Table of

Contents

Redesign
Target Group: Women 18 & older

Plan

Style
Colors

Guide
Logos
Old

Package

Design

Product

Photos

Web

Banner

Product Name: Way to Celebrate birthday candles

Announcing
R

Redesign Plan ............... 1 Style Guide .................... 2-3 Package Design ............. 4 Product Photos .............. 5 Web Banner ................... 6-7

Brief History: Way to Celebrate is a brand distributed by Wal-Mart Stores, Inc., and became an official trademark in April 2011. Way to Celebrate specializes in inexpensive party supplies. Some of their products include: candles, plastic cutlery, gift wrap paper, invitation cards, memory books, paper napkins, and paper party bags. Big Idea: The current package design has too many Party Pink
colors, and a tiny logo. Also, it is not eye-catching. The new package design will: incorporate three colors blue, yellow, and pink; have a noticeable logo; and will stand out from all other birthday candles in the store. Currently the birthday candles hang on a rack like most other birthday candles out there, and when opened cannot be stored again. The new design will be a triangular prism and will stand on a shelf. The inside of the package will be divided into thirds so that each color can have its own spot. When advertising the new product design we will focus on the benefit of easy storage. Both the advertising and redesign will increase the brand recognition and the target groups desire for easy birthday candle storage, leading to increased sales. CMYK: 0 89 0 0 RGB: 248 51 161 Pantone: 225 C Hex: #f833a1

Celebrate Yellow Birthday Blue

CMYK: 7 0 96 0 RGB: 254 254 2 Pantone: 395 C Hex: # fefe02

birthday candles seperated separated for easy storage

CMYK: 95 87 0 0 RGB: 0 21 194 Pantone: Blue 072 C Hex: # 0015c2

New

The balloon should be Party Pink when on a white background.

Maybe,
New & Old Packaging

Fonts

sepa eration isnt a bad thing

Buy birthday candles TODAY

Avenir Next LT Pro Bold- Use for titles. 50-72 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789 Avenir Next LT Pro Demi- Use for subheadings. 15-20 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789 Avenir Next LT Pro Regular- Use for body copy. 10-12 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123456789

The grayscale logo should not be used on packaging. Only use when necessary.
birthday candles

Placement: On the top and front side of every package. Size: Top of box- 1 in x .375 in Front side- 1.5 in x .5 in

only at Wal-Mart