Selling your property with

Coldwell Banker Caine

When you make a commitment to Coldwell Banker Caine,

we make a commitment to you.
 The Caine Advantage
Coldwell Banker Strength
• Global resources with 3,700 offices and 117,000 sales associates Coldwell Banker Caine Agents
• Coldwellbanker.com is the most visited real estate brand on the Outperform Local Competitors:
internet1
• Industry leading innovative tools on coldwellbanker.com like Sales Volume Per Agent
Home Tracker, Online Video and Satellite Mapping $3,500,000
$3,000,000
• Coldwellbanker.com offers a search platform for smartphones $2,500,000

including Blackberry, Treo, iPhone and Windows Mobile Devices $2,000,000

$1,500,000
• Coldwell Banker LeadRouter lead management offers rapid $1,000,000

response to online inquiries, turning more searchers into buyers $500,000

$-

The Caine Company Difference

Coldwell Banker Local Competitor 1 Local Competitor 2
Caine

• Full-service real estate firm established in 1933 offering Residential, Our agents have the highest sales
Commercial, Property Management, Concierge, Relocation,
volume of any South Carolina firm,
Mortgage, Marketing, and New Homes/Developer Services
averaging 34.4% more sales volume
• Coldwellbankercaine.com is a top local real estate website than our closest local competitor.
-RISMedia’s 2008 Power Broker Report
• Award-winning Relocation department with access to more
potential buyers moving to our area
• Coldwell Banker Caine Concierge is a complimentary referral 2008 Average Sales Price
service of licensed and insured service professionals. Exclusive $300,000

to our customers and clients, our Concierge Director can help $250,000
$253,086
you find and schedule the right professional for your project. $200,000

• Coldwell Banker Home Protection Plan administered by American $150,000 $172,690

Home Shield (AHS) helps protect buyers and sellers from the $100,000

expense and frustration of unexpected repairs. $50,000

$-

Commitment to Results Coldwell Banker Caine Greenville MLS

• 5 offices in Easley, Greenville, Seneca and Spartanburg Our average sales price is 47% higher
• 200 dedicated, full-time Sales Associates than the Greenville MLS average.
- GGAR MLS Statistics January 1, 2008 - December 31, 2008
• Among the top 6% of all Coldwell Banker firms
• #1 Coldwell Banker Firm in South Carolina
• Over $503 million in residential closed sales during 20082
• Over 2,300 closed transactions during 20082
• 23.51% market share in the Greenville area by sales volume3
• 37% of company listings were sold by Coldwell Banker Caine
associates in 20083
• Coldwell Banker Caine’s Greenville offices ranked in the top 5 of
Coldwell Banker Caine is among the
all real estate offices by sales volume in 2008 and had higher
average sales prices than any office in the top 103 Top 25 Cartus Brokers nationally.

1Nielson/Net Ratings Report for real estate Web sites, January-May 2008. 2Coldwell Banker Corporate Reporting for 1/1/08 - 12/31/08. 2GGAR MLS Statistics 1/1/08 - 12/31/08.
 Marketing Your Home
Coldwell Banker Caine puts your home in front of hundreds of thousands of
potential buyers every day. Our aggressive, consistent and comprehensive Why do Coldwell Banker
marketing strategy guarantees that your property is presented and advertised
to buyers every day until it’s sold! No other real estate company does more Caine agents consistently
to sell your home. outperform MLS
averages?
Buyer Expertise
Through our 75 years of experience and research, we tailor our marketing
program to respond to the needs of consumers. In addition to knowing Expertise - we are full-time real
the community and the local market, we utilize research and demographic estate professionals. We know
trends to reach out to potential buyers. the market and we know how to
manage the sale of your home from
MLS listing to closing and beyond.
We work with over 2,300 Realtors through the Greater Greenville Association
Pricing Strategy - we know how
of Realtors Multiple Listing Service. Within 48 hours of a signed listing,
detailed information and interior and exterior photos of your home will be to price your home to appeal to
available for viewing. Through the Internet Data Exchange (IDX), participating a wide range of qualified buyers
MLS members can show your property on their web sites. while getting the best price for your
home.
Appointment Center Negotiation - we are experts at
We utilize the Appointment Center, which works with 134 local real estate negotiation and work on your behalf
offices to schedule showings. The Appointment Center provides 363 days to provide a seamless real estate
per year service to ensure ease of scheduling and showing your property. transaction.
Service - simply stated, we are
Print Advertising committed to your satisfaction.
New Listings - our new listings are displayed in our Weekend
Home Guide printed bi-weekly in The Greenville Journal.
The Greenville Journal is delivered to 40,000 homes with
an average household income of $153,800 each Friday and
are also placed in over 400 rack locations including BiLo,
Publix and Bloom stores in the area.
Open Houses - open houses are featured weekly in the
Greenville Journal Friday Home Report and The Greenville
News Sunday real estate section. They also appear on
coldwellbankercaine.com, exposing your home to tens of
thousands of consumers each week.

Distinctive Signage and Materials

An integral part of the marketing program, our signage has
strong local and national recognition. We provide full-color
custom fliers and brochures for all listings, along with black
and white fliers distributed in information boxes.
Harnessing the Internet
84% of Homebuyers Start Their Search Online
The internet is the best vehicle for marketing your home, and Coldwell Banker Caine is
the best in the Upstate when it comes to real estate online. Your listing appears on our
consumer-friendly web site coldwellbankercaine.com, which is visited by over 15,000
potential buyers every month.

We distribute our listings to a variety of local and national real estate sites, ensuring that
your listing reaches the most online buyers:
• Realtor.com enhanced listings (approx. 6 million users/month)
• journalHOMES.com
• greenvilleopenhouse.com
• GGAR.com
• coldwellbanker.com, the most visited national brokerage website in the nation
• coldwellbankerpreviews.com (listings $495,000+)
• Trulia.com Realtor.com Enhanced Listing
• GoogleBase.com
• frontdoor.com
• Yahoo Real Estate Classifieds
• AOL
• Openhouse.com (open house listings)
Realtor.com Un-enhanced Listing
Rapid Online Response
To leverage the power of the internet we utilize Coldwell
Banker’s LeadRouter software to ensure rapid response to
internet inquiries by instantly transforming internet leads into
phone calls to sales agents. Since 73% of home sellers choose
the first sales associate they contact, LeadRouter positions Coldwell Banker Caine
agents with a distinct advantage for capturing business and for helping potential
buyers find your home.

Where buyers Realtor - 34%

Internet - 29%
first learned about Yard Signs - 14%
the home they Friend/Relative - 8%
Builder - 8%
purchased*: Newspaper Ad - 3%
Seller - 3% Coldwellbanker.com is formatted
Magazine - 1% for Blackberry and iPhone
*National Association of Realtors
2007 Survey of Home Buyers & Sellers

111 Williams Street • 864.250.2850 | 124 Verdae Boulevard, Suite 101 • 864.233.1331
www.coldwellbankercaine.com

2009 Greenville Listing Brochure