Escolar Documentos
Profissional Documentos
Cultura Documentos
Compiled by:
South Africa was chosen to host the 2010 world Cup in May, 2004 and the resulting
excitement at this decision caused a great deal of optimism, both, in South Africa and
abroad. The forecast figures (see statistics below) that were an integral part of SA’s
decision to enter the bid indicated that the gains for the country would be significant in
terms of revenue and increased employment.
Come June 2010, an estimated 2.7 million spectators will watch the FIFA World
CupTM’s 64 matches played around the country. And when the final is shown, a televi-
sion audience of up to 2.8 billion people will have their eyes glued on South Africa.
Economic Opportunities
Certain areas are limited to FIFA and its sponsors and there will be sales restrictions
on sales, marketing and advertising in designated areas such as stadiums.
Construction
All in all, ten stadiums in nine cities around South Africa have been selected. The
various venues will have to either be built from scratch or, where already in existence,
upgraded to meet the standards required by FIFA.
All intended to be able to cope with what is seen as a huge influx of visitors for this
prestigious event. A great deal of emphasis has also been placed on the high quality
of South Africa’s tourist industry. However, negotiations have been and are taking
place to increase the available accommodation in most of the cities chosen to host the
various games.
About R6 billion has been spent to date which equates to about ZAR3 million every
hour. Approximately 2,500 South Africans are currently employed on the project, plus
about 200 from other countries and this is expected to rise to 6,500.
By the end of April 2007 the project reported significant impact on socio-economic
development in the following areas:
• 25% Black persons’ shareholding in the Bombela concession company
through the Strategic Partners Group (SPG) – its BEE partner.
• About ZAR246 million has been spent on the procurement from, and sub-
contracting to, BEEs.
• About ZAR48 million has been spent on procurement from, and sub-
contracting to new BEEs.
• About ZAR75 million has been spent on procurement from and sub-contracting
to SMMEs.
• South African materials, plant and equipment to the value of about ZAR79 mil-
lion have been purchased.
Another interesting aspect of the project, particularly from a South African point of
view is the skills and development programme initiated by the Bombela concession.
More than 2,000 people have already passed through this training programme, provid-
ing much needed skills that are sadly lacking in South Africa.
Furthermore the Department of Transport has also let it be known that there are three
more Gautrain-type rapid-rail proposals on the cards. One each for Cape Town, Dur-
ban and Pretoria.
Bus transport improvements are also planned in all of the cities where the stadiums
are based, and those plans are well underway in Johannesburg and Pretoria. But Nel-
spruit and Durban are following suit.
Another industry sector that should do very well out of the World Cup is that of tour-
ism. One city for example, Bloemfontein, is currently negotiating with nearby towns of
Kimberley, Maseru, Ladybird and Welkom to increase the number of beds that will be
available for the occasion.. Bloem currently has approximately 7,000, but forecasts
that 20,000 will be needed.
The revenue earned from tourism in 2006 amounted to ZAR66.3 billion with 8.4 million
arrivals in the country. This contributed 8.3% to the GDP and employed about
947,530 people either directly or indirectly. A significant proportion of those visitors
are in South Africa on business or on business tourist trips, a trend that is likely to
increase over the next few years. Particularly as there is a big drive currently to make
South Africa one of the top ten destinations in the world for conferencing by 2010. In
the last ten years South Africa has moved from 63rd to 27th In the league table of con-
gress destinations.
One of the other sectors that is likely to gain the most value is the Insurance Industry.
This is due to the fact the risks involved in constructing, renovating and running new
and improved stadiums and infrastructure have to be covered – plus, obviously, travel
insurance has to be provided for visiting fans.
Crime
A major drawback to South Africa hosting the World Cup is inevitably, the much publi-
cised, high level of crime. It cannot be denied that this is a serious problem, but hav-
ing said that South Africa has hosted major sporting events in the past (1995 Rugby
World Cup, 1996 African Cup of Nations, 2003 Cricket World Cup and a number of
major international conferences) without any major mishaps.
Proactive planning to ensure a successful event is underway with for example the
Safety at Sports and Recreational Events Bill which was drafted as early as 2004 and
is currently being reviewed. The South African Police Service (SAPS) started, appar-
ently, planning for the occasion three years ago and intend to drastically increase po-
lice numbers and the number of private security personnel to be deployed. In addition,
foreign police forces will be supporting the South African Police Service (SAPS) with
their greater experience in crowd control, etc.
A further risk that has arisen in recent months is the inability of the state run electricity
company ESKOM to provide electric power. It is hoped that the current problems in
supply will have been solved by 2010.
Institutions, associations and ministries which will play a major part in organisation of
the SWC 2010, as well as the provincial governments of the eight host provinces.