Gerd Leonhard

Futurist & Author

CEO of
TheFuturesAgency
Rebooting Media
It wasnt raining when Noah built the ark (Howard Ruff)
Social - Local - Mobile OS
Substantial differences - but a nice couple:)
A tidal wave of game-changing TV/ Video technologies
(Em)brace: new Interfaces
Dr. Michio Kaku via Youtube
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From Text Culture to
Screen Culture
This is not (just) about technology but about behavior changes
The Old is Dying and the New Cannot be Born;
In this Interregnum a Great Variety of Morbid
Symptoms Appear
Antonio Gramsci
We are becoming People of the Screen and the Cloud
Some consequences: Screen | Cloud | SoLoMo Trends
Touch.
Feel. Immerse. Share.
Contribute. Connect.
Involve. Engage.
Creators
Users
(Audience fka Consumers)
What matters:
A new Media Ecosystem
SoLoMo
Social-Local-Mobil SoLoMo
Cloud-Centric and OTT
Distributed
Collaborative
Non-linear
Decentralized
Peer-to/from-Peer
Multi-screen & device
Broadcast and Broadband
Transmedia as the default
http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
Some really cool tech may also need questioning:
is this still human-centric?
Access not Ownership
Disembodiment
everywhere
New Generatives
being invented:)
Tablets: Content. Social. Commerce.
Devices and broadband and social: new collaborations!
On the TV, our job was to consume
On mobile devices and tablets our job is to engage
Not negotiable
Scarcity is the past - like it or not.
Curation, Context, Relevance is ...King :)
For tomorrows SoLoMo tablet users,
traditional broadcasters may become just one of many Apps
Television Internet Mobile
Build new values around the content
Build new values around the content
Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print
- and the End of Disruption for marketers and advertisers
The People formerly known as Consumers
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About Risks ... and Speed
Realtime everything
Public Media :)
P,c v,a P),o;r.oo/on.oton
Independence Interdependence
Image via Tumblr.com/unknown
Egosystem (Distribution) Ecosystem (Attention)
Source: WSJ.com
Source: Neil Perkin / TFA
Producers will have many new ways to reach their audiences
Centralized Media Open Content Ecosystems
Note: Hyper-Collaboration
is a crucial requirement for the creation of all new ecosystems
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Digital Content Piracy
Source: Neil Perkin / TFA
Toxic assumption: controlling distribution is key to
The problem is not the pay - its the wall!
Source: ClickZ Stats
People pay for value, brand, trust - RTP is crucial
Cable TV without Cable, Shows without Studios
Not to worry:
real experiences
will prevail :)
And well want both , actually:)
Thanks for your time!
D E S I G N :
C R E A T I V E
#askgerd
www.thefuturesagency.com
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