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Contents:

 Company Profile………………………………………………………..

• Mission……………………………………………………………

• Vision…………………………………………………………….

• Objectives…………………………………………………………..

• Products……………………………………………………………

 Box: About Chyawanprash……………………………………………..

 Environments…………………………………………………………….

• Demographics……………………………………………………..

• Economic…………………………………………………………..

• Cultural……………………………………………………………

• Political……………………………………………………………

• Legal……………………………………………………………….

 Health Canada…………………………………………………………….

(Causes of Death, Diabetes, Eating habits of Children)……………………

 Marketing mix……………………………………………………………

• Product mix………………………………………………………..

• Promotion mix……………………………………………………..

• Box: Perception of Ayurveda……………………………………

• Place mix…………………………………………………………..

• Price…………………………………………………………………

 Competitors……………………………………………………………….
 Conclusion…………………………………………………………………

 Bibligraphy………………………………………………………………..
  Company profile:

YuvAnaH is an Indian company which manufactures

Chyawanprash. It was established in 2004. It is positioned as a company which
manufactures exclusively Chyawanprash. It is known to have provided good
quality Chyawanprash for all age groups, across social boundaries. It has
received various certificates over the years which include Certificate of Good
Manufacturing Practices to manufacture Ayurveda, HACCP and GMP
Certification in compliance with the Food & Drug Administration regulation.
YuvAnaH is ISO 9002 certified.

• Vision:
Focus on growing their core brands across categories, reaching out to new geographies,
within and outside India.

• Mission
Their mission goes beyond the mere provision to heal ailments and extends to helping
people live long, healthy and productive lives. They seek to explore & harness the
tremendous potentials of Ayurveda & offer the goodness for human welfare.

• Objectives:
Products:

• YuvAnaH Chyawanprash: This is ordinary Chyawanprash. It contains all

the basic ingredients of Chyawanprash and can be consumed by people
belonging to all age groups.
• YuvAnaH Chocolate Chyawanprash: This is chocolate flavored
Chyawanprash targeting children and people who favor chocolates. It will
be marketed as a product with added benefits of chocolates.
• YuvAnaH Sugar-free Chyawanprash: This is targeted to diabetic patients
since it does not contain artificial sweeteners.
• YuvAnaH Chyawanprash (for summer):This Chyawanprash is specially
made for the summer season to provide protection against infections that
are common during the season.
• YuvAnaH Diet Chyawanprash: This product is specially designed for the
Diet conscious with particular ingredients.
• YuvAnaH Chyawanprash (for pregnant women): Pregnant women are
advised not to have chyawanprash. This product will cater to the needs of
a pregnant woman.
• YuvAnaH Chyawanprash (for Skin): This product contains added herbs
which are beneficial for a glowing skin.
 According to Ayurveda, Chyawanprash comes under the category of
'Rasayana' which aims at maintaining youthfulness, vigor, vitality of the body and
keeping away aging process, senility and debility. It maintains the proper
functioning of the cells and rejuvenates the cells. However, the main ingredient,
regardless of the exact formula is always amla or amalaki, a tropical gooseberry that
is the world's richest source of vitamin C. It is, moreover, a source that remains
stable in storage for years.
• Digestive and immune system:
Chaywanprash's basic ingredient amla has 30 times more vitamin C than
orange and helps in strengthening the immune system and expediting the
healing process. Regular intake of chyawanprash strengthens digestion,
absorption and assimilation of food and balances stomach acids.
• Heart and Brain
The perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes
the brain cells by supporting the nervous system and enhances co-ordination
and memory power. The tonic is good for students as it increases retention and
recall.
• Lung, Liver and Kidneys
The smooth functioning of the lungs is facilitated by the regular intake of
chyawanprash.Chyawanprash helps purify blood and invigorates the liver and
helps to eliminate toxins. It helps the downward flow of energy in the body and
eases constipation.
• Other Benefits
The holistic traditional formula of chyawanprash improves skin complexion,
glow and fights dermal bacterial infection. It promotes hair growth and
helps absorption of calcium resulting in strong bones and teeth. It is especially
good for alleviating cough and asthma. The anti-oxidant properties of the tonic
act against the ageing process and maintain youthfulness.
Canada:
Canada is a country occupying most of northern North America,
extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and
northward into the Arctic Ocean. It is the world's second largest country by total
area, and shares land borders with the United States to the south and northwest.
 Demographics:
• Capital: Ottawa
• Largest City: Toronto
• Currency: Canadian Dollar
• Population of Canada: (2008 estimate) 33,157,200
(0.51% of World population)
• Population growth rate: 0.869%

• Birth Rate 10.75 births/1,000 population

• Density: 3.2/km² (219th)

• It is the world's second largest country by total area.(Area: 99884670 km^2

Even though the density is just 3 persons per square kilometer , a majority of
population is concentrated in the narrow band along the U.S. border, leaving
a major portion of the land mass unoccupied.
• Distribution of population:

Population Distribution by Age Group

0-14 17.9%

15-64 69.1%

65+ 13.0%

• Population of Main Metro Areas:

Toronto 5,203,571

Montreal 3,607,150
 Vancouver 2,159,994

Ottawa-Gatineau (Capital) 1,142,708

Calgary 1,037,136

Edmonton 1,001,636

Quebec City 710,801

Hamilton 702,396

Winnipeg 698,210

London 459,697

Considering the fact that a majority of population lives in the metros

mentioned above, majority of our marketing promotions will concentrated in
those areas.

 Economic Environment:

• Gross National Product: $760

• Purchasing power parity(per capita) $29,400

(According to the World Bank Economic Groups, Canada falls under the “high
per capita income category”)

• Canada was the only country from G7 to record a surplus in 2006 and
2007. It was estimated to be the only country from G7 to record a surplus
in 2008 as well.

• Canada is on track to eliminate its net debt by 2021. By doing so, Canada
will be able to count itself among the very few OECD (Organization for
 Economic Co-operation and Development) countries that are in a net asset
position.

• The OECD forecasts Canada’s surplus will be 0.8 per cent of GDP in 2008,
compared to an expected average deficit of 2.7 per cent in the G7 countries.

• Trade and Economic Organization Memberships

• Asia Pacific Economic Co-operation

• Commonwealth
• Group of Eight (G8)
• International Monetary Fund
• La Francophone
• North Atlantic Treaty Organization
• Organization for Economic Co-operation and Development
• Organization of American States
• United Nations (and its subsidiary agencies)
• World Bank
• World Trade Organization
Thus, the size of the market and the nature of the economy
portray a positive economic environment of Canada and favor the
establishment of business relations with it.
 Cultural environment:
Established in 1867 as a nation without war or rebellion,
Canadians are most likely to be described as “friendly”, peaceful,
polite, modest. They have a unique culture and deeply rooted values
and traditions and though they enjoy cordial relations with their
neighbor; the United States; they are not “Americans”. They love to
laugh , often at their own expense, since they don’t always take
themselves too seriously.
• Language: Unlike many countries Canada has 2 official languages; English
and French. A majority of French speakers-called francophones-live in
 Quebec. Thus they have a bilingual culture. This fact will be kept in mind
by resorting to bilingual labeling and advertising and bilingual press
releases.
• Creativity: Canadians value creativity and support its nurturing in all
walks of life. They are not resistant to change.
• Attitudes and Values:
○ Canadians struggle with how to promote their image as
Canadians and separate themselves from Americans. Our
marketing strategies will take care of this cultural factor.
○ Canadians are practical in their approach. They speak their
minds and voice their opinions and are open to those of
others. British novelist Douglas Adams said each country
was like a particular type of person, and "Canada is like an
intelligent 35 year old woman". America, on the other
hand, is a "belligerent adolescent boy"

○ Canadians tend to dislike excessive promotion. It is

favorable to skip the hype and focus on the facts.
○ They also tend to dislike companies which make negative
comparisons with Canadian products.
• Religion: Canada has a wide mix of religions and there is no official
religion of Canada; though a majority of the population follows
Christianity, followed by a large number of people who claimed to have no
religious affiliation.
• Family structure: a typical family structure in Canada in 2005 was “a
spouse and no children below the age of 13; at least one child between the
age of 13 and 24.
 Political Environment:
• Canada has a federal parliamentary democracy within a constitutional
monarchy.
 • In general, Canadian politics have not operated through revolutionary,
swift changes. Instead, change is typically slow and worked out
through compromise between interest groups, regional consultations,
and the government of the day.
• India and Canada have always had a healthy trade relationship.
Thus , political environment is also favorable and there will not be any
major issues as far as the government is concerned.
 Legal Environment:
• Canada can guarantee investors the overall lowest tax rate among
developed countries.
• One important factor is the legal system in Canada is that although
their criminal law system nationally and the civil law system in most of
Canada is based on the English precedent-based system of common
law, civil law in the Province of Québec is based on the French Code
Napoléon. For this reason, we should ensure that our Canadian legal
advisors are well versed in both systems.
• Few laws that are different to Quebec particularly are as follows:
○ Generally speaking, a French firm name may be accompanied by
its English version, provided that the French version appears at
least as prominently; however, in some cases, use of the English
version of a firm name is only permitted if the French version is
"markedly predominant," meaning the French text must have a
much greater visual impact than the text in another language.
○ Product labelling: Every inscription on a product, its container
or wrapping, or on a leaflet, brochure or card supplied with it,
including the directions for use and warranty certificate, must be
drafted in French.
○ Public signs, posters and commercial advertising: Public signs,
posters and commercial advertising may also be bilingual,
provided that the French is "markedly predominant." However,
large billboards or signs that are visible from any part of a public
 highway must be exclusively in French, unless they are displayed
on the firm's premises. Likewise, signs on public transportation
vehicles, such as buses and subways, must be exclusively in
French, unless they are used regularly to transport passengers or
merchandise both inside and outside Québec, in which case the
signs may be bilingual.
○ Any corporation that contravenes the Charter is liable for each
offence to a fine of up to $1,400 and, for any subsequent
conviction, to a fine of up to $7,000.
• All shipments to Canada are also subject to the 7% Goods and Services
Tax (GST), a multi-stage sales tax.
  About Health Canada:
The new face of the average Canadian health care consumer belongs to a
well-educated, middle-income, middle-aged woman who is actively involved in
her own well-being. She is very interested in diet and nutrition, longevity,
alternative medical therapies, vitamins and antioxidants. And she's willing to
pay: she spends between $500 and $1000 a year on health supplements.
Respiratory and cardiovascular diseases are the major reasons for hospitalization
in Canada. Other reasons include digestive diseases, genitourinary diseases,
poisoning, mental disorders etc.
A chart showing leading causes of death in Canada is as under:

. Canadians are health conscious and try to make healthy eating decisions.
According to a new study conducted by Ipsos-Reid on behalf of Sleeman
Breweries, nine in ten (93%) Canadians say they try to be health conscious when
making decisions about what to eat. The factors which play an important role in
the eating habits of Canadians are as follows:

Source: Tracking Nutrition Trends survey

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