INTERIM PROJECT REPORT

Project On Sunrise Foods Limited as a Brand Preference

Faculty guide : Prof. Reshmi Manna ICFAI Business School Gurgaon, Haryana

Company guide: Mr. Gaurav Sharma( Director) C-52 Phase 2 Noida, U.P.

Presented By Raghav Lavania 12BSP0934

INTRODUCTION OF THE PROJECT:

Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:

Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard.

It uses a) Survey/Interview b) observation c) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses a. Interview b. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups

Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include:

Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range

We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Organic Cultivation Papad / Pappadums Mustard Oil Mustard Powder Sunrise Spring Rolls Sunrise Spinach Raita

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and

Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)

Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough

research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:

Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-:

Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 1. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 2. MDH , Everest , Catch are the three most preferred brands on descending order 3. Ramdev Foods is the fastest going vegetarian spice brand 4. Catch and MDH are the most consisted brands from the last three years. 5. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 6. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)
1. Which top three spices brands is in the demand most(please mention the name in descending order)? a. b. c. 2. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? a. Branded spices b. Unbranded spices 3. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 4. In your analysis which is a fastest growing category? a. Vegetarian Spices b. Non Vegetarian Spices 5. Who of the following consumed more branded spices products? a. High income group families b. Middle upper income group families c. Middle lower income group families 6. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? a. Price b. Brand c. Pakaging d. Easy Availability

e. Taste Note-: Any other attribute you think significant . 7. Please name one brands of spices(company name) which do you think belong to any of the following categories a. Consistent b. Fast growing c. Declining Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 8. Suggest one promotional scheme to the company(Sunrise Foods) 9. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 10. Do you have any hesitation in stocking our Products, give reason? 11. Would you appreciate Sunrise Foods Branding in some way at your store?