COLORING

this book belongs to

One of the biggest misconceptions in B2B marketing is that you have to take yourself so seriously all the time and not have any fun. I couldnt disagree more. Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and more effectively spread their marketing messages through storytelling. Theres no mistaking, its a good time to be a marketer again. From a content marketing perspective this book may look like a giant piece of chocolate cake, as in only here to entertain. But, thats the beauty of content. You cant judge a book by its cover and you may be pleasantly surprised to find that this coloring book consists of all the necessary elements of a successful and valuable piece of content. Its useful, engaging, entertaining, and most importantly, educational. So sit back, have fun, and expand your knowledge in b2b marketing. Well show you some of the most impactful marketers in the world, b2b marketing buzzwords, and much more! I hope you enjoy this book as much we did putting it together. Heres to my fellow marketers, lets have some fun!

Jason Miller
Social Media Strategist, MARKETO

Help me find my marketing buzzwords!

Acquisition Authentication email attachment blacklist personalization optin

deduplication deliverablility preferences subscription workflow campaign unsubscribe

purl nurturing list dkim content supression

marketin g

YOU CAN CUT INTO THE FINGERS TO MAKE OBJECTS FIT IN HANDS.

MATCH EACH PICTURE WITH ITS CORRESPONDING EVENT BY DRAWING LINES FROM THE STARS TO EACH DRAWING!

1. Social Sharing 2. Call to Action (CTA) 3. Request for data 4. The Benefits 5. Company / Personal Logo 6. Context of Use 7. Hero Shot

KEY

landing page possibilities

using the given CONTENT pieces, assemble a personal landing page. you may draw your own logo, hero shot, eTC.
Your very own landing page!

Your very own landing page!

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5 7 2 4
1. re cus, exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiis. 2. re cus, exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiis.
GETTING STARTED email address* First name* last name* business phone* Company* department *Required Field

7 1 6

2 3

0.00 / 5.36

CLIENTS WHO USE THIS PRODUCT:

3. re cus, exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiis.
Client testimonial ...re cus, exceperate aciiscit quos aliqui ipsa doluptat eatiscit facearum que as ab ipit dipsamu scitatiisre an cus, exceperat.

Your very own landing page!

Social Sharing Company / Personal logo

GETTING STARTED email address* First name* last name* business phone* Company* department *Required Field

Hero shot data request

CTa button

0.00 / 5.36

CLIENTS WHO USE THIS PRODUCT: context of use

Hero shot

headline / sub-head

1.
keypoints of product

2.

3.

the benefits

CUT DIVIDERS to any size desired

WALK THE COMPLICATED PATH OF GAINING A CLIENTS TRUST WITH ME.

generate awareness and like

AWARENESS

FRIEND NAME ENGAGED PROSPECT

LEAD NURTURING DATABASE SALES LEAD

develop relationship until sales ready (email, social, offline)

OPPORTUNITY

CUSTOMER!!

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Match each leader with his or her book by writing the authors name under each writers portrait.

12

13

14

15

16

http://blog.marketo.com/blog/2013/02/ the-dawn-of-marketing-automation-video.html

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I need help solving this puzzle so I can get my content out at peak interval.

1 1

2 2

3
5 4

7 13
11 6 4

6 5

15
15

10 8 8
10 11 17 12 12 13 19

7 14

18 14 16

ACROSS
2. advertising expenditure required to obtain each new sales lead 4. Takes the qualified leads and converts them into customers 6. a specific event that represents the goal of the landing page 8. The process of determining the sales readiness of leads using a pre-determined scoring methodology and ranking them accordingly 10. really simple syndication 12. a type of marketing characterized by prospects and customers seeking out and finding companies rather than vice versa 14. This rate calculates the percentage of Visitors who enter your website and leave rather than continue viewing other pages within the same site 16. a website on which an individual or group of users record opinions, information, etc. on a regular basis 17. the advertising cost to reach 1000 viewers 18. a type of web page that a user encounters after clicking on a link from a search engine, advertisement, email, or other marketing vehicle

DOWN
1. The process of employing different tactics to improve a business ranking in organic or unpaid search results to increase conversions 3. a fictional person used to represent a specific target segment for a company 5. an area where multiple users add, delete, and edit each others web content 7. Electronic book 9. Content management system 11. The process of building relationships with qualified prospects, regardless of their timing to buy, with the goal of earning their business when they are ready 13. identification of a person or entity that has the interest and authority to purchase a product or service 15. the process of transmitting digital data in a continuous, steady flow, so that it may be processed and displayed as it is received 17. Cost to an advertiser for each visitor that takes a specific action 19. Slang term for someone just learning how to use the Marketo platform

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CONNECT EACH DOT, AND REVEAL THE HIDDEN IMAGE!

19

cant decide what programs to deploy? use the decision dice to pick your methods.

EMAIL

virtual series

SURVEY

DIRECT MAIL webinar

RADIO TV

TRADE SHOW

BILLBOARD

Newsletter

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21

DAVID M EERMAN MEERMAN SCOTT

SETH GODIN

JEREMIAH OWYANG

JEREMIAH OWYANG

SETH GODIN

BRIAN SOLIS BRIAN SOLIS

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SOMETHING IS WRONG WITH THESE PICTURES. HELP ME FIND ALL TEN DIFFERENCES BETWEEN THE TWO IMAGES!

Jason Miller Seth Godin Michael Brenner Ann Handley Tom Skotidas

Doug Kessler Brian Clark Scott Monty

CC Chapman Chris Brogan Brian Solis

Brian Carter Jay Baer amber naslund

Peter Shankman David Meerman Scott AMY PORTERFIELD Jeremiah Owyang

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OFFICIAL CERTIFICATE OF MARKETERSHIP

Awarded for great achievement in marketing automation amazingness. Your CEO can rest easy knowing that you have completed the official Marketo Big Marketing Acitivity Coloring Book with style, ambition and a new found awareness of how fun it is to be a marketer again. Give yourself a hi-five and go make some BIG content for yourself!

Maria Pergolino

Jason Miller

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the email marketing wordfind

content marketing crossword

ACROSS
2. CPL 4. Sales 6. conversion 8. scoring 10. rss 12. inbound 14. bounce 16. blog 17. cpm 18. landing

marketo platform word jumble

1. system record 2. workflow engine 3. extensible network 4. lead management 5. sales insight 6. inbound marketing 7. social marketing 8. closed-loop reporting 9. time-series analytics engine bonus. marketing automation

DOWN

THOUGHT LEADER BOOK MATCH UP

1. seo 3. PERSONa 5. WIKI 7. ebook 9. cms 13. lead 15. streaming 17. cpa 19. noob

revenue cycle maze

Seth Godin, chris brogan, amber naslund Sally Hogshead, Guy Kawasaki, Joe Pulizzi, Michael Brito JOHN JANTSCH, MALCOLM GLADWELL, AMY PORTERFIELD, David Meerman Scott, tim ash Dave Kerpen, Paul GillIn, C.C. Chapman, Jay Baer, EKATERINA WALTER mari smith, ARDATH ALBEE, Lee Odden, Brian Carroll, brian carter Scott StraTten, GARY VAYNERCHUK, ann handley, brian solis, nicHole kelly

conference matching

Search Marketing Expo SEATTLE, JUNE Dreamforce SAN FRAN, NOVEMBER Marketo Summit SAN FRAN, APRIL Content Marketing World CLEVELAND, SEPTEMBER MicrosofT CONVERGENCE ATLANTA, march SXSW AUSTIN, MARCH

find the difference

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Jason Miller
Jason Miller is the social media strategist at Marketo. He is responsible for leading the companys social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, writing blogs, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80s hair metal Karaoke, and winning at Seinfeld trivia.

maria pergolino
Maria Pergolino recently joined Apttus as Vice President of Marketing, after almost four years with the fast growing Marketing Automation company, Marketo. As a key leader and early stage member of the Marketo Marketing team, Maria brings to Apttus deep domain expertise in marketing automation, campaign optimization, inbound and social media marketing.

Marketo
Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more. Marketo builds the marketing automation software that makes this possible, effective, and dare I say it, even fun! - PHIL FERNANDEZ, PRESIDENT & CEO

SCORCH
A DIGITAL MARKETING AGENCY LOCATED IN ST. LOUIS, MISSOURI THAT FUELS BRAND ACTIVATION FOR MARKETO. CHRIS BUEHLER AND RYAN CARROLL COLLABORATED WITH ILLUSTRATOR ANDY BEYER TO DESIGN AND CREATE THE MARKETO BIG MARKETING ACTIVITY COLORING BOOK.

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About Marketo
Easy, Powerful, Complete. Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketos marketing automation and sales effectiveness software including the worlds first integrated solution for social marketing automation streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver. Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of Americas Most Promising Companies by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of 11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

U.S.A. Headquarters

901 Mariners Island Blvd, Suite 200 San Mateo, CA 94402 Tel: + 650.376.2300 Fax: + 650.376.2331 www.marketo.com blog.marketo.com www.twitter.com/marketo

EMEA Ltd.

Cairn House South County Business Park Leopardstown Dublin 18, Ireland Tel: + 353.1.242.3000

ANZ

Marketo Australia Pty Ltd Level 1 435a-437 Kent Street Sydney NSW 2000 Australia Toll Free AU: +61 1800 352 270

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