Business Trends - June 2013

JUNE 2013
BITS & BYTES

Cool telecom sites to know and use
PAGE 6
COACHS CORNER
Before you press {Send}
PAGE 8
HEALTH-CARE TRENDS
Mens medical misconceptions
PAGE 5
www.sibiztrends.com
JANET DUGO/ Business Trends
The Central Family Life Center in Stapleton hosted a Small & Emerging Business Expo, to showcase local busi-
nesses and provide networking opportunities and information about supportive resources. Pictured, from left,
are Ed Piszko of the Small Business Development Center at CSI, Rev. Dr. Demetrius Carolina of Central Family
Life Center, Michele Sledge of NJS Angel Properties, Sharon Jackson of Tracy Lynn, and Lynnette Duncan of
Mary Kay.
Small & Emerging Business Expo
Business Calendar
Check out our monthly listing and
attend an event on Staten Island.
PAGE 7
By TIM RONALDSON
Business Trends
Ask around Staten Island and
most people would probably be
hard pressed to explain exactly
what The Council of the Arts and
Humanities for Staten Island is
if they even remembered its full
name and not its acronym,
COAHSI.
No one has questioned that the
organization does good. It was a
branding and memory problem,
not a quality of services one. And
it was a problem that wasnt even
apparent to the organizations
leader-
ship until
it con-
ducted a
focus
group
about itself.
With a pending move to the
Staten Island Ferry Terminal in
the fall, the organization knew it
needed a new look to complement
its new location. They hosted
focus groups to learn more about
the communitys thoughts about
the organization, and were quick-
ly surprised that people were con-
fused about the name; even or-
ganizations that had received
grants from COAHSI said they
could never remember the name.
Through the focus groups, it
Arts org.
gets new
name,
place
please see ARTS, page 12
By TIM RONALDSON
Business Trends
Since last October, business owners on the
North Shore have been searching for help.
And, so far, they havent found it from any
government agency or parent corporation.
Much like their cohorts to the south,
North Shore business owners have relied
heavily on the generosity of friends, family
and the business community as well as
money from their own pocket to re-build.
Being on the water, we have seen our
share of high tides, but never anything to
please see RECOVER, page 11
North Shore still looking for help
2 BUSINESS TRENDS JUNE 2013
Commercial/Residential Renovations
Additions, Extensions, Roof Raisings
Custom Carpentry/Artistic Wood-Working
Finished Basements
Repairs/Handyman Services
Rockscapes, Cultured Stone Installs
Fire/Flood Restorations
Call Bob or David
718-761-8390
Insured. Bonded.
References Available.
License #1015742
Our Prices Fit Your Budget
Project-One Construction Services
We teach your home and business how to act -- whether you're there or not -- by installing
a Control4, one-touch automation system.
These are just some of the money-saving, convenient, safety-related actions that will happen automatically:
LIFE MADE EASY
With APB S.E.L.E.C.T. Automation
S ecurity & Cameras & Remote Monitoring
E nergy Monitoring & Management
L ighting Controls
E ntertainment (Home Theaters)
Computer Networks
T echnology of Tomorrow
Visit our showroom
(by appointment only)
APB Security Systems, Inc.
2047 Victory Boulevard
Staten Island, NY 10314
718-698-8244
SECURITY & SAVINGS
Upon leaving your home, thermostats are pre-programmed to
save heating and air conditioning costs. Lights will alternate at
night to simulate occupancy. All lights will go on if an alarm trig-
gers and a recorded message is blasted to a burglar. Upon re-
turning, selected lights will automatically light your home.
CONVENIENCE & SAVINGS
One button puts your home in vacation mode
(HVAC, Lighting, Power-Consumer Electronic De-
vices, etc. are programmed to save money). One
button activates all holiday lighting, and you may
heat your pool from your phone.
ENTERTAINMENT
One remote controls all audio and
video throughout your home from
a few televisions to a complete
home theater room.
ENERGY MONITORING &
MANAGEMENT
We let you monitor every circuit in
your home or business to help isolate
the waste and begin saving on elec-
tricity consumption.
NYS Dept of State Lic #12000034292
Control4 Authorized Dealer
Member NARI-HIC of
Staten Island and CEDIA
Nurse of Distinction Award Ceremony
Richmond University Medical Center presented its Nurse of Distinction Award Ceremony, to coincide
with Nurses Appreciation Week. Pictured, from left, are: awardees Pamela Eng, Laurie Bates, Deana
Spensieri-Rice, Sally Tejada, and Mabel Addo; Chief Operating and Chief Nursing Officer Rosemarie Staz-
zone; and awardees Venise Johnstone, Maria Marchetta, Kathleen Ruggiero, Ozelle Lee, and Adena Vatta.
JUNE 2013 BUSINESS TRENDS 3
Do you have any New York Liquor License issues?
Then call
NEIL M. VISOKY
Attorney at Law
Retired Lieutenant, NYCPD
License Transfers and Applications
Summonses and Disciplinary Defense
Renewals/Alterations
The Corporate Park
1110 South Avenue, Suite 54 Staten Island, NY 10314
Tel 347-273-1356 Fax 347-273-1456 Email nmv66@aol.com
Successor of
Alexander Weiss, Esq.
Former Deputy Commissioner
New York State Liquor Authority
Studying the N.Y. Jewish community
The Office of Jewish Community Affairs of Staten Island, together with the JCC of Staten Island and
UJA-Federation of New York, arranged a presentation of information obtained in a comprehensive, in-
depth study of the New York Jewish community conducted in 2011. Results will be used for planning of
future needs and services. Pictured, from left, are David Sorkin, Ruth Lasser, Lyn Light Geller, Jennifer
Rosenberg, Yaffa Schonbach and Amy Posner.
By DR. THEODORE STRANGE
Last month, actress Angelina
Jolie captured headlines when
she announced she voluntarily
had a double mastectomy after
testing positive for the BRCA1
gene. The gene greatly increased
her risk for breast cancer.
But did you know that breast
cancer is not exclusive to women?
Thats right, men get it as well -
though not in as great of num-
bers. The National Cancer Insti-
tute estimates that there will be
2,240 new cases of male breast
cancer in the United States in
2013 and that 410 men will die
from the disease this year.
In April, Staten Island Univer-
sity Hospital President and CEO
Anthony C. Ferreri publicly an-
nounced that he is currently
fighting IIA breast cancer (which
has a 90 percent survival rate). He
urges men to be aware of the
symptoms.
Dont ignore the signs! Lets
not put up a barrier because
youre a man and you shouldnt
pay any attention to it. Lets start
paying attention to this - men get
breast cancer, said Ferreri.
And hes absolutely right. Men
tend to be less vigilant about their
health needs than women. Men
need to be less stoic and more
honest and understand that pri-
mary intervention is important
to curtailing diseases.
There are some pretty macho
guys that have been honest about
their fight. KISS drummer Peter
Criss went public about his battle
with male breast cancer, and I
commend him and Mr. Ferreri for
all theyre doing.
Signs of male breast cancer in-
clude:
Abnormal lumps or swelling
in the breast, nipple or chest mus-
cle
Skin dimpling or puckering
Nipple retraction (turning in-
ward)
Redness or scaling of the nip-
ple or breast skin
Nipple discharge
Here are two other examples of
diseases and disorders that are
misconstrued as exclusively
womens issues.
Anorexia and Eating Disor-
ders: Its estimated that there are
one million men in the U.S. that
suffer from this disorder. Because
most men dont get treated for eat-
ing disorders, the number may be
much higher.
Osteoporosis: Studies show up
to one in four men over age 50 will
break a bone due to osteoporosis.
Approximately two million
American men already have os-
teoporosis, and 12 million more
are at risk.
Skin Cancer: This form of can-
cer is the most common in the
U.S. More than 3.5 million skin
cancers in over two million peo-
ple are diagnosed annually. With
summer upon us, you need to
wear sun block even to work. I
recommend sun block and lip-
balm rated at 15-30 spf
(UVA/UVB) to protect your skin.
So what can your organization
do?
June is Mens Health Month
celebrate it! The purpose of this
months observance is to height-
en the awareness of preventable
health problems and encourage
early detection and treatment of
disease among men and boys.
Lets make this commitment!
Make mens and womens
health initiatives an organiza-
tional goal for your company and
let it become part of your busi-
ness culture. Like I always say:
The best medicine is an ounce of
prevention!
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
Mens medical misconceptions
HEALTH-CARE TRENDS
Send us your news
Email: news@sibiztrends.com
letter to the editor
in our opinion
Time for funding to come home
W
e went on a field trip recent-
ly with some staff members
from the Chamber of Com-
merce. The traveling turned out to be
a great opportunity to kick ideas
around and catch up on both old and
new projects here on Staten Island.
Of course, the elephant in the room
is the big development poised to take
place near the St. George Ferry Termi-
nal. Most prominent in that develop-
ment are the plans for the NY Wheel
and the Empire Outlets retail mall.
Now that the initial (and, in our
opinion, justified) excitement over
these projects has calmed a bit, people
are starting to take a sober look at the
logistics of bringing them to life.
And this being Staten Island one of
the key elements of that planning
must be transportation. While much
of the focus has been on bringing visi-
tors and tourists over from Manhattan
via ferryboat, some clear-thinking in-
dividuals have properly noted that we
should also expect a good amount of
Staten Islanders and people from New
Jersey who will want to experience
these attractions.
So, the folks at the Chamber think
now is a very good time to re-visit the
resurrection of the North Shore Rail
line. We couldnt agree more. This
mode of public transportation makes
enormous sense as we see the renais-
sance of Staten Islands north shore
communities.
The project received a much-needed
boost several years ago when the Bor-
ough President, through some astute
deal making, got the Metropolitan
Transportation Authority to sponsor
an official Alternative Analysis of the
site. This analysis is one of the major
steps necessary in order to receive fed-
eral funding on a transportation proj-
ect of this magnitude. Unfortunately,
since then, nothing more that we
know of has been accomplished.
There are a number of transporta-
tion initiatives that would make sense
on Staten Island, including a West
Shore Rail line, and a link to the New
Jersey Transit Light Rail. But none
are as close to reaching the end zone
as the North Shore Rail line. This is
the one that should happen now.
So, how about it, MTA officials and
Gov. Cuomo? Staten Islanders have
been a cash cow for public transit vis-
-vis toll revenue for years. Isnt it
time some of that funding came
home?
66 Willow Avenue
347-682-4867
JANET WARREN DUGO
Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the
business and community leaders of Staten
Island. To be added to the mailing list, e-
mail janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
Tolls, favoritism and hypocrisy
In March, Gov. Cuomos people removed the resolution discounting the Verrazano
Bridge tolls from the New York State budget. The resolution, supported by both the Sen-
ate and the Assembly, called for the State to subsidize the discounts with $14 million in
funds for the 2013-14 budget year. The reason cited was that this would have shown fa-
voritism to Staten Island. Hmmm! I guess when the governor called for lower tolls on the
N.Y.S. thruway, that was not favoritism. Nor was it favoritism when the governor made
public his opposition to higher tolls on the future new Tappan Zee Bridge. And, of
course, tolls being totally eliminated from the Rockaway Bridges were also not favoritism.
Is it possible that favoritism applies only to Staten Island?
The bridge tolls are the single largest barrier to the financial health of Staten Islands
economy and community. Whether youre a business person running trucks over the
bridge, an employee using the bridge to get to work, or a Brooklyn student attending
classes at the College of Staten Island, we all pay outrageous tolls.
The governor promotes his administration as working to grow the States economy, yet
his unyielding position on discounting the Verrazano tolls is doing the reverse to Staten
Islands economy. Try as I may, I cant comprehend this blatant contradiction of our com-
munities welfare. Can someone, anyone, please help me understand.
Robert Cutrona
BITS & BYTES
Cool telecom sites to know and use
By BILL DUBOVSKY
Did you know?
As wire, Internet, and mobile telecom services have progressed, more and rapidly
changing services have evolved. Here is a brief overview of some cool telecom sites for
your summer vacation.
If you receive a voice or text message with a call back area code that you dont recog-
nize, find that unfamiliar area code before returning that call to avoid excessive long dis-
tance charges. Simply access: www.tp2location.com, then enter the telephone number in
the search box and find out who called.
You can prevent being scammed by some shady off shore-based company who will
charge you several dollars per minute for calling them back. There are also links for
phone tracing, GSM locating, cell phone information, IP locator for US and Canada as
well as International.
Be careful with some of these services as they may have one or two searches for free
and then you have to subscribe. Make sure you understand what youre getting before
signing up.
Find your misplaced cell phone (if its not on silent) even if you dont have another
phone by going to www.wheresmycellphone.com free. By entering the phone number on
the website, you can get it to ring to a mobile phone.
They have a reverse phone search feature and you can download some white papers on
Send us your news
please see BITS, page 10
1855 Victory Boulevard Staten Island, NY
Room for 2 private offices + 2 staff.
2 blocks from expressway. Walk to most major banks.
Includes Receptionist, Phone system, Cleaning, Maintenance,
Alarm, Internet, RE Taxes (base year)
Shared use of waiting room & 2 conference rooms.
2 assigned off street parking spots.
Current tenants include Appraiser as well as Real Estate, Insurance,
Financial & Travel Agencies.
Contact Jon Salmon at Salmon Real Estate
(718) 273-1200 or Jon@SalmonRealEstate.com
for more information.
Professional Office Suite for Rent
If you are looking for professional office space, our location cannot be beat!
Situated along the busy financial corridor of Victory Boulevard near Manor
Road, this high trafficked location not only provides inclusive office space at
an attractive and affordable price, but the synergies that can be gained by as-
sociating and locating in a busy professional building.
When you take into consideration all that is included, locating your business
here becomes the obvious choice.
That's what we're all about
718-720-1600
1190 Hylan Boulevard
Staten Island, NY 10305-1920
www.heroldinc.com
Bernard Herold & Co., Inc. - A Name You Can Trust
............Municipal Bonds for Tax-Free Income.............
JCC: LEADERSHIP
AWARD GALA
SUNDAY, JUNE 9
For information, call 718-475-5246
NYS WOMEN, INC.
(RICHMOND CNTY.)
WEDNESDAY, JUNE 12
Time: 6:30 p.m.
Location: Bella Vita Caf, 1919 Hylan
Blvd.
HOME IMPROV.
CONTRACTORS
MONTHLY MTG.
WEDNESDAY, JUNE 12
Time: 7:00 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, JUNE 12
Location: Mikes Place, 4677 Hylan
Blvd.
NATL. LIGHTHOUSE
MUSEUM GALA
WEDNESDAY, JUNE 12
Location: Above Rooftop, 1100
South Ave.
SO. SHORE DEM.
CLUB JOB FAIR
WEDNESDAY, JUNE 12
Time: 10:00 a.m.
Location: ATU Local 726, 3948
Amboy Rd.
For information, email
roepower1@gmail.com
BOY SCOUTS ANNUAL
DINNER DANCE
WEDNESDAY, JUNE 12
Time: 6:30 p.m.
Location: Excelsior Grand, 2380
Hylan Blvd.
INDEPENDENT ASSOC.
OF ACCOUNTANTS
THURSDAY, JUNE 13
Time: 7:00 p.m.
Location: Bocelli, 1250 Hylan Blvd.
CHAMBER: BUSINESS
AFTER HOURS
THURSDAY, JUNE 13
Time: 5:30 p.m.
Location: Richmond Cnty. Country
Club, 135 Flagg Pl.
POWERFUL YOU!
THURSDAY, JUNE 13
Time: 7:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
SI CHAMBER: ANNUAL
GOLF OUTING
FRIDAY, JUNE 14
Time: Noon
Location: South Shore Golf Course
ANNUAL
NEPTUNE BALL
FOR SNUG HARBOR
FRIDAY, JUNE 14
Time: 6:00 p.m. Midnight
Business Calendar
please see EVENTS, page 17
By BILLY SPARKLE
I had a client who used to show
me e-mails that he had already
sent out to people and ask for my
feedback. I had to explain to him
that I was a *coach* not a *critic.*
In other words, once the e-mail
had already been sent out, it was
too late for me to do anything
other than pass judgment on
what he had written. Had he
shown me the e-mail prior to
sending it out, then my contribu-
tions could have made their way
into the text of the e-mail, thereby
crafting a message that was more
consistent with his intentions.
Fortunately, he got the message
and began sharing his e-mails
with me *before* he pressed
{SEND}.
If youve ever taken a course in
public speaking, one of the things
you undoubtedly were taught is
the Power of the PAUSE. Paus-
ing when speaking to an audi-
ence can be a powerful tool. I
have found that the pause can be
just as powerful in the written
message as well.
If I can pause between the mo-
ment where Ive finished writing
something and the moment
where I press {SEND} and give
what Ive written to a coach, a
mentor, an editor - someone who
knows me and what Im commit-
ted to that person can objective-
ly read what Ive written and give
me feedback that I can then incor-
porate into my message *before*
pressing {SEND}. Depending on
who Im communicating with and
what is at stake, that pause could
be worth millions of dollars over
the course of a lifetime.
So this months call to action is
a simple one: incorporate the
power of the pause in your writ-
ten communications especially
to prospective and existing
clients. Designate one person be
it your coach, mentor, a good
friend or associate someone
who you perceive as an effective
communicator, and start running
some of your e-mails by this per-
son *before* you press {SEND}.
Invite this person to be generous
and give you their honest feed-
back (remember, this is someone
youve already identified as an ef-
fective communicator who youre
willing to take coaching from),
and incorporate their feedback
into your written messages so
they can be more consistent with
your intentions.
Adopting this practice can
make a measurable difference in
your relationships in your busi-
ness and, in fact, in your life.
Coach Billy works with highly com-
mitted men & women to produce un-
precedented results in their busi-
nesses and their lives. Learn more at
www.billysparkle.com or contact
Billy directly via e-mail at
billy@billysparkle.com.
Before you press {Send}
COACHS CORNER
tech subjects. According to the
site, they have been used over 13
million times so far!
Business travelers can find
thousands of free public Wi-Fi
places at www.wififreespot.com.
This site contains a listing of
locations that offer free Wi-Fi.
State by state listings come first
with Europe and other regions
listed further down the page.
Specialty listing pages include
large companies with free Wi-Fi
(Panera Bread, Barnes & Noble,
Starbucks, McDonalds, etc.), fol-
lowed by airports, hotels, motels,
inns, resorts, RV parks, camp-
grounds and vacation rental
properties with free Wi-Fi for
renters.
Learn the identity of anony-
mous callers by signing up at
www.trapcall.com. This paid
service allows you to see who is
calling your cell phone even if the
number is blocked from caller ID.
There is a demo on the website
and a listing of their plans and
pricing.
The service will also allow you
to record calls and blacklist num-
bers. When a number that you
have blacklisted tries to call you,
they get a message that your line
has been disconnected.
Possibly lower your cell phone
bills (and other expenses) by hav-
ing them analyzed at www.bill-
shrink.com. This site asks about
your usage and emails you if they
find a better deal than you cur-
rently have. It not only works for
wireless service but also for TV
(cable, satellite), credit cards, sav-
ings and CDs and gas stations.
There is a special section called
BillShrink for Business for
business owners.
For more information: Contact
Bill Dubovsky at
billdubovsky@gmail.com with
your feedback, experiences and
questions.
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
FOUNDATION FINANCIAL
ADVI5OR5
RNALD I. CITRNL
A!tiscr Circc 1983
718-727-5100
Cool telecom sites to know
BITS
Continued from page 6
this extent, said Steve Villa-
marin of Villa Marin Buick GMC,
which has been located on Rich-
mond Terrace for 65 years.
Everything that we have been
doing ourselves to try to put
things back together has been out
of our pocket.
Villamarin said his building
got four feet of water from the
storm, when they were expecting
maybe one. While they were able
to save about 90 cars by moving
them to another location in ad-
vance, they still lost almost 70
cards and trucks. They also lost
all their furniture, computers,
telephone systems, tools, lifts,
special equipment and about
$300,000 in parts.
They didnt have flood insur-
ance on the building because the
cost would have been too high,
and the kicker of it all is that
GMC isnt helping either.
Being a franchise, Villamarin
sells and services a product that
is manufactured by someone else,
and he needs the blessing of
higher ups to move ahead with
big projects. Following the storm,
Villamarin said GMC is focusing
on its other franchise locations,
and turning its back on his.
Villamarin is able to sell cars
on his lot, but isnt able to service
them yet because he hasnt been
able to re-build the garage. To
make matters worse, GMC wont
send him any new vehicles until
he is able to service them.
The problem that we have
with our business in terms of
service is that it takes a lot to
service someones car, he said.
Now were left really kind of
stranded.
Villamarin has utilized vehicle
swaps with other locations to help
with inventory, allowing him to
stay open, at least partially. But 40
of his employees are out of work
now, and without serious fund-
ing, he wont be able to rectify his
service problem.
Weve made the case that you
(GMC) have not only abandoned
your dealer, youve abandoned
your customer base, he said.
Im not able to sell cars based on
General Motors. Im able to sell
cars because of my friends. Were
on our own island right now.
Nearby, Steve Margarella is in
a similar situation. His company,
North Shore recovery
RECOVERY
please see RECOVER, page 27
Send us your news
was suggested that the organiza-
tion adopt not only a new brand
and a new look, but a new name
as well one that would simplify
the concept and be easy to re-
member.
And so was born the re-brand-
ed organization, known as Staten
Island Arts.
Besides it [the COAHSI name]
being hard to remember, it was
hard for people to even under-
stand what it was, said Melanie
Cohn, executive director of the
organization. The reason we
went with Staten Island Arts is
because its easier to remember
and easier to grasp what this or-
ganization is about.
The organization supports arts
on the Island, so its much easier
to connect the new name with its
mission and easily communicate
who they are and what they do,
Cohn said.
In addition, its website address
was always www.statenis-
landarts.org, so the name was a
natural fit.
Most people have been really
excited about it, Cohn said.
Over time, I think it will come
naturally, but there certainly is a
transition.
With the move to the Ferry Ter-
minal, the organizations board
felt it was a good time for an en-
tirely fresh look. The old logo had
been in place for some time, and
some board and staff members
were not thrilled with it.
So Cohn began educating her-
self about what goes into a re-
brand. She attended free events
hosted by Brooklyns Big Duck,
which specializes in re-branding
for nonprofits.
I picked everything I could up
from them, because I think
theyre really brilliant, Cohn
said.
Then, she began looking for a
designer who had a similar ap-
proach to Big Duck, and whose
designs she liked and could af-
ford.
She settled on Adam Ladd. Be-
cause he is based in Ohio, Cohn
said she never actually met face-
to-face with him, conducting all
their business virtually. Through
the response of focus groups,
Cohn and her team were able to
give Ladd direction for the cre-
ation of the new brand. Once they
selected the version they liked,
they enlisted the help of
Catchafire to contract two pro
bono designers Jasmine Lai,
who handled the website design,
and Leslie Crawford, who han-
dled the stationery, business
cards and templates for post-
cards. Finally, NB Technologies
put the design into code for the
website.
Once everything was in place,
it was time for roll-out. Cohn said
there was more work that went
into re-branding than she
thought. She and her staff had to
change the organizations name
everywhere online on Facebook,
Twitter and LinkedIn, a process
that actually caused some confu-
sion.
When Cohn updated the name
to Staten Island Arts on LinkedIn,
the site automatically sent a mes-
sage to her connections, telling
them to congratulate Melanie on
her new job at Staten Island
Arts. She began receiving well-
wishes and supportive emails
from her contacts, and had to as-
sure everyone she hadnt lost her
job and that the move was just a
re-brand of the same organiza-
tion.
Now that the hiccups are over,
Cohn said the organizations
focus is consistency. They have a
style czar and a comprehensive
style guide that tells everyone
how to communicate the brand
properly, because an extremely
consistent brand is what starts to
break through with a wider audi-
ence.
Were trying to be extremely
consistent and use the same look
over and over and over again,
Cohn said.
Parisi Rampulla & Lenza, P.C.
78 Martin Avenue | Staten Island, NY, 10314
(718) 761-3333
Short Sales, Mortgage Modification,
Foreclosure Defense
Arts org. gets new name
ARTS
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Shop Local
Special to Business Trends
The Forest Avenue Business Improvement District kicked off a "Shop Local" initiative with an event at
The Burrito Bar, where a coupon book for BID merchants, a tote bag, and other incentives were distrib-
uted to the public. Pictured, from left, are: Dr. Frank Scafuri, Kim Beckett, and Loretta Cauldwell of the
Forest Avenue BID; Jacqueline Ramos, representing Assemblyman Matthew Titone; and Andrea Morse
and Tony Whalen of the Forest Avenue BID.
DOORS ACTING UP?
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Speed Networking
JANET DUGO/Business Trends
The SIEDC's Executive Women's Council participated in a Career Development "Speed Networking"
event at St. John's University. Pictured, from left, are (standing) EWC members Gina Schlagel of SI Uni-
versity Hospital and Pamela Columbia of Statewide Fire Corp. and (seated) students Mary Caiazzo, Mark
Tawfik, and Michael Garcia.
Located a short distance from Albany, NY, Stuyvesant Outdoor Adventures offers custom tailored packages and
accommodations for serious and casual hunters alike. All of our packages include a full hunting excursion, licensed
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Get certified as a Minority or Women Business Enterprise!
Thanks to a local law, New York City agencies are directed to buy
more goods and services from City-certified M/WBE`s.
If you have ever thought about selling, to government, now is a great
time to become a City-certified M/WBE!
City-certified M/WBE`s get:
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Invitations to exclusive events with City buyers and prime contractors
This program was made possible by the New York City Council
For more information on SBS M/WBE programs, please visit
www.nyc.gov/getcertified
The West Brighton Community Local Development Corporation (West Brighton
LDC) has been named a member of the New York City Council supported 2012
M/WBE Leadership Association. The West Brighton LDC located at 705 Forest
Avenue, 2nd Floor-Rear, has tools, knowledge, and experience to get you started.
For more information on getting certified, call us today at 718-816-4775, email
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Dome Property Management - managers of
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Join national companies like Time Warner
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Location: Snug Harbor Cultural Ctr.
WBCLDC WORKSHOP:
EXCEL FINL.
BASICS, PART 1
MONDAY, JUNE 17
Time: 6:00 8:00 p.m.
Location: 705 Forest Ave., 2nd Fl.
NYS WOMEN, INC.
(STATEN ISLAND)
TUESDAY, JUNE 18
Time: 6:30 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, JUNE 19
Time: 7:00 p.m.
For information, call Fran Okeson at
718-753-8006
WBCLDC: 21ST
CENTURY BUSINESS
WOMAN CONF.
WEDNESDAY, JUNE 19
Time: 8:00 a.m. 2:30 p.m.
Location: Old Bermuda Inn
NETWORKING PLUS
THURSDAY, JUNE 20
Time: 8:15 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
WBCLDC WORKSHOP:
EXCEL FINL.
BASICS, PART 2
THURSDAY, JUNE 20
Time: 6:00 8:00 p.m.
Location: 705 Forest Ave., 2nd Fl.
24-7
NETWORKING SALES
MONDAY, JUNE 24
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, JUNE 24
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
PARAMOUNT ORAL
SURGERY STUDY CLUB
WEDNESDAY, JUNE 26
Time: 6:00 p.m.
Location: 201 Edward Curry Ave.,
Ste. 101
NEW DAY
TOASTMASTERS
THURSDAY, JUNE 27
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
Business Calendar
EVENTS
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www.statenartsphotography.com
Steve White
6 Genesee Avenue
Phone: 718.317.5025
Cell: 917.446.4029
Email: statenarts@aol.com
Weddings
Sweet 16s
Anniversaries
Birthday Parties
Much much more!
..................................
MONDAY
Bus. Outreach Ctr of SI/WBCLDC
Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Jim Thomson at 718-442-
0900.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
718-982-2560.
Victory Blvd. 9 a.m. to 5 p.m. No
718-982-2560.
WEDNESDAY
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1120 South Ave. 7:45 a.m.
For info, call 718-351-2557 or visit
www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
SCORE Business Counseling:
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment neces-
sary. No charge. For info, call 718-
727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. Call 718-981-0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
For info, call Chris Williams at 718-
442-9047.
Business Network Intl. (BNI) High
Achievers Chapter: PKs Restau-
rant,1281 Arthur Kill Rd. 7 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Guild II of the S.I. Cham-
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
646-284-7206.
Business Guild III of the SI Cham-
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
FRIDAY
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
SCORE Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
WEEKLY MEETINGS
Send us your news
Noted for incorporating state-
of-the-art therapies into his chiro-
practic practice, Dr. Frank J. Man-
darino has done it again!
The award-winning chiroprac-
tor, one of the New York regions
most renowned authorities on the
use and application of therapeutic
tapes, now offers patients the ben-
efits of highly acclaimed Rock-
tape.
The product is a hi-tech athletic
kinesiology tape that is designed
to increase athletic performance
as it helps to prevent injuries.
When skillfully placed, the tape
accomplishes its mission by pro-
viding extra stability to joints and
muscles without reducing range
of motion. The tape additionally is
used to treat a wide variety of
sports injuries and movement
issues.
Rocktape is crafted to comple-
ment the principles of mechanics
and anatomy in relation to human
movement.
When applied properly, Rock-
tape can help athletes and regular
folk improve form and decrease
fatigue through better blood flow.
Rocktape is specifically
designed to enhance muscular
proficiency, while reducing meta-
bolic waste, explained Dr. Man-
darino, who is one of very few chi-
ropractors in the Tri-State area to
be certified by the manufacturer
in the application of the tape.
Rocktape effectively increases
blood flow by microscopically lift-
ing the skin and allowing blood to
travel in a less restricted manor.
VERSATILE USE
Dr. Mandarino specializes in
the improvement of patient loco-
motion, particularly the treatment
of basic movements where the
muscles are stuck, prompting fur-
ther dysfunction.
As this abnormal condition
forms, so does the pain cycle, Dr.
Mandarino said. The taping
applications encourage a return to
healthy movement patterns in
conjunction with increased mus-
cle stability.
Due to its properties, Rocktape
may be used for treating a wide
range of issues, such as Achilles
tendonitis, plantar fasciitis, knee
injuries, groin and hamstring
pulls, rotator cuff problems, and
lower-back pain, to name just a
few.
Rocktape is even well-suited for
correcting or averting -- chronic
maladies associated with regular
use of hand-held devices and com-
puters.
The tape encourages proper
posture, helping people to avoid
awkwardly bending their wrist or
rounding their back, neck and
shoulders, Dr. Mandarino said.
Poor posture can and will lead to
more advanced problems.
SMART PRODUCT
They key to Rocktapes capabil-
ities are found in the design and
composition of the product, which
is a natural-hybrid of 97 percent
cotton and 3 percent nylon.
Rocktape is cleverly designed,
Dr. Mandarino said.
Engineered for its applications
to address movement patterns and
muscular stability, Rocktape is
tightly woven and impressively
elastic, capable of stretching up to
180 percent of its original length,
while displaying an amazing snap-
back, or recovery, trait.
This allows the entire kinetic
chain to function better under
load and stress, which makes the
tape especially helpful to athletes
and others with speed deficits,
poor movement patterns, weak-
ness, or other functional and/or
painful abnormalities, said Dr.
Mandarino, whose taping applica-
tions benefit athletes engaged in
any type of sport.
It is the first kinesiology tape
to be available in a 4-inch width as
opposed to the more common 2-to-
3-inch tapes, Dr. Mandarino said.
The adhesive surface, the part
that faces the skin, is hypo-aller-
genic, acrylic-based, latex-free,
durable and long-lasting.
The tapes inner surface, he
added, has a large gully of deep-
cut treads that enhance comfort
and improve durability of the tape
by drawing a substantial amount
of moisture and perspiration
away from a persons skin.
Although many advantageous
Rocktape features are found upon
closer examination, one amenity
is readily noticeable: The product
is fashionable.
Rocktape is offered in a variety
of designer-like colors and pat-
terns, ranging from animal prints
to fatigues to argyle and more.
Dr. Mandarino operates five
offices, including locations in
Westbury, L.I.; the Bronx, Queens,
Brooklyn, and 2052 Richmond Rd.,
in the Staten Island community of
Grant City.
For additional information, or
to schedule an appointment, Dr.
Mandarinos Grant City office
may be reached at 718-667-2190.
Mandarino Chiropractic may also
be visited online at
http://www.mandarinochiroprac-
tic.com/.
Barton Horowitz is the president
of Relevant Public Relations, LLC.
He may be reached at 718-682-1509,
at BHorowitz@RelevantPR.com or
on the Web at
www.RelevantPR.com.
THE
BOTTOM
LINE
By Barton Horowitz
President, Relevant Public Relations
Chiropractor Introduces Staten Islanders to New Way
For Improving Athletes Performance, Averting Injuries
Advertisement
Dr. Frank J. Mandarino consults with
patient Peter Mueller in his Grant City
office after applying Rocktape to the
Grasmere residents arms, legs and
back. The tape makes a big differ-
ence in the way I feel and perform,
says the bicyclist, who has experi-
enced his share of athletic injuries.
Dr. Frank J. Mandarino offers patients the benefits of highly acclaimed Rocktape
Dr. Mandarino demonstrates the effective-
ness of Rocktape in treating back pain.
When properly applied, Rocktape increases the stability of joints and muscles
without reducing range of motion.
APPOINTMENTS
BCB Bancorp Inc.
BCB Bancorp, Inc. Board of Di-
rectors announced the appoint-
ment of Thomas Coughlin as
president of BCB Bancorp, Inc.
and BCB Community Bank.
Coughlin will continue to serve as
chief operating officer of BCB
Bancorp Inc., and BCB Communi-
ty Bank.
He has more than 28 years of fi-
nancial industry experience.
Prior to working at BCB Bancorp
Inc., and BCB Community Bank,
Coughlin served as vice president
of Chatham Savings Bank and
controller and corporate secre-
tary of First Savings Bank of
New Jersey. Coughlin received
his CPA designation in 1982.
Donald Mindiak, with more
than 30 years of banking experi-
ence, will remain as chief execu-
tive officer of both BCB Bancorp,
Inc. and BCB Community Bank.
BCB has branch offices in Bay-
onne, Hoboken, Jersey City, South
Orange, Woodbridge and Monroe
Township, N.J., and a lending of-
fice on Staten Island.
BOB BEGUN
Bridge Financial Group
MetLife announced that Bob
Begun has been named managing
director for three New York and
New Jersey-based financial serv-
ices firms, collectively known as
Bridge Financial Group. In this
role, Begun will be responsible
for bringing together the
strengths of the firms, which are
located in Brooklyn, Staten Island
and Lakewood, New Jersey, to de-
liver superior client service and
provide holistic fi-
nancial strategies
designed to help
meet clients fi-
nancial goals.
Begun is a
graduate of The
College of Staten
Island City Uni-
versity of New
York and NYU-Poly. He holds
FINRA Series 4, 7, 24, 27, 53, 63
and 65 registrations, and a New
York State Life, Accident and
Health insurance license. He has
been a member of the SIFMA Pri-
vate Client Operations Commit-
tee, FINRA Technology Advisory
Committee, Pershing Introducing
Broker-Dealer Committee and the
International Association of Pri-
vacy Professionals. He has
worked in the financial services
industry for 15 years, and resides
in Brooklyn with his wife and two
children.
Bridge Financial's Staten Is-
land office is located at 2 Teleport
Drive in Bloomfield.
NEW BUSINESS, EMPLOYEES
Ivy Branding and Marketing Group
Christine Savino Fiorenza and
Debra Surmanek announced the
opening of their
new business, Ivy
Branding and
Marketing Group.
Under the direc-
tion of Fiorenza
as director of
sales and market-
ing and Sur-
manek as creative
director, the com-
pany will work to
create new and ex-
citing branding
and marketing
plans for clients.
Fiorenza has
over 10 years of
advertising, mar-
keting and branding experience.
She was most recently with SI
Parent magazine. She is a gradu-
ate of the College of Staten Island
with a Bachelor of Science de-
gree, with minors in advertising
and marketing.
She also holds an Associates
Degree in applied science from
the College of Staten Island. She
is a member of a number of Stat-
en Island business organizations,
including the Staten Island
Chamber of Commerce, where
she has served as an executive of-
ficer of Business Guild 1, and the
West Brighton Community LDC,
where she served on the Board of
Directors.
Fiorenza resides in New
Springville with her husband,
daughter and twin sons.
Surmanek has more than 30
years experience in graphic de-
sign.
She is a graduate of The Fash-
ion Institute of Technology of
New York with an Associates De-
gree in advertising design. She is
a member of the Staten Island
Chamber of Commerce, and has
served as an executive officer of
Business Guild 3. Surmanek re-
sides in New Dorp with her hus-
band, and is the mother of three
sons.
GRADUATES
North American DF Inc.
The New York City Depart-
ment of Small Business Services
and the Berkley Center for Entre-
preneurship & Innovation at New
York University Leonard N. Stern
School of Business graduated the
third cohort of Strategic Steps for
Growth.
Among the graduates was Stat-
en Island-based North American
DF, Inc. Strategic Steps for
Growth is a management train-
ing program that provides minor-
ity and women business owners a
clear path for accelerating growth
of their business through entre-
preneurial education, connec-
tions, and access to new markets.
To date, the 55 Strategic Steps for
Growth graduates have collective-
ly secured more than $64 million
in new government contracts,
nearly $2 million in new financ-
ing and created more than 240
new jobs.
To be eligible for the program,
businesses must be certified with
The Castleton Avenue Commercial Corridor has
available properties to suit your needs.
For more information, call the West Brighton Community
Local Development Corporation at: (718) 816-4775
Or if you prefer, e-mail eborack@westbrightonldc.com.
Looking to start a new business or expand
an existing one to another location?
SCORE is the most recognized
and utilized provider of FREE
Confidential Counseling
and Mentoring services to Americas
small businesses.
For the life of your business
Let SCORE help YOU!
on the job
please see JOB, page 21
Begun
Fiorenza
Surmanek
the City as a Minority- or Women-
owned Business Enterprise.
NEW TEAMS
Signature Bank
Signature Bank, a New York-
based full-service commercial
bank, announced the appoint-
ment of two new private client
banking teams, who will operate
from its second Staten Island pri-
vate client banking office, cur-
rently in the planning stage.
Larry Goldberg, a 30-year
banking veteran, was named
group director and senior vice
president.
He leads a four-person private
client banking team who joined
from a Citibank office in Staten
Island, where most of them
worked together for approximate-
ly nine years. Goldberg spent the
past 18 years overseeing Citibank
branches in Manhattan and Stat-
en Island.
Most recently, he was branch
manager and senior vice presi-
dent at the Victory Boulevard lo-
cation, a position he held for the
past nine years. Prior, he was a
branch manager in Manhattan
and Long Island for Fidelity In-
vestments.
Joining Goldbergs team are
Associate Group Directors and
Vice Presidents Flora Vavallo and
Anthony D. Shafer along with
Senior Client Associate Lauren
Mattera.
Vavallo, who spent 35 years at
Citibank in various capacities,
was most recently a business
banker for clients spanning a
range of industries. Shafer, who
brings a decade of banking ex-
pertise to his new role, was a per-
sonal banker and assistant vice
president, responsible for over-
seeing the entire book of busi-
ness at the Bayonne, N.J., branch.
Mattera spent 10 years in a
client services role at various
Citibank locations.
Guy Gioeli also joined the bank
as group director and senior vice
president, heading a four-person
team who worked together for
nearly five years at Citibanks
Hylan Boulevard branch, also on
Staten Island.
Gioeli, a 20-year banking pro-
fessional, served as senior vice
president and branch manager at
that location for the past five
years.
Previously, he worked at Pru-
dential as a sales manager.
Linda Mulroy and Annette
Lucas-Thomas were each named
associate group director and vice
president as part of Gioelis team.
Both spent 33 years as business
bankers at the Hylan Boulevard
location.
Shari Gutkin, appointed to the
post of senior client associate,
worked with the team for the past
five years in a client services role.
BUSINESS HONOR SOCIETY
The College of Staten Island
The College of Staten Island
held its second annual induction
ceremony for the Business Honor
Society, Sigma Beta Delta. In
total, more than 50 undergradu-
ate students, graduate students,
and faculty members were in-
ducted into the Colleges chapter.
Sigma Beta Delta is the Inter-
national Honor Society for busi-
ness, management and adminis-
tration. Its members include top-
performing business students
and faculty at leading universi-
ties around the world. Its mem-
bers aspire to uphold the societys
principles of wisdom, honor, and
aspiration.
In addition to inducting cur-
rent students and faculty, the col-
lege chapter also inducted two
highly successful alumni as hon-
orary members. Kathleen Pesile
was recognized for her many con-
tributions to CSI and the broader
community through her role as a
trustee of The City University of
New York, and for her impact in
the classroom as a Finance Ad-
junct, and her leadership in civic
organizations.
Similarly, Richard Prinzi was
recognized for his success as an
entrepreneur, as an alumni
leader within CSI, and his ongo-
ing effort to help accounting stu-
dents as an accounting adjunct
and as the founder of special ac-
counting scholarships and in-
ternships.
The Castleton Avenue Commercial Corridor will be hosting an
Open House/Walking Tour of available commercial properties on:
Friday, June 14th
10:00 a.m. to 2:00 p.m. (Rain or Shine)
The Open House/Walking Tour will start at:
1316 Castleton Avenue (Between Clove Rd. and Jewett Ave.)
10:00 AM - Meet and Greet
11:00 AM - Tour available commercial properties
1:00 PM - Discuss opportunities.
R.S.V.P.
(718) 816-4775 or
eborack@WestBrightonLDC.com
On the Job
JOB
By ROBERT CUTRONA
Ill provide the clues and you
guess the country and its political
and ideological alignment.
First clue the countrys diplo-
matic mission is attacked by a ter-
rorist group with a diplomat and
three others being killed. The
presidents staff weaves a false ac-
count of what really happened for
political reasons to make the
president look better.
Second clue mandated cuts in
spending, a Republican imposed
sequester, is publicized by the
presidents people as the worst
thing since the great plague, fore-
casting that thousands of teach-
ers and air-traffic controllers
would be fired. None of this hap-
pened. Simply put, it was bi-parti-
san fear mongering to make the
opposition party look bad.
The third clue has to do with
suppressing and controlling the
media. The government in power
surreptitiously obtained records
of home, office and cell-phone
calls over two months, for 20
phone lines of up to 100 journal-
ists of a major media operation.
In another incident, a well-re-
spected journalist, of the same
party as the president, wrote a
piece disagreeing with the presi-
dent. The journalist received a
telephone call from one of the
presidents people saying, you
are going to be sorry you wrote
that piece.
The fourth clue is based on a
more recent occurrence wherein
the tax-collection agency of the
country unfairly targeted groups
who hold a different political phi-
losophy than the party in power.
Clue No. 5 deals with trans-
parency in office. When the cur-
rent president was running for of-
fice in 2008, he said, transparen-
cy and the rule of law will be the
touchstones of my presidency.
With all due respect, the current
administration has been any-
thing but transparent.
Those are the clues. Can you
guess the country? Is it moderate-
ly leftist, or does it resemble so-
cialism more? Let me help you:
The countrys leader, recently re-
elected to a second term, is pro-
moting a European-style govern-
ment that allows for private prop-
erty, but is government-directed
and controlled for the common
good. If you cant guess the coun-
try by now, shame on you.
Robert Cutrona, president of
Project One Services, is a director of
Business Trends.
When the news is sweet,
We Tweet!
When the news is bitter,
We Still Twitter!
Follow us at
twitter.com/sibiztrends
Guess the country
IN YOUR OPINION
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ST. GEORGE Bay Street 1,000 SF $24 RSF
WEST BRIGHTON Richmond Terrace 1,000-15,000 SF $15 RSF
WEST BRIGHTON Prime Forest Avenue 1,000 SF $21 RSF
WEST BRIGHTON Lower level-Forest Ave. 800-4,000 SF $15 RSF
MUD LANE Vanduzer Street 2,400 SF $17.50 RSF
RETAIL
ST. GEORGE/St. Marks Pl.
(IDEAL FOR Bank with drive-thru) 2,700 SF $40 RSF
ST. GEORGE/St. Marks Pl.
(IDEAL FOR Bank or Community Facility) 4,000 SF $25 RSF
PORT RICHMOND/Port Richmond Ave.
(IDEAL FOR Church, Restaurant/Deli) 3,750 SF $13 RSF
WAREHOUSE
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MARINERS HARBOR Arlington Avenue 800-2,000 SF $8-10.00 RSF
For Lease
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Ferry advertising
featured in Medialife
Medialife magazine recently
featured ferry boat advertising in
a series on out-of-home advertis-
ing, as a way to reach consumers
who are commuting, where they
will be exposed to ads for an ex-
tended period known as "dwell
time." The magazine points out
that signage on ferry boats is usu-
ally larger than on other modes of
public transportation such as
buses or subways. The article
specifically mentioned the Staten
Island Ferry, with a ridership of
75,000 people each weekday. Ad-
vertising on the Staten Island
Ferry is handled by
FerryAds.com, which offers a
number of different options, in-
cluding a digital "zipper" ad and
large format backlit displays in
the Manhattan terminal. The
Staten Island-based FerryAds.com
is owned by David Rampulla, who
also serves as president of the
Bucks Business Network.
Forest Avenue BID
launches publication
The Forest Avenue Business
Improvement District announced
the publication of its Restaurant
& Food Guide. To obtain a com-
plimentary copy, email ForestAv-
enueBID@verizon.net or call (718)
816-4775.
Northfield Bank
to pay dividends
Northfield Bancorp, Inc., the
holding company for Northfield
Bank, reported basic and diluted
earnings per common share of
$0.09 for the quarter ended March
31, the same as reported for the
same quarter of 2012. Prior year
earnings per share amounts have
been restated to reflect the com-
pletion of the bank's second-step
conversion at a conversion ratio
of 1.4029 to 1.
John W. Alexander, chairman
and chief executive officer of
Northfield, commented, During
the quarter, we completed our
conversion to a fully public com-
briefs
Send us your news
please see UPDATE, page 24
briefs
pany.
With the resultant increase in
earning assets from our capital
raise, we were able to increase
our net interest income notwith-
standing continued pressures on
our net interest margin.
Alexander continued, I am ex-
cited to report that, as previously
disclosed in the offering prospec-
tus from our recently completed
stock offering, the company
sought and has received approval
to pay a one-time, special divi-
dend of $0.25 per common share.
In addition to declaring the spe-
cial dividend, the Board of Direc-
tors also has declared a regular
quarterly cash dividend of $0.06
per common share. Both the spe-
cial and quarterly dividends
[were] payable on May 22, 2013, to
stockholders of record as of May
8, 2013.
Three National Grid
programs recognized
National Grid announced that
the American Council for an En-
ergy-Efficient Economy, a non-
profit research group based in
Washington, D.C., has recognized
three of its energy efficiency pro-
grams Low-Income Retrofit,
Small Business and EnergyWise
programs as exemplary pro-
grams. The exemplary program
awards are part of a national
awards program designed to rec-
ognize and profile Americas lead-
ing utility-sector energy efficien-
cy programs. National Grids
Small Business Program is de-
signed to help business cus-
tomers reduce their energy costs.
SUNY Empire State
College office re-opened
Hard hit by Hurricane Sandy,
SUNY Empire State Colleges
Staten Island office, located at 500
Seaview Ave., has resumed opera-
tions. Repairs to the colleges
space have been completed and
students again are meeting one-
on-one with their faculty mentors
and in study groups and semi-
nars.
In the aftermath of Hurricane
Sandy, students and faculty from
the Staten Island office had been
meeting at New Dorp High
School, the local public library
and fast-food establishments.
Many faculty and staff at the Stat-
en Island office worked at the col-
leges Metropolitan New York
Center, which is located in lower
Manhattan and oversees the Stat-
en Island and Brooklyn offices.
Time Warner Cable
cloud-based services
Time Warner Cable Business
Class announced the launch of a
cloud-based Software as a Service
offering designed to give small- to
medium-sized businesses access
to reliable, easy-to-use hosted
communication and collabora-
tion solutions without the costs
and complexities of owning and
managing equipment.
These businesses now have ac-
cess to enterprise-grade produc-
tivity and collaboration manage-
ment solutions, such as Hosted
Microsoft Exchange 2010, Share-
Point 2010 and Outlook. As a re-
sult of these services being deliv-
ered in the cloud, Time Warner
Cable Business Class Cloud Serv-
ices offer a number of features
and benefits.
For more information, visit
www.twcbc.com/cloud or call 1-
877-589-1775.
UPDATE
SBDC opens new office
Thanks to the generous donation of office space by New Dorp-based
Empire State Bank, the Small Business Development Center at the
College of Staten Island now has an outpost close to the scene of
much of the Superstorm Sandy damage. It is hoped that the new lo-
cation, inside the bank on N. Railroad Avenue, will make it easier for
business owners affected by the storm to access the services pro-
vided by the SBDC. Pictured at the grand opening are, from left:
Jeanne Sarno and JoAnn Libretti of Empire State Bank; Dean Bal-
samini of the SBDC; Congressman Michael Grimm; Joseph Bottega
of SBDC; and business owners Dino & Joanne Longueira of Majestic
Arms, Ltd.
Jerry Amerosi, owner of Gold Mine Jewelers, sponsored a "Happy
Hour" at the new Above Rooftop lounge at the Hilton Garden Inn
that was open to all in the business community. He provided light
comestibles, along with raffles, prizes and gifts. Pictured, from left,
are Amerosi, Jackie Reiter of Home Instead Senior Care, and Donna
and Rich Grado of Creative Media.
Gold Mine Happy Hour
Margarella Asphalt & Concrete,
also lost everything in the storm
upward of 45 pieces of machin-
ery and trucks; the contents of
five containers, which were filled
with generators, pumps, tools and
stock; his office, computers and
phone systems; and his security
system.
It was a total, total loss, Mar-
garella said.
Unlike many businesses,
though, Margarella said he was
blessed. While he received no
help at all from the city, state or
federal government, he was lucky
enough to receive support from
local business organizations and
an outstanding insurance policy.
The SIEDC really showed up
and extended themselves to offer
us some alternatives and some
help, and subsequently got us a
small grant, he said. The Cham-
ber of Commerce tried to gener-
ate some consciousness with the
governor, but at the end of the
day, it was my employees, my
clients and my vendors that put
us back in business. Everybody
pitched in from the very first
day.
Friends, family members and
employees showed up on site
shortly following the storm to
clean out the office and start the
daunting task of assessing in-
ventory.
Margarella called each of his
business suppliers and told them
to take whatever they wanted be-
cause he was out of business. But
instead of doing that, they re-
sponded by not sending him a bill
for three months.
Thats pretty unheard of. For
someone to give you heavy ma-
chinery and not even ask for a sig-
nature, its amazing, he said.
Margarella also lucked out in
that he had excellent insurance
coverage that covered a large por-
tion of his loss. A few years ago,
his office manager advised him to
buy the insurance policy he did.
He didnt need flood insurance be-
cause his machinery and trucks
were covered, but his policy was
written so that he would be com-
pensated for all expenses he could
have incurred to keep him in
business.
That helped quite a bit, he
said, adding that he was the
largest single claim his insurance
carrier had. I give all the credit
to my staff, because I probably
would have cheaped out and not
bought it.
Margarella is back up and run-
ning full steam, even though he
hasnt been completely compen-
sated by his insurance company
just yet.
Still, hes quick to point out
how lucky he was.
Who really dropped the ball is
the city and federal government,
especially where we are on the
North Shore, he said. It seems
like no one even cares. Some of
these guys werent even as fortu-
nate as I was, to be able to re-
build. As far as Im concerned,
the governor threw those red
zone companies under the bus.
Margarella offers a sound piece
of advice for those who are still
struggling: Dont be afraid to ask
for help. Reach out to your ven-
dors and your clients; they under-
stand. My experience has been
that, everyone who I have asked
for help, to the extent that they
were able, did what they could.
Villamarin says he is applying
for help with National Grid as
well as pursuing other grants and
funding options. He doesnt want
to take out an SBA loan, even
though its available to him, be-
cause it wouldnt help him be-
come fully operational. Hes con-
tinuing to seek help from GMC,
even if that means finding a new
location for his business.
And while hes at the mercy of
his franchisor, Villamarin contin-
ues to work for his customers be-
cause of the pride he has in his
work.
I answer the phones because
its our business and our name on
the sign. If I were just a blank
face behind a corporate name, I
might not be willing to help out as
much as I do now, he said.
Were going to do everything we
can to remain a staple for the
community and Staten Island.
North Shore still trying to recover from Sandy
RECOVERY
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