Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Labs Course No JRN882 Course Category Cours Title MASS MEDIA AND SOCIETY Courses with conceptual focus / presentation component Course Planner 16088 :: Gurpreet Kaur Lectures Tutorial Practical Credits 3 0 0 3

Text Book:

1 Mass Communication in India Kewal J Kumar

Other Specific Book:

2 Handbook of journalism Vir Bala Aggarwal & V S Aggarwal 3 History of Press, Press Laws And Communication B.N.Ahuja

Other Reading Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference) 4 Mass Media and Society Sage Publication 5 New Media and Society Lawerence Erlbaum Associates 6 NBA RULES & Regulation 7 Mass Communication and Society Relevant Websites Sr. No. (Web adress) (only if relevant to the courses) 8 www.expressindia.com/latest-news/seminar-oncitizenjournalism 9 www.hubpages.com/hub/mass-media-influence-on-society 10 http://richarddennison.wordpress.com/new-bt-socialmediacase- study-120908/bt-web-20-adoption-case-study/ 11 http://www.eastafricachildren.org/index.php? option=com_docman&task=cat_view&gid=32&Itemid=28 Salient Features Details about citizen journalism , its criticism , challenges faced Positive and negative impact of mass media on the society Case study on positive impact of media on society How media had negative effect on children in Africa

12 http://www.osce.org/publications/rfm/2008/04/30697_1117_en Need for self regulation in media and its codes .pdf 1 Approved for Spring Session 2011-12

13 www.merinews.com/catFull.jsp?articleID=123650 14 en.wikipedia.org/wiki/Trial_by_media

Will provide details whether is it right to have media Will provide details what is media trial and its history

15 http://www.stateofthemedia.org/2007/narrative_overview_intro Details about recent trends in all types of media .asp?media=1 16 www.answers.com/topic/media-advocacy 17 en.wikipedia.org/wiki/Tabloid Journalism 18 http://en.wikipedia.org/wiki/Media_accountability 19 miha.ef.unilj.si/_dokumenti3plus2/192803/Garvin_and_Roberto_PPt.pdf 20 www.newscript.com/rip.html 21 en.wikipedia.org/wiki/Sting_operation 22 en.wikipedia.org/wiki/Pack_journalism 23 en.wikipedia.org/wiki/Chequebook_journalism 24 en.wikipedia.org/wiki/Tabloid_journalism 25 en.wikipedia.org/wiki/Junk_food_news Gives details about why media advocacy is important Base Information about tabloid journalism helps to know what media accountability is helps to know the persuassion campaign of media and bringing the change in the society unethical practices -RIP & Read helps in understanding the details of sting operation and its impact helps in understanding the details of pack journalism helps in understanding the details of unethical practices of chequebook journalism helps in understanding the details of unethical practices of tabloid journalism helps in understanding the details of unethical practices of junk food news

Detailed Plan For Lectures

Week Number Lecture Number Lecture Topic Chapters/Sections of Pedagogical tool Textbook/other Demonstration/case reference study/images/anmatio n ctc. planned

Part 1
Week 1 Lecture 1 Mass Media Definition & Concept ->Reference :1,chapter clippings/ images 1 ->Reference :2,chapter 1 ->Reference :1,chapter Images 1 ->Reference :2,chapter Images 1 ->Reference :2,chapter Images 2

Lecture 2 Lecture 3 Week 2 Lecture 4

Nature & Scope of Mass Media History Of Print Journalism - News Paper & Magazines History Of Electronic Media - Radio and TV

Approved for Spring Session 2011-12

Week 2

Lecture 5

Press Laws - Prasar Bharti Act, Various Committees ->Reference :2,chapter Images 2 ->Reference :3,chapter 3 Cable TV & Cinematography Act, Working Journalist ->Reference :1,chapter Images Act 4 Defamation & Contempt of Court Act, Official Secret ->Reference :2,chapter Act 2 ->Reference :3,chapter3 Media Organization - PCI Media Organization - NBA Media Theories - Hypodermic Bullet Theory, ->Reference :1,Chapter 3 ->Reference :11 ->Reference :12 ->Reference :1,chapter 1 ->Reference :2,chapter 1 images. images.

Lecture 6 Week 3 Lecture 7

Lecture 8 Lecture 9 Week 4 Lecture 10

Part 2
Week 4 Lecture 11 Lecture 12 Week 5 Lecture 13 Personal influence Theory: Two Step & Multi Step Theory. Cultivation Theory Agenda Setting Theory & The Present Scenario ->Reference :1,chapter images/ video clippings 2 ->Reference :1,chapter 1 ->Reference :1,chapter 1 ->Reference :2,chapter 1 ->Reference :1,chapter 1 ->Reference :2,chapter 1 ->Reference :3,chapter3 ->Reference :15 ->Reference :20 ->Reference :21 ->Reference :24 ->Reference :25 images/ video clippings images/ video clippings images/ video clippings images/ video clippings Audio sound

Lecture 14

Uses & Gratification Theory

Lecture 15 Week 6 Lecture 16 Lecture 17 Lecture 18 Week 7 Lecture 19 Lecture 20 3

Recent Trends in Print Media - Tabloid Journalism Recent Trends In Electronics Media Unethical Practices RIP & READ Unethical Practices Tabloid & Junk food News Unethical Practices Sting Operations Unethical Practices Paid & Checkbook Journalism

Approved for Spring Session 2011-12

Week 7

Lecture 21

Unethical Practices Pack Journalism, mean world syndrome.

->Reference :23

MID-TERM Part 3
Week 8 Lecture 22 Lecture 23 Lecture 24 Week 9 Lecture 25 Lecture 26 Lecture 27 Week 10 Lecture 28 Lecture 29 Concept & Scope of Citizen Journalism Relevance & Criticism of Citizen Journalism Media Effect : Concept, Positive & Negative effects Case Study : Positive & Negative effects of Media Violence in Print & Electronic Media : coverage Positive & Negative Portrayal of Women in media Positive and Negative Effect of Media Content on Children media effects in context of Soap Operas , reality shows. ->Reference :8 ->Reference :8 ->Reference :9 ->Reference :10 ->Reference :9 ->Reference :10 ->Reference :14 ->Reference :16 ->Reference :9 ->Reference :10 ->Reference :9 ->Reference :10 ->Reference :11 ->Reference :12 images/ video clippings images/ video clippings images/ video clippings images/ video clippings images/ video clippings video clippings from advertisements. clippings of reality shows.

Part 4
Week 10 Week 11 Lecture 30 Lecture 31 Lecture 32 Lecture 33 Week 12 Lecture 34 Lecture 35 Lecture 36 Week 13 Lecture 37 Lecture 38 Lecture 39 Media effects in context of Advertisements and news. Yellow Journalism : Meaning & Concept Yellow Journalism : unethical Practices & Recent trends in India. Need for self regulation in media Social Responsibility of Press : Media Advocacy Media Activism Persuasion Campaign Accountability of Press Media Trial : Various Case Studies impact of various media trials. ->Reference :10 ->Reference :11 ->Reference :1,chapter 7 ->Reference :1,chapter images. 7 ->Reference :12 ->Reference :15 ->Reference :13 ->Reference :16 ->Reference :18 ->Reference :14 ->Reference :14 images/ video clippings images/ video clippings images/ video clippings images/ video clippings images/ video clippings clippings or images of advertisements.

Approved for Spring Session 2011-12

Spill Over
Week 14 Lecture 40 Lecture 41 Discussion & More Case Studies related with positive effects of media on society Discussion & more case studies related with negative effects of media on society ->Reference :12 ->Reference :20 ->Reference :22

Details of homework and case studies

Homework No. Objective Topic of the Homework Nature of homework (group/individuals/field work Evaluation Mode Allottment / submission Week 3/5

Homework 1

to make students to understand how to analyse the story and how to write a report.

read and then critically analyze two News stories from Individual three different news channels or newspapers based on same issue. Analyze the news stories on the basis of the presentation style and the relevance of the theories in the present scenario that do news channel or newspaper as per the allotment, set an agenda for the public. Mention the channel name, Broadcasting time and any special point carried out by the channel. The students who have been alloted newspapers need to submit the hard copy of the news stories. All the media theories: magic bullet theory, Two Step & Multi Step Individual Theory, Cultivation Theory, Agenda Setting Theory & The Present Scenario, personal influence theory, Use & Gratification Theory and recent trends in print media.

5 marks for the content comparision and 5 for reports

Test 1

to check the understanding as well as memory of the students regarding the topic.

5 questions two marks each.

4/6

Homework 2

to make students Analise the positive and negative portrayal of women and children Individual to understand the on media. collect various images from newspapers and effects of media magazines regarding news stories and advertisements. and portrayal of women and children on media.

5 marks for presentation and 5 marks for submission of the material.

9 / 11

Scheme for CA:out of 100*

Component Homework,Test Frequency 2 Total :Out Of 3 Each Marks Total Marks 10 10 20 20

Approved for Spring Session 2011-12

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the UMS

Approved for Spring Session 2011-12