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Republic of the Philippines

Department of Tourism
Department of Tourism Building, T.M. Kalaw Street, Rizal Park, Manila

REGIONAL TOURISM MASTER PLAN FOR CENTRAL LUZON

FINAL REPORT

March 1998

ENGINEERING AND DEVELOPMENT CORPORATION OF THE PHILIPPINES


6th Floor CLMC Building, 259-269 EDSA Greenhills, City of Mandaluyong

ENGINEERING & DEVELOPMENT CORPORATION OF THE PHILIPPINES


engineering consultants since 1955

Serial No. C-DOT-096-98 March 23, 1998 Mr. Rene R. delos Santos Director, Tourism Development Planning Department of Tourism T. M. Kalaw Street Rizal Park, Manila Attention Subject : : Mr. Martin S. Valera Planning Office Final Report Regional Tourism Master Plan for Central Luzon (Region III)

Sir: In compliance with our consulting service contract, we are submitting herewith ten (10) copies of the Final Report on the Regional Tourism Master Plan for Central Luzon (Region III). We trust that you will find the report in order. Thank you and best regards. Very truly yours, WILFREDO A. OSABEL Team Leader cc: DOT Region III c/o Mr. Ronaldo P. Tiotuico Regional Director

Department of Tourism Tourism Master Plan for Region III (Central Luzon) Engineering and Development Corporation of the Philippines

Table of Contents

Page Transmittal Letter Location Map of the Study Area Table of Contents Glossary of Terms List ofAbbreviations Executive Summarv i ii iii xii xiii ix

Chapter 1 1.1

Introduction Project Overview 1.1.1 Background 1.1.2 Study Objectives 1.1.3 Plan Coverage Review of Relevant Studies and Plans 1.2.1 Tourism Master Plan of the Philippines 1.2.2 Discussion Paper on other Central Luzon Projects 1.2.3 Regional Physical Framework Plan Environment for Tourism Physical Characteristics of the Region 2.1.1 Location 2.1.2 Soils and Land Characteristics 2.1.3 Topography 2.1.4 Seismicity 2.1.5 Climate 2.1.6 Water Resources Demographic Situation and Socio-Economic Profile 2.2.1 Population 2.2.2 Ethnic Characteristics 2.2.3 Labor Force and Employment 2-1 2-1 2-1 2-2 2-3 2-3 2-4 2-5 2-5 2-6 2-7 1-1 1-1 1-2 1-2 1-3 1-3 1-4 1-6

1.2

Chapter 2 2.1

2.2

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2.3 2.4

2.2.4 Annual Family Income and Expenditure 2.2.5 Incidence of Poverty and Subsistent Poverty 2.2.6 Regional Economy 2.2.7 Selected Economic Indicators Affecting Tourism Existing Land Use Environmental Attributes of the Region 2.4.1 Bataan 2.4.2 Bulacan 2.4.3 Nueva Ecija 2.4.4 Pampanga 2.4.5 Tarlac 2.4.6 Zambales Tourism Attractions Introduction Attractions 3.2.1 Cultural Attractions 3.2.2 Archaeological Attractions 3.2.3 Heritage and Historical Attractions 3.2.4 Resort and Leisure 3.2.5 Business/Industrial 3.2.6 Ecology Attractions 3.2.7 Trainings/Conferences 3.2.8 Attractions Along Tourism Loops Transportation General International Access Domestic Air Transportation 4.3.1 Existing Conditions 4.3.2 Recent Developments 4.3.3 Air Transport Planning: Aircraft and Airports 4.3.4 Future Requirement Existing Domestic Land and Sea Transport 4.4.1 Road Network and Its Condition 4.4.2 Rail Transport Service 4.4.3 Sea Transportation Market Analysis Travel Trends 5.1.1 Inbound 5.1.2 Domestic Tourism 5.1.3 Regional Trends Profile of Visitors 5.2.1 Domestic and Foreign Visitors 5.2.2 Purpose of Visit 5.2.3 Source of Information on Tourist Attractions/Facilities 5.2.4 Recreational Activities Undertaken

2-7 2-8 2-9 2-12 2-18 2-20 2-21 2-28 2-33 2-34 2-35 2-38

Chapter 3 3.1 3.2

3-1 3-2 3-2 3-3 3-4 3-4 3-4 3-4 3-5 3-5

Chapter 4 4.1 4.2 4.3

4.4

4-1 4-1 4-2 4-2 4-2 4-3 4-4 4-4 4-4 4-6 4-6

Chapter 5 5.1

5.2

5-1 5-1 5-1 5-2 5-2 5-2 5-3 5-4 5-4

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5.3

5.2.5 Frequency of Visit 5.2.6 Place Stayed/Staying 5.2.7 Length of Stay 5.2.8 Travel Arrangements 5.2.9 Composition of Traveling Party 5.2.10 Mode of Transport 5.2.11 Country of Residence 5.2.12 Origin of Domestic Tourists 5.2.13 Perceptions on Facilities/Services Offered 5.2.14 Expenditure of Visitors Marketing Task 5.3.1 Tourist Arrival Forecast 5.3.2 Conclusion Tourism Facilities and Services Accommodation Facilities Other Tourism Related Facilities Other Resources Infrastructure 6.4.1 Water Supply 6.4.2 Sewage and Solid Waste Disposal 6.4.3 Communications 6.4.4 Power and Electrification Tourism Policy and Development Strategy Tourism Development Policy Identification of the Basic Problems of the Tourism Sector Vision and Roles Strategy for the Development of the Tourism Industry 7.4.1 Tourism Structure Plan 7.4.2 Development Approaches Development Guidelines Introduction Site Development Program and Planning General Development Standards Architectural Design Concepts and Considerations Proposed Development Designs Environmental Quality State of the Philippine Environment Aims of the Study Conceptual Framework and Approach Priority Tourism-Cum-Environment Issues in the Region 9.4.1 Biophysical Issues

5-5 5-5 5-6 5-6 5-6 5-7 5-7 5-7 5-7 5-8 5-9 5-9 5-11

Chapter 6 6.1 6.2 6.3 6.4

6-1 6-1 6-2 6-2 6-2 6-2 6-3 6-4

Chapter 7 7.1 7.2 7.3 7.4

7-1 7-2 7-4 7-6 7-6 7-7

Chapter 8 8.1 8.2 8.3 8.4 8.5 Chapter 9 9.1 9.2 9.3 9.4

8-1 8-1 8-3 8-5 8-8

9-1 9-5 9-5 9-7 9-8

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9.5

9.6 9.7 9.8 9.9 9.10 Chapter 10 10.1 10.2 10.3

9.4.2 Socio-cultural Issues 9.4.3 Institutional/Policy Issues Tourism Environment Symbiosis 9.5.1 Tourism as Partner in Environmental Protection 9.5.2 Tourism as a Potential Risk Factor 9.5.3 Impacts of the Proposed Projects 9.5.4 Environmental Capacity Environmental Sustainability with Tourism 9.6.1 General Environmental Principles & Guidelines 9.6.2 Strategies and Action Plans EIA as a Tourism Planning and Management Tool Institutional Arrangements Tourism in an Environmental Scenario of the 21 st Century Conclusion Socio-Cultural Evaluation Importance of Socio-Cultural Evaluation Socio-Cultural Characteristics Cultural Impact of Tourism 10.3.1 Conservation of Archaeological and Historical Sites 10.3.2 Indigenous Music, Dances and Festivals 10.3.3 Cultural Development Policy and Program Social Impact of Tourism Host and Guest Relationship The Indigenous Cultural Communities and Tourism Women in Tourism Development 10.7.1 Tourism and the Issue of Prostitution Development Programs Introduction Tourist Attraction Improvements Accommodations Development Program Parks and Recreational Facilities Development Program Utilities and Related Services Human Resources Development Program Overall Tourism Development Timeplan Implementation Financial Assessment of Typical Project Models Project Profiles Marketing/Promotions Program Introduction Potential Markets Tourism Product Product Positioning Marketing Strategies 12.5.1 Market Research 12.5.2 Destination Image 12.5.3 Product (Development) Strategy

9-11 9-13 9-13 9-14 9-15 9-18 9-18 9-19 9-20 9-27 9-44 9-46 9-55 9-56

10.4 10.5 10.6 10.7

10-1 10-2 10-3 10-4 10-6 10-6 , 10-8 10-10 10-12 10-14 10-14

Chapter 11 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 Chapter 12 12.1 12.2 12.3 12.4 12.5

11-1 11-1 11-1 11-3 11-3 11-7 11-8 11-8 11-13

12-1 12-3 12-7 12-16 12-18 12-18 12-19 12-20

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12.6 Chaper 13 13.1 13.2

12.5.4 Distribution Strategy 12.5.5 Communication and Promotions Strategy 12.5.6 Pricing Strategy Promotional and Other Information Collaterals Legal Concerns and Institutional Mechanisms Legal Concerns Institutional Mechanisms 13.2.1 Introduction 13.2.2 Regional Development Council 13.2.3 Regional Tourism Entity a. Tourism Information System b. Monitoring and Evaluation Mechanism c. Strengthening Tourism Capability 13.2.4 Local Government Units 13.2.5 Regional Tourism Authority Functions Programs and Projects Economic Analysis Economic Benefits 14.1.1 Tourist Receipts 14.1.2 Flow of Direct Investments 14.1.3 Linkages with Other Economic Sectors Proposed Strategies Plans and Programs 14.3.1 Taxes Remitted to the Government 14.3.2 Employment Generation 14.3.3 Multiplier Effect Cost

12-21 12-22 12-22 12-23

13.3 Chapter 14 14.1

13-1 13-3 13-3 13-8 13-9 13-9 13-9 13-10 13-10 13-10 13-10

14.2 14.3

14.4

14-1 14-2 14-4 14-11 14-15 14-16 14-20 14-20 14-21 14-23

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List of Figures
Figure ES-1 Figure 2-1 Figure 2-2 Figure 2-3 Figure 2-4 Figure 2-5 Figure 2-6 Figure 2-7 Figure 4-1 Figure 7-1 Figure 8-1 Figure 8-1a Figure 8-3a Figure 8-3b Figure 8-3c Figure 8-3d Figure 8-3e Figure 8-3f Figure 8-3g Figure 8-4a Figure 8-4b Figure 8-4c Figure 8-5 Figure 8-6 Figure 8-6a Figure 8-6b Figure 8-7 Figure 8-7a Figure 8-8 Figure 8-8a Figure 8-8b Figure 8-9 Figure 8-9a Figure 8-10 Figure 8-11 Figure 8-12 Figure 8-13 Figure 8-13a Figure 8-14 Figure 8-14a Figure 11-1 Figure 11-2 Figure 11-3 Regional Tourism Authority Land Use Plan of Bataan Land Use Plan of Bulacan Land Use Plan of Nueva Ecija Land Use Plan of Tarlac Land Use Plan of Pampanga Land Use Plan of Zambales Climate Map Regional Map Tourism Highway Typical Development of Steep Slope Typical Slope Protection Landscape: Random Spacing of Trees Landscape: Monumental Site Landscape: Off-set Irregular Tree Line Landscape: Mass Planting Landscape: Along Straight Road Side Landscape: Along a Perpendicular Road Side Landscape: Simulating Natural Strans Landscape: Screen Planting Landscape: Easement Landscape: Along Cross Roads Parking Layout Structure Development on Water Edge Lake Development Cascading Development Recommended Structure Layouts Typical Building Height Development Setback for Beaches Development Setback for Beaches (Plan) Beach Resort Development (Perspective) Development of Waterfall Sites Development of Spring Sites Development of Wetlands Typical View Deck Design Typical Plan: Car-Bus Rest Stops Provincial Trade Exhibition Center (Perspective) Provincial Trade Exhibition Center (Plan) Archaeological Center (Perspective) Archaeological Center (Site Plan) Proposed Leisure & Livelihood Complex (Uacon Lake) Site Development Plan (Candaba Resort) Proposed Restoration of Ancestral Houses/Buildings (San Miguel Bulacan)

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Figure 12-1 Figure 12-2 Figure 12-3 Figure 12-4 Figure 12-5 Figure 12-6 Figure 13-1 Figure 13-2

Tourism Route - Bulacan Tourism Route - Pampanga Tourism Route - Tarlac Tourism Route - Nueva Ecija Tourism Route - Zambales Tourism Route Bataan Hierarchy and Linkages of Plans for Tourism Regional Tourism Authority

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List of Tables
Table ES. 1 Table ES.2 Table ES.3 Table 2.1 Table 2.2 Table 2.3 Table 2.4 Table 2.5 Table 2.6 Table 2.7 Table 2.8 Table 2.9 Table 2.10 Table 2.11 Table 2.12 Table 2.13 Table 2.14 Table 2.15 Table 2.16 Table 2.17 Table 3.1 Table 3.2 Table 3.3 Table 4.1 Table 4.2 Table 5.1 Table 5.2 Table 5-2A Table 5.3 Table 5.4 Table 5.5 Table 5.6 Table 5.7 Table 5.8 Table 5.9 Table 5.10 Table 5.11 Table 5.12 Table 5.13 Table 5.14 Table 5.15 Provincial Loops (Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac and Zambales) Summary of LGU-Initiated Projects in Region III Overall Tourism Development Timeplan Implementation (MP) Population Growth Rate, 1970, 1980 and 1990 Top Ten Areas in Terms of Population , 1990 Number of Households. Household Size & Growth Rate of Region III Population and Population Density of Central Luzon by Province Labor Force by Employment Status in Region III by Province and Major City Number of Families, Average Annual Income & Average Annual Expenditures in the Philippines and in Region III Poverty and Subsistence Incidence by Region, 1985-1991 Gini Ratio by Region (1985 to 1991) Annual Per Capita Poverty Thresholds & Incidences of Families & Population, Region III Poverty and Subsistence Thresholds by Region (1985 to 1991) Investment Performance of Region 111 (1986 to 1995) Gross National Product-Gross Domestic Product, 1980-1995 Consumer Price Increases of Region III by Province, 1988 (Annual Average of 1994 and 1995) Tourist Arrivals and Tourist Receipts (1980 to 1995) Real & Nominal Minimum Wage Rates, Region III (1991-1996) Value of Exports in Region III (1990 to 1995) Value of New Investments and Exports in Region III (1995) Archaeological Resource Inventory of Region III Historical Resource Inventory of Region III Resource Inventory of Cultural Festivals in Region III Traffic Growth on the North Luzon Expressway Road Condition in the Selected Countries Visitor Arrivals in the Philippines (1992 to 1996) Points of Origin of Visitor in the Philippines (1995) Past Trens of Tourist Arrivals Regional Distribution of Travellers including NCR Points of Origin of Domestic Travellers Tourist Arrivals by Province Tourist by Country of Origin Distribution of Visitors by Age Distribution of Visitors by Sex Visitors by Level of Education Visitors by Occupation Visitors by Purpose of Visit Holiday/Pleasure Visitors, Primary Reason for Visit Source of Information Regarding Area/Province/Mumcipality Primary Recreational Activities Undertaken/Engaged In Frequency of Visit

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Table 5.16 Table 5.17 Table 5.18 Table 5.19 Table 5.20 Table 5.21 Table 5.22 Table 5.23 Table 5.24 Table 5.25 Table 5.26 Table 5.27 Table 6.1 Table 6.2 Table 6.3 Table 6.4 Table 6.5 Table 6.6 Table 6.7 Table 8.1 Table 11.1 Table 11.2 Table 11.3 Table 11.4 Table 11.5 Table 11.6 Table 11.7 Table 11.8 Table 11.9 Table 14.1 Table 14.2

Place Stayed/Staying Length of Stay of Visitors Visitors by Form of Travel Visitors by Travel Arrangement Visitors by Composition of Traveling Party Mode of Transport Foreign Visitors by Country of Residence Visitors by Place of Origin Daily Expenditure Pattern of Visitors Perceptions of Visitors on Tourist Facilities/Services in the Region Items Purchased by Visitors Tourist Arrival Forecast in the Philippines Tourism Related Establishments Status of Water Supply System (1995) Classification of Households by Usual Means of Garbage Disposal, 1990 Status of Communication Power Plant of NPC in Central Luzon Provincial Jurisdiction of Power Supply in Central Luzon Electrification Ratio The National Building Code Maximum Height of Buildings/Structures Accommodation Capacity Requirements Summary of LGU-Initiated Projects in Region III Overall Tourism Development Timeplan Implementation (MP) Project Cost Estimates (Uacon Lake) Income Statement Projections (Uacon Lake) Cash Flow Projections (Uacon Lake) Project Cost Estimates (Candaba Resort) Income Statement Projections (Candaba Resort) Cash Flow Projections (Candaba Resort) Philippines Input-Output Multipliers Tourists Income Multiplier

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GLOSSARY OF TERMS
Adze Age of Contact A woodworking tool with check-shaped blade that is hafted at right angle to wooden handle. The start of formal trade with China, Thailand, Kampuchea, Vietnam, Indonesia and other countries of Southeast Asia. The characteristics of this period is the appearance of high-fired ceramic wares beginning from the 9th century A.D. to 20th century A.D. The study of human culture and society over the entire world throughout the last 2 million years. The study of human existence through unwritten material remains, sometimes referred to as the ethnology of the past. An object of human manufacture or use, anything modified by man. All artifact types of the same age from the same locality regardless of material industry. The measurement of depths of water in oceans, seas and lakes; and the information derived from such measurements. Unvegetated part of the shoreline firmed by loose materials, usually sand, that extends from the lower berm edge to high water mark. A form of radiometric (Carbon-14) date that measures time from the present into the past, normally based on the calendar year 1950. A narrow shelf, edge or path, typically at the bottom or top of a slope or along a bank.

Anthropology Archaeology Artifact Assemblage Bathymetry Beach Before Present Berm

Biodiversity or Biological diversity The variety of life in all its forms, levels and combinations; includes ecosystem diversity, species diversity, and genetic diversity Brackishwater ponds (earthponds) Man-made enclosures of varying size, dependent on tidal fluctuations of water management, located in estuaries (deltas, mudflats and mangrove swamps) and intended for the culture of fishes/aquatic species. Brackishwater swamps Land areas where most of the time the brackishwater level is at or above the land surface. Carrying capacity The inherent capacity of a given area for a certain type of use as provision of space, resources and suitable environmental conditions in a sustainable manner. A siliceous rock formed by fine-grained quartz and of organic and precipitated origin. The coastal zone is the strip of land and adjacent space (water and submerged land) in which the land ecology and use directly affect the lake and ocean space ecology, and vice versa. It is governed by the following limits:

Chert Coastal Zone

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(a) The outermost limit is the 200 meter (100 fathoms) isobath except atembayments where a 200 meter isobath at the mouth of the bay, gulf or cone is extended across. In case where the 200 meter isobath is less than three kilometers from the shoreline, the three kilometer distance will be adopted. The internal waters are likewise considered part of the coastal zone; (b) The innermost boundary is one kilometer from the shorelines except at places where recognizable indicators for maritime influences exist, like mangrove, beaches, sand deposits, margins of bays, salt beds and deltaic deposits in which cases, the one kilometer distance shall be reckoned from the edges of such features (see Fig. 2). Coastal zone management "...a dynamic process in which a coordinated strategy is developed and implemented for the allocation of environmental, sociocultural, and institutional resources to achieve the conservation and sustainable multiple use of the coastal zone" (Coastal Resources Center, University of Rhode Island) Coastal zone planning A tool or working methodology to improve the use of coastal resources and comply with identified objectives. It incorporates knowledge of the reality on which it operates, capacity to evaluate the expected outcome, and the process through which it could be attained. Coastlines Conservation Continental shelf Lines that form the boundary between the land and water, especially of sea or ocean. Protection against undesirable changes through management of human use of organisms or ecosystems to ensure that such use is sustainable As defined in the United Nations Convention on the Law of the Sea (Art. 76), it is the seabed and subsoil of the submarine areas which extend beyond its territorial sea throughout the natural prolongation of its land territory to the outer edge of the continental margin. The Philippines claims a continental shelf into a distance of 200 meters isobath or to where the depth of the superjacent waters admit exploitation of the natural resources of the seabed and subsoil of the submarine area. Simply defined, these are reefs made chiefly of fragments of corals, coral sands, algae and other organic deposits, and the sold limestone resulting from the consolidation. Technically, they are marine shelves or platforms. formed by the consolidation of the skeleton of hermatypic corals through cementation by coralline algae and lithification processes. Continuous accumulation of calcareous materials by those organisms, as well as by other reef species, especially mollusks, echinoderms and foraminifera, maintains the reef surface at or near sea level. These refer to lands devoted to crops. Among the common crops raised in the coastal zone are staple crops (rice and corn); plantation crops (coconut and sugar cane); root crops (cassava, kamote), legumes, and vegetables. The relationship between an artifact and its physical and cultural setting. Belief, values, and ideas held in common by a local community of people and reading predictable behavior on the past of the group members. An assignment of a past event to the time scale.

Coral reefs

Cultivated lands

Context Culture Dating

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Direct Association Dune Ecofact Ecotone Estuary

Two or more artifact classes that display the same spatial spread with a site. An accumulation of sand in ridges or mounds landward of the beach formed by natural processes and usually parallel to the shoreline. A natural object such as pollen, macro-plant part, animal bone, mollusk shell, or soil sample that display some evidence of human use. Transition zone between two adjacent ecosystems or habitats, e.g. seagrass bed, as it is between coral reefs and mangroves A water body where sea water of oceanic origin is diluted by freshwater from land drainage areas. Areas influenced by this include deltas, tidal marshes, and river mouth, among others. The study of contemporary living societies. A research method to observe artifacts and their provenience location by systematic digging below the ground surface.

Ethnology Excavation

Exclusive Economic Zone The water, sea bottom and sub-surface measured from the baseline of the Philippine archipelago up to two hundred nautical miles (200 n.m.) offshore. (Section 3 [o], Republic Act No. 7942)(see Fig. 1) Flakes Foreshore area The slivers of rock removed from core, either as waste or to be used as the manufacturing step in the productivity of finished stone tools. As defined, it is a strip of land alternately covered and uncovered by the tidal movements. Its interior limits is that portion of land reached by the water during the highest equinoctial tide. The outer limit is that portion of land reached by the water during the lowest ordinary tide. These are water bodies in basins, rivers, lakes, lagoons, channels and aquifers not influenced by sea water.

Freshwater bodies

Freshwater swamps These are land areas where the freshwater table is at or above the land surface during most of the year to promote the formation of hydric soiland to support growth of hydrophytes such as grasses and sedge which are also influenced by sea water. Function or Environmental function The capacity of natural processes and components to Provide goods and services that directly or indirectly contribute to human welfare. Goods lsobath Those which can easily be expressed in terms of money (e.g. minerals, fish, raw materials An imaginary line or line on a map or chart that connects all points having the same depth below a water surface, as of an ocean, sea or lake.

Mangroves or mangrove forests The communities of trees and associated shrubs that are restricted to tidal flats in coastal waters, extending inland along rivers where the water is tidal, saline or brackish Marine protected area (MPA) An area of the coastal and marine environment dedicated mainly to protection and enjoyment of natural or cultural heritage, to maintenance of biodiversity, and/or to maintenance of life-support systems Marine waters These cover beds, banks, shell fields, zones, areas and regions of Philippine waters totaling some 1,666,300 sq. km.

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Metal Age

The stage of technological shift from the use of lithic tools to the use of metal implements dated between 700 B.C. to 1,000 B.C. in the Philippine context. Areas containing deposits of metallic and non-metallic minerals. The Age of Contact period dated to 13th to 17th centuries A.D. An intertidal ecosystem whose substrate consists predominantly of fine silts, clays, and organic material "Include not only streams, lakes and tidal waters included within the municipality, not being the subject of private ownership, and not comprised within national parks, public forests, timber lands, forest reserves, but also marine waters included between two lines drawn perpendicularly to the general coastline from points where the boundary lines of the municipality or city touch the sea at low tide and a third line parallel with the general coastline and fifteen (15) kilometers from it. Where two (2) municipalities are so situated on the opposite shores that there is less than fifteen (15) kilometers of marine waters between them, the third line shall be equally distant from opposite shores of the respective municipalities." (Section 131 [r], Republic Act No.7160) The stage of settled, organized human society as a consequence of the agricultural food production. The new stone age period ranges between 8,000 to 500 B.C. in the Philippine context. The old stone age period that extends from a probable mid-Pleistocene to approximately 500,000 years B.C. to about 8,000 B.C. in the Philippine context. All lands producing natural forage for animal consumption and those which are vegetated naturally or artificially to provide forage cover. They are generally considered as those which are not cultivated and include natural grasslands, savannas, wetlands dominated by grass and grasslike plants suitable for grazing, certain shrubs and related plant communities. Broken pottery fragments.

Mineralized areas Ming Dynasty Mudflat Municipal waters

Neolithic

Paleolithic

Pasture lands

Potsherds

Precautionary principle or "do-no-harm" principle A proactive method of dealing with the environment that places the burden of proof on those whose activities could harm the environment; the opposite of "wait-and-see" principle; (see "vorzorgeprinzip") Prehistory Cultures dating before the invention of writing. In the Philippine context, the period before 1521 when the Spaniards have documented their visit in the country. A representative part from which estimates can be used to predict the size and behavior of the unknown whole. The land underlying the sea or ocean. Those whose values may be indirectly estimated or perhaps can openly be described when assessing intangible features such as climatecontrol, or oxygen provider, source of cultural and spiritual inspiration The study of layered deposit whose interpretation is based on the principle of superposition and association.

Sample Seabed Services

Stratigraphy

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Sustainable use Tidal flats

Use of an organism, ecosystem, or any other renewable resource at a rate within its capacity for renewal These are lands mostly devoid of trees and shrubs that are alternatively exposed and inundated by tides. These may be mud flats or sand flats. (see foreshore areas)

"Vorzorgeprinzip" (precautionary principle) The rule, wherein it is to the best interest of the present and future generations not to utilize the resources if the uncertainty is so great as to ensure that the likelihood of destroying the environment is eminent. This is as yet an arbitrary decision resulting primarily from the lack of definitive knowledge to support the adopted actions. Hence, when this required knowledge becomes available, the suggested use of the resources may change Wastelands A misnomer, these refer to land not suitable for any crop or to any definite economic purposes. Examples of coastal wastelands in the country are cliffs (breeding place for birds) and rock islands. These occur behind the beach and dune on the older beach areas. In the coastal zone, these consist essentially of a tangle of low stunted trees or shrubs. Examples are botong, pandan, and the taller agoho and coconut palms.

Woodlands

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List of Abbreviations
ADB BOI BSWM CDC DA DECS DENR DILL DOH DOT DOTC DPWH DSWD DTI EIA GNP GOP GRDP GVA LGU LWUA NEDA NIPAS NHI NM NSO PENRO PTA RDC RSCs SBMA SEPZ Asian Development Bank Board of Investments Bureau of Soil and Water Management Clark Development Corporation Department of Agriculture Department of Education, Culture & Sports Department of Environment and Natural Resources Department of the Interior & Local Government Department of Health Department of Tourism Department of Transportation and Communications Department of Public Works and Highways Department of Social Welfare and Development Department of Trade and Industry Environmental Impact Assessment Gross National Product Government of the Philippines Gross Regional Domestic Products Gross Value Added Local Government Unit Local Water Utilities Administration National Economic Development Authority National Integrated Protected Area System National Historical Institute National Museum National Statistics Office Provincial Environment and Natural Resources Office Philippine Tourism Authority Regional Development Council Regional Service Centers Subic Bay Metropolitan Authority Special Economic and Freeport Zone

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines

EXECUTIVE SUMMARY

BACKGROUND The preparation of the Central Luzon Tourism Master Plan (CLTMP) is part of the noble intention of the Department of Tourism (DOT) to prepare Tourism Plans for almost all the regions throughout the country through Consultants. Engineering and Development Corporation of the Philippines (EDCOP) was commissioned on July 23, 1996 to prepare the Tourism Master Plan for Central Luzon. The preparation of CLTMP has been carried out in stages. At Stage I, the Study was devoted to the analysis of existing conditions, current and potential tourist markets, existing and potential tourist resources, and the institutional elements of tourism; coupled with the evaluation of development constraints and potentials. Stage 2 was the conduct of visioning exercises between September 27, 1996 and December 6, 1996 in the six provinces of the region attended by Provincial Tourism Officers, Provincial/City Planning Development Coordinators, Tourism Council Officials, NGO's and representatives from local and national DOT offices. Stage 3 was the formulation of development frameworks and scenarios, and preparation of Tourism Master Plan. The Study Area encompasses the provinces including its cities in the Central Luzon region, namely: Bataan, Nueva Ecija, Pampanga, Tarlac, Zambales and Bulacan and excluding the municipalities that are part of the National Capital Region (NCR). The Regional Tourism Development Plan is envisioned to provide the logical process for the development of the tourism industry in the region, anchoring on the proper utilization of natural based tourism assets/resources industry including its proper promotion and development. This likewise, manifests the important role of tourism in assisting the region to achieve a sustainable level of development and serving as a catalyst to economic growth. Under the guidelines set by the DOT, the Regional Tourism Master Plan should conform to the Tourism Master Plan of the Philippines (TMPP), prepared in 1991.

Under the TMPP, the entire country is divided into three tourism clusters: Luzon, Visayas and Mindanao. For Luzon to which Central Luzon (Region III) belongs is being positioned as a MULTI-FACETED DESTINATION PROVIDING ATTRACTION FOR ALL MARKETS. During the preparation of CLTMP, several studies were reviewed as it relates to the tourism master planning of Region III. Among others, these include the Tourism Master Plan for the Philippines, Medium Term Regional Physical Framework Plan of Region III, Western Plan Study for Central Luzon Development Program, Regional Tourism Situationer prepared by DOT Regional Office, the socio-economic profiles of each province of the region and the proceedings of the Second Central Luzon Tourism Assembly. THE REGIONAL ENVIRONMENT FOR TOURISM Physical Characteristics of the Region. Central Luzon has a total area of 1,823,082 hectares that makes up about 15% of the total Luzon Area and about 6% of the whole country. Its regional capital is in San Fernando, Pampanga. It is composed of five cities, six provinces, 117 municipalities and 2,574 barangays. Region physiographic units are Mt. Natib, Mt. Samat and Mt. Mariveles in Bataan, Mt. Arayat in Pampanga, Mt. Bongcay and Mt. Munoz in Nueva Ecija and Mt. Cuadrado in Zambales. The region's topographic relief ranges from sea-level landscapes to high mountain landscapes, canyons, lakes on top of volcanoes, and thousand hectares of rich fertile valleys dotted with forest national parks, beach resorts, and crystal springs. Approximately 44% are level land, 8% are gently sloping to undulating topography, 14% moderately sloping to rolling, 11% as rolling to steep, 14% classified as steep, and 9% are very steep. In terms of elevation, about 83% are located in elevation of less than 500 meters above sea level (MASL). Central Luzon is situated on the circum-Pacific earthquake belt. Active faults found in Nueva Ecija (Dingalan Fault) are mainly high angle slope with strike-slip movement and are part of the so-called Philippine Fault. A long fault extends

from northern portion of Central Luzon cutting across the western side of Tarlac and passing through the plains of Pampanga and southern portion of Bulacan. Hydrometrologic Setting Based on the Corona classification of climate types, most of Central Luzon is described as Type I, i.e. with two pronounced seasons; typically dry from December to May and wet during the rest of the year. Average annual precipitation ranges from a low 1036.7 millimeters to a high 3,877 millimeters. The average normal maximum and minimum temperatures for the region are 32C and 22C, respectively. Typhoon occurrences in the region average 22 surges annually. Socio-Economic Setting In 1995, the population of Central Luzon was 6.933 M which is about 10% of the total population of the country. It is increasing at more or less the same pace with the national figure having an average growth rate of 2.12% from 1990-1995 period. Among the provinces comprising the region, Bulacan posted the highest population with 1.784 M, followed by Pampanga with 1.636M, and Nueva Ecija with 1.506 Million. In terms of population density of the region, Pampanga exhibited the highest with 750.1/persons per sq. km., and Bulacan with 679.8 persons/sq. km. which is high compared to the country's 229 persons/sq. kilometer. Central Luzon hosts four ethnologistic groups which are indigenous to the region, namely: Aetas, Sambals, Kapampangan and Tagalogs. Of interest here are the Aetas who were resettled in various resettlement areas in Central Luzon like in Porac, Pampanga, San Clemente, and Palayan City. Central Luzon gross regional domestic product (GRDP) was placed at P142.27 billion representing 8.43% of the national total. Among the various regions, Region III ranked as the third major contributor following NCR's and Region IV. The industrial sector remained to be the major contributor with 11.64%

contribution, followed by agriculture at 10.24%, trade sectors at 9.11 % and the service sectors at 7.71 %. The region's labor force was estimated to be at 2.03 million or 60.40% of the total region's population. Bulacan province registered the highest labor participation rate with 61.0% and Pampanga posting the lowest at 57.08 percent. Infrastructure and Facilities Air travel to Region III is served by the Clark and Subic International Airports. Feeder ports are also present in Castillejos and Iba of Zambales and Plaridel in Bulacan. Central Luzon has the most complete road network in the Philippines. It is served by a north-south backbone and the east-west lateral roads. The northsouth trunkline consists of three major roads: the North Luzon Expressway, the Manila North Road and Daang Maharlika Road. Plans are underway for a heavy rail commuter and freight operation from Metro Manila to Clark International Airport. This plan paves the way for high speed service between these cities and along the proposed line. Sea transport link to the region is provided by Mariveles Port (Zambales) and Limay Port (Bataan). These ports serve both commodity and passenger transport. Facilities for water supply are provided both by surface water and underground sources. Noted surface water project is the Angat Water Supply for MWSS. Deepwells are found generally in transitional areas between the mountains and the central plain. Flood control and drainage requirement along the Pampanga Delta is covered by an OECF funded Pampanga Delta Project - Flood Control Component.

Other programs like urban and waste collection treatment and disposal systems, shoreline protection power supply and telecommunication are covered by the ongoing facility improvement of the respective agencies handling it. Access between Region III and the rest of Luzon is primarily by road transport, whereas by the region and the rest of the country is by sea and air transport. Environmental Attributes of the Region Tourism resources can be categorized under natural systems, socio-economic systems and others. In the region, the natural systems include: mangroves, seagrass systems, coral reef systems, sandy beach systems, watersheds, lagoon and estuaries, coastal seas, forest, caves, etc. Socio-economic systems include agricultural production systems and urban settlements. "Other" resources would include human resources, constructed resources, cultural heritage/archaeological values. INVENTORY OF TOURISM ASSETS In 1996, there were 50 DOT accredited hotels in Central Luzon providing 2,487 accommodation facilities. Most of these hotels are classified as standard and economy hotels. Of these, 30 are located in Angeles City. There are 107 resorts registered with DOT in Central Luzon, 44% of which are located in Zambales. Majority of the resorts in Zambales and Bataan are located along their respective provincial coastlines. Aside from hotels and resorts, there are 121 lodging houses providing 502 accommodation facilities. TOURISM POLICY AND DEVELOPMENT STRATEGY The formulation of tourism policy and development strategy is based on the key development concerns or basic problems besetting the tourism sector of the region.

It sets four main goals: Economic goal: to optimize the contribution of tourism to economic growth at national and regional levels; Socio-cultural goal: to enhance and contribute to social conversion and cultural preservation at local level; Physical environmental goal: to develop tourism on an environmentally sustainable level basis; and Marketing goal: to develop a diversity of destinations, attractions and markets to minimize exposure to major internal and external threats to tourism activities. To achieve these goals, the CLTMP set three basic policies, i.e to provide strong collaboration with other regions, distribute tourism development opportunities, and develop tourism with strong sectoral linkages. The CLTMP envisions to provide " A Well Spring of Diversity " to tourist, both domestic and foreign. This diversity of attraction is well-defined in each slogan adopted by its provinces and major cities. Bataan Bulacan Nueva Ecija Pampanga : : : : A Living Monument of Valor, Gallantry and Heroism Birthplace of Heroes and Sites of Historic Events The Agricultural Haven of Central Luzon and Gateway to the Mountains The Culinary Capital North of Manila The City that has Risen from the Ashes A Sound Investment for Business in the Future The Sugarlandia of Central Luzon A Perfect Gateway where Sun, Sea and Sand combine for Unforgettable Vacations Asia's Resort Suburb- A Great Base to Be Where Cleanliness is a Way of Life

Angeles City : Clark Field : : :

Tarlac Zambales

Subic Bay

Olongapo City :

These slogans enable the people of Central Luzon to manifest a vision that combine every attribute each province has: VISION "WE, IN CENTRAL LUZON REGION, HOME OF SELF-RELIANT AND GALLANT PEOPLE, BOUNDED BY ITS BEAUTY, RICH NATURAL RESOURCES, CULTURAL HERITAGE AND HISTORICAL LANDMARKS AND CENTER OF PRODUCTS AND SERVICES WITH GLOBAL STANDARDS, ENVISION CENTRAL LUZON AS: A WORLD CLASS TOURIST DESTINATION; CENTER FOR ECOLOGICAL EDUCATION; INVESTMENT HAVEN; AND FOOD BOWL AND CULINARY CAPITAL OF LUZON." These slogans are well-anchored to the leading concept of the Central Luzon Development Program of which tourism is a part which is "One Region-One Vision." It embodies the concern to integrate potentials and prospects not only among the six provinces of the region but also among cities. This vision jives with the Tourism Master Plan of the Philippines that sets the role of the Luzon cluster as " a multi-faceted destination based on full range of markets and products." TOURISM MARKETING PROMOTIONS DEVELOPMENT Statistics from 1988 to 1996 period revealed the average visitor arrivals to Region III at 57,473 with 88% domestic and 12% foreign travelers. The average visitor to the region is primarily male, educated, and travels mainly for business and leisure. He spends at least 3.6 nights in the region, has an equitable distribution of expenditures, and does not travel on pre-arranged tour packages. The forecasts show that person-visits to the region will reach 359,130 by year 2000, 649,000 by year 2015 and 1,000,000 mark by year 2010. PROPOSED TOURISM DEVELOPMENT PROGRAM There is an indefinite number of tourism assets in the region. Accounting these versus the national and regional distribution programs nationwide, all these

attractions cannot be developed at the same time. These attractions are listed as they are grouped into themes and loops, as shown in Table ES. 1. ECONOMIC EVALUATION Tourism is an option for socio-economic development. Its impact to the region and to the country maybe assessed in terms of result of the development of tourism facilities, attractions and enterprises, and the host-guest relationship. The quantifiable economic benefits are tax remittances, employment generation, increased income, and increased foreign exchange inflows. Assuming that fifteen to twenty percent of the gross receipts from tourists were to be remitted to government as payment of taxes, this immediately translates to a significant amount. Additional taxes can be expected from bars, restaurants, entertainment and recreational establishments, tourist bus operators and others. The 3 zones: Subic-Olongapo, Clark-Angeles and the area from San Fernando to the northern portion of Metro Manila, will have a total job potential of about 735,000 benefiting some 2.2 M people. Overall increase in income can be seen from the multiplier effect that tourism can contribute. A unit of peso or dollar expenditure translates to more than the original amount initially spent by the tourist. This study adopts a multiplier factor of 1.67, although in the input-output multiplier study of the Philippines, a higher multiplier is obtained. Weighing the economic cost of tourism infrastructure projects identified vis-a-vis the economic benefits resulted to viable economic feasibility parameters even with the most pessimistic scenario of visitors arrival. TOURISM INVESTMENT PROGRAM The Central Luzon Tourism Master Plan has a total investment requirement of about P16.51 billion, of which approximately 37% is slated to be shouldered by the government sector and 63% by the private sector as shown in Table ES.3.

Summary of LGU's initiated projects are shown in Table ES.2 of which the estimated amount is incorporated in Table ES.3. Private sector participation in the tourism development projects can be done either through divestiture, lease, joint venture, and contracting arrangements. Some modalities of BOT schemes are: Build and Transfer (BT), Build-Operate-Transfer (BOT), Build-Transfer-Operate (BTO), and BuildOperate-Own (BOO). ENVIRONMENTAL CAPACITY In Region III, the capacity of the terrestrial and aquatic environments to support the basic activities of the people and the biological processes which maintain ecological balance among the habitats and their components could only be assessed if there were data like: a) resource base of the people; b) extent of the major habitats; c) degree of dependency upon these resources and habitats; d) production and consumption rates; and e) degree of disturbances/destruction both from natural and user influenced forces. Unfortunately, reliable data on these parameters are incomplete or almost unknown. Although cursory at this stage, certain related and indirect parameters, could be useful as indices to describe Environmental Capacity at the proposed tourism sites. In the region, especially in Nueva Ecija and Zambales representing the two extremes in environmental conditions, with the former the more pristine, the latter the more disturbed, it can be assumed that their dependence upon aquatic and land resources is from moderate to high. In Zambales, disturbances in coral reefs, seagrass beds, the seaweed communities, and their associated fisheries indicate a minimal amount of destruction, especially from man-induced activities. Impacts are caused by natural stressors like winds and waves. On Protected Areas System, the CLTMP envisions to be an agent of the nationwide Integrated Protected Areas System (IPAS). It will initiate management and supportive activities in priority areas selected both for conservation and tourism by reflecting its current planning capabilities in budgetary allocations to priority sites. INSTITUTIONAL MACHINERY It is a given that a Regional Tourism entity is necessary so that there would be a single entity that will assure recognition, execution and continuity of the common

objectives for the provinces in the region as provided for in this masterplan. Essentially, three (3) options are given on the nature of the tourism entity that will be established, to wit: 1. 2. 3. The tourism entity can be a government agency. The tourism entity can be quasi-governmental. The tourism entity can be privately operated.

Regardless of the nature of the tourism entity, such entity must be of a supraprovincial nature in its extent of coverage. A recommended set-up is presented in Figure ES-1, the Regional Tourism Authority. It is to be headed by a Chairman, who is ideally from the government sector and shall be included as a member of the Regional Development Council. Divisions include Marketing, Planning, Development, Education & Training, and the Institutional Coordinating and Legal.

Figure ES-1 REGIONAL TOURISM AUTHORITY

REGIONAL DEVELOPMENT COUNCIL

REGIONAL TOURISM COUNCIL


Private Sector

CHAIRMAN
Policy

MARKETING DIVISION

PLANNING DIVISION

DEVELOPMENT DIVISION

EDUCATION & TRAINING DIVISION

INSTITUTIONAL COORDINATING & LEGAL DIVISION

Province of Bataan

LOOP 1 - Dinalupihan-Hermosa-Orani-Samal-Abucay-Pilar Balanga-Bagac-Morong A. HERITAGE AND HISTORICAL


Name
1. 2. Bankal Settlements Mt. Malasimbo

Location
Abucay Dinalupihan

Description
A barangay created for the Aetas to maintain their traditional customs and practices. A conical-shaped mountain considered as a weather forecasting area predicting a coming typhoon when its summit is covered with dark clouds. A landmark built in memory of the first Filipino printer. It was in Abucay Church where Tomas Pinpin coauthored and printed the earliest books in the country with Fr. Blancas de San Jose in 1610. On this site a fierce battle between the Dutch forces and the natives took place on 23 June, 1647. The church is one of the oldest churches in the Philippines. It housed the first printing press in the country which outdate any single press in the U.S. This tower was erected for the many who died during World War II. Landmark symbolizing peace, friendship and reconcilitation between the Philippines and Japan. The monument tower was found in 1952 by the Risho Kosekei Group This marks the significant pocket where a battle ensued as a prelude to the final defense of Bataan. The series of fights to eliminate these Japanese forces known as the Battle of Pockets fought from January 27 to February 17. A landmark which commemorates the Fall of Bataan in memory of the war veterans during World War II. The marker symbolizes the courage and the enduring commitment of a Filipino soldier to his country. The place where the last defense of Bataan was given up during World War II. On 9 April, 1942, Maj. Gen. Edward King Jr., commander of the U.S. forces in Luzon officially surrendered to Col. Hakaru Haf at the compound of Balanga Elementary School under a mango tree. Place was used as the site for Japanese bombardment of Mt. Samat where both Filipino and American Forces took their last stand. It marks the strong line of defense of combine Philippine/USAFFE troops against Japanese invasion during World War II. Situated at the provincial boundary between Pampanga and Bataan which depicts the role of Bataan in the fight for freedom and peace in the preservation of democracy.

3.

Tomas Pinpin Monument

Abucay

4.

First Abucay Catholic Church

Abucay

5. 6.

Maria Canon Statue Philippine-Japanese Friendship Tower

Abucay Bagac

7.

Battle of Toul Pocket Marker

Bagac

8.

Fall of Bataan Marker

Balanga

9.

Surrender Site Marker

Balanga

10. Catholic Church Belfry

Balanga

11. First Line of Defense Marker

Dinalupihan

12. Democracy Marker

Hermosa

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines

Province of Bataan

B.
1. 2. 3.

RESORT AND LEISURE


Sibul Spring Pasukulan Falls Mt. Silangan Abucay Abucay Morong A natural spring that has sulfuric swimming pool for therapeutic effect and wide area for recreation. A natural wonder at the valley of Mt. Natib which has lush vegetation and unexplored area. Has an 80-ft. high waterfall fed from numerous springs. At the foot of the waterfall is a mediumsized water pool where visitors can bathe in its refreshingly coo! but heavy downpour.

4. 5. 6. 7. 8. 9.

East West Beach Resort Fine Sand Little Miami Beach Aspire Beach Oro Grande Beach Big Splash Resort & Country Club

Morong Morong Morong Morong Morong Orani Orani Samal Balanga Balanga Pilar Bagac Bagac Bagac Bagac Morong Bagac Morong Abucay

10. Anjoline's Resort 11. Paran Hills Mountain Resort 12. Joyous Fishpond Resort 13. Villa Valdecanas Resort & Restaurant 14. Dunsulan Falls 15. Morning Breeze Resort 16. Sun Moon Beach 17. Fajardo's Beach Resort 18. La Playa Beach Resort 19. Crystal Water Beach Resort 20. Montemar Beach Resort 21. Seaside Resort 22. Raven Resort

C.
1.

BUSINESS/INDUSTRIAL
Bataan Technology Park (former Phil. Refugee Processing Center) Hermosa Agro-Industrial Estate Morong A temporary settlement area and processing center for Indo-Chinese refugees migrating to Europe, America and Pacific countries.

2.

Hermosa

D.
1. 2.

CONVENTION/TRAINING CENTER
Roosevelt National Park NPC Training Center Dinalupihan Bagac A forest reservation ideal for picnics; has camping ea for hunting.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines

Province of Bataan

Loop 2 - Pilar-Orion-Limay-Mariveles A. HERITAGE AND HISTORICAL


Name
1. 2. 3. 4. Death March Marker Lamao World War II Marker Mt. Samat Flaming Sword

Location
Limay Limay Pilar Pilar

Description
A landmark commemorating the infamous death march. World War It exempted no place in the province than this town overlooking Manila Bay and Corregidor. Was the scene of the most heroic defensive battle during World War 11. A symbol of the Filipino courage and gallantry in the face of external threats to the nation's democracy and peace. A national shrine atop Mt. Samat which immortalizes the agony of the Filipino and the Americans against the forces of aggression and articulates the commitment of the Filipino people to freedom and human dignity. A marker symbolizing the start of the infamous Death March.

5.

Dambana ng Kagitingan (Shrine of Valor)

Pilar

6.

Zero Kilometer Marker

Mariveles

B.
1.

RESORT AND LEISURE


Talaga Beach Mariveles The enchanting cove and a perfect hideaway from the madding crowd, where lies the presidential guest of the former President Ferdinand Marcos.

2. 3. 4. 5.

Villa Imperial Bay Spring Resort Villa Eden Baranda Farm

Mariveles Mariveles Orion Limay

C.
1.

BUSINESS/INDUSTRIAL
Bataan Export Processing Zone Mariveles Site of hundreds o foreign-based factories and companies producing items from dolls to automobiles for export.

2.

Petrochemical Industrial Estate

Limay

D.
1. 2.

CONVENTIONITRAINING CENTER
Hilltop Hotel Luzon Baptist Camp Mariveles Mariveles

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Pampanga

LOOP 1 - San Fernando-Mexico-Sta. Ana-Arayat A. HERITAGE AND HISTORICAL


Name
1. Death March Marker

Location
San Fernando

Description
The start of the horrendous train ride of "Death March". Marches were at the town's railroad station now appropriately marked by a shrine at the station. This marker is set at the San Fernando Railroad Station commemorating the heroics of the Prisoners of War (POWs) of World War II who took part in the horrendous Death March.

2.

Cutud Lentern Rites

San Fernando (Cutud, San Pedro)

A re-enactment of Christ's passion and death is done every year during the lenten season. The reenactment is complete with the passion play and culminates with the actual nailing of at least three flagellants on wooden crosses atop a makeshift calvary. Contains antiques and exquisite works of art depicting cultural heritage, inclination to humanities, artistic skills and Roman Catholic inspiration of the Pampangos. The museum is at the second floor of Guerero building in the University of the Assumption. The archdiocesan archives can be found at the ground floor of the Mother of Good Counsel Seminary. This museum and archives are both found in San Fernando.

3.

Archdiocesian Museum & Archives

San Fernando

B.
1.

SPECIAL INTEREST
Paskuhan Village San Fernando The first of its kind in Asia and the world's third. It has all the elements of traditional Filipino heritage under one roof, aiming to depict Philippine Christmas all year round. It is projected to be a major trade and tourism center not only in the region by throughout the country.

2. 3. 4.

Mt. Arayat Clark Field Ecozone Candaba Swamps

Arayat Mabalacat Candaba

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Pampanga

C.
1.

RURAL TOURISM
Mountian Trekking/Biking Magalang Arayat) (Mt. Mountain trekkers/bikers and eventual campers at Mt. Arayat start at Magalang and ends at the other slope of Arayat where they can refresh at the National Park with at least five swimming pools await them. Days before Christmas, giant lanterns made of colored crepe and japanese paper with frames of intricate tinwires skeleton containing electrical mechanism and a thousand bulbs highlight the San Fernando Giant Lantern Festival. The lanterns dance, blink and brilliantly twinkle in kaleidoscopic pattern in cadence with the band music.

2.

Giant Lantern Festival

San Fernando

D.
1.

CONVENTION/TRAINING CENTER
Pampanga Agricultural College Magalang Located at the scenic foothills of Mt. Arayat, it is one of the state-owned agricultural colleges in Central Luzon. Its conference pavillion and natural swimming area were developed by the Philippine Tourism Authority. (PTA).

E.
1. 2.

RESORT AND LEISURE


Mimosa Holiday Inn Clark Clark

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Pampanga

Loop 2 - Angeles City-Mabalacat-San Fernando-Guagua-Sta. Rita-Porac A. HERITAGE AND HISTORICAL


Name
1. Kamikaze East Airfield

Location
Mabalacat

Description
It is from this airfield where the first Kamikaze pilots took off for their last mission as the official human bombs on October 24, 1944. This served as the headquarters of Kamikaze pilots during World War II. An authentic Negrito Village whose people still practice tribal rituals and customs. General headquarters for Maj. Arthur Mc Arthur in May 1899 - Seat of the First Philippine Revolutionary Army under General Emillo Aguinaldo. Celebrations begin with consecutive masses at the Holy Rosary Cathedral after which the faithful kisses the feet of the image of the reclining Christ. In commemoration of the Virgin of the Holy Rosary whose intercession saw the victory of the Spanish fleet over the Dutch invaders.

2. 3. 4.

Marcos Santos Residence Marcos Village Angeles City Hall Annex Building

Mabalacat Mabalacat Angeles City

5.

Apo Fiesta

Angeles City

6.

La Naval Fiesta

Angeles City

B.
1.

BUSINESS PARK/INDUSTRIAL CENTER


Casino Filipino Angeles City Located at the Century Resort Hotel Complex in Balibago, Angeles City. This casino is operated by the Philippine Amusement and Gaming Corporation.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Nueva Ecija

LOOP 1 - Gapan-San Isidro-Sta. Rosa-Zaragosa A. ECO-TOURISM


Name
1. Minalungao National Park

Location
Gapan

Description
Declared as a National Park, it features a breathtaking view of the narrow but deep Penaranda River. On both sides of the riverbank one looks up to a 16 meters high limestone walls. During the summer months, when the heat becomes unbearable for the lowland people, young and old folks flock to the park to enjoy bathing in temptingly cool and clear water of Minalungao. It is an hour drive from Cabanatuan City.

B.
1. 2. 3. 4. 5.

RESORT AND LEISURE


Hayner's Resort Rose Garden Resort Irish Ville Resort Villa Rizza Resort Allen ville Resort Gapan San Isidro San isidro Sta. Rosa Sta. Rosa

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Nueva Ecija

Loop 2 - Cabanatuan-Palayan-Laur-Bongabong-Llanera-Talavera A. HERITAGE AND HISTORICAL


Name
1. Camp Pangatian

Location
Cabanatuan City

Description
The shrine now honors the brave rescue of 512 allied prisoners of war by Filipino guerillas led by the late Governor Eduardo L. Joson. The camp is a popular tourist destination area for veterans of World War II and their families who visit our country under the Reunion of Peace Program. A statue of General Luna astride a horse stands at the plaza of Cabanatuan City in front of the Cathedral. Gen. Luna was assassinated in the city which subsequently adopted him. Pilgrims of the Adarnista Spiritual Community built their churches on a hilltop which can be reached through a hundred step stairs carved in stone. An outdoor overnight stay promises a firefly-lit night, enchanting its visitors and in the morning, one wakes to cascading waterfalls whose view adds to its lush sceneries. Olivete is most famous for its medicinal springs where pilgrims bathing and drinking are an everyday sight and every visitor is most welcomed. Located in the town of Bongabong, along the national highway going to Baler, Quezon, this is the death place of Mrs. Aurora Aragon Quezon, the wife of the late Pres. Manuel Luis Quezon.

2.

General Luna Statue and Marker

Cabanatuan City

3.

Mt. Olivete

Bongabong

4.

Barrio Labi

Bongabong

B.
1. 2. 3. 4. 5. 6. 7. 8. 9.

RESORT AND LEISURE


Agul Rainbow Resort Kalamandarin Resort Sta. Vista Resort RP Domingo Resort Joey's Picart Grove St. Nicholas Resort La Parilla Inn Village Inn Manria Hotel Cabanatuan Cabanatuan Cabanatuan Cabanatuan Cabanatuan Cabanatuan Cabanatuan Cabanatuan Cabanatuan Palayan City A natural water falls from the springs of Sierra Madre mountains just about a kilometer from the Aetas resettlement. The largest jamboree site in Central Luzon where the national jamboree was held in 1968 dubbed as the "Jamboree of Experience and History". A 12-hectare camping and jamboree site for GSP. A garden park with open amphitheater and a grotto. A rest area for military personnel located in a natural lake within the camp.

10. Talon Kalikasan

11. BSP Jamboree Site

Palayan City

12. GSP Josefa Llanes Escoda Campsite 13. Batyawan Park 14. Pahingahan Dam

Palayan City Palayan Fort Magsaysay

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Nueva Ecija

Loop 3 - Talavera-Llanera-Rizal- Pantabangan-San Jose-Munoz A. RESORT/LEISURE


Name
1. Diamond Park

Location
San Jose City

Description
This park is strategically located at the gateway of the Cagayan Valley. A haven for picnickers and sightseers, it features a natural panoramic view of an invigorating and refreshing environment of numerous parks and gardens landscape on its hills. The river running its foothills is a summer destination. Climbing its hundred step stairs, one reaches lamp-lit pagodas on hill tops offering a panoramic view of northern Nueva Ecija. Considered to b e a mainstay among tourist spots in Nueva Ecija, the Pantabangan Dam continue to draw foreign and local tourists and Balikbayans because of its domestic scenic ambience and the awesome engineering wonders which anyone can appreciate.

2.

Pantabangan Dam

Pantabangan

3. 4. 5. 6. 7. 8. 9.

Venus Resort Diadem Hotel Flomar Hotel Corinthian Hotel Travellers Hotel Hotel Tierra Hot Spring of Rizal

Talavera San Jose San Jose San Jose San Jose San Jose Rizal It is located at barrio Gen. Luna in Rizal town. This natural spring is proven to be medicinal. Visitors go to this place for this purpose. The eastern barrio of Rizal which is nestled uphill on the foot of the Sierra Madre Mountain ranges boasts of one of Central Luzon's hidden treasure; a towering waterfall more than a hundred feet high descends widely across mountain wall.

B.
1.

EDUCATIONALITRAINING CENTER
Central Luzon State University Munoz Located in the outskirts of the town of Munoz, Nueva Ecija, the 658 hectares main campus of CLSU is famous for its old and shady trees, its model farms, its vegetable and ornamental plant garden. It has also facilities for swimming, basketball and pelota. Oftentimes, Nueva Ecija is referred to as the "Agricultural Center of Luzon" because of the presence of CLSU. The Philippine Rice Research Institute at Maligaya, Munoz, Nueva Ecija is the Central Agricultural Experiment Station all over the country, it was created to develop and implement a natural rice research and development program, sustain the gains mode in rice production amd solve location-specific problems of the whole rice industry.

2.

Philrice

Maligaya, Munoz

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Nueva Ecija

Loop 4 - Munoz-San Jose-Lupao-Talugtug-Carranglan A. HERITAGE AND HISTORICAL


Name
1. Diamond Park

Location
San Jose City

Description
This park is strategically located at the gateway of the Cagayan Valley. A haven for picnickers and sightseers, it features a natural panoramic view of an invigorating and refreshing environment of numerous parks and gardens landscape on its hills. The river running its foothills is a summer destination. Climbing its hundred step stairs, one reaches lamp-lit pagodas on hill tops offering a panoramic view of northern Nueva Ecija. Located in Capintalan, Carranglan, Nueva Ecija the place is about 5 hectares and accessible to any kind of transportation along the Maharlika Road. The place has a monument of General Dalton with the historical accounts of World War II.

2.

Dalton Pass

Carranglan

B.
1.

RURAL TOURISM
Barrio Puncan Carranglan Located in the town of Carranglan, the coot breeze atmosphere of this town is likened to Baguio City thus earning the title "Little Baguio." However, tourist facilities are yet to be developed.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Tarlac

LOOP 1 - Capaz-Bamban-Concepcion A. HERITAGE AND HISTORICAL


Name
1. Sto. Domingo Death March Marker

Location
Capas

Description
The site where about 60,000 Filipino soldiers cramped like sardines in closed box-cars were unloaded to start the second phase of the tragic Death March which was about 1.5 km. north from Capas town proper. Even from the "disembarkation" point, more than 30,000 of these defenders of democracy perished from the inhuman treatment they were subjected to during the trip from Abucay and Mariveles, Bataan to San Fernando, Pampanga. This monument is a historical marker of the infamous concentration where nearly 30,000 Filipino and American soldiers that participated in the Death March perished in 1942. It depicts the endurance and heroism of valiant soldier-defenders three kilometers from the town proper along the highway. A name that rings a familiar if sad chord in the hearts of World War II veterans and orphans. O'Donnell is a sentimental must in the itinerary of History. A Concentration camp and subsequently serving as burial grounds for thousands of Filipino soldiers who perished during the last World War II. The site was the ultimate destination of the infamous Death March.

2.

Capas Death March Monument Capas

3.

Camp O'Donnell

B.
1.

RESORT AND LEISURE


Bueno Hot Spring Capas A rich source of tourism revenue once fully developed is the Bueno Hot Springs of Capas located within the reservation area of the former Clark Air Base. The terrain is mountainous and the place can be reached only by trail. The natural geography around rolling terrain traversed by the newly built Capas-Botolan Road and a full view of the reservation makes the place truly attractive to both domestic and foreign tourists. Since this phase is part of the large tract of hectares to be turned over the Philippine Government, the opportunity is ripe for either government or private sector to develop the place. A veritable paradise true to its name "Paradise Island" is all of half a hectare in the middle of a fivehectare man-made lake in Hacienda Tinang, Concepcion, Tarlac. The place can be reached in two ways: thru the Murcia-VOA route or thru the CAT in San Miguel (Concepcion via Tinang road). To reach the island itself is by boat. The lake is teeming with catfish, mudfish and tilapia in addition to Japanese carp. Fishing is allowed anywhere in the lake. All kinds of fruit trees abound in the island such as Tahiti lime (an aromatic version of the local calamansi), mangoes, atis, lychees, champoy, coconut and figs. To make it more colorful are all kinds of flowering plants. The thick foliage in the area is the natural sanctuary of birds and wild ducks. However, hunting is not allowed in order not to deplete the supply.

2.

Paradise Island

Concepcion

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Tarlac
3. 4. 5. 6. O'Donnel River Crow Valley Target Rays Malasa Water Falls LaharTrek Capas Capas Bamban Capas

C.
1.

EDUCATIONAL/TRAINING CENTER
Camp Concepcion L. Planas Concepcion About 11 kilometers from Tarlac town proper going west thru the newly constructed paved road is the GSP Campsite, Camp Concepcion L. Planas named after late mother of the donor, Atty. Rosario L. Planas, well known civic-minded lady. The local GSP council aims to develop the place into an ideal campsite patterned after those in Manila and or other fully developed camps all over the country. Already the place is thriving with trees and shrubs which were planted by sponsors, girl scouts and their leaders.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Tarlac Loop 2 - Tarlac-Mayantoc-Paniqui-Camiling-Gerona

A.

HERITAGE AND HISTORICAL


Name Location
Tarlac

Description
An imposing historical landmark in the province is the seat of the provincial government, the Capitol Building. Constructed atop a hill, it commands a panoramic view of the town of Tarlac and its surrounding environs. Right infront of the building itself with its ornament plants abloom during most of the year. The construction of this edifice work was initiated by Governor Manuel de Leon in 1906 and it was completed under the governorship of the late Hon. Jose Espinosa in 1909. True to the vision of its founders, the CAPITOL today is a must in the provincial travel itinerary of domestic and foreign institute.

1.

Tarlac Provincial Capitol and Maria Cristina Park

2.

Camiling Church

Camiling

The Catholic Convent of Camiling was the death place of General Pedro Pedroche and its men in the hands of Francisco Makabulos and his revolutionary troops in order of General Luna on char ges of rebellion. Two great sons of Camiling who have proven their statesmanship, diplomacy and legal brilliance are Carlos P. Romulo and Cesar Bengson.

3. 4. 5. 6.

Maria Clara Museum Japanese Memorial Park Kumpil ng Bayan/Alimudin Festival Carlos P. Romulo Memorial Library

Camiling Sta. Ignacia Paniqui Tarlac

B.
1.

RURAL TOURISM
Stacca Resort/Gossood Mayantoc Provides an interesting insight into rural life, very picturesque idyll setting which offers potential for development as tourist attraction.

2.

San Isidro Farmhouse

Tarlac

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Tarlac

C.
1.

RESORT AND LEISURE


Dolores Springs Dolores Seven kilometers away from Tarlac town is Dolores Springs. Its water is believed to be medicinal and for this, a good number of excursionists old and young frequent the place. However, as of now, there are no facilities to give physical comfort to the travelers, like lodging quarters or waiting sheds.

2. 3. 4. 5. 6. 7. 8.

Ranig Palace Resort Grandma's Hotel & Restaurant Inn on the Park Asiatic Pension Homes Del Rosario Resort Sta. Rita Resort Wonderland Resort

Paniqui Tarlac San Miguel Tarlac Tarlac Tarlac Bamban

D.
1.

BUSINESS/INDUSTRIAL
Luisita Industrial Land and Park San Miguel, Tarlac Hacienda Luisita is growing into the 21st century. It started with the progressive evolution of 12,000 hectares of agricultural lands in San Miguel, Tarlac, Tarlac acquired by Don Jose Cojuangco in 1958. Luisita Land is a well planned center for gainful enterprises in agriculture, industry and services away from the congestion of Metro Manila. It fully integrate urban and rural components. A park-like city where residential, business and social centers are close to each other. With a profusion of trees to enhance the environment and parkways to ensure privacy and feel of country. The development is geared to quality and diversity appealing to mixed wide-based markets. It is peopleoriented with the flexibility to preserve the ecological balance. The plan draws from the latest and the most appropriate technology in land planning and site development, for the maximum benefit of investors and their work-force. Luisita is right in the heartland of Luzon, conveniently linking produce from country to the centers of trade and leisure. An easy 1 112 hour drive from Manila or Poro Point in La Union and 2 hours from Subic in Zambales and Baguio, All-day transport via the North Expressway and railway traversing the estate. Light plane or helicopter shuttles from Luisita's private airstrips to Manila (20 minutes flight) and elsewhere. More accessibility with the reopening of Laoag's International Airport and the commercial conversion of nearby Clark Air Base.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Tarlac
2. Cat Sugar Mills and Paniqui Sugar Mills Tarlac/Paniqui The province has two sugar mills that help boost its economy. One is in Tarlac and the other is in Paniqui. CAT is presently under Rehabilitation. Both are educational and aesthetic areas for package tours for student populace. Paniqui Sugar Mills is 2 kilometers from the town proper which is accessible by all means of transportation. CAT Sugar Mills in San Miguel, Tarlac located in sprawling plantation of about four thousand hectares. Privately owned the areas can be reached thru a network of good roads and helicopter.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Zambales

LOOP 1 - Subic-Castillejos-San Antonio-San Narciso-San FelipeCabangon-Botolan A. HERITAGE AND HISTORICAL


Name
1. Mt. Mabanban

Location
San Antonio

Description
An ideal setting for summer camping and mountaineering. A magnificent vista of Subic Bay area while one is at its peak. Made famous for its catastrophic eruption in 1991, now a source of travel and study among tourists and travelers visiting Central Luzon. Among the travel destinations covered by Mt. Pinatubo include Botolan Resettlement Sites in Taugtog, Loob-Bunga and Baquilan where one may indulge in community immersion with the culture-bound native Aetas; Bucao River, now completely covered with lahar, where one may engage in a walking Safari towards the foothills of the dreaded volcano; Pinatubo lake in San Marcelino, Zambales to see a panoramic vista of the volcano and an opportunity to walk up to the Pinatubo crater. This is celebrated every second Sunday of May during the Barangay Fiesta of Calapandayan, Subic, Zambales, wherein the patron Saint, San Roque is paraded in the sea through basnig or big boat with banda. Zambales version of Ati-atihan. This is a war dance between the Christians and the aetas, and is being celebrated every 30th of November during the feast of San Andres, patron saint of Masinloc. People believe that with Binabayani they are assured of bountiful harvest. Kalighawan, which means happiness, is a province wide festival of Zambales where in all the thirteen (13) municipalities participate. It include cleanliness and beautification contest and some other projects. It is celebrated every 2nd week of February at the capital town of Iba. An old house of late President Ramon Magsaysay that is found in Castillejos, Zambales. It is in need of being restored as a historical landmark and probable museum for Zambales. The famous fortress, whose walls still stand on the bank of Bancal River in Barangay Parel, Botolan was once the most formidable garrison in Central Luzon. An old catholic church built in 1700 out of coral blocks.

2.

Mt. Pinatubo

Botolan

3.

Caracol Boat

Subic

4.

Binabayani

Subic

5.

Kalighawan

Subic

6.

Magsaysay Ancestral House

Castillejos

7.

Port Paynawen

Botolan

8. 9.

Botolan Church Saint Augustine Cathedral

Botolan

Catholic church built in 1700 out of coral limestone. A historical place where the late President Ramon Magsaysay popularly known as "The Guy" or "Man of the Masses" was born on August 31, 1907 located beside the Philippine Independence Church along Magsaysay Avenue, Iba, Zambales.

10. Birth Marker of late President Magsaysay

Iba

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Zambales

B.
1.

RESORT AND LEISURE


Snake Island Subic An island with complete recreational facilities very ideal place for relaxation. Include swimming, scuba diving, boating and other water sports such as regatta, water skiing and wind surfing. A perfect paradise for nature lovers with crystal-clear water fresh from the falls, where fragrance of wild flowers and trees surrounds the whole place, and only the sound of the birds and wild animals breaks the tranquility of the place. Endowed with abundant marine resources and wild animals, it is one of five causes soon to be developed into a fish sanctuary. Naturally, an ideal place to visit for scuba diving and snorkeling. It is where the light house is located. It has almost complete facilities for thrill lovers. Ideal place for fishing and boating.

2.

Balon Fails

Subic

3.

Silanguin Bay

San Antonio

4.

Capones Island

San Antonio

5. 6. 7. 8. 9.

Roma's Beach Resort Miami Beach Resort Paradise Beach Resort Playa Del Sol Beach Resort White Rock Quality Resort Hotel

Calapandayan, Subic Cawag, Subic Matain, Subic Kabitaogan, Subic Matain, Subic Facilities: Volleyball court, stand-by generator Services Offered: laundry Dining room, Lounge room with TV, Piped-in Music, Bar & KTV, Multi-purpose hall & function rooms, cudosouvenir shops and sports facilities. Services offered laundry, bell, telegraph/telex, sauna massage, shuttle & foreign exchange counter.

10. The Subic Beach 11. Villa Garcia Beach Resort 12. Hi-way Resthouse 13. Big Four Resthouse 14. Capones Beach Resort

Purok 1 Calapacuan, Subic Brgy. Pundakit, San Antonio West Dirita, San Antonio West Dirita Brgy. Pundaquit Dining room and bar, stand-by generator Dining room and bar, lounge with TV, piped-in music, curio-souvenir shops & sports facilities like surfing, diving, boat trips & mountain walks.

15. Sabina Beach Resort 16. Crystal Beach Resort 17. Fil-Aussie Beach Resort 18. Arle Beach Resort 19. Tropical Beach Resort 20. La Playa del Norte 21. Balitok Beach Resort 22. Colico Beach Resort 23. Ednest Beach Resort 24. Sand Valley

La Paz, San Narciso do Binoclutan, Botolan do Porac, Botolan Amingan, Iba do do Bangatalinga, Iba Bangatalinga, Iba Dining room & bar, lounge with TV, nightclub, multipurpose hall, curio-souvenir shop & sports facilities darts- table tennis, billiards, etc.) Dining room & bar, lounge with TV, pipe-in music, multi-purpose hall & sports facilities (basketball).

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Zambales
25. Rama Beach Resort Bangatalinga, Iba Dining room & bar, lounge with TV, nightclub/disco, multi-purpose hall & sports facilities (scuba diving, fishing, volleyball).

C.
1. 2.

SPECIAL INTEREST
Subic Freeport Zone Olongapo City Subic Olongapo

D.
1. 2.

BUSINESS/INDUSTRIAL
La Sirena Beach Resort & Hotel Mama Dear Hotel Cabitangan, Subic Palanginan, Iba Facilities: Dining room and bar sports facilities Services Offered: Laundry & bell service

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Zambales

LOOP 2 - Palauig-Masinloc-Candelaria-Sta. Cruz A. HERITAGE AND HISTORICAL


Name
1. Sto. Nino Cave

Location
Candelaria

Description
Carved out of a fissure on the earth's crust, this cavern measures about 50 by 75 meters. At its central wall sits an altar with the images of the Holy Family. The weird cross in the background is a makeshift of human femur bones. The unique charm of the cave is the presence of petrified giant clam (taklobo) measuring two feet in diameter imbedded in the rocky stratum of the cave's ceiling. Found along the cliff side of the Zambales mountain ranges, the Sagrada Familia Cave is typical of others except that a mysterious formation of the image of the Holy Family was caused by a continuous dripping from the apex of the cavern. Evidence of coral fragments along the cliff side point to the fact that the area was millions of years ago part of an ocean bed.

2. Sagrada Familia Cave

Sta. Cruz

B.
1.

RESORT AND LEISURE


San Salvador Island Masinloc Its abundance in marine resources has made it most famous as scuba divers paradise in Central Luzon. Divers would certainly love feasting their eyes on seeing the largest Manta Rays, rich fruit bearing trees like mangoes, clear water, smooth beaches coupled with powdery white sand and cool sea breeze. After a brief but ardous trek thru rocky paths one is rewarded with a magnificent spectacle: a waterfall right inside this cave. From a height of about 10 meters, naturally cool spring water gushes out of the cavernous ceiling and to the cave's grotesque rocky walls. Down under a nature-formed swimming pond awaits the exhausted trekker.

2.

Baloc-Baloc Spring

Sta. Cruz

3. 4. 5. 6. 7. 8. 9.

Trigon Beach Resort Paynauen Beach Resort Manang Precing Beach Resort Sunset View Beach Resort Herra Beach Resort Ti-Umoc Beach Resort Vicar Beach Resort

Sto, Rosario Lipa-Dingin Lipa-Dingin Amungan, Iba Bangatalinga, Iba Bangatalinga, Iba Amungan, Iba Bangatalinga, Iba Bangatalinga, Iba Bangatalinga, Iba

10. Luming Beach Resort 11. El Czar Beach Resort 12. White Sand Beach Resor 13. Isla Vesta Beach Resort 14. Chilsea Beach Resort

Uacon, Candelaria Libertador, Candelaria

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Zambales
15. Cire Beach Resort 16. Sgt. Juan Beach Resort 17. Dawal Beach Resort 18. Happy Beach Resort 19. Taclobo Lodge 20. Hidden Paradise Beach Libertador, Candelaria Libertador, Candelaria Uacon, Candelaria Longos, Sta. Cruz Lipay, Sta. Cruz Bolita Sta. Cruz

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Bulacan

LOOP 1 - Malolos-Guiguinto-Balagtas-Bocaue-Marilao-MeycauayanObando-Bulacan A. HERITAGE AND HISTORICAL


Name
1. Barasoain Church

Location
Malolos

Description
A national shrine, site of Constitutional Convention of the First Philippine Republic. In its convent the University of the Philippines was first housed. Today, it has become the symbol of the province's glorious past and the site of great events. Printing press during the Malolos Republic. It was restored in 1832 and converted into a munidpal library. Presently, it is a museum used as the final repository of still existing memorabilias. The place where the Women of Malolos classes. It is the address used by Dr. Jose his famous letter to the Women of Malolos. One of the oldest known tiled-roof house in the province. Constructed in 1840 with exhibits mixture of mestiso, Spanish and native Tagalog designs. A monument in memory of the Commander who fought in a fierce battle against Spanish soldiers in Brgy. Bangkal. Venue of the famous fertility dance and numerous miracles. A 400-year old edifice, a mute witness of the history of Meycauayan. Located at the pariancillo of Malolos. They typify the intricate architectural designs of Spanish buildings during that time. An example is the house of Don Jose Bautista which was built in 1877. It was the first House of Interiors during the First Philippine Republic. A museum managed by the National Historical Institute where religious artifacts of the province are displayed. Now known as the " Kalayaan Tree" that was planted by Pres. Aguinaldo during a lull in the Malolos Convention. Houses a collection of municipal antiques and priceless array of artifacts.

2.

Casa Real

Malolos

3.

Instituto de Mujerres

Malolos

4.

Bahay na Tisa

Balagtas

5.

Gat. Ciriaco Contreras Marker

Meycauayan

6. 7. 8.

Obando Church Old Malhacan Church Kamistisuhan Houses

Obando Meycauayan Malolos

9.

Barasoain Museum

Malolos

10. Siar Tree

Malolos

11. Bocaue Museum

Bocaue

B.
1. 2.

RURAL TOURISM
Liputan Island Ste. Nino Fiesta Meycauayan Malolos Surrounded by fishponds and accessible only through water transportation. Every last Sunday of January, Malolos hosts a colorful Sto. Nino procession dedicated to the infant Jesus. The festivities begin with an exhibit of "ninos" and culminate in a grand procession of hundreds of folk, antique and new statues of the Holy Child in different manifestation as shepherd boy, as keeper of the world, as a sleeping child, etc. A 17th-century Roman Catholic Church.

3.

Marilao Catholic Church

Marilao

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Bulacan
4. Obando Town Fiesta Obando Celebrated from May 15-19. Couples who are childless can take this occasion to appeal for heavenly intercession and dance to please the Virgin of Salambao, St. Pascual de Bailon and Sta. Clara. Maiden and bachelors who want husbands and wives can dance for their mates. Farmers also thank the Virgin for bountiful harvests. A wooden hanging bridge connecting Barangays Lambakin and Sta. Rosa. It offers a serene atmosphere of the surrounding for the people who want to be close to nature. A festival held on the first Sunday of July. Observed in honor of the Holy Cross of Wawa (Mahal na Krus sa Wawa) which is said to have saved the life of an old woman who was drowning. The main feature of this fiesta celebration is the Pagoda which glides along the Bocaue River. The Pagoda is gaily decorated structure riding on a huge banca. People from all walks of life enjoy the ride on the Pagoda. Feasting on sumptuous food while the music plays

5.

Hanging Bridge

Marilao

6.

Fluvial Festival of Bocaue

Bocaue

C.
1. 2.

ECOLOGY TOURISM
Prenza Dam Ipo Dam Marilao Norzagaray Serves as the checkgate to prevent water overflow from destroying rice crops in the area. Its name is synonymous to gallantry, bravery and heroism.

D.
1. 2. 3. 4. 5. 6.

RESORT AND LEISURE


Domingo Resort Evangelista Resort Maglalang Resort Cafe Valenzuela Resort Center Golden Shower Resort DJ Paradise Resort Bulacan Bulacan Bulacan Guiguinto Guiguinto (Bgy. Tabe) Malolos (Bgy. Dakila) Guiguinto (Bgy. Tiaong) Malolos Swimming pool and cottages. Swimming pool, cottages, fishing grounds. Swimming pool and cottages. Offers sports facilities such as bowling, tennis, swimming pools, restaurants and accommodations. It has one big swimming pool, a wide picnic area and parking space. A class-A resort with 5 swimming pools, slides, cottages, recreational facilities, tennis and basketball courts. Offers food and accommodation, fine scenery with swimming pools. Playgrounds, swimming pools, accommodations.

7. 8.

Fantasy Island Resort Lucky Garden Resort

E.
1.

TRAININGSICONFERENCES & MEETINGS


Hiyas Museum Malolos Houses a collection of valuable relics and mementos, articles, documents and handicrafts of the Philippine Revolution in Malolos. Aims to promote the cultural heritage and tradition of Bulacan.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Bulacan

Loop 2 - Malolos-Calumpit-Paombong-Hagonoy A. HERITAGE AND HISTORICAL


Name
1. Calumpit Bridge

Location
Calumpit

Description
Site of the first battle between Filipinos and American soldiers during the retreat of Aguinaldo to the Ilocos Region. Built in 1575. It has a built-in tunnel where revolutionaries and Spaniards were buried during the war. This was also Gen. Tanaka's (of the Japanese Imperial Army) last battle field. San Juan, the town's patron saint, is honored with a clay fluvial parade during the celebration.

2.

Calumpit Church

Calumpit

3.

Calumpit Town Fiesta

Calumpit

B.
1.

RURAL TOURISM
Col. John Strotsemberge Marker Plaridel Mandel Death marker of Col. Stotsenberge of Nebraska Volunteer Infantry and Captain of the 6th US Cavalry. He was the prominent casualty of the PhilippineAmerican War. He was defeated and killed by the forces of Gen. Gregorio del Pilar.

C.
1.

RESORT AND LEISURE


Aroma Beach Hagonoy Sandy beach with aroma plants

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Bulacan

Loop 3 - Pulilan-Baliuag-Bustos-Angat-Pandi-Sta. Maria A. HERITAGE AND HISTORICAL


Name
1. 2. 3. 4. Site of Kakarong Battle Sta. Maria Church Angat Church Baras Bakal

Location
Pandi Sta. Maria Angat Angat

Description
This is the site of the Republic of Real de Kakarong de Sili of 1896. An ancient 18th-century church, part and parcel of Bulacan's era that resisted the American regime. A 400-year old church. A stone cave which was the first choice of the Katipunan as a hideout before they finally selected Biakna-Bato. Now a popular summer picnic place. A simple marker in honor of the country's King of Balagtasan. A 200-year old building, now converted into a Municipal Museum and Library. Thousands of work animals, mostly carabaos, are led on a parade on the streets of the town every May 1415 to honor its patron saint, St. Isidro Labrador . The carabaos genuflect or kneel in front of the church and are decorated with garlands and shaved for the occasion.

5. 6. 7.

Huseng Batute Marker Old Municipal Building Pulilan Fiesta Carabao Festival

Sta. Maria Baliuag Pulilan

B.
1.

ECOLOGY TOURISM
Bustos Dam Bustos The longest "sectors gate" in the world. This is the huge reservoir of the Angat Hydroelectric plant at Barrio Hilltop. It serves as the source of electric power in the province and Metro Manila. The place is memorable because of the Grotto and statue of the Virgin Many, the beautiful landscape and the natural scenery. One of the largest dams in the country which supplies water to the Greater Manila Area. It facilitates fishing and boating in a man-made lagoon and hunting in the nearby area.

2.

Grotto Central Church

San Ildefonso

3.

Angat Hydroelectric Plant

Angat

C.
1. 2.

RESORT AND LEISURE


Miracle Resort and Picnic Summer Place Resort Bustos (Bgy. Tibagan) Bustos It has two swimming pools, picnic huts with good parking space. Located in front of Miracle Resort. It has two swimming pools for children and adult, picnic huts and parking space. It has two big swimming pools for adults and two swimming pools for children, bowling lanes, atari and a good parking area. Aside from swimming, they also offer lodging services. Famous for its mineral water which is found to have medicinal and curative effect. Swimming pool and cottages. Pulilan

3.

Denverland Resort

Sta. Maria (Bgy. San Gabriel) Sta. Maria Pandi

4. 5. 6.

Long Meadows Resort Pandi Mineral and Bath Spring Resort Villa Lorenzo

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Bulacan

Loop 4 - San Ildefonso-San Miguel A. HERITAGE AND HISTORICAL


Name
1. Don Felipe Buencamino Marker

Location
San Miguel

Description
A marker honoring the leading cabinet member of Aguinaldo. As a student of UST, he led the first student activist demonstration in 1869 and put up wall posters along the Puente de Espana. Owned by Dona Sisang of LVN Pictures; two of her grandchildren are film director Mike de Leon and Ambassador Narcisa "Ching" de Leon-Escalar. Originally owned by Damaso Sempio, a nephew of Gen. Gregorio del Pilar. General Pilar slept here once. The house is now owned by Dr. Marcelo Lipana, nephew of the wife of Don Damaso Sempio. Originally owned by the father of Jose Mosesgeld Santiago y Fonte. He won the first prize in the Enrico Caruso International Singing Competition in New York, USA and the first Filipino to have sung at the La Salle de Milan, Italy. The house is now owned by his nephew, Judge Ignacio. A church built by the Agustinian friars more than 200years ago. Owned by Siojo Family of which former NBI Director Alfredo Siojo Lim (now Manila Mayor) is a member. The original owner is Dr. Maximo Viola, a companion of Dr. Jose Rizal in Europe by the time he was writing his two famous novels - El Filibusterismo and Noli Me Tangere. Characterized by three grand portals leading to a 50m long cavern, large pinacled vertical rocks abound the banks of the nearby Madlum River. To the right of the first portal is the statue of Mother Mary to whom residents pay homage on a regular basis. It is believed to be the place where St. Michael, the town's patron saint, was found. A scenic spot where stalagmites and stalactites delight excursionists and nature lovers. A garrison of "insurrectos" during the Spanish regime.

2.

Dona Narcisa B. de Leon House

San Miguel

3.

Lipana House

San Miguel

4.

Mosesgeld House

San Miguel

5. 6. 7.

San Miguel Catholic Church Siojo House Viola House

San Miguel San Miguel San Miguel

8.

Madlum Cave

San Miguel

9.

Bulusukan

San Ildefonso San Miguel

10. Aguinaldo Cave

The exact place where the late hero Emilio Aguinaldo once took refuge while leading the resistance movement against the Spanish and American colonizers. It contains "palisades" or rows of columns which developed into wall partitioning the cave area into several rooms known as "cuarto-cuarto" caves. The grandfather of the former congressman Don Felix de Leon and a close friend of Dr. Jose Rizal.

11. Ancestral Home of Former Cong. Jose "Boji" Cabochon

San Miguel

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Province of Bulacan

B.
1.

ECOLOGY TOURISM
Tilandong Falls San Miguel A natural falls which is now tapped as a source of electric power as well as irrigation.

C.
1.

RESORT AND LEISURE


Francis Resort The rivershore has nipa sheds and narra chairs.

_____________________________________________________________________________________________ Final Report for the Tourism Master Plan for Central Luzon (Region lll) Engineering and Development Corporation of the Philippines (EDCOP)

Table ES.2

SUMMARY OF LGU-INITIATED PROJECTS IN REGION III


Province/Project Bataan 1. Democrat & Boundary Marker in Balsik, Hermosa 2. Dev't. of Surrender Site into Historical Park at Balanga 3. Dev't. of Tourism Beach Resort at Morong 4. Eco-tourism Project at Tala, Orani 5. Dev't. of Waterfall at Palili, Samal 6. Imp. of Sibul Spring at Abucay 7. Dev't. of Dunsulan Falls at Pilar (Const. of Road) 8. Restor. of Cayetano Arellano ancestral home at Orion 9. Restor. of Zero Kilometer Marker Death March at Mariveles and Bagac 10. Const. of Bataan Tourism Center at Balanga 11. Const. of Tourist Halfway Inn at Balsik, Hermosa Bulacan 1. Beautification of Bocaue River 2. Imp. of Pamarawan Beach Resort 3. Const. of Pulilan Landmark Nueva Ecija 1. Dev't. of Labi Natural Spring 2. Dev't. of the place of death of Dona Aurora Quezon at Bongabong 3. Dev't. of Olivete Natural Spring at Bongabong 4. Estab. of Prov'I. Tourism Center at Palayan City 5. Imp. of Historical Landmarks at Talugtog 6. Imp. of Historical Landmark of the "First Cry of Nueva Ecija" 7. Const. of Municipal Museum and Tourism Center at San Isidro Province/Project Cost (PM) 5.00 8.00 10.00 6.00 10,00 10.00 6.50 3.00 8.00 30.00 12.00 Submitted by Provl. Govt. of Bataan Provi. Govt. of Bataan Morong Municipality of Orani Municipality of Samal Municipality of Abucay Municipality of Pilar DOT/LGU DOT/LGU Provl. Govt. of Bataan Municipality of Hermosa

25.00 Provl. Govt. of Bulacan 10.00 DOT/LGU 10.00 DOT/LGU

10.00 5.00 10.00 30.00 6.00 8.00 15.00 Cost PM

Provl. Govt. of Nueva Ecija Municipality of Bongabong Municipality of Bongabong Provl. Govt. of Nueva Ecija DOT/LGU Provi. Govt. of Nueva Ecija Municipality of San Isidro Submitted by.

8. Imp. of Wagas Monument Historical Landmarks 9. Dev't. of Hot Spring at Sitio Mainit, San Isidro, Laur 10. Dev't. of Lagbak, Malotabe and Alintutuan Falls 11. Imp. of Bato Ferry River"Summer" Resort 12. Dev't. of Diamond Park in Bg . Tazabo, San Jose City 13. Imp. of Palaspas Falls Pampanga 1. Clark Field Centennial Park 2. Const. of On-Site Archeological Museum at Porac 3. Mt. Arayat Development 4. McArthur Highway Dev't. (bet. S. F. & Angeles City) 5. Sunken Church at Bacolor Tarlac 1. Restor. of the Capas Death March Shrine 2. Lig hts ands Sound Proj. at CampoDonnell in Capas 3. Dev. of Tarlac Tourism Complex at Paniqui 4. Restor. of Century old Convent Zambales 1. Reconst. of Fort Playa Honda 2. Const. of Zambales Convention Center at Iba 3. Conversion of Mt. Ta ulao to Eco-Tourism Resort at Palaui 4. Subic Municipal Park at Subic 5. Conversion of Ramon Magsaysay House into a Heritage House at San Antonio 6. Rehab. of Small Parks in Olongapo City TOTAL

15.00 10.00 19.50 6.50 8.00 6.50

DOT/LGU Municipality of Laur DOT/LGU DOT/LGU San Jose City DOT/LGU

1,500 Clark Airbase 8.50 DOT/LGU 72.00 DOT 40.00 10.00

5.00 5.00 30.00 5.00

DOT/LGU DOT/LGU Provl. Gov't. of Tarlac DOT/LGU

8.50 30.00 Provl. Gov't. of Zambales 25.00 DOTILGU 6.50 DOT/LGU 15.00 5.00 2068.50

Table ES.3

OVERALL TOURISM DEVELOPMENT TIMEPLAN IMPLEMENTATION (MP)


Projects/Activities 1.0 TOURIST ATTRACTIONS 1.1 Highway/Loop Destinations 1.2 Local Attractions 1.3 Touring/Viewing/Shopping 1.4 Support Facilities Private Sectors, NGO's Private Sectors, NGO's Private Sectors, NGO's DOT, LGU, Pvt. Sector,NGOs 2,068.50 2,482.20 2,978.64 Funding Source Agency Responsible 1997-2000 2001-2005 2006-2010

2.0 ACCOMMODATION FACILITIES 3.0 PARKS & RECREATIONAL FACILITIES 4.0 INFRASTRUCTURES 4.1 Telecommunications Network 4.2 Water Supply 4.2.1 Mt. Pinatubo Affected Areas 4.2.2 Bulacan Central Water Supply 4.2.3 Olongapo City Water Supply 4.2.4 LWUA Water Supply 4.2.5 Rural Water Supply & Sanitation Imp. 4.3 Sewerage Treatment & Disposal 4.4 Power & Energy 4.4.1 300MW Bataan Comb. Cycle Power 4.4.2 60OMW Masinloc Coal-Fired Thermal 4.4.3 Enron II Diesel Power Plant 4.4.4 Edison Cogen Power 4.4.5 Masinloc-Labrador 230KV Trans. Line 4.4.6 Northwestern Luzon Backbone T/L 4.5 Flood Control, Drainage & Shoreline Protection 4.5.1 Pampanga Delta Dev't.-FC Comp. 4.5.2 Const. of 700M Seawall at Masinloc 4.6 Sanitation & Waste Management 4.7 Social Infrastructure 4.7.1 Health Facilities 4.7.2 Educational Facilities 5.0 TRANSPORTATION SERVICES &INFRASTRUCTURE 5.1 Airports 5.1.1 Clark Int'I. Airport 5.1.2 Subic Int'I. Airport 5.1.3 Castillejos 5.1.4 Iba 5.2 Seaports 5.2.1 Port of Mariveles 5.2.2 Port of Limay 5.2.3 Vessel Fleet Modernization 5.3 Road Works 5.3.1 Manila Coastal Road 5.3.2 San Fernando-Dinalupihan Road 5.3.3 Dinalupihan-Olongapo Road 5.3.4 Dinalupihan-Angeles Road ADB OECF ADB,J-Exim BOT BOO KFW WB,J-Exim,ICG

Private Sector LGU's, NGO's

333.90 510

1,307.25 260

2,576.18 130

960 Bulacan Water District Olongapo City WD ADB-DILG 735 355 231 115 735 735

NPC NPC NPC NPC NPC NPC

DPWH

DILG DOH DECS

BCDA SBMA DOTC DOTC PPA PPA Private Sector DPWH & Private Sector (BOT) DPWH DPWH DPWH 250

NOTE: Built-Operate-Transfer (BOT); Govt. of the Phil. (GoP); Overseas Economic Cooperation Fund (OECF); Asian Devt. Bank (ADB); Japan Export/import Bank (J-Exim); World Bank (WB).

Projects/Activities 5.3.5 Damaged Road 8 Bridge Rehab. 5.3.6 Access Roads to Resettlement Areas Deft. 5.3.7 Rural Road Dev't. 5.3.8 Angeles Bypass Dev't. 5.3.9 Cabanatuan Bypass Dev't. 5.3.10 Cabanatuan Common Bus Terminal 5.3.11 Sierra Madre (Marginal) Highway 5.3.12 North Luzon Expressway Ext. 5.3.13 Iba-Tarlac Road 5.3.14 Capas-La Paz-Cabanatuan Road 5.3.15 Mariveles-Bagac-Morong-Olongapo Rd. 5.3.16 Tarlac Bypass 5.3.17 Olongapo Bypass 5.3.18 Manila-Bataan-Subic Coastal Road 5.4 Railway 5.4.1 Rehab./Upgrading of PNR Mainline North TOTAL

Funding Source Agency Responsible ADB DPWH DPWH, LGU ADB DPWH DPWH DPWH DILG-LGU DPWH BOT PNCC/BENPRESS DPWH DPWH DPWH DPWH DPWH DPWH

1997-2000 2001-2005 2006-2010

1,948

1,168

PNR

16,512.67 5,308.40

4,784.45

6,419.82

NOTE: Built-Operate-Transfer (BOT); Govt. of the Phil. (GoP); Overseas Economic Cooperation Fund (OECF); Asian Devt. Bank (ADB); Japan Export/import Bank (J-Exim); World Bank (WB).

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