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INTRODUCTION OF THE PROJECT:

Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard.

It uses a) Survey/Interview b) observation c) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses a. Interview b. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups

Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include:

Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Organic Cultivation Papad / Pappadums Mustard Oil Mustard Powder Sunrise Spring Rolls Sunrise Spinach Raita

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and

Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough

research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-:

Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire


As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 1. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 2. MDH , Everest , Catch are the three most preferred brands on descending order 3. Ramdev Foods is the fastest going vegetarian spice brand 4. Catch and MDH are the most consisted brands from the last three years. 5. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 6. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)
1. Which top three spices brands is in the demand most(please mention the name in descending order)? a. b. c. 2. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? a. Branded spices b. Unbranded spices 3. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 4. In your analysis which is a fastest growing category? a. Vegetarian Spices b. Non Vegetarian Spices 5. Who of the following consumed more branded spices products? a. High income group families b. Middle upper income group families c. Middle lower income group families 6. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? a. Price b. Brand c. Pakaging d. Easy Availability

e. Taste Note-: Any other attribute you think significant . 7. Please name one brands of spices(company name) which do you think belong to any of the following categories a. Consistent b. Fast growing c. Declining Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 8. Suggest one promotional scheme to the company(Sunrise Foods) 9. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 10.Do you have any hesitation in stocking our Products, give reason? 11.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:

Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses d) Survey/Interview e) observation

f)

Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses c. Interview d. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices

and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director

Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices

Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Organic Cultivation Papad / Pappadums Mustard Oil Mustard Powder Sunrise Spring Rolls Sunrise Spinach Raita

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government

Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)

Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense

and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri

Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire


As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 7. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 8. MDH , Everest , Catch are the three most preferred brands on descending order 9. Ramdev Foods is the fastest going vegetarian spice brand 10.Catch and MDH are the most consisted brands from the last three years. 11.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 12.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:

http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)
12.Which top three spices brands is in the demand most(please mention the name in descending order)? d. e. f. 13.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? c. Branded spices d. Unbranded spices 14.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 15.In your analysis which is a fastest growing category? c. Vegetarian Spices d. Non Vegetarian Spices 16.Who of the following consumed more branded spices products? d. High income group families e. Middle upper income group families f. Middle lower income group families 17.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? f. Price g. Brand h. Pakaging i. Easy Availability j. Taste

Note-: Any other attribute you think significant . 18.Please name one brands of spices(company name) which do you think belong to any of the following categories d. Consistent e. Fast growing f. Declining Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 19.Suggest one promotional scheme to the company(Sunrise Foods) 20.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 21.Do you have any hesitation in stocking our Products, give reason? 22.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region.

Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses g) Survey/Interview h) observation i) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses e. Interview f. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized

tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director

Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes

Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Organic Cultivation Papad / Pappadums

Sunrise Spring Rolls

Sunrise Spinach Raita

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best

raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce

Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar

Malviya Nagar

Findings on the basis of Questionnaire


As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 13.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 14.MDH , Everest , Catch are the three most preferred brands on descending order 15.Ramdev Foods is the fastest going vegetarian spice brand 16.Catch and MDH are the most consisted brands from the last three years. 17.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 18.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)
23.Which top three spices brands is in the demand most(please mention the name in descending order)? g. h. i. 24.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? e. Branded spices f. Unbranded spices 25.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 26.In your analysis which is a fastest growing category? e. Vegetarian Spices f. Non Vegetarian Spices 27.Who of the following consumed more branded spices products? g. High income group families h. Middle upper income group families i. Middle lower income group families 28.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? k. Price l. Brand m. Pakaging n. Easy Availability o. Taste Note-: Any other attribute you think significant . 29.Please name one brands of spices(company name) which do you think belong to any of the following categories

g. Consistent h. Fast growing i. Declining Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 30.Suggest one promotional scheme to the company(Sunrise Foods) 31.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 32.Do you have any hesitation in stocking our Products, give reason? 33.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods

Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses j) Survey/Interview k) observation l) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct

reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses g. Interview h. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog

Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range

We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Sunrise Spring Rolls Sunrise Spinach Raita

Other Products Organic Cultivation Papad / Pappadums Mustard Oil Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place

from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities

Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 19.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 20.MDH , Everest , Catch are the three most preferred brands on descending order 21.Ramdev Foods is the fastest going vegetarian spice brand 22.Catch and MDH are the most consisted brands from the last three years. 23.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 24.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

34.Which top three spices brands is in the demand most(please mention the name in descending order)? j. k. l. 35.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? g. Branded spices h. Unbranded spices 36.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 37.In your analysis which is a fastest growing category? g. Vegetarian Spices h. Non Vegetarian Spices 38.Who of the following consumed more branded spices products? j. High income group families k. Middle upper income group families l. Middle lower income group families 39.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? p. Price q. Brand r. Pakaging s. Easy Availability t. Taste Note-: Any other attribute you think significant . 40.Please name one brands of spices(company name) which do you think belong to any of the following categories j. Consistent k. Fast growing l. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 41.Suggest one promotional scheme to the company(Sunrise Foods) 42.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 43.Do you have any hesitation in stocking our Products, give reason? 44.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses m) Survey/Interview n) observation o) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses i. Interview

j. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 25.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 26.MDH , Everest , Catch are the three most preferred brands on descending order 27.Ramdev Foods is the fastest going vegetarian spice brand 28.Catch and MDH are the most consisted brands from the last three years. 29.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 30.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

45.Which top three spices brands is in the demand most(please mention the name in descending order)? m. n. o. 46.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? i. Branded spices j. Unbranded spices 47.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 48.In your analysis which is a fastest growing category? i. Vegetarian Spices j. Non Vegetarian Spices 49.Who of the following consumed more branded spices products? m. High income group families n. Middle upper income group families o. Middle lower income group families 50.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? u. Price v. Brand w. Pakaging x. Easy Availability y. Taste Note-: Any other attribute you think significant . 51.Please name one brands of spices(company name) which do you think belong to any of the following categories m. Consistent n. Fast growing o. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 52.Suggest one promotional scheme to the company(Sunrise Foods) 53.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 54.Do you have any hesitation in stocking our Products, give reason? 55.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses p) Survey/Interview q) observation r) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses k. Interview

l. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 31.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 32.MDH , Everest , Catch are the three most preferred brands on descending order 33.Ramdev Foods is the fastest going vegetarian spice brand 34.Catch and MDH are the most consisted brands from the last three years. 35.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 36.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

56.Which top three spices brands is in the demand most(please mention the name in descending order)? p. q. r. 57.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? k. Branded spices l. Unbranded spices 58.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 59.In your analysis which is a fastest growing category? k. Vegetarian Spices l. Non Vegetarian Spices 60.Who of the following consumed more branded spices products? p. High income group families q. Middle upper income group families r. Middle lower income group families 61.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? z. Price aa. Brand bb.Pakaging cc. Easy Availability dd.Taste Note-: Any other attribute you think significant . 62.Please name one brands of spices(company name) which do you think belong to any of the following categories p. Consistent q. Fast growing r. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 63.Suggest one promotional scheme to the company(Sunrise Foods) 64.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 65.Do you have any hesitation in stocking our Products, give reason? 66.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses s) Survey/Interview t) observation u) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses m. Interview

n.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 37.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 38.MDH , Everest , Catch are the three most preferred brands on descending order 39.Ramdev Foods is the fastest going vegetarian spice brand 40.Catch and MDH are the most consisted brands from the last three years. 41.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 42.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

67.Which top three spices brands is in the demand most(please mention the name in descending order)? s. t. u. 68.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? m. Branded spices n. Unbranded spices 69.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 70.In your analysis which is a fastest growing category? m. Vegetarian Spices n. Non Vegetarian Spices 71.Who of the following consumed more branded spices products? s. High income group families t. Middle upper income group families u. Middle lower income group families 72.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? ee. Price ff. Brand gg.Pakaging hh.Easy Availability ii. Taste Note-: Any other attribute you think significant . 73.Please name one brands of spices(company name) which do you think belong to any of the following categories s. Consistent t. Fast growing u. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 74.Suggest one promotional scheme to the company(Sunrise Foods) 75.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 76.Do you have any hesitation in stocking our Products, give reason? 77.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses v) Survey/Interview w) observation x) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses o. Interview

p.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 43.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 44.MDH , Everest , Catch are the three most preferred brands on descending order 45.Ramdev Foods is the fastest going vegetarian spice brand 46.Catch and MDH are the most consisted brands from the last three years. 47.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 48.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

78.Which top three spices brands is in the demand most(please mention the name in descending order)? v. w. x. 79.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? o. Branded spices p. Unbranded spices 80.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 81.In your analysis which is a fastest growing category? o. Vegetarian Spices p. Non Vegetarian Spices 82.Who of the following consumed more branded spices products? v. High income group families w. Middle upper income group families x. Middle lower income group families 83.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? jj. Price kk.Brand ll. Pakaging mm. Easy Availability nn.Taste Note-: Any other attribute you think significant . 84.Please name one brands of spices(company name) which do you think belong to any of the following categories v. Consistent w. Fast growing x. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 85.Suggest one promotional scheme to the company(Sunrise Foods) 86.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 87.Do you have any hesitation in stocking our Products, give reason? 88.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses y) Survey/Interview z) observation aa) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses q. Interview

r.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 49.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 50.MDH , Everest , Catch are the three most preferred brands on descending order 51.Ramdev Foods is the fastest going vegetarian spice brand 52.Catch and MDH are the most consisted brands from the last three years. 53.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 54.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

89.Which top three spices brands is in the demand most(please mention the name in descending order)? y. z. aa. 90.According to you what is more consumed(Please also mention the approximate percentage consume for the two)? q. Branded spices r. Unbranded spices 91.Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 92.In your analysis which is a fastest growing category? q. Vegetarian Spices r. Non Vegetarian Spices 93.Who of the following consumed more branded spices products? y. High income group families z. Middle upper income group families aa. Middle lower income group families 94.Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? oo.Price pp.Brand qq.Pakaging rr. Easy Availability ss. Taste Note-: Any other attribute you think significant . 95.Please name one brands of spices(company name) which do you think belong to any of the following categories y. Consistent z. Fast growing aa. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 96.Suggest one promotional scheme to the company(Sunrise Foods) 97.Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 98.Do you have any hesitation in stocking our Products, give reason? 99.Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses bb) Survey/Interview cc) observation dd) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses s. Interview

t. participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 55.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 56.MDH , Everest , Catch are the three most preferred brands on descending order 57.Ramdev Foods is the fastest going vegetarian spice brand 58.Catch and MDH are the most consisted brands from the last three years. 59.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 60.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

100. Which top three spices brands is in the demand most(please mention the name in descending order)? bb. cc. dd. 101. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? s. Branded spices t. Unbranded spices 102. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 103. In your analysis which is a fastest growing category? s. Vegetarian Spices t. Non Vegetarian Spices 104. Who of the following consumed more branded spices products? bb.High income group families cc. Middle upper income group families dd.Middle lower income group families 105. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? tt. Price uu.Brand vv.Pakaging ww. Easy Availability xx.Taste Note-: Any other attribute you think significant . 106. Please name one brands of spices(company name) which do you think belong to any of the following categories bb.Consistent cc. Fast growing dd.Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 107. Suggest one promotional scheme to the company(Sunrise Foods) 108. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 109. Do you have any hesitation in stocking our Products, give reason? 110. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses ee) Survey/Interview ff) observation gg) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses u. Interview

v.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 61.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 62.MDH , Everest , Catch are the three most preferred brands on descending order 63.Ramdev Foods is the fastest going vegetarian spice brand 64.Catch and MDH are the most consisted brands from the last three years. 65.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 66.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

111. Which top three spices brands is in the demand most(please mention the name in descending order)? ee. ff. gg. 112. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? u. Branded spices v. Unbranded spices 113. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 114. In your analysis which is a fastest growing category? u. Vegetarian Spices v. Non Vegetarian Spices 115. Who of the following consumed more branded spices products? ee. High income group families ff. Middle upper income group families gg.Middle lower income group families 116. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? yy. Price zz. Brand aaa. Pakaging bbb. Easy Availability ccc. Taste Note-: Any other attribute you think significant . 117. Please name one brands of spices(company name) which do you think belong to any of the following categories ee. Consistent ff. Fast growing gg.Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 118. Suggest one promotional scheme to the company(Sunrise Foods) 119. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 120. Do you have any hesitation in stocking our Products, give reason? 121. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses hh) Survey/Interview ii) observation jj) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses w. Interview

x.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 67.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 68.MDH , Everest , Catch are the three most preferred brands on descending order 69.Ramdev Foods is the fastest going vegetarian spice brand 70.Catch and MDH are the most consisted brands from the last three years. 71.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 72.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

122. Which top three spices brands is in the demand most(please mention the name in descending order)? hh. ii. jj. 123. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? w. Branded spices x. Unbranded spices 124. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 125. In your analysis which is a fastest growing category? w. Vegetarian Spices x. Non Vegetarian Spices 126. Who of the following consumed more branded spices products? hh.High income group families ii. Middle upper income group families jj. Middle lower income group families 127. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? ddd. Price eee. Brand fff. Pakaging ggg. Easy Availability hhh. Taste Note-: Any other attribute you think significant . 128. Please name one brands of spices(company name) which do you think belong to any of the following categories hh.Consistent ii. Fast growing jj. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 129. Suggest one promotional scheme to the company(Sunrise Foods) 130. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 131. Do you have any hesitation in stocking our Products, give reason? 132. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses kk) Survey/Interview ll) observation mm) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses y. Interview

z.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 73.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 74.MDH , Everest , Catch are the three most preferred brands on descending order 75.Ramdev Foods is the fastest going vegetarian spice brand 76.Catch and MDH are the most consisted brands from the last three years. 77.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 78.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

133. Which top three spices brands is in the demand most(please mention the name in descending order)? kk. ll. mm. 134. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? y. Branded spices z. Unbranded spices 135. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 136. In your analysis which is a fastest growing category? y. Vegetarian Spices z. Non Vegetarian Spices 137. Who of the following consumed more branded spices products? kk.High income group families ll. Middle upper income group families mm. Middle lower income group families 138. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? iii. Price jjj. Brand kkk. Pakaging lll. Easy Availability mmm. Taste Note-: Any other attribute you think significant . 139. Please name one brands of spices(company name) which do you think belong to any of the following categories kk.Consistent ll. Fast growing mm. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 140. Suggest one promotional scheme to the company(Sunrise Foods) 141. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 142. Do you have any hesitation in stocking our Products, give reason? 143. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses nn) Survey/Interview oo) observation pp) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses aa. Interview

bb.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 79.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 80.MDH , Everest , Catch are the three most preferred brands on descending order 81.Ramdev Foods is the fastest going vegetarian spice brand 82.Catch and MDH are the most consisted brands from the last three years. 83.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 84.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

144. Which top three spices brands is in the demand most(please mention the name in descending order)? nn. oo. pp. 145. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? aa. Branded spices bb.Unbranded spices 146. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 147. In your analysis which is a fastest growing category? aa. Vegetarian Spices bb.Non Vegetarian Spices 148. Who of the following consumed more branded spices products? nn.High income group families oo.Middle upper income group families pp.Middle lower income group families 149. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? nnn. Price ooo. Brand ppp. Pakaging qqq. Easy Availability rrr. Taste Note-: Any other attribute you think significant . 150. Please name one brands of spices(company name) which do you think belong to any of the following categories nn.Consistent oo.Fast growing pp.Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 151. Suggest one promotional scheme to the company(Sunrise Foods) 152. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 153. Do you have any hesitation in stocking our Products, give reason? 154. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses qq) Survey/Interview rr) observation ss) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses cc. Interview

dd.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 85.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 86.MDH , Everest , Catch are the three most preferred brands on descending order 87.Ramdev Foods is the fastest going vegetarian spice brand 88.Catch and MDH are the most consisted brands from the last three years. 89.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 90.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

155. Which top three spices brands is in the demand most(please mention the name in descending order)? qq. rr. ss. 156. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? cc. Branded spices dd.Unbranded spices 157. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 158. In your analysis which is a fastest growing category? cc. Vegetarian Spices dd.Non Vegetarian Spices 159. Who of the following consumed more branded spices products? qq.High income group families rr. Middle upper income group families ss. Middle lower income group families 160. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? sss. Price ttt. Brand uuu. Pakaging vvv. Easy Availability www. Taste Note-: Any other attribute you think significant . 161. Please name one brands of spices(company name) which do you think belong to any of the following categories qq.Consistent rr. Fast growing ss. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 162. Suggest one promotional scheme to the company(Sunrise Foods) 163. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 164. Do you have any hesitation in stocking our Products, give reason? 165. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses tt) Survey/Interview uu) observation vv) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses ee. Interview

ff.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 91.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 92.MDH , Everest , Catch are the three most preferred brands on descending order 93.Ramdev Foods is the fastest going vegetarian spice brand 94.Catch and MDH are the most consisted brands from the last three years. 95.Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 96.Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

166. Which top three spices brands is in the demand most(please mention the name in descending order)? tt. uu. vv. 167. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? ee. Branded spices ff. Unbranded spices 168. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 169. In your analysis which is a fastest growing category? ee. Vegetarian Spices ff. Non Vegetarian Spices 170. Who of the following consumed more branded spices products? tt. High income group families uu.Middle upper income group families vv.Middle lower income group families 171. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? xxx. Price yyy. Brand zzz. Pakaging aaaa. Easy Availability bbbb. Taste Note-: Any other attribute you think significant . 172. Please name one brands of spices(company name) which do you think belong to any of the following categories tt. Consistent uu.Fast growing vv.Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 173. Suggest one promotional scheme to the company(Sunrise Foods) 174. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 175. Do you have any hesitation in stocking our Products, give reason? 176. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses ww) Survey/Interview xx) observation yy) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses gg. Interview

hh.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 97.The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 98.MDH , Everest , Catch are the three most preferred brands on descending order 99.Ramdev Foods is the fastest going vegetarian spice brand 100. Catch and MDH are the most consisted brands from the last three years. 101. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 102. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

177. Which top three spices brands is in the demand most(please mention the name in descending order)? ww. xx. yy. 178. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? gg.Branded spices hh.Unbranded spices 179. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 180. In your analysis which is a fastest growing category? gg.Vegetarian Spices hh.Non Vegetarian Spices 181. Who of the following consumed more branded spices products? ww. High income group families xx.Middle upper income group families yy. Middle lower income group families 182. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? cccc. Price dddd. Brand eeee. Pakaging ffff. Easy Availability gggg. Taste Note-: Any other attribute you think significant . 183. Please name one brands of spices(company name) which do you think belong to any of the following categories ww. Consistent xx.Fast growing yy. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 184. Suggest one promotional scheme to the company(Sunrise Foods) 185. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 186. Do you have any hesitation in stocking our Products, give reason? 187. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses zz) Survey/Interview aaa) observation bbb) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses ii. Interview

jj.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 103. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 104. MDH , Everest , Catch are the three most preferred brands on descending order 105. Ramdev Foods is the fastest going vegetarian spice brand 106. Catch and MDH are the most consisted brands from the last three years. 107. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 108. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

188. Which top three spices brands is in the demand most(please mention the name in descending order)? zz. aaa. bbb. 189. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? ii. Branded spices jj. Unbranded spices 190. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 191. In your analysis which is a fastest growing category? ii. Vegetarian Spices jj. Non Vegetarian Spices 192. Who of the following consumed more branded spices products? zz. High income group families aaa. Middle upper income group families bbb. Middle lower income group families 193. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? hhhh. Price iiii. Brand jjjj. Pakaging kkkk. Easy Availability llll. Taste Note-: Any other attribute you think significant . 194. Please name one brands of spices(company name) which do you think belong to any of the following categories zz. Consistent aaa. Fast growing bbb. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 195. Suggest one promotional scheme to the company(Sunrise Foods) 196. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 197. Do you have any hesitation in stocking our Products, give reason? 198. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses ccc) Survey/Interview ddd) observation eee) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses kk. Interview

ll.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 109. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 110. MDH , Everest , Catch are the three most preferred brands on descending order 111. Ramdev Foods is the fastest going vegetarian spice brand 112. Catch and MDH are the most consisted brands from the last three years. 113. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 114. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

199. Which top three spices brands is in the demand most(please mention the name in descending order)? ccc. ddd. eee. 200. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? kk.Branded spices ll. Unbranded spices 201. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 202. In your analysis which is a fastest growing category? kk.Vegetarian Spices ll. Non Vegetarian Spices 203. Who of the following consumed more branded spices products? ccc. High income group families ddd. Middle upper income group families eee. Middle lower income group families 204. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? mmmm. Price nnnn. Brand oooo. Pakaging pppp. Easy Availability qqqq. Taste Note-: Any other attribute you think significant . 205. Please name one brands of spices(company name) which do you think belong to any of the following categories ccc. Consistent ddd. Fast growing eee. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 206. Suggest one promotional scheme to the company(Sunrise Foods) 207. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 208. Do you have any hesitation in stocking our Products, give reason? 209. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses fff) Survey/Interview ggg) observation hhh) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses mm. Interview

nn.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 115. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 116. MDH , Everest , Catch are the three most preferred brands on descending order 117. Ramdev Foods is the fastest going vegetarian spice brand 118. Catch and MDH are the most consisted brands from the last three years. 119. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 120. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

210. Which top three spices brands is in the demand most(please mention the name in descending order)? fff. ggg. hhh. 211. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? mm. Branded spices nn.Unbranded spices 212. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 213. In your analysis which is a fastest growing category? mm. Vegetarian Spices nn.Non Vegetarian Spices 214. Who of the following consumed more branded spices products? fff. High income group families ggg. Middle upper income group families hhh. Middle lower income group families 215. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? rrrr. Price ssss. Brand tttt. Pakaging uuuu. Easy Availability vvvv. Taste Note-: Any other attribute you think significant . 216. Please name one brands of spices(company name) which do you think belong to any of the following categories fff. Consistent ggg. Fast growing hhh. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 217. Suggest one promotional scheme to the company(Sunrise Foods) 218. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 219. Do you have any hesitation in stocking our Products, give reason? 220. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses iii) Survey/Interview jjj) observation kkk) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses oo. Interview

pp.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 121. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 122. MDH , Everest , Catch are the three most preferred brands on descending order 123. Ramdev Foods is the fastest going vegetarian spice brand 124. Catch and MDH are the most consisted brands from the last three years. 125. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 126. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

221. Which top three spices brands is in the demand most(please mention the name in descending order)? iii. jjj. kkk. 222. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? oo.Branded spices pp.Unbranded spices 223. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 224. In your analysis which is a fastest growing category? oo.Vegetarian Spices pp.Non Vegetarian Spices 225. Who of the following consumed more branded spices products? iii. High income group families jjj. Middle upper income group families kkk. Middle lower income group families 226. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? wwww. Price xxxx. Brand yyyy. Pakaging zzzz. Easy Availability aaaaa. Taste Note-: Any other attribute you think significant . 227. Please name one brands of spices(company name) which do you think belong to any of the following categories iii. Consistent jjj. Fast growing kkk. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 228. Suggest one promotional scheme to the company(Sunrise Foods) 229. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 230. Do you have any hesitation in stocking our Products, give reason? 231. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses lll) Survey/Interview mmm) observation nnn) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses qq. Interview

rr.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 127. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 128. MDH , Everest , Catch are the three most preferred brands on descending order 129. Ramdev Foods is the fastest going vegetarian spice brand 130. Catch and MDH are the most consisted brands from the last three years. 131. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 132. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

232. Which top three spices brands is in the demand most(please mention the name in descending order)? lll. mmm. nnn. 233. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? qq.Branded spices rr. Unbranded spices 234. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 235. In your analysis which is a fastest growing category? qq.Vegetarian Spices rr. Non Vegetarian Spices 236. Who of the following consumed more branded spices products? lll. High income group families mmm. Middle upper income group families nnn. Middle lower income group families 237. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? bbbbb. Price ccccc. Brand ddddd. Pakaging eeeee. Easy Availability fffff. Taste Note-: Any other attribute you think significant . 238. Please name one brands of spices(company name) which do you think belong to any of the following categories lll. Consistent mmm. Fast growing nnn. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 239. Suggest one promotional scheme to the company(Sunrise Foods) 240. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 241. Do you have any hesitation in stocking our Products, give reason? 242. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses ooo) Survey/Interview ppp) observation qqq) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses ss. Interview

tt.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 133. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 134. MDH , Everest , Catch are the three most preferred brands on descending order 135. Ramdev Foods is the fastest going vegetarian spice brand 136. Catch and MDH are the most consisted brands from the last three years. 137. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 138. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

243. Which top three spices brands is in the demand most(please mention the name in descending order)? ooo. ppp. qqq. 244. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? ss. Branded spices tt. Unbranded spices 245. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 246. In your analysis which is a fastest growing category? ss. Vegetarian Spices tt. Non Vegetarian Spices 247. Who of the following consumed more branded spices products? ooo. High income group families ppp. Middle upper income group families qqq. Middle lower income group families 248. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? ggggg. Price hhhhh. Brand iiiii. Pakaging jjjjj. Easy Availability kkkkk. Taste Note-: Any other attribute you think significant . 249. Please name one brands of spices(company name) which do you think belong to any of the following categories ooo. Consistent ppp. Fast growing qqq. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 250. Suggest one promotional scheme to the company(Sunrise Foods) 251. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 252. Do you have any hesitation in stocking our Products, give reason? 253. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses rrr) Survey/Interview sss) observation ttt) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses uu. Interview

vv.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 139. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 140. MDH , Everest , Catch are the three most preferred brands on descending order 141. Ramdev Foods is the fastest going vegetarian spice brand 142. Catch and MDH are the most consisted brands from the last three years. 143. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 144. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

254. Which top three spices brands is in the demand most(please mention the name in descending order)? rrr. sss. ttt. 255. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? uu.Branded spices vv.Unbranded spices 256. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 257. In your analysis which is a fastest growing category? uu.Vegetarian Spices vv.Non Vegetarian Spices 258. Who of the following consumed more branded spices products? rrr. High income group families sss. Middle upper income group families ttt. Middle lower income group families 259. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? lllll. Price mmmmm. Brand nnnnn. Pakaging ooooo. Easy Availability ppppp. Taste Note-: Any other attribute you think significant . 260. Please name one brands of spices(company name) which do you think belong to any of the following categories rrr. Consistent sss. Fast growing ttt. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 261. Suggest one promotional scheme to the company(Sunrise Foods) 262. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 263. Do you have any hesitation in stocking our Products, give reason? 264. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses uuu) Survey/Interview vvv) observation www) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses ww. Interview

xx.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 145. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 146. MDH , Everest , Catch are the three most preferred brands on descending order 147. Ramdev Foods is the fastest going vegetarian spice brand 148. Catch and MDH are the most consisted brands from the last three years. 149. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 150. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

265. Which top three spices brands is in the demand most(please mention the name in descending order)? uuu. vvv. www. 266. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? ww. Branded spices xx.Unbranded spices 267. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 268. In your analysis which is a fastest growing category? ww. Vegetarian Spices xx.Non Vegetarian Spices 269. Who of the following consumed more branded spices products? uuu. High income group families vvv. Middle upper income group families www. Middle lower income group families 270. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? qqqqq. Price rrrrr. Brand sssss. Pakaging ttttt. Easy Availability uuuuu. Taste Note-: Any other attribute you think significant . 271. Please name one brands of spices(company name) which do you think belong to any of the following categories uuu. Consistent vvv. Fast growing www. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 272. Suggest one promotional scheme to the company(Sunrise Foods) 273. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 274. Do you have any hesitation in stocking our Products, give reason? 275. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses xxx) Survey/Interview yyy) observation zzz) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses yy. Interview

zz.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 151. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 152. MDH , Everest , Catch are the three most preferred brands on descending order 153. Ramdev Foods is the fastest going vegetarian spice brand 154. Catch and MDH are the most consisted brands from the last three years. 155. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 156. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

276. Which top three spices brands is in the demand most(please mention the name in descending order)? xxx. yyy. zzz. 277. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? yy. Branded spices zz. Unbranded spices 278. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 279. In your analysis which is a fastest growing category? yy. Vegetarian Spices zz. Non Vegetarian Spices 280. Who of the following consumed more branded spices products? xxx. High income group families yyy. Middle upper income group families zzz. Middle lower income group families 281. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? vvvvv. Price wwwww. Brand xxxxx. Pakaging yyyyy. Easy Availability zzzzz. Taste Note-: Any other attribute you think significant . 282. Please name one brands of spices(company name) which do you think belong to any of the following categories xxx. Consistent yyy. Fast growing zzz. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 283. Suggest one promotional scheme to the company(Sunrise Foods) 284. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 285. Do you have any hesitation in stocking our Products, give reason? 286. Would you appreciate Sunrise Foods Branding in some way at your store?

INTRODUCTION OF THE PROJECT:


Assessing the spice market in NCR(National Capital Region) and carving out the top companies in the Region. Segmentation of Spice consuming population and analysing market oppurtuinity for a new product to target audience Designing brochures and templates and other promotional materials were brand promotional campany of sunrise foods Assist with the team regarding various ATL in BTL activities.

OBJECTIVE OF THE PROJECT:


Provide an easy and simple way to create and roll out innovative services to reduce development time, costs and risks Provide a unified and seamless way to deliver services over heterogeneous execution platforms, network and terminals Enrich the service landscape, through an overlay structure supporting the users and offering a personalized user experience anytime, anyplace; Create a trusted and open platform that will simplify the use of services, devices through personalization and customization Enrich current service platform functionality with content management features and intelligent service-controlled context-information processing Open-up to new business models & value chains. Enable Pan-European service provisioning, and seamless roaming of applications and services across commercial and national borders Promote the uptake of innovative IT software technologies in a telecommunications grade service platform environment.

METHODLOGY:
1) Quantitative methodologies - involves those methodologies, such as closed surveys structured interviews and sociograms (diagrammatic representations of interactions between individuals) which enable data (concrete or conceptual) to be collected, measured and compared with a standard. It uses aaaa) Survey/Interview bbbb) observation cccc) Questionnaire

2). Qualitative methodologies - Involves a phenomenological perspective whereby researchers aim to understand report and evaluate the meaning of events for people in particular situations, that is, how their social world is structured by the participants in it. The focus of qualitative methodologies is the way in which participants (rather than the researcher) interpret their experiences and construct reality. Some examples are, an unstructured interview, focus group, open-ended questionnaire and participant observation. It uses aaa. Interview

bbb.

participant observation

Company Profile
Maintaining the Indian tradition of producing varied spices, we Sunrise Foods Limited have established ourselves as a manufacturer, supplier and trader. We are engaged in producing a range of spices such asTurmeric Powder, Red Chilli Powder, Dry Bird's Eye Chilli Powder, Crushed Red Chilli, Dry Garlic Powder etc. Our range is of superior quality and are manufactured in well hygienic condition. Since our inception in 1975, we are fully dedicated to provide the products that satisfy the taste buds of our customers and also adhere to the international standards of quality. Our extensive industrial expertise and vast experience in our domain allow us to distinguish ourselves and attain the highest position in the industry. The sheer commitment to client satisfaction, purity and quality of our products is what is reckoned among our valued customers. For preserving the quality, we perform various quality tests with the help of our qualified and experienced food experts. In these years, we have catered a wide global market through our well appreciated product range.

Groups
Our vast experience of about a century in the food industry earns us the reliability and dependability of our reputed customers. We are engaged as a counted Manufacturer, Supplier and Trader of a gamut of blended spices, spices and allied products, catering to both national as well international customers. The complete collection of products comply to health and quality standards as it is manufactured under the extreme hygienic conditions. We also offer specialized tailor-made spices as required by the clients. Our other companies that function under the name of Sunrise Group are mentioned below: Aroma Spices Private Limited Grow Green Biosciences Private Limited. Prakash Udyog Sunrise Food Products Pvt Ltd. Sunrise Spices Limited

Founders
The strategic and planned skills of management largely accredit the company's success, growth and expansion in the global world. The company is led by the efforts of our dynamic team of professionals, who are committed to sheer customer satisfaction and excellent quality. Their high spirit, confidence, knowledge bank and leadership qualities back us to achieve each and every strong foothold in the existing market competition. The reputed founders, under whose guidance the company excels includes: O.P. Sharma R.P. Sharma S.P. Sharma

Board of Directors
The Board of Directors runs the firm on such a large scale taking together the immeasurable efforts of their team and all other personnel. This business endeavor is the process of efforts and dedication of the company and its employees as a whole. In order to direct these joint efforts to tackle multiple adverse situations, the Board of Directors take the firm on the path to continuous success and steady growth. Their vast industrial experience and knowledge bank of their respective domains aid us in planning our strategical goals. The members of Board of Directors include: Mr. Abhishek Sharma, Director Mr. Amit Sharma, Director Mr. Anand P. Sharma, Director Mr. Anup Sharma, Director Mr. Arvind P. Sharma, Managing Director Mr. Gaurav Sharma, Director Mr. Satya Prakash Sharma, Chairman Mr. Shailendra P. Sharma, Director

Extensive Product Range


We offer a gamut of products which are of highest quality and produced in most hygienic conditions. We use organic method of cultivation, which is highly environment friendly and gives excellent yield. Our products are appreciated by

the clients for its ultimate taste. Our range can be categorized as Powdered Spices and Whole / Basic Spices and the range is mentioned below: Generic / Pure Powdered Spices Turmeric Powder Red Chilli Powder Dry Bird's Eye Chilli Powder Cinnamon Powder

Crushed Red Chilli

Dry Garlic Powder

Speciality Powdered Blend Spices (Indian Attraction) Sabji Masala Paneer Butter Masala Sabji King Aloo Dum Masala Shukto Masala Dal ka Masala

Specialty Powdered Blend Spices (International Attraction) Mexican Fajitas Tikka Masala Mexican Hot Chilli Mix Milled Madras Curry Powder Japanese Curry Powder Hot Madras Curry Powder

Generic Whole Spices Cummin Seed Recipes Sunrise Hakka Noodles Sunrise Fruit Chutney Other Products Sunrise Spring Rolls Sunrise Spinach Raita

Organic Cultivation Papad / Pappadums

Mustard Oil

Mustard Powder

Expertise
From the commencement of our organization, we are engaged in not just manufacturing but cultivating, blending and processing the finest and purest range of spices. With constant improvement in understanding of both the demands of the customers as well as the market, we are providing excellent quality spices all across the nation. The efforts of all these years paid us back in the form of immense appreciation from the clients and a long term relationship with them.

Assured Quality
Quality is considered to be of paramount importance for our organization. The well equipped facility of our laboratory expedite our quality checking processes at each stage of manufacturing. This sophisticated and technologically advanced lab allow us to develop an outstanding product array as per the requisite quality standards of industry. Strictly adhering and complying to the cleanliness and hygiene policy during the production of our entire range of spices and allied products, makes us highly reliable among our clients. We strive to enhance the level of quality and purity through timely strenuous quality checks, which aid us in gaining the highest level of customers satisfaction. Both our plants Jaipur Mustard Oil Plant and Bikaner Papad Plant are ISO 9001:2000 certified, which accredits our market credibility. Moreover, the products we offer are completely free from any sort of contaminant and are micro-biologically safe. The product line Government Agmarked and is in accord with several food laws of distinctive countries. Our presence in the market is only meant to dedicate finest quality product range within the stipulated time frame.

Production Facilities
We own several production units, that are located in states like Tamil Nadu, Rajasthan, Uttar Pradesh and West Bengal. Their location is nearest to the place from where we can procure the raw materials without and hassle and wastage of time. These units are well furnished with modern and advanced machines tools and

equipment required for different production processes. The unit segregated for development of different products can be seen in the following tabulated form:

Production Units Nofri, near Agra, Uttar Pradesh Kolkata, West Bengal

Products Developed fresh & qualitative spices Spice like ginger, turmeric, chilli, coriander, cummin, fenugreek, fennel, black pepper, cardamom, ginger, garlic and turmeric papad / pappadums mustard oil / mustard seed Turmeric

Bikaner, Rajasthan Jaipur, Rajasthan Erode, Tamil Nadu

Up-gradation Of Machinery
Our company is a pioneer in marketing a voluminous range of superior quality spices and allied products and have established a reliable and trustworthy processor for best quality and pure mixed and blended Spices and condiments. Keeping a track of updated and modern requirements of today's changing world and we continuously upgrade and modernize our plants by innovating new mixtures and blends of condiment powders and spices for several cooking purposes.

Research and Development (R&D)


Quality leads all other aspects of the products. Believing in our theory and motto our sheer quality, we have invested largely on our Research and Development Department to assure the desired quality standards. We maintain our consistency in procuring and blending these spices, which we process using the finest and best raw spices and ensure all the procedures of quality testing, sampling and controlling.

Warehousing Facilities
Our capacious and voluminous warehousing unit allows proper and systematic storing our finished products for instant and timely delivery to the clients. We keep

this unit extremely clean, hygienic and free from dirt or dust not to risk the quality of the stored products. In addition, this unit also help us to keep the products safe from any sort of damage for easy supply to the customers as per their varied demands and requirements.

Need of Cultivation
Being a reliable and trustworthy Manufacturer, Supplier and Trader, we are obliged to render and excellent quality range of spices to our revered customers. And to fulfill this purpose, we cultivate the spices in accordance with the quality standards, regulations and requirements. Our insight for the development of varied spices is provided by our extensive experience in the industry. The production and cultivation practices of spices depends on various different aspects including Processing, Seedbed preparation, Adaptability, Fertilization, Harvesting, Seeding, Site selection, Storage and Weed control. Moreover, the adaptation to organic cultivation throughout our operations is a step to our commencement to assure ecofriendly crops. Incorporating several methods of cultivation like Bio-Control Agents, Natural Fertilizers, Organic Manures etc, is possible due to our sustainable farming.

Customer Satisfaction
Customer satisfaction has to be the target for the growth or development of any organization. The nature is full of natural assets, which provide pure ingredients for many of our spices and allied products. The nature itself aid us to satisfy our customers with our diverse products and services. We come out with a thorough research based data of distinct requirements of our clients to comprehend their specific needs and demands. In these years, we have gained a special edge to sense and understand the taste of our clients, which allow the production of these spices to satisfy the customer's taste buds.

Workforce
Our dedicated and hard working workforce forms the base of our considerable success in the industry. About 200 professionals are employed, all across the country in our offices and factories, who lend and contribute their knowledge, skills and experience to attain complete customer satisfaction while maintaining the highest standards of taste and quality.

Packaging of Products
Packaging of food items plays a crucial role in delivering quality to the customers. Keeping that in mind, we specifically use non-pollutant and hygienic packaging materials to store these spices in a sterile environment, keeping them away from any sort of impurity or contaminant. These packages are accurately labeled in accord with regulatory requirements. The packages are available in various sizes starting from 5/10g, 50g, 100g, 200g, 500g. Moreover, our customers can also avail from us the spices in special cardboard boxes or laminated pouches for security from spilling. On one side papads are packed in pouches of 100g, 200g, 500g and 1 kg, whereas on the other mustard oil is sold in 200, 500, & 1 litre. Pouches, bottles and jars of5 lt.

Work Done Till Date:


Before commencing the project, I analysed the issue related with company by interacting with wholesale distributors. Before starting with our research, I tested the market condition and issues related with Sunrise Foods through various sample questionnaire. After completion of our testing in market, I prepared final Set of Interview questionnaire for whole distributors. Till date, the interaction with wholesale distributors is completed in Delhi. Interaction with wholesale distributors in Delhi Region-: Janakpuri Dwarika Saket Rajouri Garden Kashmiri Gate Mayur Vihar Malviya Nagar

Findings on the basis of Questionnaire

As the Company asked to find out various aspects of the market so as to penetrate the market in an effective and efficient manner , the following finding are made 157. The existing brand in Delhi , NCR market are the following(Random arrangement) Everest Catch MDG Goldiee Priya Ramdev Foods 158. MDH , Everest , Catch are the three most preferred brands on descending order 159. Ramdev Foods is the fastest going vegetarian spice brand 160. Catch and MDH are the most consisted brands from the last three years. 161. Primafacie Goldiee masala have lost much of its share in the market and it would not be wrong to say that it surprisingly false in the declining brands categories accompanied by Priya Spices. 162. Sunrise HALDI and JALJEERA masala powder could be the one which could take over the same category products of MDH , Catch and Everest.

REFERENCES-:
http://www.ist-spice.org www.google.com www.encyclopedia.com http://www.sunrisefood.org/

Annexure (Questionnaire)

287. Which top three spices brands is in the demand most(please mention the name in descending order)? aaaa. bbbb. cccc. 288. According to you what is more consumed(Please also mention the approximate percentage consume for the two)? aaa. Branded spices bbb. Unbranded spices 289. Among the Branded Packet Spices products which type of spices are most used(For examples chilli powder , chaat masala ,daal masala)? . 290. In your analysis which is a fastest growing category? aaa. Vegetarian Spices bbb. Non Vegetarian Spices 291. Who of the following consumed more branded spices products? aaaa. High income group families bbbb. Middle upper income group families cccc. Middle lower income group families 292. Among the branded Spices Products(in context to spices companies, eg MDH, Goldiee masala ) what associates attributes are concerned the most by the customers? aaaaaa. Price bbbbbb. Brand cccccc. Pakaging dddddd. Easy Availability eeeeee. Taste Note-: Any other attribute you think significant . 293. Please name one brands of spices(company name) which do you think belong to any of the following categories aaaa. Consistent bbbb. Fast growing cccc. Declining

Note-: (for company and faculty guide)- The meaning of consistent, fast growing and declining were explained to the concerned persons. Question number 8 to 9 suggestive questions for company help 294. Suggest one promotional scheme to the company(Sunrise Foods) 295. Suggest any product which if brought by Sunrise Foods can takeover the existing product of other Company with your support. 296. Do you have any hesitation in stocking our Products, give reason? 297. Would you appreciate Sunrise Foods Branding in some way at your store?