On:

East Meets East

Integrating Ancient Chinese Wisdom and Islamic Business Principles

MarkPlus Forum
Special Ramadhan Edition
Jakarta, 11 October 2005
 “SEEK
KNOWLEDGE
EVEN UNTO
CHINA”
- Saying of the Prophet Muhammad
WHY?
Integrating
Remember the Book?
Remember that……...
Remember Interfaith!

Source: www.interfaithstudies .org

 WHAT?
Lessons do Businesses
need to learn from
Islam and Confucianism
BALANCE
MIZAN = Yin & Yang
 "Allah menurunkan kitab Al-Quran
dengan penuh kebenaran dan Both words are
keseimbangan (QS Al-Syura [42]: 17)." repeatedly mentioned in
Qur’an
Life Death 145 times
Dunia Akhirat 115 Times
Cold Hot 4 times
Angels VS. Demons 88 times
Serenity Anxiety 13 times

•The word Yaum literally means Days, repeatedly mentioned 365 times
•The word Syahr literally means Months, repeatedly mentioned 12 times

Source: Dr. M. Quraish Shihab, M.A. on “WAWASAN AL-QURAN, Tafsir Maudhu'i atas Pelbagai Persoalan Umat”
SOFT HARD
Continuous
Learning
 IQRA!!! Learn,
"Bacalah dengan (menyebut) Share,
nama Tuhanmu yang
menciptakan, Dia telah
menciptakan manusia dari
Teach!!!
'alaq. Bacalah, dan
Tuhanmulah yang paling “keep learning until the
Pemurah, Yang mengajar moment they close
manusia dengan pena. Dia
mengajarkan kepada manusia your coffin!”
apa yang belum diketahuinya" (Confucius)
(QS Al-'Alaq: 1-5).
Leadership
Rasulullah Leadership
•Intelligent
•Righteousness
•Trustworthiness
•Communicative
 Confucius on Leadership
5 distinct areas of the qualities of an effective leader:

•Moral Character
•Proper Conduct
•Humanity
•Life-long Learning
•Maintaining a Balance
Source: Contemporary Chinese Leadership: L essons from the Classics By Sheh Seow Wah
 Sun-Tzu on Leadership
Leaderships are characterized by the display of human traits……

•Intelligence
•Humanity
•Courage
•Credibility
•Discipline
Compassion
 The 10 Credos of Compassionate Marketing
1. Love your customers, respect your competitors
2. Be sensitive to change, be ready to transform
3. Guard your name, be clear of who you are
4. Customers are diverse, go first to who really needs you
5. Always offer a good package, at a fair price
6. Always make yourself available, spread the good news
7. Get your customers, keep and grow with them
8. Whatever your business, it is a service business
9. Always refine your business process, in terms of quality, cost,
and delivery
10.Gather relevant information, but use wisdom in final decision
 #1. Love Your Customers, Respect Your Competitors
“Dan janganlah sekali-sekali
kebencianmu terhadap suatu kaum
mendorong kamu untuk berlaku
tidak adil,”
(QS Al-Maidah: 8).
“Allah tidak akan berbelas kasih
pada seseorang bila ia tidak
mengasihi sesamanya”
(HR: Bukhari dan Thabrani)
…about the meaning of
humanness, Confucius said, “love
others.”
Confucius Analects [12:22]
“Respect others and others will
respect you”
(Confucius Quotations)
#2. Be Sensitive to Change, Be Ready to Transform

“Sesunguhnya Allah tidak “Only the wisest and stupidest of

mengubah keadaan suatu kaum men never change.”
sehingga mereka akan mengubah
keadaan yang ada pada mereka “Study the past, if you would
sendiri,” divine the future.”
(QS Ar-Ra’d: 11)
“They must often change, who
would be constant in happiness
or wisdom.”
(Confucius Quotations)
#3. Guard your name, be clear of who you are

Al-Amien “It is man that makes truth

great, not truth that makes
man great”

“The object of the superior man

is truth.”

(Confucius Quotations)
#4. Customer are diverse, go first to who really need
you

“Hai Manusia, sesunguhnya Kami

menciptakan kamu dari seorang
laki dan seorang perempuan, dan
menjadikan kamu berbangsa-
bangsa dan bersuku-suku, supaya
saling kenal mengenal,”
(QS Al Hujuraat: 13)
“Men’s natures are alike, it is their
habits that separate them”
(Confucius Quotations)
“When needed, acting
When not needed, concealing.”
Confucius Analects [7:11]
 #5. Always offer a good package at a fair price

“Tidak dihalalkan bagi seorang "What about 'fairness' ? What

muslim menjual barang yang cacat, you don't like done to yourself,
kecuali ia memberitahukannya,” don't do to others."
(HR: Ibnu Majah dan Ibn Hanbal) Confucius Analects [15:23]
#6. Always make yourself available, Spread the good
news
“Ketika Rasulullah mengutus
sahabatnya untuk menyelesaikan
suatu urusan, beliau akan bersabda,
sampaikanlah kabar gembira dan “The more man meditates
janganlah menakut-nakuti, serta upon good thoughts, the better
permudahlah jangan mempersulit” will be his world and the world
(HR: Abu Musa ra.) at large."

“Dan tiadalah Kami mengutus

kamu melainkan rahmat bagi
semesta alam,”
(QS Al Anbiyaa: 107) (Confucius Quotations)
 #7. Get your customers, keep and grow with them
“Barang siapa ingin dimudahkan
rezekinya dan dipanjangkan
umurnya, maka hendaklah ia
bersilaturahmi,”
(HR: Muttafaqun Alaih)
Tzu Kung asked about the way of
friendship. Confucius said, "Speak
to your friends honestly, and
skillfully show them the right path.
If you cannot, then stop. Don't
humiliate yourself."
Confucius Analects [12:23]
Tseng Tzu said: "The Superior Man
uses his refinement to meet his
friends, and through his friends
develops his humaneness."
Confucius Analects [12:24]
#8. Whatever your business, it is a service business
“Karena tangan yang di atas atau
yang memberi lebih utama dari
tangan yang di bawah, atau yang
menerima. Dan mulailah dengan
orang yang kau tanggung,”
(HR: Abu Hurairah ra.)
“Choose a job you love and
you will never have to work a
day in your life.”
“If you think in terms of a year,
plant a seed; if in terms of ten
years, plant trees; if in terms of 100
years, teach the people.”
(Confucius Quotations)
 #9. Always refine your process in terms of QCD
“Dan penuhilah janji, karena janji
itu pasti diminta
pertanggungjawabannya,”
(QS Al Israa: 34)
Confucius said: "If raw substance
dominates refinement, you will be
coarse. If refinement dominates raw
substance, you will be clerical.
When refinement and raw qualities
are well blended, you will be a
Superior Man."
Confucius Analects [6:16]
#10. Gather relevant information, but use wisdom in
the final decision
"Bacalah dengan (menyebut) nama
Tuhanmu yang menciptakan, Dia telah
menciptakan manusia dari 'alaq.
“Those who do not study are only
Bacalah, dan Tuhanmulah yang paling cattle dressed up in men’s
Pemurah, Yang mengajar manusia clothes.”
dengan pena. Dia mengajarkan kepada
manusia apa yang belum diketahuinya"
(QS Al-'Alaq: 1-5). “Learn as though you would never
be able to master it; hold it as
“Allah akan meninggikan orang-orang
yang beriman diantaramu dan orang- though you would be in fear of
orang yang diberi ilmu pengetahuan losing it.”
beberapa derajat,”
(Confucius Quotations)
(QS Al Mujadalah: 11)
So How They Meet?
At MarkPlus&Co??
At MarkPlus&Co??
They Surely
Meet in
Marketing!!!
 Thank You!!!
I Love You !!!
God Bless You!!!
Please give your intellectual comments
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www.hermawankartajaya.com