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913-981-3315 alexfitch@kc.rr.com Fairway, KS 66205

Highly accomplished, creative, and award-winning Sales Professional with 20+ years experience in achieving outstanding results within competitive healthcare markets. Proven talents in expanding territories, launching new products, and designing programs and strategies that increase profits. Valued member of sales teams with demonstrated integrity, innovation, and drive to exceed performance expectations. Excellent presenter, interpersonal communicator, and relationship builder. Bilingual in English and Spanish. Strengths include: Account Management Needs Assessment Staff Training & Leadership Revenue Growth Product Knowledge Strategic Planning Consultative Selling Customer Satisfaction & Retention Forecasting Inventory & Cost Control


His attention to detail, territory management, product knowledge as well as his strong customer services skills allowed him to excel at his position as a Senior Sales Professional in a very difficult market. Alex is extremely dedicated to his position and will perform well in any capacity. Stephen DeLay, District Sales Manager, Sanofi-Aventis The Nutro Company, Franklin, TN (Headquarters) Pet Nutrition Specialist 2012 to Present

Travel to multiple Petco and PetSmart stores in Kansas City to promote Nutro pet food and treats to customers. Work collaboratively with store sales associates to schedule/conduct demonstrations. Assess pet owners specific needs to make best product recommendations and ultimately achieve brand loyalty.

Ranked among top 3 out of 45 Pet Nutrition Specialists in region for performance in Nutro national sales contest; also contributed to assigned PetSmart store winning sales contest for Greenies products. Within 2 months, turned around negative growth of Nutro sales (-2.8%) and increased combined Nutro and Greenies sales from 0.7% to 3.5% at one of the top PetSmart locations; additionally improved trending rates from 6.4% to 13.1%. Regularly assigned by manager to work within regions highest traffic stores. Key contributor to 7% and 16% increases in sales nationwide within Petco and PetSmart locations, respectively. 2007 to 2012

Bayer Animal Health (BAH), Shawnee, KS Senior Inside Sales Specialist

Independently managed 500 accounts and serviced 1.5K+ shared accounts with outside sales representatives. Called upon hospitals and shelters in assigned territories and facilitated onsite presentations/seminars to sell BAHs animal medicine portfolio. Prepared/analyzed forecasts and devised territory-specific sales and marketing strategies to expand customer base.

Achieved Century Award in first 4 years of employment for reaching 100% of quota. Recruited inside sales teams first Staff Information Meeting (SIM) Advocate who later built innovative web portal for personnel to instantly connect and discuss various BAH products. Recognized with Advantage Multi Fit Team membership in 2009 and 2010. Received award in 2008 for securing most Drontal Plus placements out of all team members nationwide. Selected to train all new hires on Carews Dimensions of Professional Selling program.

Blue Valley Basketball Academy, Kansas City, KS Co-Founder, Director of Operations

913-981-3315 alexfitch@kc.rr.com 2004 to 2007

Co-created and ran basketball skills development program for youth in South Johnson County, KS. Instructed as many as 60 boys and girls between 2nd and 7th grade on fundamentals. Devised and executed networking, marketing, and advertising programs to boost attendance. Sanofi~Synthlabo (merged with Aventis in 2004), New York, NY (Headquarters) Senior Sales Representative 2000 to 2004

Sold Plavix, Ambien, Avapro, and Uroxatral to 200+ family practice and primary care physicians, cardiologists, neurologists, sleep specialists, internal medicine specialists, and urologists within assigned Kansas City territory. Met with 45 accounts each week and hosted quarterly CME sessions for 10 to 30 attendees.

Recruited cardiologist Dr. Randall Thompson as speaker for CME events; grew and maintained market share of 75%+ for Plavix and received Sanofi Regional Award for outstanding results. Introduced Clinical Advisory Council in 2002, contributing to 123% attainment of Avapro goal. Integral player in successful launch of Uroxatral in 2004. 1998 to 2000

Timm Medical Technologies, Minneapolis, MN (Headquarters) Sales Representative

Managed 4-state region (KS, MO, NE, and IA), promoting urology and urodynamic products to both doctors and patients. Conducted equipment presentations to more than 150 urologists, educating audience on features and benefits.

Increased Erecaid sales 50% through successful promotion of co-op advertising program within all 4 states. Ranked #1 in Central Region for Erecaid sales.

Additional Positions: Territory Manager Tommy Hilfiger Eyewear, Kansas City, KS; Territory Manager Calvin Klein Eyewear, Kansas City, KS; Sales Representative Metropolitan Sleep Services, Kansas City, KS; Sales Representative Viva Optique, Inc., Kansas City, KS


B.S. in Personnel Administration, Kansas University, Lawrence, KS Dimensions of Professional Selling Carew (2007) Asking the Right Question Sanofi~Synthlabo (2002)

Proficient in MS Word and Excel; Basic Skills in MS PowerPoint

University of Kansas Williams Educational Fund & Alumni Association