: Aesthetic Value

Aduna
thedieline.com

About

Aduna is an Africa-inspired premium lifestyle brand focused on creating innovative products from African natural ingredients with outstanding potential for health and wellbeing.

Dibella Baking Company: thedieline.com

Brand Strategy, identity and packaging design by McLean Design. For more than 100 years, the DiBella family recipes have been handed down from generation to generation.

Category: Aesthetic Value

Category: Aesthetic Value

Gravitea
behance.net

About

Holiday gift for Gravity clients.

Paradise: packagingoftheworld.com
Artel Artyomovyh developed the package design for 3 groups of coffee: classic, exclusive, maragogipe for Gourmet-club.

Category: Aesthetic Value

Category: Aesthetic Value

Nerbo Coffee Range

behance.net

About

A coffehouse chain for italian university students.

Category: Aesthetic Value

Category: Aesthetic Value

Rummo
thedieline.com

About

Pasta Rummo, are a family owned pasta producer based in Benevento, Campania.

Category: Aesthetic Value

Rummo
thedieline.com

About

Pasta Rummo, are a family owned pasta producer based in Benevento, Campania.

Content Driven:
A packagings designs decisions is determined by the content with packaging or product.

Category: Content Driven

Category: Content Driven

Coffee Lovers
gardens-co.com

About

Coffee Lovers provides single origin coffee beans with its signature roast. We worked closely with the owner to redevelop the brand image from strategy, branding, packaging to website.

Category: Content Driven

Category: Content Driven

Fivepoint
behance.net

About

Fivepoint bakery and cafe Branding, Creative Direction, Graphic Design.

Quater Bag: packagingoftheworld.com

Quarter bag is a cup carrier for beverage take-out.

Category: Content Driven

Ruben Alveraz
zoo.ad

About

Packaging design for the new product by chocolate artist Rubn lvarez.

Form follows function:

Its sole purpose is to package and hold.

Category: Form Follows Function

Category: Form Follows Function

Bols Geneva
lovelypackage.com

About

This holiday gift pack for Bols Genever is designed as an introduction to the Dutch drinking ritual known as Kipstootje. Or, translated to English, a little head butt.

Cawston Press: pearlfisher.com

A design that embraces the apple but also elevates it, opening up a whole brand world for Cawston Press.

Category: Form Follows Function

Category: Form Follows Function

Oven Love
behance.net

About

Branding / Packaging Design / Promotional Materials.

Williams Sonoma Pasta: lovelypackage.com

As part of the new pantry essentials line of products within the Williams-Sonoma stores, this package was meant to be a modern interpretation of simple and classic pasta packaging.

Category: Form Follows Function

Starbucks
pearlfisher.com

About

Leveraging the icons as equities from the existing packs, the new designs simplify the pack layout and messaging. This allows for ease of navigation across the different offerings as well as an accessible introduction into new coffees.

Ecologically Considered:
A packagings design choices has considered its environmental impact.

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