OUPD301 Module Evaluation This year I have nally got my branding sorted, coming up with an identity that both

reects my design practice as well as my interests. My design presence has been applied to business stationery and promotional material. At the start of the year, I had re-branded myself, but this branding was not relevant to my design practice. Instead of creating an identity that represented who I am as a designer, I created something that represented what I thought I should be. However, after feedback from industry professionals on my branding, I realised I needed to create something that I could both be proud of and that I thought represented me accurately. I have gained condence in myself and my work this year, especially through my industry placements. This condence has made it easier for me to contact designers and studios, however, I am aware that this is something I need to keep up with. Networking is an important part of graphic design that I need to make more of a focus, using both online networking tools such as Linked In, and through attending relevant events. This year I have built up a relationship with a particular studio, Holden & Sons, a creative communications agency in Manchester. I have been to this studio three times, working on a variety of live projects for small and big clients, including Kelloggs Rice Krispies Squares. My placements with this studio were really a turning point as they helped me to realise that I am good enough for a job in the industry. Feeling like my efforts were useful and appreciated has helped to motivate me through the third year, to push myself to continuing to improve my design skills. I have been told I can go back to Holden & Sons whenever I want for a placement, and will be returning soon for a portfolio review. I aim to undertake work experience in other studios also over the summer, with the hope of a placement leading to a job. Working on live work for clients this year has also helped me to feel more professional, knowing that my designs will be seen by a wider audience. Completing live work has improved my work ethic, making me create higher quality work in a shorter space of time, as I know I have to impress others as well as myself. I am yet to apply for a job, as I wanted to concentrate my full attention on my nal major project. Now I nally have a portfolio that I am proud of, I have the motivation to apply for jobs, as well as to directly contact studios. I feel that I have a good skill set and work that I am proud of, I just need to be proactive in applying for jobs.