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THE MECHANISM

DOSSIER

Our clients success is our success. Its not the other way around. Its never been the other way around.
-Dave Fletcher, Founder & Executive Director

The Mechanism

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Who is The Mechanism? Collaboration is Key How We Work with You Responsive Design Social Media Lets Get to Work

TheMechanism.com

241 West 37th Street New York, NY 10001

T: 212.221.3444

THE MECHANISM

DOSSIER Founded in New York City in 2001, The Mechanism is an awardwinning, brand-focused digital agency that brings creative and technical expertise, a collaborative approach and more than a decade of experience for your internal corporate teams. We focus on calibrating your digital vision and introducing you to the widest range of achievable possibilities. We help drive your business goals, and allow your target audience to enjoy the best possible user experience.

Who is The Mechanism?

Since launching slgreen.com in 2007, The Mechanism has served as SL Green's interactive agency of record, building both a microsite system for trophy properties aimed at leasing agents, as well as an innovative tenant portal system, designed as an exclusive destination for tenants of SL Green buildings.

Collaboration is Key

In the past 11 years, weve learned rst-hand that successful projects are based upon open and committed relationships. We believe in working collaboratively with our clients throughout the creative process. Proactive communication, constructive feedback and active participation are encouraged during all phases of a project, and help to overcome any unexpected challenges that may arise. Our clients continue to work with us through numerous projects and business changes, precisely because of the working relationships that we establish.

TheMechanism.com

241 West 37th Street New York, NY 10001

T: 212.221.3444

THE MECHANISM

DOSSIER Excellence in digital design is grounded in strict adherence to process. By keeping our processes as straightforward as possible, all participants fundamentally understand each phase and make ecient use of their time and eorts. The Mechanisms process for the design and development of websites combines modular practice areas with a exible, outcomes-based approach. It is comprehensive enough to account for all inputs and outputs conceived by our client at the outset of a project, yet exible enough to drive and respond to changes between concept and launch. Our work is underpinned by a formal, disciplined project management system which manages all tasks, resources and scheduling for the life of your project.

How We Work with You

Responsive Design

By the end of 2011, tablet shipments grew by 186%, smartphones grew by 57%, while PC shipments actually decreased by 3% (Source: Canalys estimates 2012). This trend is continuing in 2012, demonstrating that well soon be living in a post-PC era. To keep up with the changes in both user habits and business directives, and for your presence on the Internet to be realized to its fullest potential, you need a single website that is accessible on smartphones, tablets and PCs, at a variety of sizes and resolutions, and through a variety of modes of interaction. The theory of Responsive Interactive Design answers these requirements by advancing the creation of websites that adapt to the diversity of digital environments available to the end user.

The Mechanism deployed a fully Responsive solution for the Financial Access Initiative, a non-for-prot funded by the Bill and Melinda Gates Foundation, which focuses on ending global poverty.

TheMechanism.com

241 West 37th Street New York, NY 10001

T: 212.221.3444

THE MECHANISM

DOSSIER Modern communication strategies will help to decide how to best add value in the Social space. The urge to share has created a new economic model known as the Fluid Organization. Fluid Organizations communicate with their audience through myriad social channels they use modern technology to their advantage. Social media as a business strategy will be discussed with you team during the rst Phase of our Process: our Discovery Session. Well work with your team to discuss your current social strategies, and the requirements to execute new or more powerful social media communication with a new website. Ease of integration with Social Media channels, including the ability to share related content, will be a primary point of discussion.

Social Media

Lets Get to Work

The Mechanism was founded on the principle that success in new media would demand solid connections between myriad customer messaging channels. 11 years later, we still follow the same mantra. Our mission is to help our clients communicate with their target markets eectively and seamlessly across all channels and media types. We do this by using time-tested skills, processes, tools and techniques to deliver rich user experiences and solid technology platforms. Using Responsive Design, The Mechanism executes designs that adapt uidly to shifting screen-widths, aspect-ratios and resolutions; develop interaction tools that accommodate mouse navigation as well as touch-technology; and to build front-end frameworks to rigorous accessibility standards so that content is delivered completely and beautifully regardless of browser, device or user preference. We look forward to meeting you and having the opportunity to build a positive and collaborative relationship. Believe in Better.

Dave Fletcher Founder, Executive Director

TheMechanism.com

241 West 37th Street New York, NY 10001

T: 212.221.3444