INTRODUCTION

The Mahindra Group is an Indian multinational conglomerate company headquartered at Mahindra Towers in Mumbai, India, with operations in 79countries across the globe. Mahindra & Mahindra limited was started on October 2, 1945 by the Mahindra brothers alongwith a distinguished gentleman named Ghulam Mohammad. The company was then named as Mahindra & Mohammad. It was set up as a franchise for assembling jeeps from Willys, USA.Following the Partition of India in 1947, Malik Ghulam Mohammad left the company and emigrated to Pakistan where he became the first finance minister of the new state. In 1948, Keshub Mahindra (Chairman of the company), changed the Companys name to Mahindra & Mahindra. By 1956, the company was listed on the Bombay Stock Exchange, and by 1969 thecompany had entered the world market as an exporter of utility vehicles and spareparts. Mahindra & Mahindra created a tractor division in 1982 and a tech division(now Tech Mahindra) in 1986. It has continue to diversify its operations ever since through both Joint Ventures and Greenfield Investments. By 1994, the Group had become so diverse that it undertook a fundamentalreorganisation dividing into six strategic business units: Automotive, Farm Equipment, Infrastructure, Trade and Financial services, Information Technology and Automotive components. In 2002, there was a successful launch of Mahindra Scorpio. Together with an overhaul in production and manufacturing methods, these changes helped make the company more competitive, and since then the Groups reputation and revenues have risen noticeably. Currently, Mahindra &Mahindra is one of the 20 largest companies in India. In 2009, Forbes ranked Mahindra among the top 200 most reputable companies in the world. In January 2011, the Mahindra Group launched a new corporate brand, Mahindra Rise, to unify Mahindra's image across industries and geographies. The brand positions Mahindra products and services as inspirational, supporting customers ambitions to 'Rise.

HISTORY
Mahindra & Mahindra was set up as a steel trading company in 1945. It eventually saw business opportunity in expanding into manufacturing and selling larger MUVs, starting with assembly under licence of the Willys Jeep in India. Soon established as the Jeep manufacturers of India, the company later commenced upon the task of expanding itself, choosing to utilize the manufacturing industry of light commercial vehicles (LCVs) and agricultural tractors. Today, Mahindra & Mahindra is a key game player in the utility vehicle manufacturing and branding sectors in the Indian automobile industry with its flagship UV Scorpio and swiftly exploits India's growing global market presence in both the automotive and farming industries to push its products in other countries. Over the past few years, the company has taken interest in new industries and in foreign markets. They entered the wheeler industry by taking over Kinetic Motors in India.[6] M&M also has controlling stake in REVA Electric Car Company and acquired South Korea's SsangYong Motor Company in 2011.[8] The US based Reputation Institute once ranked Mahindra amongst the top Ten Indian companies in its 'Global 200: The World's Best Corporate Reputations' list. Mumbai, July 30, 2008: Acquisition of KMCL, Mahindra & Mahindra Ltd. (M&M), India's leading automotive companies, announced that its Board of Directors approved the acquisition of business assets of Pune-based Kinetic Motor Company Ltd. (KMCL). The acquisition was done through a New Company to be formed. (New Co.). The consideration for the acquisition is a sum of Rs.110 crores (subject to closing due diligence) plus 20 percent stake to KMCL in the New Co. M&M holds the balance 80 per cent of the equity.

We bring good things to lifewas the advertising slogan of GE for over 2 decades, up until early 200os. The line beautifully captured the diverse areas of business GE was involved in. David Lucas composed the advertising jingle and there were several endearing, heart-warming commercials that brought alive the deeper meaning of the tagline to consumers. Back then, combination of likable advertising and PR was good enough to convey the companys vision. But its 2011 now and things are a bit different. Group Mahindra has come out with a new brand positioning called "RISE". This is their first ever exercise towards bringing together several businesses under one umbrella. Very recently this brand campaign completed six months and I have been trying to understand what is it all about. Broadly Mahindra group is trying to revamp the way we live in four areas namely : Education, Health, Infrastructure and Transportation and Rural Empowerment. Some other facts about Mahindra 1. World's largest tractor company in terms of Volume sold 2. Was founded in 1945 as a Steel Trading company 3. Tech Mahindra, one of the biggest IT companies also is a IT vendor for the AADHAAR project, Government of India's largest identity management program. 4. The credit for bringing the iconic Willys Jeeps to India also goes to Mahindra and Mahindra group only. 5. The word Rise is now part of the Mahindra's Logo

COMPANY PROFILE

The Automobile Sector is one of the fastest growing manufacturing sectors in India. In the 1990s the industry witnessed an average growth rate of above 20% . Indian Automobile Industry is characterizzzed by a very high 21% (75%) of two-wheeler production, ranking second only to Taiwan. India is also the largest Manufacturer of Tractors. The world leaders in the sector are evincing keen interest in establishing Manufacturing facilities for manufacturing and assembling components. A politically stable and vibrant state, Andhra Pradesh is centrally located with the support of Seaports, International Airports, assured and reliable power supply, abundant water, broad base of auto component manufacturers, highly trained, skilled and disciplined manpower and is therefore, the preferred location for Automobile industries/s. Ford, Mercedes, Benz, Daewoo, Fiat, Honda, Hyundai, Suzuki, Mitsubishi, Opal, Peugeot, Proton, Skoda, Toyota etc., have already set up their units in India. In the last two years, several joint ventures and collaborations have been set up with investments to the tune of US $ 500 Million. About 10 percent of the production in value terms is exported all over the world

Mahindra & Mahindra Limited operates in nine segments. The automotive segment includes sales of automobiles, spare parts and related services. Farm equipment segment includes sales of tractors, spare parts and related services; information technology (IT) services, which consists of services rendered for IT and telecom; financial services includes services relating to financing, leasing and hire purchase of automobiles and tractors; steel trading and processing includes trading and processing of steel; infrastructure includes operating of commercial complexes, project management and development; hospitality segment includes sale of timeshare; Systech segment includes automotive components and other related products and services, and its others segment includes logistics, after-market, two wheelers and investment. In February 2013, it completed its purchase of the Navistar Group's stake in Mahindra Navistar Automotives Ltd (MNAL) and Mahindra Navistar Engines Pvt Ltd (MNEPL)

OBJECTIVES
The survey is conducted in favor of MAHINDRA & MAHINDRA Ltd. It is the one of the top automotive sector. The survey was done with the following objectives. To deliver the goods [vehicles] in time. To study the most effective channel of distribution of vehicles. To give suggestion to develop companies performance in the marketing field. To find out the motivation factors which influence the buying behavior of the customer. To get recognition in international level. To establish and maintain laboratories for purpose of research and development.

Product Details Mahindra & Mahindra has modern facility at Zaheerabad, Near Hyderabad where some of the important products are Mahindra FJ 470 DS4 High Roof Minibus. Mahindra Cabking 576 Mahindra DI 3200 Mahindra FJ Minibus Mahindra Tourister Mahindra Cab king 576 DI Mahindra Champion Mahindra Load King DI Mahindra Load King Super Mahindra Marshall 2000 Delux Mahindra Marshall DX Royale. Mahindra Scorpio Mahindra Bolero Mahindra Bolero Caper

Mission
At M &M, will design, manufacture and market Internationally Competitive, Automotive Vehicles farm equipment and products. Our customers needs especially the requirement of safety, reliability value for money and farm productivity will be our primary concern. In our Business operations are will-ensure sustained profitability and growth we will create a dynamic collaborative in whichour people will feel challenged and cared or and build an organization that is re-silient flexibleand productive

Vision
To be Indias leading, most preferred, integrated logistics service provider. The vision of the company is to be the Leading independent player in the global Gears & Transmissions Space. This we wish to achieve through a two pronged approach of developing a portfolio of products thereby being able to provide a differentiated product offering to our customers and extensive focus on operational excellence thereby improving internal efficiencies in the system.

DIVIDEND
Your Directors are pleased to recommend a dividend of Rs.12.50 per Ordinary (Equity) Share of the face value of Rs.5 each, payable to those Shareholders whose names appear in the Register of Members as on the Book Closure Date. The equity dividend outgo for the Financial Year 2011-12, inclusive of tax on distributed profits (after reducing the tax on distributed profits of Rs.23.38 crores payable by the subsidiaries on the dividends receivable from them during the current Financial Year) would absorb a sum of Rs.868.61 crores (as against Rs.802.64 crores comprising the dividend of Rs.10.50 per Ordinary (Equity) Share and also a Special Dividend of Re.1 per Ordinary (Equity) Share aggregating Rs.11.50 per Ordinary (Equity) Share of the face value of Rs.5 each paid for the previous year).
Announce ment Date Effective Date Divi dend Type Divid end (%) Remarks

30-05-13

18-07-13

Final

10

Rs.0.5000 per share(10%)Special Dividend Rs.0.5000 per share(10%)Special Dividend & Rs.12.5000 per share(250%)Dividend Rs.10.50 per share(210%)Dividend & Rs.1.00 per share(20%)Special Dividend Rs.8.75 per share(175%)Dividend + Rs.0.75 per share(15%)Special Dividend AGM

30-05-13 30-05-12

18-07-13 12/7/2012

Final &Spl Final

260 250

30-05-11

14-07-11

Final

230

24-05-10 19-05-09 16-05-08

8/7/2010 9/7/2009 3/7/2008

Final Final Final

190 100 115

Awards & achievements 1. Bombay Chamber Good Corporate Citizen Award for 2006-07 2. Business world FICCI-SEDF Corporate Social Responsibility Award 2007 3. .Deming Prize 4. Japan Quality Medal in 2007.

COMPETITORS

Hindustan Motors Ltd. Maruti Suzuki India Ltd. Tata Motors Eicher Ashok Leyland Limited Bajaj Auto Limited

Balance Sheet of Mahindra and Mahindra

------------------- in Rs. Cr. ------------------Mar '12 12 mths Mar '11 12 mths 293.62 293.62 33.97 0 9,974.62 11.18 10,313.39 407.23 1,998.06 2,405.29 12,718.68 Mar '11 12 mths 5,849.27 2,841.73 3,007.54 1,364.31 9,325.29 1,694.21 1,354.72 447.62 3,496.55 2,653.52 167.02 6,317.09 0 5,289.67 2,005.88 7,295.55 -978.46 0 12,718.68 2,632.10 Mar '10 12 mths 282.95 282.95 8.01 0 7,527.60 11.67 7,830.23 602.45 2,277.70 2,880.15 10,710.38 Mar '10 12 mths 4,866.18 2,537.77 2,328.41 1,374.31 6,398.02 1,188.78 1,258.08 475.17 2,922.03 2,034.47 1,268.06 6,224.56 0 3,822.50 1,796.54 5,619.04 605.52 4.12 10,710.38 2,307.70 Mar '09 12 mths 272.62 272.62 0 0 4,959.26 12.09 5,243.97 981 3,071.76 4,052.76 9,296.73 Mar '09 12 mths 4,653.66 2,326.29 2,327.37 886.96 5,786.41 1,060.67 1,043.65 635.61 2,739.93 1,402.45 938.82 5,081.20 0 3,520.20 1,277.56 4,797.76 283.44 12.55 9,296.73 1,220.39 Mar '08 12 mths 239.07 239.07 0 0 4,098.53 12.47 4,350.07 617.26 1,969.80 2,587.06 6,937.13 Mar '08 12 mths 3,552.64 1,841.68 1,710.96 649.94 4,215.06 1,084.11 1,004.88 310.58 2,399.57 866.19 550.65 3,816.41 0 2,525.31 943.46 3,468.77 347.64 13.53 6,937.13 985.35 181.4

Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 294.52 294.52 0 0 11,799.26 10.91 12,104.69 400.18 2,774.04 3,174.22 15,278.91 Mar '12 12 mths Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets ontingent Liabilities 8,063.18 3,552.36 4,510.82 922.26 10,310.46 2,358.39 1,988.36 630.57 4,977.32 2,767.19 557.86 8,302.37 0 6,921.73 1,845.27 8,767.00 -464.63 0 15,278.91 2,633.99

Book Value (Rs)

205.32 ------------ in Rs. Cr.

174.85

138.02

191.91

Profit & Loss account of Mahindra and Mahindra

------------------Mar '12 12 mths Mar '11 12 mths 12 mths Mar '10 12 mths Mar '09 12 mths Mar '08

Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses 24,258.94 175.78 1,603.81 125.81 1,811.88 760.05 -73.53 28,662.74 12 mths Operating Profit PBDIT Interest PBDT Depreciation Other Written Off Profit Before Tax PBT (Post Extra-ord Items) Tax Reported Net Profit Total Value Addition 3,769.79 4,344.78 162.75 4,182.03 576.14 0 3,605.89 3,605.89 727 2,878.89 4,403.80 16,604.88 143.93 1,445.56 98.33 1,735.63 261.1 -50.87 20,238.56 12 mths 3,441.20 4,004.33 70.86 3,933.47 413.86 0 3,519.61 3,519.61 857.51 2,662.10 3,633.68 12,461.5 6 120.97 1,199.85 96.92 1,439.26 264.21 -59.55 15,523.2 2 12 mths 3,016.80 3,301.89 156.85 3,145.04 370.78 0 2,774.26 2,846.75 759 2,087.75 3,061.66 9,208.71 98.69 1,024.52 75.36 1,109.96 165.83 -42.83 11,640.2 4 12 mths 1,284.55 1,417.20 134.12 1,283.08 291.51 0 991.57 1,040.54 199.69 836.78 2,431.53 7,963.82 91.33 853.65 73.35 1,108.33 257.84 -46.49 10,301.83 12 mths 1,157.65 1,733.61 87.59 1,646.02 238.66 0.59 1,406.77 1,406.77 303.4 1,103.37 2,338.01 34,353.63 2,518.43 31,835.20 574.99 597.33 33,007.52 25,569.55 2,092.02 23,477.53 563.13 202.23 24,242.89 20,323.6 3 1,807.30 18,516.3 3 285.09 23.69 18,825.1 1 14,668.1 3 1,587.05 13,081.0 8 132.65 -156.29 13,057.4 4 12,894.94 1,584.57 11,310.37 575.96 149.11 12,035.44

Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Shares in issue (lakhs) Earning Per Share (Rs) Equity Dividend (%) Book Value (Rs)

0 767.48 101.13

0 706.08 96.56

0 549.52 74.23

0 278.83 33.23

0 282.61 38.48

5,890.30 48.88 250 205.32

5,872.47 45.33 230 174.85

5,659.08 36.89 190 138.02

2,726.16 30.69 100 191.91

2,390.73 46.15 115 181.43

Quarterly Results
13-Mar Particulars Gross Sales Other Income Total Income Total Expenditure PBIDT Interest PBDT Depreciation Tax Deferred Tax Reported Profit After Tax Extra-ordinary Items Adjusted Profit After Extra-ordinary item EPS (Unit Curr.) EPS (Adj) (Unit Curr.) Calculated EPS (Unit Curr.) Calculated EPS (Adj) (Unit Curr.) Calculated EPS (Ann.) (Unit Curr.) Calculated EPS (Adj) (Ann.) (Unit Curr.) Book Value (Unit Curr.) Dividend (%) Non-Promoter Holding Shares Non-Promoter Holding (%) (Rs.Cr) 11,140 183 10,669 9,217 1,452 51 1,401 199 314 0 889 67 822 15.1 15.1 15.1 15.1 60.3 60.3 0 0 426,407,480 69.45 12-Dec (Rs.Cr) 11,383 74 10,849 9,563 1,286 47 1,239 179 224 0 836 0 836 14.2 14.2 14.2 14.2 56.7 56.7 0 0 425,195,68 3 69.26 12-Sep (Rs.Cr) 10,415 323 10,136 8,694 1,442 47 1,394 178 314 0 902 0 902 15.3 15.3 15.3 15.3 61.1 61.1 0 0 425,234,483 69.26

PBIDTM(%) PBDTM(%)

14.03 13.54

12.08 11.64

14.93 14.44

PATM(%)

8.59

7.86

9.34

MANAGEMENT Name Keshub Mahindra Bharat Doshi A K Nanda M M Murugappan A S Ganguly Anupam Puri Vishakha N Desai Name Anand G Mahindra Deepak S Parekh Nadir B Godrej Narayanan Vaghul R K Kulkarni Vikram Singh Mehta D Vijayalakshmi Designation Chairman Executive Director Director Director Director Director Additional Director Designation Vice Chairman & Mng.Director Director Director Director Director Additional Director Additional Director

PROFIT
Mar '12 12 mths Income 34,353.63 2,518.43 31,835.20 574.99 597.33 33,007.52 Expenditure 24,258.94 175.78 1,603.81 125.81 1,811.88 760.05 -73.53 28,662.74 12 mths 3,769.79 4,344.78 162.75 4,182.03 576.14 0 3,605.89 3,605.89 727 2,878.89 4,403.80 0 16,604.88 143.93 1,445.56 98.33 1,735.63 261.1 -50.87 20,238.56 12 mths 3,441.20 4,004.33 70.86 3,933.47 413.86 0 3,519.61 3,519.61 857.51 2,662.10 3,633.68 0 25,569.55 2,092.02 23,477.53 563.13 202.23 24,242.89 Mar '11 12 mths

767.48 101.13 Per share data (annualised) 5,890.30 48.88 250 205.32

706.08 96.56

5,872.47 45.33 230 174.85

Assets
Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) -464.63 0 15,278.9 1 -978.46 0 12,718.68 605.52 4.12 10,710.3 8 283.44 12.55 9,296.73 347.64 13.53 6,937.13

2,633.99 205.32

2,632.10 174.85

2,307.70 138.02

1,220.39 191.91

985.35 181.43

S.W.O.T. ANALYSIS OF MAHINDRA

The article presents a company profile for Mahindra & Mahindra Ltd., a manufacturer of utility vehicles and provider of financial services, tourism, infrastructure development, and information technology (IT) services in Mumbai, India. It offers information on the company's operation and services offered including financing, leasing and hire purchase of automobiles and tractors. It also discusses an analysis of the company's strengths, weaknesses, opportunities and threats (SWOT). Mahindra & Mahindra manufactures and markets utility vehicles and tractors, and provides financial services, tourism, infrastructure development, trade and logistics, and IT services. The company operates through nine Segments, those being automotive, farm equipment, IT services, systech, financial services, steel trading and processing, hospitality, infrastructure, and others. The company operates in Asia, the Americas, Europe, the Middle East, Africa, and Australia. It is headquartered in Mumbai, India and employs around 14,355 people.

FINDING 1. Mahindra Bolero has excellent percentage of customer satisfaction according to the data shown in table 1 of the data analysis and Interpretation topic.2. 2. Most of the people are satisfied with its low maintenance cost and after sales service provided by Mahindra Bolero.3. 3. Based on the fuel consumption, most of the people are satisfied with it.4. 4. Based on Safety and Comfort, Design, Space, Maintenance most of the people are satisfied with it.5. 5. Large numbers of Bolero user are aware of its power steering.6. 6. If we took the satisfaction level of people toward Bolero, it becomes good.

CONCLUSION
The Project has been taken up to find out the what are the problems faced by theDealers and what is the present company position in Twin Cities (Hyd, Sec), Zaheerabad andGulbarga and what are the other suggestions to the company to increase the sales. I did thesurvey with the sample of 5 Dealer points in the given cities. Actually in the market Mahindra & Mahindra have very good name. In a survey I can conclude that the transportation (Dispatching) of the vehicles of M & M Company is very good. Dealers are showing their good response. Most of the Dealers opinion is that the company advertisement is not good incites. They are telling that the management is not showing interest to increase the advertisement. Maximum number of dealers is satisfied with the services of the company.

BIBLIOGRAPHY

BASIC MATERIALS

1. Profile of Mahindra and Mahindra Ltd. 2. Product Profile of Mahindra and Mahindra Ltd www.mahindra.com www.moneycontrol.com www.wiki.com