MASTER MINDS LEADING IDEAS 2013 MBA II semester

OBJECTIVE: To enable students to APPLY the subject related learnings while earning the internal marks. METHODOLOGY: Following steps as mentioned below: 1. Build and believe in team effort and team harmony. Contribute equally. 2. Create a virtual organisation having multiple Strategic Business Units. 3. Create your own story about company product lines, manufacturing process using POM, QM & OR subjects, finance options and process, HRM policies and practices, Marketing functions, Market Research for any new product using the Research Methodology techniques also covering Legal Aspects of business (Broad suggestions on topics that should be covered is given by respective faculty. See that in the same document.) 4. Allocate jobs and put efforts equally. 5. Present to the entire college on Tuesday, May 21st , 2013 about your company practices through presentation / Role play / skit or any other that interests your team. You can have posters posted in the college, kiosks to give information about your company, product etc., Time limit given for each group is 1 hour. 6. Submit a detailed write up of the same. 7. Above all, have FUN while taking this forward. RATED AGAINST: 1. Whether or not all members of the team are involved in making this happen and presenting on the due day. 2. Whether or not all topics suggested by teachers are covered. The team score will be higher as much as your cover. As story is yours, you can build scenes incorporating topics. 3. The presentation skills. For your information, Presentation Rubric is in the same file. FRUITS: 1. If any student is not taking part in this project, 25 marks of the Internals will be nullified to zero.

2. 10 marks of your 25 internal marks are alloted to this team project. 3. Each of the team member will earn the same mark as the other members of the team to the extent of 8 marks. The rest 2 marks are for the presentation skills exhibited by the individual team member.

PRESENTATION RUBRIC

TOPICS SUGGESTED BY FACULTY RESEARCH METHODOLOGY & TECHNICAL WRITING 1. Type of research followed for your market research 2. Research design 3. Sampling techniques you followed for different customer groups 4. What was the sources of data that you gathered? 5. Technique used for data collection. 6. How you processed the research data by using analytical techniques? (a sample data sheet can be captured and shown in the presentation) 7. What were the results? FINANCIAL MANAGEMENT 1. Prepare a comparative statement and appraise the two projects using IRR and Net present value methods 2. What is the capital required for the project. What are the various options of raising the capital and the cost of raising capital for each option? 3. What will be the effect of the capital structure post capital raising by the above method? Discuss with special reference to leverage. 4. With increased production/diversification, how much extra working capital will be required? What portion of capital raised will be used for working capital? How will it affect the working capital cycle? 5. Explore the wealth maximization of shareholder value in context of investment in this new project versus, distribution of dividends. PRODUCTION AND OPERATIONS MANAGEMENT 1. What is the layout type/types of your production plant? 2. What quality management concept is being followed in your manufacturing plant? SIXSIGMA / TQM? (can be both for different plants) 3. Different types of maintenance methods you follow 4. Plans on MRP, ERP etc., 5. Supply Chain Management

6. What sort of manufacturing technology is being followed covering automation, CAD/CIM etc., HUMAN RESOURCE MANAGEMENT For Manufacturing Firm 1. Recuitment & Selection practices and strategies 2. Training & Development methods followed 3. Dispute settlement machinery 4. Application of motivation techniques 5. Partcipation of employees 6. Plan of benefits & services 7. Guidelines to make manufacturing programmes more effective

For Services & IT firm 1. Recuitment & Selection practices and strategies 2. Training & Development methods followed 3. Dispute settlement machinery 4. Application of motivation techniques 5. Competitive Advantage 6. Job Evaluation MARKETING MANAGEMENT 1. Concept followed by the organisation covering the core competencies, value propositions, value chain etc., 2. Environment for your market 3. Understanding on forecasts, trends for your products 4. Analysis on the consumer behavior and market segments 5. Target markets, marketing mix strategies for various product lines that you operate

QM & OR Quantitative Methods and Operations Research Queuing ( waiting line) theory Project planning, scheduling, controlling ( resource allocation) Sequencing models Transportation models Scope of Operations Research in Business Activities What to include: Use any of the techniques of OR where it has been used in the industry/ company you are taking Relate it with the concepts of OR LEGAL ASPECTS OF BUSINESS Incorporation of the company- capital, documents, MOA, members Initial public offerings( IPO) Women at workplace, Human Rights CSR Cases issues regarding environment, central government etc. Patents, consumers, copyrights, Cyber Laws etc. What to include: 1. 2. 3. 4. 5. Include the topics mentioned above or any topics included in the paper, Glance on the journals, papers, internet to refer the cases, Include your companys Initial Public Offerings(IPO), Highlight on the your compans CSR and what importance and safety measures you are giving for women in your organization, Any laws regarding international markets, patents etc suiting according to your products.