AuditPeriod:July1,2010June30,2012 TheCountyJournal

241SCochranAve Charlotte,MI48813 (517)5431099 (517)5431993FAX

EMAIL:densley@countyjournal.com www.countyjournal.com

1.PublicationInformation
AverageNetCirculation: NumberofEditions: Format/AveragePageCount: CirculationCycle: CirculationDay/Time: Ownership: YearEstablished: PublicationType: Content: CirculationPaid/Unpaid: PrimaryDeliveryMethods: InsertZoningAvailable: CVCMemberNumber: DMA/MSA: AuditFundedBy:

18,893(PrintEdition) One Tabloid/28Pages Weekly Saturday/byNoon TheCountyJournal 2006 CommunityNewspaper 70%Advertising/30%Editorial 100%Unpaid/0%Paid/0%Sponsored 88%CarrierDelivery/1%Mail/11%ControlledBulk YesZIPCode 220217 Lansing,MI/LansingEastLansing,MI CommunityPapersofMichigan IndependentFreePapersofAmerica January1,2012 Six(6)columnsx16inchcolumndepth Fullpage:10.25"wideX16depth. Local: $9.40percolumninch National: $10.81percolumninch $42.00perthousand $10.00forupto10words;$0.20eachadditionalword

2.RateCardandMechanicalData
RateCardEffectiveDate: MechanicalData: OpenRate: InsertOpenRate: ClassifiedRate:

Volume,frequency,contract,color,andotherratesmaybeavailablefromthepublisher.

3.ContactInformation
Publisher: Advertising: Circulation:

CindyGaedert CindyGaedert TravisSilvas

EMAIL:cgwing@countyjournal.com EMAIL:cgwing@countyjournal.com EMAIL:tsilvas@countyjournal.com

4.CirculationPricing
The County Journal is a controlled circulation weekly without circulation pricing. Annual mail subscriptionrate:$52.00

5.AuditedCirculation,DistributionandNetPressAveragesPrintEdition
CVCAccountNumber:220217

TheCountyJournal Charlotte,MI

AuditPeriodSummary AverageNetCirculation AverageGrossDistribution AverageNetPressRun

(5H) (5F) (5A)

18,893 18,918 19,000

AuditPeriodDetail A.AverageNetPressRun B.Office/File C.ControlledDistribution 1.CarrierDelivery 2.ControlledBulkDelivery/DemandDistribution 3.Mail 4.Restock&OfficeService 5.Other:Events TOTALAVERAGECONTROLLEDDISTRIBUTION D.PaidDistribution 1.CarrierDelivery 2.SingleCopy 3.Mail 4.Restock&OfficeService 5.Other: TOTALAVERAGEPAIDDISTRIBUTION E.Sponsored/VoluntaryPaidDistribution 1.CarrierDelivery 2.SingleCopy 3.Mail 4.Restock&OfficeService 5.Other: TOTALAVERAGESPONSOREDDISTRIBUTION F.AverageGrossDistribution G.Unclaimed/Returns H.AverageNetCirculation

19,000 82 16,628 1,858 200 211 6 18,903 0 0 15 0 0 15 0 0 0 0 0 0 18,918 (25)* 18,893

6A.AuditedAverageWebsiteReportingwww.countyjournal.com
WebsiteUniqueVisitors WebsitePageViews AverageTimeSpentonWebsite

MonthlyAuditPeriodAverage 434 1,449 00:02:47

6B.AuditedOnlineEditionReporting
UniqueDigitalEditionVisitors DigitalEditionPageViews

MonthlyAuditPeriodAverage NotApplicable NotApplicable

7.Explanatory
PARAGRAPHFIVEAUDITPERIODSUMMARY AVERAGENETCIRCULATION:Seeauditperioddetail(H). AVERAGEGROSSDISTRIBUTION:Seeauditperioddetail(F). NETPRESSRUN:Seeauditperioddetail(A). AUDITPERIODDETAIL A. 1.NETPRESSRUN:Averagenetpressrunduringtheauditperiodindicated.Thenetpressrunaveragedoesnotinclude presswaste,orstartupcopies. B. 1.OFFICE/FILE:Undistributededitionsmaintainedbythepublisherforofficepurposes.Office/Fileeditionsdonot qualifyascontrolled,paid,orsponsoreddistribution. C. CONTROLLEDDISTRIBUTION(NONPAID):Editionsdistributedbythepublisherfreeofcharge. 1.CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosinglefamilyresidences,and/ormultifamilyresidences, and/orbusinesses. 2.CONTROLLEDBULK/DEMANDDISTRIBUTION:Editionsdistributedtonewsracks,newsstands,and/orarearetail businessesandavailabletoindividualreaders.Subjecttoparagraph5Ereturns. 3.MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtosinglefamilyresidences,and/ormultifamilyresidences, and/orbusinesses,and/orPostOfficeBoxes. 4.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks, newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle.Subjectto paragraph5Ereturns. 5.OTHER:Events D. PAIDDISTRIBUTION:Editionsdistributedbythepublisherthroughpaidsubscriptionorothermonetaryexchangewith individualreaders. 1.CARRIERDELIVERY:Editionsdistributedbyprivatecarriertopaidsubscribersinsinglefamilyresidences,and/ormulti familyresidences,and/orbusinesses. 2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividual readers.Subjecttoparagraph5Ereturns. 3.MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtopaidsubscribersinsinglefamilyresidences,and/or multifamilyresidences,and/orbusinesses,and/orPostOfficeBoxes. 4.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofnewsracks, newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheeditioncycle.Subjectto paragraph5Ereturns. 5.OTHER: E. SPONSORED/VOLUNTARYPAIDDISTRIBUTION:Editionsdistributedbythepublisherthataresponsoredbyathirdparty monetaryexchange. 1.CARRIERDELIVERY:Editionsdeliveredbyprivatecarriertosponsoredsubscribersinsinglefamilyresidences,and/or multifamilyresidences,and/orbusinesses. 2.SINGLECOPY:Editionsdistributedtonewsracks,newsstands,and/orarearetailbusinessesandavailabletoindividual readersonavoluntarypaybasis.Subjecttoparagraph5Ereturns. 3.MAIL:EditionsdeliveredbyUnitedStatesPostalServicemailtosponsoredsubscribersinsinglefamilyresidences, and/ormultifamilyresidences,and/orbusinesses,and/orPostOfficeBoxes. 4.RESTOCK/OFFICESERVICE:Editionsmaintainedanddistributedbythepublisherforrestockofvoluntaryor sponsorednewsracks,newsstands,arearetailbusinesses,officedeliveries,andadvertisingpurposesduringtheedition cycle.Subjecttoparagraph5Ereturns. 5.OTHER: F. 1.AVERAGEGROSSDISTRIBUTION:Averagegrossdistributionfortheauditperiodindicated.(Totalofcontrolled distribution(A),paiddistribution(B),andsponsoreddistribution(C)). G. 1.UNCLAIMED/RETURNS:Distributededitionsreturnedtothepublisherunsoldand/orunclaimedduringtheedition cycle*(Seeparagraph12forCVCreturn/unclaimedconfirmation.) H. 1.AVERAGENETCIRCULATION:Averagenetcirculationfortheauditperiodindicated.(Totalofcontrolleddistribution (C),paiddistribution(D),andsponsoreddistribution(E)minusunclaimed/return(G)). PARAGRAPHSIX(A) UNIQUEVISITORS:Auniquevisitortoawebsitewheretheuserregistersorwheretheuserisidentifiedormarkedbya cookie,IPaddress,orotherIDthatisattachedtothebrowserwithinthedefinedcycle.Limitationsapplytothe measurementofuniquevisitors.PleaseseeCVCRules&Regulationsforfurtherinformation. PAGEVIEWS:Thetransmittalofafullpagecontainedwithinthewebsitetotheusersbrowser. TIMESPENT:Theaverageamountoftimespentonawebsiteduringasinglevisit,expressedinHH:MM:SS PARAGRAPHSIX(B) UNIQUEDIGITALEDITIONVISITORS:Uniquevisitorstoadigitaleditionpublicationwheretheuserregistersorwherethe userisidentifiedormarkedbyacookie,IPaddress,orotherID,withinadefinedtimeperiod(i.e.day,weekormonth). Auniquevisitorcountsoncewithinthetimescale.Avisitorcanmakemultiplevisits.Limitationsapplytothe measurementofuniquevisitors.PleaseseeCVCRules&Regulationsforfurtherinformation. DIGITALEDITIONPAGEVIEWS:Requestsforfileswhosetypesaredefinedaspages;transmittalsoffullpagescontained withinthedigitaleditionpublicationtotheusersbrowser.SeveralpageviewsareexpectedtobeloggedperVisit/Session.

8.AveragePrintCirculationHistory

YEAR

AUDITSOURCE

Q1

Q2

Q3

Q4

01/01/1212/31/12 01/01/1112/31/11 01/01/1012/31/10 01/01/0912/31/09 01/01/0812/31/08 01/01/0712/31/07 04/01/0612/31/06

CVC CVC CVC CVC CVC CVC CVC

18,209 18,941 19,327 19,427 19,242 19,312

18,136 18,630 19,369 19,346 19,127 19,331 19,741

18,641 19,550 19,135 19,172 19,375 19,749

18,330 19,507 19,064 19,488 19,379 19,737

9.DistributionbyZipCode(3/31/2012Edition)Saturday ZIP CITY/AREA COUNTY CARRIER CODE DELIVERY

48813 48827 48861 48876 48890 49021 49073 49076 49096 TOTAL

CONTROLLED

MAIL

BULK

OFFICE/ RESTOCK

TOTAL

Charlotte EatonRapids Mulliken Potterville Sunfield Bellevue Nashville Olivet Vermontville

Eaton Eaton Eaton Eaton Eaton Eaton Barry Eaton Eaton

7,598 872 575 1,288 700 2,173 0 1,365 1,030 15,601

1,000 110 25 132 0 147 295 95 80 1,884

204 0 0 0 0 0 0 0 0 204

311 0 0 0 0 0 0 0 0 311

9,113 982 600 1,420 700 2,320 295 1,460 1,110 18,000

10.DistributionbyCounty(3/31/2012Edition)Saturday COUNTY CITY/AREA CARRIER CONTROLLED

DELIVERY BULK

MAIL

OFFICE/ RESTOCK

TOTAL

Barry Eaton

Nashville Bellevue Charlotte EatonRapids Mulliken Olivet Potterville Sunfield Vermontville

0 15,601

295 1,589

0 204

0 311

295 17,705

TOTAL

15,601

1,884

204

311

18,000

www.cvcaudit.com

11.VerificationofReceivership&Readership
ControlledCarrierDeliveryandMailDistribution The County Journal reported an average carrier delivery distribution of 16,628 during the audit period. Carrier delivery was verified through the review of carrier statements and additional publisher support documents. The County Journal reported an average mail distribution of 215 during the audit period. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents. The Circulation Verification Council interviewedresidentsintheprimary marketareasindicatedinparagraphnine.Thepurposewas to identify the number of residents who indicate they receive the publication on a regular basis, and further identify the number of residents who read or look through the publication. The interviews took place throughout the audit period between the hours of 5:30 PM8:30 PM and 10:00AM2:00PM.Allrespondentsidentifiedthemselvesas18orolder. 1. The County Journal is distributed regularly in your area. Do you receive The County Journal on aregularbasis? 2. (If response to #1 was YES) Do you or someone in your household regularly read or look throughTheCountyJournal? CVCinterviewsindicatethat315of318householdsor99.1%indicatedtheyreceiveTheCounty Journalonaregularbasis. CVC interviews indicate that 257 of 315 or 81.6% indicate they regularly read or look through TheCountyJournal.
*Householdsreportingstopdeliveryrequestswereexcludedfromthesurvey. TheCirculationVerificationCouncilestimatesthatalltheinformationinthistextboxhasaminimumaccuracylevelof+/2.5%.

12.VerificationofDistribution
ControlledBulk/DemandDistribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publications delivery list. The purpose was to identifythenumberoflocationswhoindicatetheyreceivethepublicationonaregularbasis,and further verify the number of publications distributed at the beginning of the edition cycle, and thenumberofeditionsleftunclaimedbyreadersattheendoftheeditioncycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they receivedTheCountyJournalonaregularbasis. CVC interviews substantiate The County Journals claim of 25 single copy & returnable source distributededitionsreturnedtothepublisherunclaimedaftertheeditioncycle.

www.cvcaudit.com

13.PaidReportingAnalysis
CARRIERDELIVERY FullBasicRate Over75%ofbasicrate Over50%ofbasicrate Under50%ofbasicrate

BasicRates:N/A AVERAGENUMBEROFSUBSCRIPTIONS 0 0 0 0

MAIL FullBasicRate Over75%ofbasicrate Over50%ofbasicrate Under50%ofbasicrate

BasicRates:$52.00 /1Year AVERAGENUMBEROFSUBSCRIPTIONS 15 0 0 0

SINGLECOPY

COVERPRICE:N/A AVERAGEWHOLESALERATE:N/A

OTHER:

14.CouncilAuditStatement
Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general businessrecordsofthispublicationforthepurposeofcompilingthisinformation.Thereviewwas completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

ThecurrentstatusofthisreportexpiresJune30,2014.
IfthisreportispresentedafterJune30,2014pleasecallthetollfreenumberlistedbelow.

TheCountyJournalCharlotte,MI220217SupplementalReadershipStudy
TheCirculationVerificationCouncilinterviewedTheCountyJournalreadersintheprimarymarketareasindicatedinpublicationsCVC audit report. The purpose was to identify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households withinthe survey area. Within this area, each household and each adult within the household had a known (or nonzero) probability of being selected for the sample. Interviews were conducted solely with predesignated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts werespread evenlyacrossallsurvey days(i.e.,Tuesdaythrough Saturday).Aminimumof 250completedinterviewsisrequired with nomorethanoneinterviewperhousehold.InterviewProcedures:Toensurethehighestdegreeofcomparabilityandtofacilitatethe auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special events. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using uptodate known demographics: gender, age, number of adults in household and ethnicity inthose cases where one minority comprised no less than tenpercent of the total population. Nonresponses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all predesignated respondents. Thetelephonerangaminimumofsixtimeseachtimeanumberwasdialedbeforetheattemptwasclassifiedasanoanswer.Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the publication readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warmup call explanation designed to put the respondent at ease. Warmup questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from theAdvertisingResearchFoundation(ARF)readershipguidelines.Surveytotalsmaynotequal100%duetorounding.TheCirculation Verification Council estimates that all the information in this survey has a maximum error margin of +/2.5 at the 95% confidence level.*XSurveyrespondentswereinterviewedduringtheverificationofcarrierdeliveryandmaildistribution.XSurveyrespondents reportedreadingaminimumoftwoofthelastfourissuesthroughsinglecopy,controlledbulk,orpassalongdistribution.

Averagereaderspereditionduringtheauditperiod:1.80*
*Readershipestimatescompiledfrom2012CVCcirculation&readershipstudydata.

1. The County Journal is distributed regularly in your area. Does your household regularly receive The CountyJournal? YES 315 99.1% NO 3 00.9% 2.DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughTheCountyJournal? YES 257 81.6% NO 58 18.4% 3.DoyoufrequentlypurchaseproductsorservicesfromadsseeninTheCountyJournal? YES 206 80.2% NO 51 19.8% 4.HowlongdoyoukeepTheCountyJournalbeforediscardingit? 63% 12Days 21% 34Days 01% 56Days 15% 1WeekorMore 5.Pleaseselectthecategorythatbestdescribesyourage.
Reader Demographics Market Demographics

00% 05% 17% 24% 26% 19% 07% 02%

05% 08% 16% 20% 22% 15% 07% 07%

1820 2124 2534 3544 4554 5564 6574 75yearsorolder

6.Whatcategorybestdescribesyourcombinedannualhouseholdincomeforlastyear? Reader Market

Demographics Demographics

06% 16% Under$25,000 31% 26% $25,001$49,999 26% 23% $50,000$74,999 19% 18% $75,000$99,999 15% 14% $100,000$149,999 03% 03% Over$150,000 7.Whatisthehighestlevelofeducationyouhaveobtained?
Reader Demographics Market Demographics

02% 11% SomeHighSchoolorLess 38% 37% GraduatedHighSchool 35% 37% SomeCollege 20% 10% GraduatedCollege 05% 05% CompletedPostGraduate 8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?
14% 11% 21% 36% 17% 13% 32% 42% 20% 63% 41% 33% 28% 59% 05% 76% 88% 45% 01% 20% 22% 39% 11% 28% 15% 21% 73% 30% 36% 05% 29% 38% 81% 26% 87% 23% 10% 35% NewAutomobile (%=Positiverespondents) UsedAutomobile Antiques/Auctions Furniture/HomeFurnishings MajorHomeAppliance HomeComputers HomeImprovements/Supplies Television/Electronics Carpet/Flooring AutomobileAccessories(tires,brakes&service) Lawn&Garden Florist/GiftShops HomeHeating/AirConditioning(service,newequipment) Vacations/Travel RealEstate MensApparel WomensApparel ChildrensApparel Boats/PersonalWatercraft Art&CraftsSupplies Childcare Education/Classes Attorney Veterinarian Chiropractor FinancialPlanner(Retirement,Investing) TaxAdvisor/Services HealthClub/ExerciseClass CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning) WeightLoss LawnCareService(Maintenance&Landscaping) LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo) Pharmacist/PrescriptionService CellularPhoneNew/UpdateService Dining&Entertainment Jewelry WeddingSupplies Athletic&SportsEquipment
PAGE2OF2

48890

48861 48876

Michigan

Barry

49096 49073

Eaton

48813

Charlotte
48827

49021

49076

The County Journal Charlotte, Michigan 22-0217

Key to Features
County Boundary Zip Code Boundary