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4 theSun | MONDAY APRIL 13 2009

news without borders

‘Go back to simple things to beat downturn’


by Hemananthani Sivanandam
newsdesk@thesundaily.com
ing that manufacturing is bad but both should
be given priority as both are important.”
the government needs to make the changes,
but not them as they want to maintain their
Quoting author Susan Thomas who wrote
about how consumer and culture manipulate
Paul said only with better agriculture lifestyle,” he said. parents and harm young minds in her book
KUALA LUMPUR: A return to simple things policies will the country have security when it Describing the trend of subsidies as one Bye Bye Baby, Paul said kindergarten kids in
and less dependency on subsidies are some of comes to food stability. of the reasons consumers do not change, he the US appear to be exposed to branding at a
the ways to beat the economic downturn, says The “Diverse Perspectives: Rethinking said: “Fomca has been heavily criticised for very young age.
a consumer researcher. Strategies, Surviving Challenges” forum was not demanding for more subsidies or not “I thought that was the lifestyle of the people
Speaking at a forum on the global financial organised by the Socio-Economic Development fighting more for price controls but we realise in the US, but when I met my sister-in-law who
crisis last week, Consumer Research and Re- And Research Institute (Sedar), Centre for Public that is not the right way. It is not a sustainable runs a kindergarten in Klang, I was shocked to
source Centre CEO Paul Selva Raj noted that Policy Studies and Wawasan Open University. model.” hear how some kids in her kindergarten also
resources such as oil, natural gas, topsoil, fresh The forum addressed key issues such as Paul stressed the need for the younger gen- behave the same way.
water and forests are non-renewable and will trade, business strategies, the second stimulus eration to understand the economic crisis, say- “They (the children) demand branded prod-
someday be depleted. package, the Ninth Malaysia Plan and invest- ing they do not understand inflation, thus they ucts and will not use anything else,” he said.
“We should realise this and change the way ment performance. do not feel the need to change their lifestyle to Paul said the effectiveness of promoting
we do things,” he said. Paul, who is also a committee member of adapt to the current situation. consumption brand awareness among chil-
He said the government has neglected the Federation of Malaysian Consumers Associa- “They would say, ‘what recession? If there dren is a serious issue as it determines the
agriculture sector by focusing more on manu- tions (Fomca), said the public need to realise the is a recession, my father needs to work harder consumption patterns of the current and next
facturing. reality of depleting non-renewable resources as but I still need my iPod and my coffee from generation.
“We should go back to simple things. Manu- well as re-analyse their consumption pattern. Starbucks’,” he said. As such, the government should encourage
facturing was good but it was at the expense of He said consumers are comfortable with He noted that consumer culture among more communication with the youth, he said.
agriculture. We need to import more food. their lifestyle and make no effort to change it the younger generation starts at a young age, “It’s time we reach out and explain to them
“The government should focus more on ag- to adapt to changing situations. in some parts of the world as young as pre- (youth). They should be educated on social-
riculture as it has been neglected. I’m not say- “To them (consumers), if prices go up, school. economic issues as well,” he said.

Three more reports


on Nube
lodged with MACC
by Tim Leonard
Guiding
newsdesk@thesundaily.com light ...
Girl Guides
PETALING JAYA: The Malaysian Anti-Corruption Com- of Catholic
mission (MACC) received three more reports over the High School in
past week on financial irregularities at the National Petaling Jaya
Union of Bank Employees (Nube). Uneasy stage a play
Two of the reports were filed by axed members
of the union while another was filed by an ordinary Easter to mark the
opening of their
member at MACC’s headquarters in Putrajaya. for China clubhouse on
The complainants forwarded several copies of Catholics Easter Sunday.
financial transaction receipts to the MACC.
theSun learnt that the reports were made with re- pg 7 The Guides
Lodge was
gard to several transactions and payments amounting opened by
to more than RM280,000. Catholic High
The transactions, claimed to be unaccounted and School board
unaudited for, were paid out in instalments to the ac- of directors
counts of senior office bearers in the union via bank chairman
cheques. Datuk Lim Hock
The reports, among others, alleged that the pay- San followed
ments were questionable and tantamount to graft. by a charity
A MACC official confirmed receiving the reports. fundraising fair.
On March 19, theSun carried a report on MACC re-
opening several investigation files on Nube for alleged
misuse of funds and graft.
Nube general-secretary J. Solomon issued a state-
ment the following day, saying the union welcomes the
investigation and will cooperate with MACC.

Sabri Yaakob said yesterday he will give


Vernacular priority to ensuring that prices of essential

education briefs items did not go up arbitrarily.


Ismail Sabri said as the minister with
responsibility to look after the interests of
no hurdle to Two years to regain people’s
consumers, he would do the best to protect
the rights and interests of the people.
success: Gerakan trust: Muhyiddin “I am aware the responsibility is a heavy
one as it involves the people’s problems. God
KUALA LUMPUR: Deputy Prime Minister Tan Sri willing, I will do the best,” he told reporters
PETALING JAYA: The admission of Soon Yin-Wei Muhyiddin Yassin said yesterday Umno and the after launching the Rakan Muda Wawasan
and Sharon Teng Hui-Li to Harvard University Barisan Nasional (BN) had this year and the next Desa Masyarakat Orang Asli at Pos Iskandar
proved that their mother-tongue education was to regain the confidence and trust of the people. Bera. – Bernama
not a hindrance in competing with other high- He said people were talking of the 13th gen-
achiever students on an international level, said eral election in 2013 but he felt that work must
Gerakan Youth secretary-general Dominic Lau. start right now on the approaches and changes,
Khaled plans KPI for varsities
“Despite their early years in vernacular whether they were on the Umno organisation, JOHOR BARU: The Higher Education Ministry
school, they achieved academic excellence,” structure or programmes. will extend the use of key performance indica-
he said in a press statement. “Coming from a Muhyiddin, who is also Umno deputy presi- tors (KPI), introduced to gauge the performance
multi-racial society and background gives them dent, spoke to reporters after a “tahlil” and “doa of ministers and deputy ministers, at public
an advantage over others.” selamat” for Umno members from his Pagoh universities nationwide.
theSun reported last week that 19-year-old division at his residence, here. Its minister Datuk Seri Mohamed Khaled
Teng, a Bank Negara scholar, received her early He said the primary focus of action during the Nordin said the move would enable the ministry
education at SJKC and SM Tinggi St David, while two-year period would be to ensure that the lead- identify existing weaknesses at each university so
Public Service Department scholar Soon, 18, ership at all levels understood the new direction of that improvement could be made.
studied at SMJK Keat Hwa, Alor Star. the party and took measures to revive the party’s “Actually, KPI at the ministry has been started
Both will pursue their bachelors degree in image and improve the people’s perception of it. to assess the implementation of the National
economics at Harvard in August this year on “I do not want the people to wait too long. Higher Education Strategic Plan. Now, we are
annual scholarships worth about US$53,000 There will be talk then that Umno has yet to extending its use to achieve the desired quality.
(RM198,750). change. There will be statements that the BN is “But the performance outcome will not be
They were shortlisted for Harvard entry the same as before. The ‘wow’ factor will not be made public because our main objective is to
interviews after passing their SAT I and SAT II there. This is not good for the party.” – Bernama help enhance the unversity’s performance and
examinations. not to confuse the people on the good or bad
As part of their entry evaluation, Soon wrote of a particular university,” he said after a blood
an essay titled Durian using the fuit as an anal- Sabri promises to do his best donation drive organised by Taman Permas Jaya
ogy of his personality while Teng’s essay entitled BERA (PAHANG): Domestic Trade and Con- Wanita Umno, MCA and MIC branches and the
Beaded Slippers described the cohesiveness of sumer Affairs Minister Datuk Seri Ismail Lions Club here yesterday. – Bernama
the multi-racial population in the country.

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