Method of purchasing Instore(Malls, Department Stores) Online Both

Percentage 83% 8% 9%

Percentage

Instore(Malls, Department Stores) Online Both

Usage of Internet Less than 1 Hour 1-2 Hour 2-3 hour 3-4 Hour More than 4 hour

Percentage 8% 11% 48% 21% 12%

21%

Percentage
12% 8% 11% 21% Less than 1 Hour 1-2 Hour 2-3 hour 3-4 Hour 48% More than 4 hour

Age Percentage of Purchasing online percentage of purchasing in store 18-25 28% 72% 26-35 21% 79% 36-45 11% 89% 46-55 3% 97% 56 or older 1% 99%

120% 100% 80% 60% 40% 20% 0% 18-25 26-35

Percentage of Purchasing online percentage of purchasing in store

36-45

46-55

56 or older

use of internet for information prior to purchase very often often sometimes rarely never

percentage 22% 35% 26% 15% 2%

35% 30% 25% 20% 15% 10% 5% 0% very often 22%

percentage
35% 26%

15%

percentage

2% very often often sometimes rarely never

imp issues in shopping instore physical availabilty of goods friendliness of staff cleanliness of store atmosphere of store long queues

Ratings out of 5 5 4.5 4.5 4 3.5

5 4 3 2 1 0

Ratings out of 5

Ratings out of 5

Imp Issues when shopping Online Easy Navigation around the site Free Delivery and Returns Shortage of Time No queues when purchasing Quality of Photographs to view products 24 hour accessibilty Easy to see individual categories of different product types

Ratings out of 5 5 4 3 4.5 2 4.5 2.5

5 4 3 2 1 0

Ratings out of 5

Ratings out of 5

Yes No I don't really care

IMP for Retailers to have an online shopping facilty 67% 28% 5%

IMP for Retailer

28%

shopping facilty

IMP for Retailers to have an online shopping facilty

5% Yes 67% No I don't really care

Instore Online I don't Really Care

Same price both in shop and on the internet from where customers perfer to buy 72% 18% 10%

Same price both in shop and o internet from where customers to buy
10% 18% 72%

ce both in shop and on the om where customers perfer to buy

Instore 72% Online I don't Really Care

Would Customer change their preference in near future yes No 71% 29%

Would Custom preference

Would Customer change their preference in near future

29% yes No 71%

Domestic Retailers Foreign Retailers

After FDI has Been Approved in India, in such scenario which stores customers likely to prefer for shopping 78% 22%

After FDI has Been Approved in India, in such scenario which stor customers likely to prefer for shopping
22% 78%

en Approved in ario which stores y to prefer for

Domestic Retailers 1 Foreign Retailers 2

80%

70%

60%

50%

Percentage of Purchasing online 40% percentage of purchasing in store

30%

20%

10%

0% Highschool Degree Bachelors's Degree Master's Degree PhD Degree

Education Highschool Degree Bachelors's Degree Master's Degree PhD Degree

Percentage of Purchasing online 34% 39% 43% 26%

percentage of purchasing in store 66% 61% 57% 74%

Education Highschool Degree Bachelors's Degree Master's Degree PhD Degree

Total no. of percentage 20% 35% 30% 15%

Total no. o
40% 35% 30% 25% 20% 15% 10% 5% 0% Highschool Degree Bachelors's Degree

Total no. of percentage

Total no. of percentage

Bachelors's Degree

Master's Degree

PhD Degree

Monthly Income Rs.0-Rs.10000 Rs.10000-Rs.15000 Rs.15000-Rs.25000 Rs.25000-Rs.50000 Rs.50000-Rs.100000 Above Rs. 100000

Total no of Percentage 23% 37% 22% 15% 3% 0%

40% 35% 30% 25% 20% 15% 10% 5% 0%

Total no of Percentage

Total no of Percentage