Taglines and brands of major companies

ABN AMRO Bank - Making More Possible Accenture - High Performance. Delivered Adobe - Simplicity at work. Better by adobe. AIG or American International Group Insurance Company - We know Money Air Canada - A breath of Fresh Air Allianz Group - The Power on your side AMAZON.COM - Earth's Biggest BookStore ANDHRA BANK - "Much more to do, with YOU in focus." Apple Macintosh - Think Different. ARCELOR - Steel solutions for a better world AT&T - The World's Networking Company Bank of America - Higher Standards Bank of Baroda - India's International Bank BANK OF RAJASTHAN - Dare to Dream Barclays - Fluent in Finance; Its our business to know your business Be Fearless. - SYMANTEC BIG BAZAAR - Is se sasta aur Achcha kahee nahee milenga BIOCON - The difference lies in our DNA BLOGGER.COM - Push Button Publishing BLOOMINGDALES - Like no other store in the world BMW - The Ultimate Driving Machine BOEING - Forever new Frontiers Bombay Stock Exchange (BSE) - The Edge is Efficiency BPCL - Pure for Sure British airways - The Way to Fly. British Petroleum - Beyond Petroleum BUSINESS INDIA - The Magazine of the Corporate World BUSINESS TODAY - For Managing Tomorrow BUSINESS WORLD - Play the Game Caring for life - CIPLA CAST AWAY - "At the edge of the world, his journey begins " CEAT - Born Tough CENTRAL - Shop. Eat. Celebrate CHEVROLET AVEO - When Good is not good enough. Chevron Corporation - Human Energy CHIP - Intelligent Computing Choose Freedom - TOSHIBA CITIGROUP or CITIBANK - The Citi Never Sleeps CNBC - Profit from it

COMPTRON and GREAVES - Everyday Solutions Dell - Easy as DELL. Deutsche Bank - A Passion to Perform DIGIT - Your Technology Navigator DR. REDDY'S LABORATORIES - Life. Research. Hope DUPONT - The Miracles of Science EBAY - The World's Online Market Place EPSON - Exceed Your Vision Ernst and Young - Quality in Everything we Do Essar corp - A positive a++itude Exxon Mobil - Taking on the World's Toughest Energy Challenges FIAT - Driven by Passion. FIAT FORD - Built for the Road Ahead GAIL - Gas and Beyond GM - Only GM. HAIER - Inspired Living HINDUSTAN TIMES - The Name India trusts for News HOME DEPOT - You can do it. We can Help. HONDA - The Power of Dreams HP Invent - Everything is Possible HSBC - The World's Local Bank HYUNDAI - Drive Your Way IBM - ON DEMAND IBM - " I think, therefore IBM." IBP - Pure bhi. Poora bhi Infosys - " Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability" Intel - Intel inside. IOCL - Bringing Energy to Life Jet Airways - The Joy of Flying JVC - The Perfect Experience Kingfisher Airlines - Fly the good times KMART - The stuff of life. Kotak - Think Investments. Think Kotak. KROGER - Costs less to get more LARSEN and TOUBRO - We make things which make India proud LEE - The jeans that built America Lehman Brothers - Where Vision Gets Built LENOVO - We are building a new technology company. Life's Good - LG Lufthansa - There's no better to fly Macromedia - What the web can be.

Malaysian Airlines - Going Beyond Expectations Master card - There are some things money can't buy. For everything else there'sMASTERCARD. Max NewYork Life Insurance - Your Partner for life McDowells Signature - The New Sign of Success. METRO - The spirit of Commerce Metropolitan Life Insurance Company or Metlife. - Have You Met Life Today

Microsoft - Where Do You Want to Go Today ; Your Potential Our Passion MITTAL STEEL - Shaping the future of steel Monster.com - Never Settle MRF - Tyres with Muscle NASDAQ - Stock market for the digital world NDTV Profit - News you can Use. NYSE (New York Stock Exchange) - The world puts its stock in us ONGC - Making Tomorrow Brighter PHILLIPS - Sense and Simplicity Prudential Insurance Company - Growing and Protecting your wealth Reliance industries Limited - Growth is Life Sahara - Emotionally yours. SAMSUNG - Everyone's Invited or Its hard to Imagine SANSUI - Born in Japan Entertaining The World SBI DEBIT CARD - Welcome to a Cashless World. Servo - 100 % Performance. Everytime. Singapore Stock Exchange (SGX) - Tomorrow Market's Today. SKODA - Obsessed with Quality since 1897. SONY - Like. No. Other. Speed - High Performance Petrol Standard Chartered Bank - Your Right Partner Standard Insurance Company Limited. - Positively Different. Star Sports - We know your game Sun Microsystems - The Network is the Computer SUZLON ENERGY - Powering a Greener Tomorrow. TATA MOTORS - Even More Car per Car TCS - Beyond the Obvious TESCO - Every Little Helps THE DAILY TELEGRAPH - Read a Bestseller everyday THE DAY AFTER TOMORROW - Where will you be THE ECONOMIC TIMES - The Power of Knowledge

The Indian EXPRESS - Journalism of Courage TIMESJOBS.COM - " If you have a reason, we have the job " TITANIC - Collide With Destiny. TOYOTA - Touch The Perfection Toyota Innova - All you Desire. UBS - You and Us Union Bank of India - Good People to Bank with VIDEOCON - The Indian Multinational VIZAG STEEL - Pride of Steel VOLKSWAGEN - Drivers wanted WALMART - Always low prices. Always. Windows XP - Do More with Less WIPRO - Applying Thought

Play the Game

- BUSINESS WORLD
Journalism of Courage

- The Indian EXPRESS

The Power of Knowledge

- THE ECONOMIC TIMES

The Name India trusts for News

- HINDUSTAN TIMES
Read a Bestseller everyday

- THE DAILY TELEGRAPH

Like. No. Other.

- SONY
Everyone's Invited or Its hard to Imagine

- SAMSUNG
Life's Good

- LG
The Indian Multinational

- VIDEOCON
Born in Japan Entertaining The World

- SANSUI
Inspired Living

- HAIER
Sense and Simplicity

- PHILLIPS
The Perfect Experience

- JVC
Choose Freedom

- TOSHIBA
Always low prices. Always.-

WALMART
Like no other store in the world

- BLOOMINGDALES
You can do it. We can Help.-

HOME DEPOT
Every Little Helps -

TESCO
The spirit of Commerce

- METRO
Costs less to get more -

KROGER
Is se sasta aur Achcha kahee nahee milenga

- BIG BAZAAR
The stuff of life. -

KMART
Shop. Eat. Celebrate

- CENTRAL
Shaping the future of steel

- MITTAL STEEL
Steel solutions for a better world

- ARCELOR
We make things which make India proud

- LARSEN and TOUBRO

Forever new Frontiers

- BOEING
The Miracles of Science

- DUPONT
Everyday Solutions

- COMPTRON and GREAVES

Pride of Steel

- VIZAG STEEL
Powering a Greener Tomorrow.

- SUZLON ENERGY
Where will you be-

THE DAY AFTER TOMORROW

An Adventure 65 Million Years In The Making

JURASSIC PARK
Collide With Destiny.

- TITANIC
Come and Fall in LOVE

- Dilwale Dulhaniya Le Jaayenge

At the edge of the world, his journey begins

- CAST AWAY
The greatest Story ever told.

- SHOLAY
When Good is not good enough.

- CHEVROLET AVEO
The New Sign of Success.

- McDowells Signature
Dare to Dream -

BANK OF RAJASTHAN
Welcome to a Cashless World.

- SBI DEBIT CARD

Exceed Your Vision

- EPSON
Be Fearless.

- SYMANTEC
Much more to do, with YOU in focus.
ANDHRA BANK

IBM ThinkPad----- " I think, therefore IBM"---- Here IBM tries to say that if you have the capacity to think then you should go for IBM ThinkPad, the Punchline exactly conveys the message. Nike- - -- - "Just do it"-- - - There is no other better way to boost the self-confidence the way Nike has put through their famous Punchline. Thus the ad line simply communicates that using Nike can improve your performance by enhancing the self-confidence. Adidas-- - -- - " Forever Sport"----- They wanted to say that whenever you think of sports think Adidas. The Punchline perfectly associates Adidas and Sports. 7-up-- - -- "The Uncola"---- Perhaps the most talked about Punchline, it gave the brand a distinctive image in the mindspace of soft drink customers. American Express- -- - "Don't leave home without it"-- - -- -The Punchline has made the card an essentiality of lifestyle. Thus the card directly made a safe place in the wallet of the customer for always. Heinz Baked beans- -- - - "Beanz Meanz Heinz"-------The catchy, peppy punchline is easy to settle into the brain. People can easily relate beans to Heinz. Philips- - -- - "Lets make things better"- - -- - Philips wanted its customer to appreciate the quality of the product, which the Punchline defines accurately. Polaroid- -- - - " We don't have negatives"-- - - The Punchline itself was boasting about the uniqueness of the product, which the company was trying to position. Crest-- - -- - -- " Look, Ma, no cavities"- - -- - The Punchline reflects the emotional relationship between mother and children along with the basic benefit. That's what every mother wants to hear from her child. Perfectly positioned and perfectly communicated.

10) Esso-- - -- " Put a tiger in your tank"- -- - The tiger represents 'power' and 'strength'. Esso wants to deliver these benefits to its consumer and accordingly positioned its products which were evident from the Punchline. Lets have a look at the national front 1) Pepsi--- "Yeh dil maange more"-----Such was the effect of this punchline that an Indian army captain after winning a battle proudly yelled "Ye dil maange more".What drives us to buy pepsi or Coke? these punchlines. Raymond- - -- "The Complete man"--- The Punchline gives the notion that man is not

2. The world puts its stock in us - NYSE (New York Stock Exchange) 3. Stock market for the digital world(N A SDA Q ) 4. The Index Company(FTSE) 5. It's Your Hollywood (Hollywood Stock Exchange) 6. Tomorrow Market's Today. (Singapore Stock Exchange, SGX) 7. The World's Center for Non Ferrous Metal Trading (London Metal Exchange) 8. Equities. Options. ETFs.(A M EX ) 9. Go for Growth(EU RO N EX T) PHARMACY

1. Life is our Life's work -PFIZER 2. Because Health Matters - SANOFI AVENTIS 3. Today's medicines finance tomorrow's miracles - GLAXO SMITHKLINE 4. Where Patients come first -M ERCK 5. Extending and enhancing human life - BRISTOL MYERS SQUIBB 6. Life Inspiring Ideas -AS TRA ZEN ECA 7. Life. Research. Hope - DR. REDDY'S LABORATORIES 8. The difference lies in our DNA -BIO CON 9. Caring for life -CIPLA

1. Make Every Day Exciting - (FORD MOTOR)

2. Keep Discovering (EMIRATES AIR)

3. Hum Hain Na !!! (ICICI BANK)

4. SURPRISINGLY ( SBI )

5. Shop. Eat. Celebrate. (CENTRAL MALL)

6. Gain from our Perspective (FRANKLIN TEMPLETON INVESTMENTS)

7. New you can Use. (NDTV Profit)

8. All you Desire. (TOYOTA INNOVA) 9. We know your game (STAR SPORTS) News papers 1.The Magazine of the Corporate World - BUSINESS INDIA

2. For Managing Tomorrow - BUSINESS TODAY

3. Intelligent Computing -CHI P

4. Your Technology Navigator -DI GI T

5. Play the Game - BUSINESS WORLD

6. Journalism of Courage - The Indian EXPRESS

7. The Power of Knowledge - THE ECONOMIC TIMES

8. The Name India trusts for News - HINDUSTAN TIMES

9. Read a Bestseller everyday - THE DAILY TELEGRAPH BANKS 1.India's International Bank -- Bank of Baroda

2. Good People to Bank with -- Union Bank of India

3. Higher Standards -- Bank of America

4. You and Us --UBS

5. The Citi Never Sleeps -- CITIGROUP or CITIBANK

6. Where Vision Gets Built -- Lehman Brothers

7. The World's Local Bank --H SBC

8. A Passion to Perform -- Deutsche Bank

9. Making More Possible -- ABN AMRO Bank

Life insurance 1. Have You Met Life Today - Metropolitan Life Insurance Company or Metlife.

2. The Power on your side - Allianz Group 3. Growing and Protecting your wealth - Prudential Insurance Company 4.We know Money - AIG or American International Group Insurance Company 5.Trust thy name is------- (The fill in the blank itself is the name of the organization) -LIC 6. Be Life Confident - AXA UK 7. You are in good hands - Allstate Insurance Company 8. Your Partner for life - Max NewYork Life Insurance 9. Positively Different. - Standard Insurance Company Limited.

1. When Good is not good enough. - CHEVROLET AVEO 2. Trade with Trust. -MCX

3. The New Sign of Success. - McDowells Signature 4. Dare to Dream - BANK OF RAJASTHAN 5. There is a little bit of (SA IL) in everyone's life (Answer lies in the

blank) 6. Welcome to a Cashless World. (SBI DEBIT CARD) 7. Exceed Your Vision(EPSON ) 8. Be Fearless.(SY M AN TEC) 9. Much more to do, with YOU in focus. (ANDHRA BANK)

2. The world puts its stock in us - NYSE (New York Stock Exchange) 3. Stock market for the digital world(N A SDA Q ) 4. The Index Company(FTSE) 5. It's Your Hollywood (Hollywood Stock Exchange) 6. Tomorrow Market's Today. (Singapore Stock Exchange, SGX) 7. The World's Center for Non Ferrous Metal Trading (London Metal Exchange) 8. Equities. Options. ETFs.(A M EX ) 9. Go for Growth(EU RO N EX T) PHARMACY

1. Life is our Life's work -PFIZER 2. Because Health Matters - SANOFI AVENTIS 3. Today's medicines finance tomorrow's miracles - GLAXO SMITHKLINE 4. Where Patients come first -M ERCK 5. Extending and enhancing human life - BRISTOL MYERS SQUIBB 6. Life Inspiring Ideas -AS TRA ZEN ECA

7. Life. Research. Hope - DR. REDDY'S LABORATORIES 8. The difference lies in our DNA -BIO CON 9. Caring for life -CIPLA

1. Make Every Day Exciting - (FORD MOTOR)

2. Keep Discovering (EMIRATES AIR)

3. Hum Hain Na !!! (ICICI BANK)

4. SURPRISINGLY ( SBI )

5. Shop. Eat. Celebrate. (CENTRAL MALL)

6. Gain from our Perspective (FRANKLIN TEMPLETON INVESTMENTS)

7. New you can Use. (NDTV Profit)

8. All you Desire. (TOYOTA INNOVA) 9. We know your game (STAR SPORTS) News papers 1.The Magazine of the Corporate World - BUSINESS INDIA

2. For Managing Tomorrow - BUSINESS TODAY

3. Intelligent Computing -CHI P

4. Your Technology Navigator -DI GI T

5. Play the Game - BUSINESS WORLD

6. Journalism of Courage - The Indian EXPRESS

7. The Power of Knowledge - THE ECONOMIC TIMES

8. The Name India trusts for News - HINDUSTAN TIMES

9. Read a Bestseller everyday - THE DAILY TELEGRAPH BANKS 1.India's International Bank -- Bank of Baroda

2. Good People to Bank with -- Union Bank of India

3. Higher Standards -- Bank of America

4. You and Us --UBS

5. The Citi Never Sleeps -- CITIGROUP or CITIBANK

6. Where Vision Gets Built -- Lehman Brothers

7. The World's Local Bank --H SBC

8. A Passion to Perform -- Deutsche Bank

9. Making More Possible -- ABN AMRO Bank

Life insurance 1. Have You Met Life Today - Metropolitan Life Insurance Company or Metlife.

2. The Power on your side - Allianz Group 3. Growing and Protecting your wealth - Prudential Insurance Company 4.We know Money - AIG or American International Group Insurance Company 5.Trust thy name is------- (The fill in the blank itself is the name of the organization) -LIC 6. Be Life Confident - AXA UK 7. You are in good hands - Allstate Insurance Company

8. Your Partner for life - Max NewYork Life Insurance 9. Positively Different. - Standard Insurance Company Limited.

1. When Good is not good enough. - CHEVROLET AVEO 2. Trade with Trust. -MCX 3. The New Sign of Success. - McDowells Signature 4. Dare to Dream - BANK OF RAJASTHAN 5. There is a little bit of (SA IL) in everyone's life (Answer lies in the

blank) 6. Welcome to a Cashless World. (SBI DEBIT CARD) 7. Exceed Your Vision(EPSON ) 8. Be Fearless.(SY M AN TEC) 9. Much more to do, with YOU in focus. (ANDHRA BANK) complete unless he wears Raymond. The possession of Raymond is kind of status symbol, the status of acquiring manhood. Coca Cola-- - - " Thanda Matlab Coca Cola"- - -- - People in India generally refers cold drinks as 'thanda'. So Coke wanted to give an impression that whenever a customer think of 'Thanda' he should think of Coca Cola. So the Punchline makes 'Thanda' equal to Coca Cola. Birla Mutual Fund-- - -- "The name inspires Trust"- -- - - Trust is the basic platform on which mutual fund business works. An investor will invest only in that company in which he has confidence and trust. So the Punchline was directed towards Trust building. 1. Like. No. Other. -SON Y 2. Everyone's Invited or Its hard to Imagine -SA MSU N G 3. Life's Good -LG

4. The Indian Multinational -VI D EOC ON 5. Born in Japan Entertaining The World -S AN S UI 6. Inspired Living -HAI ER 7. Sense and Simplicity -PHI LLI PS 8. The Perfect Experience -JV C 9. Choose Freedom -TOS HI BA ========== 1.Always low prices. Always. - WALMART

2. Like no other store in the world - BLOOMINGDALES 3. You can do it. We can Help. - HOME DEPOT 4. Every Little Helps - TESCO 5. The spirit of Commerce - METRO 6. Costs less to get more - KROGER 7. Is se sasta aur Achcha kahee nahee milenga - BIG BAZAAR 8. The stuff of life. - KMART 9. Shop. Eat. Celebrate CENTRAL