This questionnaire is to help marketers in India understand industry norms in marketing services pertaining to digital media and media

relations. The resulting report will enable you to make a more informed choice on service providers in the future. This effort follows the success of our first Red Book of Tech PR and Red Book of Social Media. No responses will be individually identifiable in the final report. As a token of our appreciation for your time we will send you a complimentary copy of the detailed report. You will also be entered for our special lucky draw to win an iPad, so please ensure your contact info is accurate. Name: Organization: Title: Official Email ID: Mobile Number

Personal Email ID

1.Which are the top 5 Digital/Online/Social Media Agencies that you are aware of ? 1 2 3 4 5

2.Name of your current provider _______________ x We dont outsource

3.

3. What are the services provided by your digital

agency, and which do you currently use ? 3. What are the services provided by your digital agency, and which do you currently use ? *This question is required. Used

Building websites Setting up social media presence Determining social strategy Maintaining social media sites Managing email campaigns Lead Management

Digital media planning & buying All of the above 3. 4. How did you choose your current agency ? (Please check all applicable answers) 1 Searched the Internet 2 Media Reports 3 Word-of-mouth 4 Conferences 5 LinkedIn 6 Twitter 7 Global Alignment 5. How do you rate the following parameters while choosing your digital agency ?

5. How do you rate the following parameters while choosing your digital agency ? Understanding your business Responsivenes s Pricing Media Buying Skills Account team Multiple clients in your industry Metrics & Measurement Methodology Tools & Technology

Very Important

Important

Not important

Multi-city network Top management visibility and commitment Strategy & Innovation Global presence 6. How would you rate your current agency on the following parameters? * This question is required. 6. How would Good you rate your current agency on the following parameters? *This question is required. Understanding your business Responsivenes s Pricing Average Not good N.A.

Media Buying Skills Account team Multiple clients in your industry Metrics & Measurement Methodology Tools & Technology Multi-city network Top management visibility and commitment Strategy & Innovation Global presence 7. How do you measure success of your digital/online program ?(can select more than one) Leads 8

Sales / Actual Conversion 9 Impressions/visits 10 Likes/Followers/Friends 11 Engagement 12 Database increases/registrations 13 Customer Support Value 14 Other Please enter an 'other' value for this selection. 8. What do you think your digital/online agency does best? 9. What is the area of improvement for your digital/online agency? 10. How likely are you to recommend your current digital agency to a friend or colleague ?
11. 12. 13. 14. 15. Happy to recommend Might recommend Not sure Unlikely to recommend Wouldn't recommend

11. Please indicate your satisfaction with the current digital/online agency 1 Very Satisfied 2 Satisfied 3 Neutral 4 Dissatisfied

5 Very Dissatisfied 12. How long have you worked with your current digital agency? 1 <1 year 2 1-3 years 3 >3 years 13. Which brand do you think has used the digital/online medium the best ? Why? 14. How much do you invest in digital marketing in a year? (Inclusive of website build, maintenance, SEO, advertising, creative, agency fees, tools licensing...) 1 < Rs 1 L 2 Rs 1L - Rs 5L 3 Rs 6L - Rs 12L 4 Rs 13L - Rs 25L 5 Rs 25L - Rs 50L 6 Rs 50L - Rs 1 crore 7 > Rs 1 crore

Website Landscape

1. Is your website design and build a. outsourced b. In-house If Outsourced: Which agency do you currently use ?

2. Is your website optimized for a. Mobile Y/N b. Tablet Y/N c. Desktop (different screen resolutions) 3. Do you use any Content Management System (CMS) to edit and manage the website content Yes Platform _________

No

4. Do you do any paid internet advertising?

Banner adverts PPC Campaigns such as Google AdWords

c. Facebook d. LinkedIn e. Others

5. Average traffic on your site <1,00,000 hits per month 1,00,001 - 5,00,000 per month > 5,00,000 per month

6. The primary visitors to your site are a. customers b. prospects c. employees d. potential employees

e. Dont know

7. Lead generation through the website results in a. 0-10% of total leads b. 10-30% of total leads c. 31-50% of total leads d. > 50% of total leads e. Dont know 8. I am very happy with the state of the website Yes No 9. My biggest pain point with the website is _______ 10. Id be interested in a free website scorecard assessment done for my site Yes No

This 9-minute questionnaire will help create India's first report on PR firms with a tech focus. Intent is to help buyers make the most informed choice, and sellers to understand their client priorities. No responses will be individually identifiable in the final report. Thank you so much for your time, and as a token of our appreciation we'd like to send you a complimentary copy of the detailed report. Paul Writer is India's first B2B marketing hub providing community, research, advisory and professional development. Launching in July, it is founded by Jessie Paul, author, No Money Marketing and former CMO of Wipro and Global Brand Manager at Infosys.

1. Which are the top 5 PR Service Providers that you are aware of? (at least 3 responses are required) 1. Which are the top 5 PR Service Provider s that you are aware of? Firm 1 Firm 2 Firm 3 Firm 4 Firm 5 2. What is the name of your current provider? 3. How likely are you to recommend your current PR firm to a friend or colleague? (10 being most likely) 0 1 2 3 4 5 6 7 8 9 10 Name of PR Firm

4. Have you changed your PR firm in the last 12 months? 1. Yes 2. No If yes,why? 1 2 3 4 Did not see sufficient value add Got better rates elsewhere Moved the function in-house Needed a global agency

Before shortlisting your PR provider, how did you research them? (Please check all applicable answers) 1 Searched the Internet 2 Media Reports 3 Peers, word-of-mouth 4 Events, Conferences 5 LinkedIn 6 Twitter 7 Specific marketing sites 8 Other

When choosing a PR firm, please rate the following parameters. 6. When choosing a PR firm, please rate the following parameters. *This question is required. Understanding your business Responsiveness Pricing Media Relationships Account team Multiple clients in your industry Metrics & Measurement Methodology Vernacular Media Competency Social Media Awareness Very Important Important Not important

Multi-city presence (India) Top management visibility and commitment Demonstrated eagerness to win Global presence Which services do you use from your PR firm? (check all applicable answers) 1 Media Relations 2 SEO 3 Social Media 4 Executive Branding 5 Content Writing 6 Crisis Management 7 Speaker Placement 8 Awards Program (Nomination & Submission) 9 Others Please indicate your satisfaction with your current PR provider. * This question is required.

9. Please Very Satisf Neut Dissatis Very indicate Satisfied ied ral fied Dissatisfied your satisfaction with your current PR provider. *This question is required. Understan ding your business Responsiv eness to requests Media Relationshi ps Proactively pitching story ideas Delivering on commitme nts

Metrics and reporting Vernacular Media Reach Social Media Awareness Multi-city outreach 10. How has your experience with your PR firm differed from your expectations? (Please select all that apply) They are pretty much what we expected They are better than we expected Difference between pitch team and execution team Lack of proactiveness Lack of responsiveness to requests We don't seem important to them now High attrition in our team No understanding of our business Don't seem to have media relationships Hidden costs have emerged 11.Any other insights you'd like to share with us