Shweta

Jani Phone: (478) 447-7290 E-Mail: shweta.jani23@gmail.com

LinkedIn: http://www.linkedin.com/in/shwetajani Facebook: https://www.facebook.com/shweetx2 Twitter/IG: @BreakAShwet Education University of North Carolina at Chapel Hill B.A in Journalism and Mass Communications, concentration in Public Relations May 2013

Experience American Cancer Society

Atlanta, GA Summer 2012

Digital Media Intern

Managed and created daily content of Relay For Lifes website and social media platforms (Facebook, Twitter, LinkedIn, YouTube) and created monthly social media reports for Digital Customer Analytics Increased overall Facebook post visibility by 30% and Twitter followers by 4,000 Collaborated with Customer Engagement to maximize volunteer outreach and engagement Managed content and scheduling for ACSs email marketing community Composed Best Marketing Practices from nations top 10 Relay Events for Marketing team Composed content presentations for Pink/Breast Cancer Promotion to present to the NFL Assisted in Mobile Marketing by drafting content for text message promotions Saks Fifth Avenue Atlanta, GA Summer 2011

Public Relations Intern

Assisted with launch and promotion of new collections for Fall 2011 Set up special shows and events for designers for Fendi, Prada and Oscar de la Renta Maintained and organized multiple designer collections Designed promotional invites for key clients to monthly events such as Cliniques Bonus Time, Allures Summer Beauty Box and Estee Lauders Bronze Goddess Soleil Atlanta, GA Summer 2010

ALSAC St. Jude Childrens Research Hospital

Marketing and Promotions Intern

Led sponsorship training for executive students at Kennesaw State University, Spelman College and Morehouse College Updated statuses and created event invites on Facebook and St. Judes personal website Assisted in implementing marketing strategies by creating materials such as news releases, brochures, status reports, etc. Compiled and maintained event excel spreadsheets Macon, GA Spring 2010

Cherry Blossom Festival

Marketing and Design Intern

Promoted Cherry Blossom Event by creating advertisements for newspapers, banners, brochures and posters which resulted in a turnout of more than 500 people at three major events Managed Petals the Pink Poodle, official mascot for the Cherry Blossom Festival Spotlight Programs Board Atlanta, GA Spring 2010

Event Coordinator
Planned monthly social events for university faculty and students Networked with large organizations to provide activities such as fire breathing, rock band, henna tattooist, caricaturist and build-a-bear workers for monthly events Created marketing documents to promote events which resulted in a 25 percent turnout increase

Skills Trilingual in Hindi, Gujarati, and English; IBM website development software tools including Contrib., The Link and Community; Google Analytics and Photoshop