34. who is Luken & Co Pty Ltd? Luken & Co.

Pty Ltd is a start up niche beauty venture based in Sydney and founded by Cindy Luken in 2011 with the purpose of creating & marketing a single and manageable & profitable brand, luk beautifood. 35. who will Luken & Co. be?Owner of the lukbeautifood brand, loved by woman for creating beauty food for skin & soul; delicious pure, natural makeup made from skin loving foods. 2) Creator of the Beautifood, Beauty Kitchen & Beauty Cook concepts.Profitable solo startup biz achieving gross sales of $250K year 1 with a net profit 20% . Ie $50K after tax (or $1000pw) ie- Stage 1 ( year 1) gsv $250K - self funded & managed, organic growth, sell direct onlineA business built with a strong foundation & flexible framework to easily scale up if & when desired. Iestage business growth & investment with potential to achieve $10m gsv paStage 2 (2-3 years) gsv $1mStage 3 (3-5 years) gsv $10+m 36. Our mission is to help cultivate passionate, beautiful individuals that dare to be themselves and follow their dreams. We will do this by inseparably intertwining food & beauty in natural and effective beauty products with inspiring, engaging support solutions. what will Luken & Co do? (mission) 37. To develop, market & sell natural beautifood products made from the food active ingredients we (should be) eating daily to create, nurture, & enhance beautiful skin.To begin: skin delicious make up Later: digestible skin delicious beauty foods personal care body-beautiful products what is Luken & Cos core business? 38. what is Luken & Cos business strategy?By outsourcing the infrastructure cost, risks and constraints in running an office, manufacturing, warehousing and distribution, build an easy to run, scalable, technology & marketing savvy business that focuses on building intimate and purposeful relationships with consumers. 39. what are Luken & Cos core capabilities? Physical Assets No investment in operating fixed assets as business outsources business operations. Stock management strategy minimises holding investment & write offs whilst ensuring the customer is serviced. Aim to hold finished good stock (packaging & materials) only.Reputation / source of authority Cindy Luken - previous business successes: Luken & May, endorsement letters PR support, guest speaker and appearances, competitions & awards including honorary M.Sc, Professional Associations and Boards. Experience with beauty products & industry.Endorsements: from worldwide beauty industry managers, beauty editors & consumers Unique, innovative brand propositionScientific alliances & advisors research, product claims.Organisation running a streamlined operation; outsourcing logistics and manufacturing & utilising the benefits of a virtual & serviced office. Focused, multi-skilled owner operator who believes in transparency & flexibility to enable the value chain to work for company & consumer. Financial - The business is simple. Purchase finished goods, add margin and promote and sell. We dont have money tied up in plant and fixtures. Sell online with pre-payment + target high profile, secure debtors and manage creditors & debtors to keep cash flow positive. The founder can invest personal funds & as required has access to PE investors.Intellectual Property - Building own brand & registered trademarks in target countries. Stakeholders embrace our culture of innovation, integrity, highest standards and customer dedication, they help manage our IP (assets) customers and brands. We are market driven;

together we identify and create the new opportunities, this process lives inside our business. We will have systems & operating manuals for all business areas.Technology- Is the tool that makes our business hum. A fully integrated online CRM, E-Commerce, ERP & accounting system provides an advantage over smaller, equally innovative SMEs. It provides information at our finger tips cheap, accurate information in real time, on-time, anywhere, in a useable format to ALL members in our value chain. Collaborative consumption driven via social media platform is our vehicle for intimate communication, generating brand awareness and providing consumer insights & analytics. Sourcing packaging, contractors & researching the market has been made cheap, easy & effective. SpellsPROFIT 40. what is Luken & Co. made of?8 Values are at the heart of what we think & doPassion: live what you love Nourishment: good food your body & soul Individuality: believe in yourself; be free to succeed Honesty: our word is our promise Beauty: surrounded yourself with inspiring & beautiful things, starting with natureExcellence: be the best where best is needed Time: to do the things a mother needs to do! People: ou