Kirsty Fruin: OUGD303 Brief 6 The Typographic Circle (1/5)

The Typographic Circle is an organisation that holds regular talks by design led speakers. For each talk there will be a poster to promote the event, invitations, speaker passes,VIP passes and a supplement. The promotional collateral uses images of the speakers work in order to get people excited about the event and entice them to attend. Each event attendee will receive a canvas tote bag containing: a free poster designed by the speaker, a supplement, a notepad and pen. The canvas tote bag contains the events branding and uses a minimal design so that it can be re-used by the user.

Kirsty Fruin: OUGD303 Brief 6 The Typographic Circle (2/5)

The supplement will provide the attendee with further information about the speaker, images of their work and contact details. Each speakers supplement will be produced in a different colour and have the number of the talk and name of the speaker on the cover design for easy differentiation. This cover information will be black foiled. The cover design also contains the Typo logo, the date and name of the talk. The inner leaves utilise a minimal layout design to enable the focus to be on the contents of the supplement; large images are used with white space and minimal body copy. The inner leaves are printed on GFSmith Colorplan 135gsm Ivroy stock. To clearly distinguish the final section; selected works, the supplement utilises a stock change. This stock a is pastel shade of the cover colour to ensure coherence throughout the supplement. This will be printed on GFSmith Colorplan 90gsm stock.

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Ten Years Yesterday

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MADE THOUGHT

GFSmith Paper Exhibition

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MadeThought: Ten Years Yesterday

An Exhibition of Curiosity Cabinets Presenting our Thoughts

MadeThought: GFSmith Beauty in the making paper exhibition

The Beauty in the Making exhibition takes visitors through the history of paper and the process of its making through a series of public talks, workshops and exhibitions. The exhibition aimed to tap into designers increased interest in traditional techniques and highlight the authentic heritage of this brand.

MadeThought
MADE THOUGHT

09.05.2013 ~ 19:00

Speaker Pass

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Ten Years Yesterday

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GFSmith Paper Exhibition

MADE THOUGHT

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MadeThought

We do not believe in mimicking trends, we prefer to create them.

09.05.2013 ~ 19:00

1 Knightsbridge Green London SW1X 7NW

Kirsty Fruin: OUGD303 Brief 6 The Typographic Circle (3/5)

The printed promotional collateral uses imagery and a small amount of type to ensure the reader digests the relevant information and isnt overloaded with less important information. There is a link to the Typographic Circle website for the reader to find out more information. Each spread in the supplement will use a different layout whilst keeping to the same grid system. This change in the layout will ensure the reader remains continually engaged. Short pieces of type are included to provide an understanding of the content.

MADE THOUGHT

#typocircletalk

@typocircletalk

typocircletalk

Kirsty Fruin: OUGD303 Brief 6 The Typographic Circle (4/5)

The link on the promotional material will direct the user to the Typocircle website where information on the current talk can be found alongside a link to the speakers web presence. This information can be accessed via computer, mobile phone and tablet device. The event will also have active Tumblr, Twitter and Facebook sites to create a social presence and encourage people to attend the event.

Kirsty Fruin: OUGD303 Brief 6 The Typographic Circle (5/5)

Vinyl wayfinding stickers will be stuck on the floor to guide attendees through the talks location. There will also be exhibtion banners errected to ensure the building has a visual presence of the Typocircle event. The initial presentation slide for the speakers talk will be branded to retain consistency with the promotional material. Workers at the event will wear branded t-shirts to make them easily distinguishable; again these will continue to utilise the events brand aesthetic.