BILL TAYSOM

Phoenix, AZ 480.273.3450 | billtaysom@mac.com

Summary An experienced marketing executive, Bill Taysom managed a $1,000,000 marketing budget for a $119,000,000 public company, turned around underperforming business units, rebranded a national product line for re-launch, and structured a multi-national organization. Skill Sets Marketing Strategy. Project Management. Advertising. Agency Management. Market Research. Account Management. Team Building International Business. Brand Development. Business Strategy. Event Management. Toastmasters

Technical skills include Word, Excel, PowerPoint, Illustrator, and Photoshop. Professional Experience VP Marketing, Creative Director Conversiv | Marketing Communications Practice Phoenix, AZ 2012 Present

Executed one-year rebranding effort for Remington, a national line of outdoor power equipment. Initiative included brand development, a three-year, $10,000,000 go-to-market strategy, and three market research projects resulted in a go-to-market launch in 2014. Managed key accounts and delivered the proprietary BrandialogTM and AcuminTM strategy processes to develop strategic marketing plans including rebranding, team equipping, and go to market strategies. Compiled analytics for digital campaigns, search engine optimization, and social media, illustrating program successes. Senior Account Executive Identity Studios | Technology Marketing Scottsdale, AZ

2011 - 2012

Managed numerous verticals within Avnet and Insight to expand project scope. Shifted focus from small, tactical projects, to major initiatives with budgets over $100,000. Within Fortune 500 companies, developed $125,000 annual sales incentive campaigns to support and promote strategic sales verticals. Managed marketing and advertising accounts with projects that ranged from interactive campaigns, executive door openers, and web platform development. VP Marketing Flatiron Brand Architecture | Marketing Consultancy Phoenix, AZ

2007 - 2011

Organized an international holding company specializing in both for-profit and non-profit companies. Vetted advertising agency, public relations firm, and enterprise software solution with multi-national capabilities. Supporting projects spanned agriculture, mining, banking, and bioremediation. Created $2,000,000 project proposal and conducted due diligence for new biotech and heavy equipment company to secure its relationship with the organizing foundation setting the stage for joint venture opportunities.

Created brand identities, trade dress and investor collaterals for four companies, enabling them to effectively launch their brands. Strategized turn-around campaign for failing $15,000,000 engineering/build firm that could be handled in-house while preserving brand integrity, preserving the company to this day. Advertising Manager Sun West Appliance Distributing / Viking Range Corporation Tempe, AZ Developed annual marketing plan including first comprehensive budget. Responsible for $250,000 advertising budget incorporating manufacturer and dealer co-op funds. Organized corporate events, trade shows, and culinary events. Directed dealer co-op advertising and budgets. Executed branded event at Scottsdale Culinary Festival. Coordinated promotion of three sponsor companies and negotiated the participation of celebrity chefs who performed and signed autographs for the public. Approximately 1400 people visited over a period of two days. Successfully campaigned for institution of best practices, including formal marketing plans, budgets, reporting, asset management, and the implementation of customer relationship software. Sr. Marketing Specialist, TGI Fridays Briad / Main Street Restaurant Group | Restaurant Chain Phoenix, AZ

2007

2005- 2007

Managed $1,000,000 annual marketing program for a $119,000,000 company. Researched and strategized regional marketing plans for 56 TGI Fridays restaurants in a public company environment. Managed advertising agency for regional marketing, promotions and new store openings. Developed new strategic approach to regional marketing plans for 56 TGI Fridays. The first plan generated revenues 2 to 3% points above the company average in the first month. Spearheaded departmental best practices and worked with IT department to implement departments first analytics program for marketing initiatives. Responsible for monthly, quarterly, and annual marketing reports. Assembled annual marketing plan. Integrated programs with operations and accounting within a public company environment. Director of Marketing Racing Visions | Motorsports Scottsdale, AZ

2002-2005

Launched product from concept to market, creating all investor materials to raise $2,500,000. Developed point of purchase communications and joint marketing plans with a partners sales team to market corporate events, achieving a 92% customer satisfaction score. Built complete branding, marketing support, and sales collaterals to secure four key contracts.

Education & Professional Training Bachelor of Arts in Communications, Advertising Brigham Young University Procter & Gamble Brand Discovery Model. Business Plan Development, Intellectual Property Rights, Private Funding. AcuminTM Strategic Planning Process. Advanced Toastmaster Award - Toastmasters International. Lived in Korea- speak, read and write Korean. Professional experience with Japan, China, Brazil, Israel and Malaysia.