(Comparative analysis of Corporate strategy of Samsung and Nokia) NOKIA: Our vision and strategy

Nokias mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment. Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like anything is possible - and that's what inspires us to get out of bed every day.

Moving with rapidly changing times

From Rio de Janeiro to Nairobi, Berlin to Mumbai, mobile technology is changing our world. How can we make the most of the opportunities in our everyday lives? How can we keep a sense of identity as societies, economies and governments change all around us? We found people everywhere connected by a shared excitement for its potential. Watch our film to find out more.

Teddy bears and talking drums Key elements of Nokias strategy

build a new winning mobile ecosystem in partnership with Microsoft bring the next billion online in developing growth markets invest in next-generation disruptive technologies increase our focus on speed, results and accountability

Regaining leadership in the smartphone space

To help us achieve our mission, Nokia has formed a strategic partnership with Microsoft that will, we hope, see us regain lost ground in the smartphone market. Together, we intend to build a global ecosystem that surpasses anything currently in existence. The Nokia-Microsoft ecosystem will deliver differentiated and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand identity.

Connecting the next billion

In feature phones, Nokias strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localised mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers.

Driving change
Our new strategy is supported by changes in Nokias leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism, said Stephen Elop, Nokia President and CEO, because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past.

How will the Nokia-Microsoft partnership work?

The Nokia-Microsoft partnership brings together two global businesses with highly complementary sets of assets and competencies. But what will it actually mean for Nokia smartphone products? First and foremost, Nokia is adopting Windows Phone as its primary smartphone platform. Working with Microsoft, well help to drive and define the future of the platform by leveraging our expertise in hardware optimisation, software customisation, and language support. Nokia and Microsoft are also combining services assets to drive innovation. Nokia Maps, for example, will soon be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokias application and content store will be integrated into Microsoft Marketplace. Similarly, Microsoft will provide developer tools, making it easier for application developers to leverage Nokias global scale.

At the last count, the Nokia Group employed approximately 98,000 people around the world: not bad for a company that started life as a small riverside paper mill in Finland.
In 2012, the Devices & Services and HERE businesses together employed approximately 40,000 people from over a hundred different nationalities. And approximately 40% of them were women. Such diversity is crucial to our success so far and to our continued success in the future. Were operating in various markets and employees from diverse backgrounds can give us invaluable insights into our customer bases. Just as important, a mix of cultures, genders, age groups, beliefs, interests and opinions in the workplace helps foster debate, discussion, ideas and innovation. Not to mention making Nokia a more enjoyable, stimulating and rewarding place to spend your working day.

Doing things the Nokia Way

Commitment to diversity is just part of what we call the Nokia Way the core values and shared philosophy that make our company tick. Creativity, empowerment, openness, collaboration, and consideration for people and the environment these

are all integral to the way we do business. But above all, its about being human in everything we do respecting and caring, even in tough business situations.

Smart Devices
Our Smart Devices team focuses on the area of smartphones and smart devices. Under our new strategy, Smart Devices is partnering with Microsoft to bring to together our respective complementary assets and expertise to build a new global mobile ecosystem for smartphones. The partnership, under which we are adopting and licensing Windows Phone from Microsoft as our primary smartphone platform, was formalized in April 2011. Nokia launched its first Windows Phone-based smartphones, bearing the Lumia name, in late 2011.

Mobile Phones
Our Mobile Phones teams focus is on bringing a modern and affordable mobile experience to people around the world. In particular, the team leverages its innovation and strength in growth markets to provide people with an affordable Internet experience on their mobile device in many cases, their first ever Internet experience with any computing device.

HERE
Our HERE business, which though 2012 operated under the Location & Commerce name, develops a range of location-based products and services for consumers, as well as content and platform services for device manufacturers, automobile manufacturers, application developers, Internet services providers, merchants and advertisers. HERE was formed during 2011 through the combination of NAVTEQ, which we acquired in July 2008, with our Devices & Services social location services operations. In November 2012, we introduced a new brand, HERE, for our locationbased products and services, which include HERE Drive, HERE Maps and HERE Transit. We have since been adopting the HERE brand across the portfolio.

Nokia Siemens Networks

Nokia Siemens Networks, jointly owned by Nokia and Siemens, is one of the leading global providers of telecommunications infrastructure hardware, software and services.

Samsung:
Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsungs South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R&D. In 2010, Samsung India achieved a sales turnover of US$3.5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second state of-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners. Samsung India has two R&D Centres in India at Delhi and Bangalore .While the Delhi R&D Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore R&D Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators. While it is the second largest mobile handset brand in India, it leads in the smart phone segment in India. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Apart from development of innovative technology, Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give back to communities that support the company. In 2009, Samsung launched the companys Corporate Social Responsibility initiative Samsung Hope Project with projects in the areas of education, culture, sports, social welfare and community development. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education, technology, engineering and IT technical training.

Vision:
Growing to be the best Samsung India aims to be the 'Best Company' in India. 'Best Company' in terms of the internal workplace environment, our manpower, our products as well as our efforts to make our customers happy through our products and services. Samsung aims to grow in India by contributing to the Indian economy and making the lives of our consumers simpler, easier and richer through our superior quality products. "Our aim is to gain technological leadership in the Indian marketplace even as our goal is to earn the love and respect of more and more of our Indian consumers."

Samsung India is working with and contributing to the development of the domestic component industry in the country. The Company is working with its partners to improve their product quality and processes. Thus, Samsung vendors are sent to different Samsung subsidiaries to meet the Samsung overseas vendors in order to benchmark their own processes. All the components used by Samsung for manufacturing its products are 'eco friendly' as per ROHS norms.

The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world and give them the resources they need to be the best at what they do. The result is that all of our products from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents have the power to enrich lives. And thats what making a better global society is all about.

Our Values
We believe that living by strong values is the key to good business. Thats why these core values, along with a rigorous code of conduct, are at the heart of every decision we make.

People Quite simply, a company is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential.

Excellence Everything we do at Samsung is driven by an unyielding passion for excellenceand an unfaltering commitment to develop the best products and services on the market.

Change In todays fast-paced global economy, change is constant and innovation is critical to a companys survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe.

Vision 2020
Samsung Electronics' vision for the new decade is to "Inspire the World, Create the Future." We are committed to inspiring communities around the world by developing new technologies, innovative products and creative solutions. We are also committed to creating a brighter future by developing new value for our core networks: industry, partners and employees. Through these efforts, we hope to contribute to a better world and a richer experience for all.

As part of our new vision, we have mapped out a specific plan of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020. To this end, we have also established three strategic approaches in our management: creativity, partnership and talent. We are excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine and biotechnology. We are committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/annualreports.ht ml