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Strong management career providing leadership, focused mission building, strategic planning, and
compelling client value in securing National Accounts. Entrepreneurial zeal and drive with ability to
cultivate high net worth prospects into loyal clients.
Motivational leader promoting positive and cooperative working relationships, inspiring creative
input, and talent from all contributors to maximize revenue growth.
Dynamic, articulate communicator offering advanced negotiating and closing skills. Excellent
cultivation of high level management of Fortune 500 Companies.
Strong financial management skills; budget vs actuals, software tracking programs, forecasting,
and market pricing via logical and analytical data.
Marketing includes media buying, market segmentation, web site procurement of leads and
clients, print and broadcasting media, and coordination of event efforts with vendors within the
marketing spectrum.
SALES & MARKETING STRENGTHS
• Consultative Sales • Sales Strategy Development
• Staff Leadership • Forecasting
• Presentations • Financial Management
• Event Management • Market Analysis
PROFESSIONAL EXPERIENCE
BARTON CREEK RESORT & SPA, Austin, Texas 2003 - Present
Director of Sales & Real Estate Agent, The Owners Club Barton Creek
Manages and operates sales department with staff of over 300 members and staff, regarding re-
sales and development of Owners Club high-end and fractional shares. Develops and implements
marketing plans. Cultivates C-level executives, business owners, and high-end professional
prospects into members. Prepares and manages budgets, goals, and objectives.
Increased high-end fractional Owners Club share sales, exceeding budget and goals by 200%+.
Received “Super Star” Award for top performance among 1,000 employees.
Developed prospecting data base and hosted special events at resorts and country clubs
throughout Texas to attain new business.
Instrumental in structuring new real estate company to manage owner/member secondary
market; legal documentation, licensing, and exclusive rights.
Coordinated national level marketing; identified lifestyle segmentation and created new web
sites.
Participates in Ragatz Fractional Symposium on annual basis, to remain current on industry
trends in Private Clubs, High-end Fractional Shares, and Residency Club directions.
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ROSE HANSEN • PAGE 2