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A report On
Corporate Social Responsibility

of Jamuna Bank Limited

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A Report on CSR of Jamuna Bank Ltd. Course Name: Business and Society Course code: 312

Submitted to:
Dr. Md. Morshed Hasan Khan Associate Professor Department of Marketing University of Dhaka

Submitted by: Abyssinian Merchants

BBA, 16th batch, sec-B Department of Marketing University of Dhaka

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Date of submission: April 26, 2012

Abyssinian Merchants

Group Profile:
Serial 01 02 03 04 05 06 07 08

Name
Tahsib Ahmed Md. Roman Al Mamon Shaikh Md. Rasel Shuvashish Dey Md. Mokaram Hossin Hasan Mahmud Md. Asaduzzaman Md. Murshedul Alam

Roll
08 60 82 102 134 142 162 172

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Md. Morshed Hasan Khan Associate Professor Department of Marketing University of Dhaka

Dear Sir, Subject: Submission of a report.

With due regards we state that we are very thankful to you as you assigned us this report on Corporate social responsibility . It is a great opportunity for us to acquire theoretical and practical knowledge about Business and Society. We have tried our best to gather what we believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire us. We would always be available and ready to explain further any of the contexts whenever asked.

Sincerely yours, Members of the Abyssinian Merchants

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Acknowledgements
Any comprehensive work such as report making owe credit to multitude of people. Certainly, we should acknowledge the contributions of the pioneers in the field of management, especially those whose teachings have become a part of our thinking. First we commit ourselves grateful to almighty Allah who gives us power and knowledge to complete the report. Then we acknowledge our honorable course teacher Md. Morshed Hasan Khan;who has opened the door of knowledge in front of us. Through the whole semester he has broaden our outlook in Insurance and related sector. Next we acknowledge the Writer of the book who has helped a lot by writing a core book on Business and Society. -Keith Davis Jone W Newstrom, PH.D -Post, Lawrence & Weber

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Without the direct and indirect support of these dear people this report would not exist.

Contents:

No: 1 2 3 4 5 6 7 8

Chapter Name
Introducing CSR Philosophy about CSR Arguments for and against CSR CSR Practices in Bangladesh Overview of JBL Mission, Vision and Values CSR in JBL CSR trend of JBL

Pages
14-15 16-19 20-23 24-27 28-34 35 36 37-38

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Recommendation

39-42

EXECUTIVE SUMMARY

In our report, we have discussed basically with CSR activities of Jamuna Bank Ltd. Corporate Social Responsibility (CSR) is understood to be the way firms integrate social, environmental and economic concerns into their values, culture, decision making, strategy and operations in a transparent and accountable manner, and thereby establish better practices within the firm, create wealth

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and improve society. CSR means that a corporation should be held accountable for any of its action that affects people, their communities, and their environment. It implies that negative business on people and society should be acknowledged and corrected if at all possible. A business has many responsibilities: Economic, legal and social. Social responsibility requires

companies to balance the benefits to be gain against the costs of achieving those benefits.

Introduction
As we are the student of department of Marketing, Corporate Social Responsibility (CSR) is understood to be the way firms integrate social, environmental and economic concerns into their values, culture, decision making, strategy and operations in a transparent and accountable manner, and thereby establish better practices within the firm, create wealth and improve society.

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Origin:
As a marketing student it is necessary to know different tactics and policies available to handle different CSR activities in an organization. Our Business and Society course teacher Mr. Morshed Hasan Khan assigned us to organize a presentation program and prepare a full report on this topic. Our teacher thought that it would be very helpful for us to know the terms of Business and society very deeply. Group presentation also would be helpful to know

CSR.Presentation also will affect our efficiency in our future job which will make us a good executive and a handsome entrepreneur. The nature and scope of corporate social responsibility has changed over time. The concept of CSR is a relatively new onethe phrase has only been in wide use since the 1960s. But, while the economic, legal, ethical, and discretionary expectations placed on organizations may differ, it is probably accurate to say that all societies at all points in time have had some degree of expectation that organizations would act responsibly, by some definition. In the eighteenth century the great economist and philosopher Adam Smith expressed the traditional or classical economic model of business. In essence, this model suggested that the needs and desires of

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society could best be met by the unfettered interaction of individuals and organizations in the marketplace. By acting in a self-interested manner, individuals would produce and deliver the goods and services that would earn them a profit, but also meet the needs of others. The viewpoint expressed by Adam Smith over 200 years ago still forms the basis for free-market economies in the twenty-first century. However, even Smith recognized that the free market did not always perform perfectly and he stated that marketplace participants must act honestly and justly toward each other if the ideals of the free market are to be achieved. In the century after Adam Smith, the Industrial Revolution contributed to radical change, especially in Europe and the United States. Many of the principles espoused by Smith were borne out as the introduction of new technologies allowed for more efficient production of goods and services. Millions of people obtained jobs that paid more than they had ever made before and the standard of living greatly improved. Large organizations developed and acquired great power, and their founders and owners became some of the richest and most powerful men in the world. In the late nineteenth century many of these

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individuals believed in and practiced a philosophy that came to be called "Social Darwinism," which, in simple form, is the idea that the principles of natural selection and survival of the fittest are applicable to business and social policy. This type of philosophy justified cutthroat, even brutal, competitive strategies and did not allow for much concern about the impact of the successful corporation on employees, the community, or the larger society. Thus, although many of the great tycoons of the late nineteenth century were among the greatest philanthropists of all time, their giving was done as individuals, not as representatives of their companies. Indeed, at the same time that many of them were giving away millions of dollars of their own money, the companies that made them rich were practicing business methods that, by today's standards at least, were exploitative of workers. Around the beginning of the twentieth century a backlash against the large corporations began to gain momentum. Big business was criticized as being too powerful and for practicing antisocial and anticompetitive practices. Laws and regulations, such as the Sherman Antitrust Act, were enacted to rein in the large corporations and to protect employees, consumers, and society at large. An associated movement sometimes called the

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"social gospel," advocated greater attention to the working class and the poor. The labor movement also called for greater social responsiveness on the part of business. Between 1900 and 1960 the business world gradually began to accept additional responsibilities other than making a profit and obeying the law.

Objectives

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Every report has some objectives. There are one broad objective and some specific objectives in their respective field. Our report on CSR has some specific objectives and a broad objective.

Broad objective
To know the social responsibility activities of corporate organizations.

Specific objectives:

-The nature and types of CSR -CSR activities in Bangladesh -Different types of CSR activities -Corporate social behavior -Organizational responsibility towards society.

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Methodology
We prepared one third of our report from secondary sources. We collected all the required information from different reference books, journal and related papers. All the members of our group worked hard in seminar for preparing this report. We also followed our text book for collecting some necessary information. The sheets provided by our course teacher also helped a lot for preparing report.

Limitations
We face some specific problem while preparing this report. These problems created some barriers to go ahead. Those specific problems are

1. We didnt get enough time to prepare this report, thats why we prepared the
report in a hurry.

2. We also had some financial problems to prepare the report. 3. We didnt get all the required materials for enhancing the report.

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Chapter-01
Introducing CSR
Corporate Social Responsibility (CSR), also known as Corporate Responsibility, Corporate Citizenship, Responsible Business, Corporate Responsibility, or Social Action Program, Sustainable Responsible Business (SRB), or Corporate Social Performance. It is a form of corporate self-regulation integrated into a business model. There is an illusion/myth that Corporate Social Responsibility (CSR) is just another name for Philanthropy. But, CSR is not just philanthropy. Its more than that. A corporate citizens job will not end by just donating some money and cleaning our hands that any rich person with compassion can do. The major responsibility includes giving a helping hand to the under privileged and disadvantaged in all possible ways. Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns into their business operations and in their interaction with their stakeholders (employees, customers, shareholders, investors, local communities, government), on a

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voluntary basis. CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximize the benefits and minimize the downsides. Key CSR issues include labor governance, standards, environmental employee and

management,

stakeholder

engagement,

community relations, social equity, responsible sourcing and human rights. It Has become a multi-billion dollar public relations specialty in the business world. This report titled CSR Basics covers the elementary concepts of Corporate Social Responsibility. It begins from Definition and ends till

Recommendation through some of its real life applications. The definition part is enriched with seven different definitions which will make the readers concept clearer than before on this topic. There is a visual display of the definition as well to make it better understand. The Origin part is basically the history part where actually the reason and situation of its beginning time has been described rather using lots of dates and years there. Besides Policies, Benefits and Challenges, there is

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an interesting part titled Controversies. It contains three points-counterpoints to show the arguments and counter-arguments on CSR. Globally, the bank sector has came up with some significant CSR ideas; that has been discussed under a fresh topic.

Chapter-02
Philosophy about CSR
Corporate Social Responsibility (CSR) is becoming an increasingly important initiative of businesses both nationally and internationally. There exists no universally accepted definition of CSR. As per WikiPedia, Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its support to law, ethical standards, and international norms. Consequently, business would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused

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businesses would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit. The definition of CSR by the World Business Council for Sustainable Development offers an acceptable definition. They state that "corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (CSR: Meeting Changing Expectations, 1999, Page 6)." Lotus Holdings defines CSR as, The integration of the interests of the stakeholders all those affected by a companys conduct into the companys business policies and actions, with a focus on the social, environmental, and financial success of a company, the so-called triple bottomline with the goal being to positively impact society while achieving business success. The reference site Source Watch defines, Corporate social

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responsibility (CSR) is commonly described by its promoters as aligning a company's activities with the social, economic and environmental expectations of its stakeholders. Business Blogger Sunil B. says, CSR is about authority and accountability, duty and delivery, risk and reputation, transparency and trust, obligation and opportunity, but ultimately its about Sustainability. Its about how the world works for the better.

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According to consultancy firm STENUM GmbH, Corporate Social Responsibility (CSR) pertains to a companys societal responsibility. The CSR concept takes the idea of sustainability and combines its three pillars economy, ecology and society with concrete corporate action. CSR is a central economic factor and a sustainable competition factor, which dictates the future viability of a company. Corporate Social Responsibility encompasses all activities of the company in the fields of social, ethical and ecological responsibility, with which sustainable development will be implemented in the daily life of the business.

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Chapter-03
Arguments for and against CSR
Arguments for social responsibility

As bank is a corporate member of our society so it has some obligations towards the society. Government imposes certain regulation on doing banking activities so discourages such government regulation bank should practices social responsibility. As banks main purpose is to make profit so making long term profit, bank should do social responsibility. For responding stakeholders changing demand it is required to fulfill their needs so in this case social responsibility activities may be done. For correcting some social problems bank can play an important role by doing social responsibility.

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For balancing the corporate power with responsibility bank should do the corporate social responsibility. Arguments against social responsibility Bank is owned by their shareholders - money spent on CSR by managers is theft of the rightful property of the owners. The leading banks who report on their social responsibility are basket cases the most effective bank leaders don't waste time with this stuff. Our bank is too busy surviving hard times to do this. We can't afford to take our eye off the ball - we have to focus on core business. It's the responsibility of the politicians to deal with all this stuff. It's not our role to get involved. It has no time for this. It has got to get out and sell more service to make its profit line.

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Some related controversiesThe "economic" argument against CSR is perhaps most closely associated with the American economist Milton Friedman, who has argued that the primary responsibility of business is to make a profit for its owners, although while complying with the law. According to this view, the self-interested actions of millions of participants in free markets will, from an effective perspective, lead to positive outcomes for society. If the operation of the free market cannot solve a social problem, it becomes the responsibility of government, not business, to address the issue. Here the major arguments for and against corporate social responsibility are shown below. Issue 1

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For: The rise of the modern corporation created and continues to create many social problems. Therefore, the corporate world should assume responsibility for addressing these problems. Against: Taking on social and moral issues is not economically feasible. Corporations should focus on earning a profit for their shareholders and leave social issues to others. Issue 2 For: In the long run, it is in corporations' best interest to assume social responsibilities. It will increase the chances that they will have a future and reduce the chances of increased governmental regulation. Against: Assuming social responsibilities places those corporations doing so at a competitive disadvantage relative to those who do not. Issue 3 For: Large corporations have huge reserves of human and financial capital. They should devote at least some of their resources to addressing social issues. Against: Those who are most capable should address social issues. Those in the corporate world are not equipped to deal with social problems.

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Chapter-04
CSR practices in Bangladesh

As of 2002, TERI-Europe contracted Centre for Policy Dialogue (CPD) to conduct an initial survey of the state of Corporate Responsibility (CR) in Bangladesh. The survey covered experiences and perceptions of workers, company executives and public representatives. Some of the conclusions of the survey were that the companies appear stronger on policy rather than on practice, around 2/3rd of the companies have policies on sustainable development, the

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aspects requiring attention are corporate governance, AIDS, human rights and international labor standards. Some of the conclusions of the report were that external forces are the main drivers for CR in Bangladesh, need for educating business leaders in CR as sustainable and profitable business models, CR for the environment is of low concern and there is scope for partnership between the corporate sector and civil society. A study of CSR in Bangladesh provides a bird's eye view of how CSR engagements are being structured and whether CSR initiatives are home grown within companies or being partnered with other specialized entities, private consulting companies, NGOs, research organizations or the government. While exploring the market conditions of corporations from various sectors in the field of corporate responsibility, the possibility of partnership brokering and partnerships in place were also explored among the corporations in Bangladesh. Partnerships are a way forward for increasingly complex global interactions and for taking ideas forward and being implemented as a methodology in the Western world. Fourteen companies from various sectors were directly approached and questions on Community relations, Strategic Partnership

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Perspectives, Stakeholder Engagement, etc was asked. For the purpose confidentiality the names of the visited companies are not given in this article. The August 2007 issue of The Executive Times also provided solid secondary information on CSR activities performed by some companies (16 companies) that was published on corporate outlook of corporate heads or concerned departmental heads. The primary and secondary information were indicative that some companies equated CSR with Corporate Giving or Philanthropy. These entities were not considering at sustaining an enterprise by giving responsibly; they were focusing on giving to the community without thinking ahead of sustaining the community efforts. This was the fundamental shift in reasoning between the local professionals and testimonials read at corporate websites and literature of global corporations overseas. On the Bangladeshi part, the concept of CSR was not particularly framed in the context of seeing to it that the money being given as corporate donations had been part of strategic road map of the organization. CSR was done by certain companies in Bangladesh with a particular cause in mind and its interaction with the brand of that company (an example of cause related branding). Additionally, the executives of these

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organizations purported to make themselves believe that they are responsible corporate citizens for their contribution to the welfare of society without truly understanding the percentage of their contribution to the welfare of society. Only a handful of these companies were truly engaged in CSR and partnerships for sustainability. At KDS accessories, they had noted of taking a comprehensive plan to design their CSR initiative in the coming year. At the same token, BRAC Bank and Marico Bangladesh Ltd. seemed to show tokenism in their CSR activities. The comments made by these companies point to the fact that they are either not aware of CSR or that CSR is a concept not akin to them or they lightly subscribe to the overarching goals of CSR and its social ramifications. Some companies like Rahimafrooz talked about working with Bangladesh Enterprise Institute (BEI) to sponsor some costs of their CSR center. Through this project Rahimafrooz has attempted to sustain the benefits of CSR. Similarly, Prime Bank and South East Bank discussed of being active in corporate philanthropy and had contributed to activities that are part and parcel of CSR. Chevron had also practiced the idea of sustaining CSR by funding the expansion project of Bibiyana Clinic and had

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setup two Smiling Sun Clinics, ensuring that the clinic's sustainability. Similarly DHL Express, Bangladesh was working to support UCEP, which is a large NGO (Non-Government Organization) in Bangladesh working for the welfare of children. Expeditors had programs of corporate giving and they also work through the Rotary Club for various awareness programs. The companies that had no information volunteered on CSR were Asian Paints, BASF, Commercial Bank, PRAN-RFL Group, GETCO, TNT Express-Bangladesh in this published report in The Executive Times.

Chapter-05 Overview of Jamuna Bank Ltd

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Jamuna Bank Limited came out in reality through the initiatives of some dynamic people, who were from different sectors of commerce, trade and industries. It was registered in 2001 as a commercial bank under the Companies Act, 1994. The bank started its banking activities on 03 June, 2001. JBL from the very inception set a mission to build up itself as a unique commercial bank through difference in outlook, and providing comprehensive and innovative services to the valued customers. And ultimate goal is attaining mutually a sustainable higher level in financial measure. As a new generation private commercial bank of the country, JBL provides all conventional services to the clients. In addition it presents a good number of schemes and products in deposit and credit forms. Jamuna Bank Limited (JBL) is a Banking Company registered under the Companies Act, 1994 with its Head Office at Printers Building (2nd & 8th Floor), 5, Rajuk Avenue, Dhaka-1000. The Bank started its operation from 3rd June 2001.

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The sponsors of Jamuna Bank Limited are highly successful leading entrepreneurs of the country having stakes in different segments of the national economy. They are eminent industrialist & businessmen having wide business reputation at home & abroad. Jamuna Bank Limited is a highly capitalized new generation Bank with an Authorized Capital and Paid-up Capital of Tk.1600.00 million and Tk.390.00 million respectively. The Paid-up Capital has been raised to 429.00 million and the total equity of the bank stands at 725.00 million as on June 30, 2005. Currently the Bank has 29 (twenty three) branches 13 in Dhaka, 1 in Gazipur, 5 in Chittagong , 3 in Sylhet 1 in Bogra, 2 in Naogaon, 1 in Munshigang and 1 in Narayanganj and 2 in Rajshahi. Six branches will be opened at commercially important
places during the year 2008.

The Bank undertakes all types of banking transactions to support the development of trade and commerce of the country. JBL's services are also available for the entrepreneurs to set up new ventures and BMRE of industrial units.

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Jamuna Bank Ltd., the only Bengali named new generation private commercial bank was established by a group of winning local entrepreneurs conceiving an idea of creating a model banking institution with different outlook to offer the valued customers, a comprehensive range of financial services and innovative products for sustainable mutual growth and prosperity. The sponsors are reputed personalities in the filed of trade, commerce and industries. The Bank is being managed and operated by a group of highly educated and professional team with diversified experience in finance and banking. The present Managing Director of the Bank is a forward looking senior banker having decades of experiences and multi- discipline knowledge at home & abroad. The Management of the bank constantly focuses on understanding and anticipating customers needs. The scenario of banking business is changing day by day, so the bank's responsibility is to device strategy and new products to cope with the changing environment. Jamuna Bank Ltd. has already achieved tremendous progress within only two years. The bank has already ranked as one of the quality service providers & is known for its reputation.

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Jamuna Bank offers different types of Corporate and Personal Banking Services involving all segments of the society within the purview of rules and regulations laid down by the Central Bank and other regulatory authorities. The Bank undertakes all types of banking transaction to support the development of trade and commerce of the country.

Deposit Schemes:

Jamuna Bank presents lucrative deposit schemes for its clients. These are mostly for limited income people who want to save some money for future. The schemes are namely:

Marriage Deposit Scheme Lakhpati Deposit Millionaire Deposit Kotipati Deposit Education Deposit Monthly Benefit Scheme (MBS)

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Double/Triple Growth Deposit Monthly Savings Scheme (MSS)

For opening a deposit scheme you only need to maintain a savings bank account at any branch of Jamuna Bank Ltd. Such a scheme in this bank would help you to overcome difficult hurdles of life much easily.

Credit Schemes
Major Field of Credit Banking of JBL may be termed as Corporate Banking. Under this head it concentrates on the following:

Agro processing Industry Export oriented / Import substitute Industry Telecommunication Information Technology Real Estate & Construction Wholesale Trade Transport, Hotel & Restaurant

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Nonbank financial institution Loan Syndication Project Finance- Investment Banking Lease Finance- Hire Purchase-International Banking Export Finance Import Finance oriented and Import substitute industries include Textile

Export

Spinning/Dyeing/Printing, Garments and Knitwear, Food & Allied, Paper & Paper Products, Engineering & Steel Mills, and Chemicals. So it may be said that JBL is rightly addressing the deserving sectors of nations economy. Agro processing and other fields of the banks interest are also very much correct decision for fund input. So if you are a deserving candidate from one of the said categories, you may approach JBL for credit. Except the above sectors Jamuna Bank provides credit in the head, Shop Finance scheme. In fact this scheme addresses the SMEs of the country. Small business

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men, retailers and other self-employed people are eligible for loan under the scheme. And those who are defined as SMEs are the main target for this program. If you represent a SME or any of the above category, you may have a loan from JBL for running and expanding your business.

Other Products & Services:

JBL serves nonresident Bangladeshis (NRB) through its different services. It maintains a wide network of correspondent banks and Money Exchange Houses all over the world for sending home bound remittances through proper channel. NRBs are allowed to open foreign currency account s in their names. They may also have fixed deposit receipt accounts in F/C and many other schemes for investment at JBL. This third generation private bank issues Debit and Credit cards for its customers. The cards are of local and international categories. About 1500 ATM booths (own and shared) serve the card holders round the clock.

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Jamuna Bank Ltd. always tries to provide its clients a better and world class service through modern technology. So it didnt make any delay to introduce any branch banking through its 67 branches all over the country. All of its customers are entitled to avail this facility without spending a furthing

Chapter-06

Mission, Vision and values

Mission: The bank is committed for satisfying diverse need of its customers
through an array of products at a competitive price by using appropriate technology and providing timely service so that a sustainable growth, reasonable return and contribution the development of the country can be ensured with a motivated and professional workforce.

Vision: To become a leading banking institution and to play significant role in

the development of the country.

Values: The bank does its best to manage and operate it with a consistent set of
business principle and core values. First and foremost, this means always trying

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to do the right thing. It means continuing to focus on maintaining a fortress balance sheet, strong capital ratios and strong credit ratings. It means being willing to sacrifice short-term growth for long term opportunity. During these times, this approach is vital. The bank will continue to provide creditworthy businesses of all

Chapter-07 CSR of JBL

Jamuna Bank Ltd. Is one of the 3rd generation banks having its birth on june 2001. Jamuna bank Limited being the youngest among the private sector commercial banks of the country earned mentionable recognition in playing important role in the field of Corporate Social Responsibility- with the object to contribute to the cause of the destitute/ unprivileged class of the society and for socio-economic development of the country, as a part of corporate Social Responsibilities. The J Jamuna Bank Foundation was established in the year 2007.

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As Jamuna Banks non-profit subsidiary, Jamuna Bank Foundation has a unique role to play, proving leadership and making a difference for the CSR in the country. For the Bank it is just about meeting some of the basic needs of unprivileged class of society. The Bank has always focused on providing and making need based services available for priority target population. Now, the Bank is expanding its field of vision to include the challenging realities of the countrys huge unmet needs and its understanding of relationships among economic, natural and human systems. Getting these basic needs also requires the Bqank to think the usual boundaries of its work.

Chapter-08 CSR trend of JBL

Since the outset of the Jamuna Bank Foundation it undertook good number of CSR activities. The following CSR activities are done by JBF annually: Scholarship for the unprivileged & disabled but meritorious students. Blood donation by the employees of the bank.

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Free eye camps. Relief for the disaster affected people. Distribution of blankets among the cold prone destitute. Sewing machine training centers for assisting unprivileged women of the society. Launching anti-drug movement by arranging seminar, rally, publishing stickers and established an anti-drug care center. Old home for neglected old aged persons. Arranging art competition for the children Holding seminar on Holy Ramadan & Qirat competition. Model village at Thakurgaon Donation of BDT 50.00 lac to the Muktijuddho Jadughor Medical primary school for the slum dwellers at rayerbazer, Dhaka. Donation to Bangladesh Olypic Association BDT 50.00 lac for participating in the 11th SA games.

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Finalcial assistance every month BDT 25000/- to Mr. Binod Bihari Chowdury, a great freedom fighter who fought against British ruke and whio was co-fighter of Shaheed Masterda Surja Sen which will continue for the rest of the time of his life. Gift of a new car to the cricketer Besides the above mentioned CSR activities Jamuna Bank Foundation is also aiming at establishing a Medical college and Hospital for the unprivileged but meritorious students facilitating them with all required educational needs.

Chapter-9

Recommendation to Gain momentum

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1. CSR, corporate giving, philanthropy, community giving, etc. must be clearly defined and invite corporations to build more innovative CSR practice within their organizations. 2. CSR has strategic and financial value have to be properly communicated by valuemapping the benefits of CSR. The economic impact of CSR has to be clearly defined with solid case studies. 3. CSR education has to be ongoing to keep aware corporate Bangladesh. 4. A strategic interplay between CSR and publicity is apparent and in circulation globally, but turning CSR into strategic advantage is not noticed (apart from a few companies) in Bangladesh. Companies may design their CSR partnership opportunities keeping these views in place. 5. CSR case studies may be developed by companies for wider dissemination. A set of case studies may be commissioned on CSR to champion the initiative of building CSR mindset among the corporates. 6. CSR has a tertiary level focus in Bangladesh and, therefore, more advocacy

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campaigns may be rolled-out citing real stories of CSR impacting the bottomline profitability of a company, globally or locally. 7. Corporations may retain CSR/partnership learning aide as they had nebulous idea of how CSR practices can offer value to both society and the organization. 8. Build CSR practices in the SME sector 9. Corporations need to actively develop CSR departments so as to support CSR partnerships. Some pressure may be accorded by the government, NGOs, trade bodies, trade facilitative organizations and research bodies to bring in some fundamental changes in the way the corporations of Bangladesh run. 10. Legal enforceability may also push the companies to follow good-business practice; from an ethical point of view, the companies that are highly profitable in Bangladesh or producing products/service that are risky like tobacco must be sanctioned to have a decent budget for CSR partnership implementations. 11. Tax rebate for donation/investment in CSR partnership may be introduced by the government

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12. Corporations themselves may organize CSR/partnership trainings and invite key personnel to participate, giving a full breadth of sharing CSR concepts and CSR engagements for adoption and implementation 13. Corporates may support in solving some persistent social issues that may ultimately buy-in the commitment to champion other partnership projects. 14. Corporations may introduce CSR newsletters to potential clients, slowly building their interests. 15. CSR education at the college and university level may be introduced so that future employees of the corporate understand the benefits of CSR and may work as a catalyst for the top management to introduce CSR programs. 16. Promote CSR through local trade bodies and people's organization. 17. CSR ideas and partnering trainings need to be organized either at the NGO, Government or the private level so as to build the knowledge base to promote effective CSR and partnerships. 18. Myth that corporate giving is CSR has to be broken through information sharing.

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19. Build countrywide CSR awareness and send signal to the corporate sector that CSR offers social and commercial benefit to the companies implementing CSR programs.

Conclusion
Finally, some suggest that businesses should assume social responsibilities because they are among the few private entities that have the resources to do so. The corporate world has some of the brightest minds in the world, and it possesses tremendous financial resources. (Wal-Mart, for example, has annual revenues that exceed the annual GNP of some countries). Thus, businesses should utilize some of their human and financial capital in order to "make the world a better place." Lets end with a quote Niall Fitzerald, Former CEO, Unilever: Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business.

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Modern time is the golden time of business. Now a day the idea of banking is also developed and a huge number of private C.B is competing for business. So definitely its a matter of thing that, how to established an idea-with different technique. Jamuna Bank Limited is a Third -generation bank in Bangladesh & has a strong position in the todays competitive market. Jamuna Bank Limited is continuously upgrading if self with a view to be competitive and to remain the leader of the banking industry.

This is a well-established statement that practical situations always differ from theoretical explanation. During my service life with JBL almost all the desks have been observed. And I have found theory deviates from the practice more or less though three months are not enough time to find out all the discrepancy between theory and practice. Among all experiences some noticeable observations are described below:

The officers were mostly courteous, friendly in nature and eager to help despite the tremendous workload. As a private bank JBL is trying its best to extend

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Jamuna Bank Limited

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their service to the public.A very working environment was remaining in the JBL, Khatungonj Branch. During my long relationship with Khatungonj Branch, it is found that the Khatungonj Branch provides all kinds of commercial banking services to its customers. Foreign Exchange department rendering all the services related to international trade and remittance. Loans and advances analyses credit proposal and disburse credit if proposal is sound. General banking is engaged in cash receipt and payment, cheque clearing, local remittance etc.,It is well established that theory without practice is blind. During the practical orientation I have observed the function of General Banking, Foreign Exchange, and Credit department of JBL, which help me a lot to be a professional banker in future. Out of the above discussion a conclusion can be drawn after saying that, the present customer dealing procedure is quite well at this moment. The computerized transaction makes the system efficient and effective.

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Jamuna Bank Limited

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References

--Business & Society -- Business & Society

(Post, Lawrence & Weber) (Keith Davis John W Newstrom)

--Annual Report of Jamuna Bank Limited --Different Journal, Newspapers and Publications. --Guidelines for Foreign Exchange (Forex) Transactions. --Reading Material on Credit Management --Web page of the Bank.