WITSA CorporateIdentity Manual

Corporate Identity Manual
www.witsa.org
World Information Technology and Services Alliance | Corporate Identity Manual
Table of Contents
1.0 1.1 1.2
Introduction About WITSA Vision & Mission
3.4 3.4.1
Applications: Print Literature Items Advertisment
3.4.2 Banner 3.4.3 Brochure 3.4.4 3.5 Poster Applications: Online Literature Items Website e-Newsletter e-Banner 3.4.5 Bunting 3.5.1 3.5.2 3.5.3
1.3 Brand Positioning 1.4 Brand Attributes 1.5 Brand Presonality 2.0 The Logo 2.1 Logo Scale Guidelines 2.2 2.3 2.5 Minimum Size Corporate Colors
2.4 Logo Colors Incorrect Usage of Logos 2.6 Logo Architecture 3.0 3.1 3.2 3.3 Brand Identity System Illustration: Vertical Layout Illustration: Horizontal Layout Applications: Stationery Items
4.0 Co-Branding Guidelines 4.1 4.3 Joint-Marketing Sponsorship 4.2 Event Hosting
3.3.1 Namecard 3.3.2 Letterhead 3.3.3 Envelope 3.3.4 3.3.5 3.3.6 Invoice Press Release Power Point Template
www.witsa.org
1.0 Introduction
WITSA brand is a powerful and unifying strategy for communicating the VALUE, TRUST and LEADERSHIP of WITSA. We earn loyalty and respect when we effectively communicate and reinforce the WITSA brand. When WITSA is consistently recognized for these characteristics, we build our familiarity and leadership. This, in turn, increases the value of our brand, bringing benefits to all of our stakeholders. This Corporate Identity Manual introduces WITSA brand to all our stakeholders. It outlines the principles on how WITSA brand is expressed to instill familiarity, to reinforce experience and to protect our equity. For those who communicate the WITSA brand, this manual provides useful tools to guide our creative expression. It facilitates consistency and clarity in delivering our brand promise and messaging through total communications with all our stakeholders.
www.witsa.org
Introduction
About WITSA
Founded in 1978, WITSA is a leading consortium of ICT industry association members from nearly 70 economies around the world. WITSAs members represent more than 90 percent of the world ICT market. As the leading recognized voice of the global ICT Industry, WITSA aims to drive transformation and grow the industry. WITSA believes ICT is the key driving force to enable governments, businesses and societies for global development and economic growth.
WITSA is dedicated to the following:

Advocating international public policies that advances the industrys growth and development; Facilitating international trade and investment of ICT products and services through our global network of contacts; Promoting industry cooperation and strengthen our national associations through the sharing of knowledge, experience, and critical information; Publishing global ICT research through WITSA Digital Planet; Awarding signature events, World Congress on Information Technology (WCIT) and Global Public Policy Summit (GPPS) to different host countries around the world; and Organizing and hosting the Global ICT Excellence Awards to recognize the most outstanding ICT users.
www.witsa.org
1.1
Introduction
Vision & Mission
Vision
Why WITSA brand should exist?
WITSA is the leading recognized voice of the global ICT Industry which is the key driver of global economic growth Mission
How to deliver WITSA brand?
To promote and facilitate the global growth of the information and communications technology and services industry through public policy development and advocacy, the promotion of global trade and investment, global forum and experience
www.witsa.org
1.2
Introduction
Brand Positioning
What is the unique selling point of WITSA brand?
Widest representation across global ICT industry

WITSA is a consortium of 70 ICT industry associations from economies around the world which represent over 90 percent of the world ICT market. WITSA represents global voice of ICT and promote the interest of the industry.
Imperative influence on the creation of global public policy that advances the ICT industry
WITSA assumes a leading advocacy role in the development of international public policy that affects the creation of a robust global ICT infrastructure. WITSA provides a forum for its members to exchange policies and ideas, as well as to identify common issues that impact the ICT industry.
Key driving force to spur social-economic growth through ICT

WITSA facilitates international trade and investments in ICT products and services through our global network. WITSA provides a platform to network, forge possible strategic partnership, and open new market opportunities across and within geographic locations.
www.witsa.org
1.3
Introduction
Brand Attributes
What WITSA wants to be? What emotion WITSA wants to elicit from all our stakeholders?
Trust-worthy
WITSA is the leading recognized voice of the global ICT industry.
Leadership
WITSA presents world class events that leads the global exchange of ideas and policies on ICT.
Credibility
WITSA provides critical information resource sharing and publishes global ICT spending that is widely referenced by many governments and private institutions.
Public Policy Advocacy

WITSA is the leading advocate in the development of of international public policy that affects the creation of robust global ICT infrastructure.
Global Trade Driven

WITSA faciliates international trade and investment among our unparalleled global network.
www.witsa.org
1.4
Introduction
Brand Personality
What is the personality of WITSA brand?
Global
Global consortium with 70 leading ICT industry associations from economies around the world. Creates global members network that help to open up new business opportunities and advocates the expansion and development of the ICT industry.
Leader
As the leading recognized global voice of the ICT industry, WITSA provides information on future trends, new technologies and best practices that promotes and develops the ICT industry.
Facilitator
Facilitates and promotes international trade and investments of ICT products and services that help spur the social and economic development of economies.
www.witsa.org
1.5
2.0 The Logo

The WITSA logo reflects our growing prominence and relevance as the leading recognized voice of the global ICT industry. The logos greater clarity and definition underscore our increasing influence on the development of ideas and policies related to ICT and our impact on the world social economic progress. This is highlighted by the clear and dominant use of the WITSA acronym as the main feature of the logo against the map of the world. Additionally, the use of different shades of blue and green projects stability while exuding confidence. Clearly, the WITSA logo encapsulates the WITSA brand as a respected and dynamic global alliance for the advancement of ICT.
www.witsa.org
the logo
Logo Scale Guidelines
0.5x min 0.5x min
0.5x min
WITSA logo is the anchor of our brand identity. The logo is a globally recognized and respected symbol of our organization. The logo usage in all internal and external communications must adhere to the scale specified in the guideline.
x 0.5x min
The logo must always be produced from original digital artwork. It must not be altered in any way, i.e. do not stretch, flatten or reconstruct it.
0.5x min
Minimum clear space

The logo must be surrounded with adequate clear space to ensure maximum prominence and visual impact.
www.witsa.org
2.1
the logo
Minimum Size
25mm
WITSA logo must be produced in not less than 30 mm in size to ensure clarity and visibility of the logo.
15mm
In case where the logo needs to appear on a limited background, the minimum size allowed is not less than 13 mm.
www.witsa.org
2.2
the logo
Corporate Colors
Colors play an important role in communicating our brand promise. The corporate colors are part of our brand identity system. The colors must be used as much as possible. WITSA logo is developed based on these corporate colors Blue and Green and typeface Myriad Pro Black.
C 50
M 0 G 198
Y 100 B 63
K 0
C 90 R 0
M 30 G 104
Y 90 B 61
K 30
C 35 R 160
M 10 G 202
Y 0 B 236
K 0
R 140
C 70 R 41
M 15 G 170
Y 0 B 226
K 0
C 90 R 34
M 65 G 98
Y 0 B 175
K 0
C 100 R 46
M 100 G 49
Y 0 B 146
K 0
C 0 R 0
M 0 G 0
Y 0 B 0
K 100
www.witsa.org
2.3
the logo
Logo Colors
WITSA logo should be used in full colors whenever possible to maximise the apprearance of the logo.
Full color logo on light background
In event that the full colors are not available, the following options can be applied to newsprint, engraving, embossing, debossing and printing.
Grayscale logo on light background c=0 m=0 y=0 k=80 c=0 m=0 y=0 k=40 c=0 m=0 y=0 k=10
Black and white logo on light background c=0 m=0 y=0 k=100 c=0 m=0 y=0 k=40
Reverse logo on dark background c=0 m=0 y=0 k=100 c=0 m=0 y=0 k=40
In case of embroidery and printing of merchandises, spot colors logo can be applied to ensure that the logo appears closest to our corporate colors.
Solid color logo on light background c=90 m=30 y=90 k=0 c=90 m=65 y=0 k=0 c=35 m=15 y=0 k=0
Solid color logo on dark background
www.witsa.org
2.4
the logo
Incorrect Usage of Logos
WITSA logo must always be applied in its correct forms, colors and sizes as specified in the guideline. Incorrect usage of the logo risks its consistency in appearance.
Do not distort or adjust the proportions of the logo.
Do not modify the artwork or substitute it with another typeface.
Do not add any special effects.
Do not add outline on the logo.
Do not alter the color specifications of the logo.
Do not eliminate any elements of the logo.
Do not change the position of the elements of the logo.
Do not alter the identity of the logo.
Do not rotate the logo.
Do not place logo on patterned or busy background.
Do not connect the logo to any other logo type (except prior approval from WITSA).
Other Other Other Other Other Other Other Other Other Logo Logo Type Type Logo Type Other Other Logo Logo Logo Type Type Logo Logo Logo Type Type Type Type Logo Type Logo Type
WOR WOR LD LWO D I AND NIN F RLD O FRMATIO O RMATIO WO IN WO FRLD WO O RLD RMATIO N RLD N IN INF F IN O ORMATIO N RMATIO FO RMAT N N I ON TECHNOLOGY TECHNOLOGY SERVICES AND SERVICES ALLIANCE ALLIANCE TECHNOLOGY AND SERVICES ALLIANCE TECHNOLOGY TECHNOLOGY TECHNOLOGY AND AND TECHNOLOGY TECHNOLOGY SERVICES TECHNOLOGY SERVICES AND SERVICES ALLIANCE AND ALLIANCE AND AND SERVICES SERVICES ALLIANCE SERVICES ALLIANCE ALLIANCE ALLIANCE
TECHNOLOGY AND SERVICES ALLIANCE TECHNOLOGY AND SERVICES ALLIANCE
WOR LD IN WO F O RLD RMATIO IN F ON RMATIO N WO R L D IN F OR M ATIO N WOR L D IN F O RMATIO N WOR L D I N F O RMATIO N
www.witsa.org
2.5
the logo
Logo Architecture
WITSA Logo
WITSA Logo with Tagline

The Leading Recognized Voice of the Global Industry
WITSA Secretariat Offices
North America
Secretariat
Secretariat
Asia
WITSA Initiatives
Business Center
2.6
www.witsa.org
2.0 Brand Identity System

WITSA brand identity system uses distinct visual fields and defined elements to convey our brand messages to all our stakeholders. Standard application templates and formats are developed to reinforce WITSA brand identity. All branding material designs must adhere to these standard application templates and formats. The system provides an impactful and efficient way to communicate the uniqueness of our offerings. It leverages and builds strength and value of the WITSA brand through consistent and thoughtful application across all communications. It creates a globally recognized and consistent visual impression for WITSA.
www.witsa.org
brand identity system
WITSA Brand Identity System Diagram
Corporate Focus
Consistent placement of the WITSA logo on white background and specific typography are the core elements defining the WITSA brand.
WITSA Logo
The logo should be sized and positioned relative to the application, generally in the upper right or lower right corner.
Headline
Main message should be placed prominently here
GLOBAL ICT INDUSTRY

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor. Sed odio. Nullam consectetuer, dui eget cursus gravida, sapien nulla vehicula nunc, a sagittis sem leo consectetuer velit. Maecenas euismod erat tempus tortor euismod suscipit. Phasellus auctor gravida sem. Cras lacinia interdum nisl. Donec est. Sed nec turpis. Cras nunc lacus, aliquet ac, fringilla quis, vehicula at, felis. Suspendisse luctus tempus enim. Cras ut nulla non turpis ullamcorper scelerisque. Mauris dolor enim, vestibulum eget, congue id, ultrices id, erat. Sed leo velit, ultricies quis, lacinia sit amet, consequat a, dui. Donec risus. Integer tempor augue vitae turpis. In odio. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor. Sed odio.
THE LEADING RECOGNIZED VOICE OF THE
Business Focus
The montage field allows individual products to differentiate by expressing their key messages and unique value propositions, while still maintaining a connection to the WITSA brand
Sub-Heading & Copy
Montage Fields
Relevant images of people, products and patterns are layered together to convey diversified technology and customer focus.
WITSA URL & Address
+603 4567 8910
www.witsa.org
World Information Technology and Services Alliance Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia. Tel. +603 8320 1898 Fax. +603 8320 1896
www.witsa.org
Illustration: Vertical Layout
1.5 x
0.3 x
Headline, Sub-headline text & Image
0.3 x
0.7 x
www.witsa.org
www.witsa.org
3.1
Illustration: Horizontal Layout
1.5 x
X 0.3 x
Headline, Sub-headline text & Image
0.3 x
0.5 x
www.witsa.org
World Information Technology and Services Alliance | Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia. | Tel. +603 8320 1898
Fax. +603 8320 1896
www.witsa.org
3.2
Applications: Stationery Items
Name Card Letterhead Envelopes Invoice Press Release Power Point Template
www.witsa.org
3.3
Namecard
90mm 5mm
3mm
Dato Dan E Khoo

Chairman
Card size: width: 90mm

C 90 M 65 G 198 Y 0 B 63 K 0
height: 55mm
10mm
Name
5mm 55mm
Suite 4800-3A-1, Address line 1, CBD Perdana, Address line 2, 63000 Cyberjaya, Address 3,Malaysia Selangorline D.E., Address line 4
Designation & Unit/Department/Division
R 140
Name Size: 9 points Font: Myriad Pro Bold Designation & Unit/Department/Division Size: 7 points on 8.4 points leading Font: Myriad Pro Light Italic
30mm
tel. +603 8320 1898 tel. fax.+603 +6034567 83208910 1896 fax. cell. +603 +601 4567 9271 8901 0088 cell. +601 2345 6789 email. danekhoo@witsa.org email. anyone@witsa.org url. www.witsa.org
C 50 R 0
M 0 G 104
Y 100 B 61
K 0
WITSA HQ: Cyberjaya, Malaysia ~ WITSA O ces: Virginia, United States of America | Kuala Lumpur, Malaysia
5mm
Address/Tel/Email/URL Size: 7 points on 8.4 points leading Font: Myriad Pro Light
Option 1 - front side

3mm
Dato Dan E Khoo

Chairman
www.witsa.org
Headquarters Suite 4800-3A-1 CBD Perdana 63000 Cyberjaya Selangor D.E. Malaysia Tel: +603 8320 1898 Fax: +603 8320 1896 North America Secretariat 8300 Boone Boulevard Suite 450 Vienna, VA 22182 United States of America Tel: +1-571-633-0620 Fax: +1-703-893-1269 Asia Secretariat 1106 & 1107, Block B, Phileo Damansara II No. 15, Jalan 16/11 46350 Petaling Jaya, Selangor D.E. Malaysia Tel: +603 8320 1898 Fax: +603 8320 1896
Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia
tel. +603 8320 1898 fax. +603 8320 1896 cell. +601 9271 0088 email. danekhoo@witsa.org url. www.witsa.org
WITSA HQ: Cyberjaya, Malaysia ~ WITSA O ces: Virginia, United States of America | Kuala Lumpur, Malaysia
Option 1- back side
Option 2 - One side
www.witsa.org
3.3.1
Letterhead
Letterhead
Continuation page
40mm
To: Name Address 1 Address 2 Address 3
Our Ref: Date:
Content
Content
www.witsa.org
www.witsa.org
www.witsa.org
3.3.2
Envelope
10mm
15mm
World Information Technology and Services Alliance
Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia. Tel. +603 8320 1898 Fax. +603 8320 1896 URL. www.witsa.org
Envelope size: Width: 248mm Logo Size: Width: 30mm
Height: 114mm
10mm
30mm
10mm
World Information Technology and Services Alliance Size: 7 points on 10 points leading Font: Myriad Pro bold Address/Tel/Fax/URL Size: 7 points on 10 points leading Font: Myriad Pro Light
www.witsa.org
3.3.3
Invoice
40mm
Invoice
TO MESSRS : INVOICE NO : DATE : YOUR PO NO : TERMS ATTN : DO NO :
DESCRIPTION
AMOUNT (RM)
Add 5% Gov Tax RINGGIT MALAYSIA
Authorized signature
Name : Date :
www.witsa.org
www.witsa.org
3.3.4
Press Release
40mm
Press Release
Date Contact
Headline Sub-headline
Content
www.witsa.org
www.witsa.org
3.3.5
Power Point Presentation
0.0 Subheadline
0.7 x
0.3 x
Headline, sub-headline text, image
0.7 x
www.witsa.org | World Information Technology and Services Alliance
page number
X
GLOBAL ICT INDUSTRY
www.witsa.org | World Information Technology and Services Alliance
Sample
www.witsa.org
3.3.6
Application: Print Literature Items
Advertisement Banner Brochure Poster Bunting
www.witsa.org
3.4
Advertisement
GLOBAL ICT INDUSTRY

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor. Sed odio. Nullam consectetuer, dui eget cursus gravida, sapien nulla vehicula nunc, a sagittis sem leo consectetuer velit. Maecenas euismod erat tempus tortor euismod suscipit. Phasellus auctor gravida sem. Cras lacinia interdum nisl. Donec est. Sed nec turpis. Cras nunc lacus, aliquet ac, fringilla quis, vehicula at, felis. Suspendisse luctus tempus enim. Cras ut nulla non turpis ullamcorper scelerisque. Mauris dolor enim, vestibulum eget, congue id, ultrices id, erat. Sed leo velit, ultricies quis, lacinia sit amet, consequat a, dui. Donec risus. Integer tempor augue vitae turpis. In odio. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor. Sed odio.
+603 4567 8910
www.witsa.org
Sample
www.witsa.org
3.4.1
Banner
GLOBAL ICT INDUSTRY

www.witsa.org World Information Technology and Services Alliance | Suite 4800-3A-1, CBD Perdana, 63000 Cyberjaya, Selangor D.E., Malaysia. | Tel. +603 8320 1898 Fax. +603 8320 1896
Sample
www.witsa.org
3.4.2
Brochure
Lorem ipsum dolor sit amet
Headline Content and Image
www.witsa.org
www.witsa.org
GLOBAL ICT INDUSTRY

www.witsa.org
www.witsa.org
Sample
www.witsa.org
3.4.3
Poster
Lorem ipsum dolor sit amet
GLOBAL ICT INDUSTRY
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor. Sed odio. Nullam consectetuer, dui eget cursus gravida, sapien nulla vehicula nunc, a sagittis sem leo consectetuer velit. Maecenas euismod erat tempus tortor euismod suscipit. Phasellus auctor gravida sem. Cras lacinia interdum nisl. Donec est. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque placerat dapibus tortor. Sed odio.
+603 4567 8910
www.witsa.org
Sample
www.witsa.org
3.4.4
Bunting
size: 2f x 6f
1.5X
Headline, sub-headline, text & images
GLOBAL ICT INDUSTRY
w w w.witsa.org
w w w.witsa.org
Sample
www.witsa.org
3.4.5
Applications: Online Literature Items
Website e-Newsletter e-Banner
www.witsa.org
3.5
Website
www.witsa.org
3.5.1
E-newsletter
www.witsa.org
3.5.2
E-banner
Headline, sub-headline, text & images
www.witsa.org
www.witsa.org
GLOBAL ICT INDUSTRY

Sample
www.witsa.org
3.5.3
4.0 Co-Branding Guidelines

It is important to maintain the integrity of WITSA brand identity that business relationships be managed in a strategic and consistent way. It helps to clarify relationships and avoid confusion to external parties. Co-branding is the use of one or more trademarks from two or more companies for the marketing of specific products, services or events. The usage of WITSA logo for the different types of co-branding arrangement must adhere to the specified guidelines and approve by the WITSA Secretary General prior to the execution.
www.witsa.org
Co-Branding Guidelines
Joint Marketing
This is an arrangement between WITSA and supporting organization to jointly promote and market WITSA products, services or events. Both parties invest in marketing dollars. The prominence of each logo generally is relative to its use as a primary or secondary contributor. It should have a relationship descriptor in a stacked format.
Jointly organized by:
www.witsa.org
4.1
Event Hosting
This is an arrangement between WITSA and event hosting country or organization, where WITSA awards the hosting of our signature event to the host organization. It should have a relationship descriptor in a stacked format.
Event by:
www.witsa.org
4.2
Sponsorship
This is an arrangement between WITSA and the organization requesting for sponsorship from WITSA in the form of cash or in-kind sponsorship. It should have a relationship descriptor in a stacked format.
Sponsored by:
www.witsa.org
4.3
www.witsa.org
WITSA Headquarters Suite 4800-3A-1, CBD Perdana 63000 Cyberjaya, Selangor D.E. Malaysia Tel: +603 8320 1898 Fax: +603 8320 1896
WITSA North America Secretariat 8300 Boone Boulevard (Suite 450) Vienna, VA 22182 United States of America Tel: +1-571-633-0620 Fax: +1-703-893-1269
WITSA Asia Secretariat 1106 & 1107, Block B, Phileo Damansara II, No. 15, Jalan 16/11 46350 Petaling Jaya, Selangor D.E. Malaysia Tel: +603 8320 1898 Fax: +603 8320 1896

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Corporate Identity Manual

World Information Technology and Services Alliance | Corporate Identity Manual

1.0 1.1 1.2

Introduction About WITSA Vision & Mission

Applications: Print Literature Items Advertisment

World Information Technology and Services Alliance | Corporate Identity Manual

World Information Technology and Services Alliance | Corporate Identity Manual

WITSA is dedicated to the following:

World Information Technology and Services Alliance | Corporate Identity Manual

Vision & Mission

World Information Technology and Services Alliance | Corporate Identity Manual

What is the unique selling point of WITSA brand?

Widest representation across global ICT industry

Key driving force to spur social-economic growth through ICT

World Information Technology and Services Alliance | Corporate Identity Manual

Public Policy Advocacy

Global Trade Driven

World Information Technology and Services Alliance | Corporate Identity Manual

What is the personality of WITSA brand?

World Information Technology and Services Alliance | Corporate Identity Manual

2.0 The Logo

World Information Technology and Services Alliance | Corporate Identity Manual

Logo Scale Guidelines

0.5x min 0.5x min

Minimum clear space

World Information Technology and Services Alliance | Corporate Identity Manual

World Information Technology and Services Alliance | Corporate Identity Manual

World Information Technology and Services Alliance | Corporate Identity Manual

Full color logo on light background

Solid color logo on dark background

World Information Technology and Services Alliance | Corporate Identity Manual

Incorrect Usage of Logos

Do not distort or adjust the proportions of the logo.

Do not modify the artwork or substitute it with another typeface.

Do not add any special effects.

Do not add outline on the logo.

Do not alter the color specifications of the logo.

Do not eliminate any elements of the logo.

Do not change the position of the elements of the logo.

Do not alter the identity of the logo.

Do not rotate the logo.

Do not place logo on patterned or busy background.

WOR LD IN WO F O RLD RMATIO IN F ON RMATIO N WO R L D IN F OR M ATIO N WOR L D IN F O RMATIO N WOR L D I N F O RMATIO N

World Information Technology and Services Alliance | Corporate Identity Manual

WITSA Logo with Tagline

WITSA Secretariat Offices

World Information Technology and Services Alliance | Corporate Identity Manual

2.0 Brand Identity System

World Information Technology and Services Alliance | Corporate Identity Manual

brand identity system

WITSA Brand Identity System Diagram

GLOBAL ICT INDUSTRY

THE LEADING RECOGNIZED VOICE OF THE

Sub-Heading & Copy

WITSA URL & Address

+603 4567 8910

World Information Technology and Services Alliance | Corporate Identity Manual

brand identity system

Illustration: Vertical Layout

Headline, Sub-headline text & Image

World Information Technology and Services Alliance | Corporate Identity Manual

brand identity system

Illustration: Horizontal Layout

Headline, Sub-headline text & Image