We are a group of students from Singapore Polytechnic conducting a survey for our new venture planning (NVP) project.

This project requires us to gather information on the demographics and consumption patterns on chocolate confectioneries hence we would like to seek your assistance by filling up this questionnaire. All information will be kept confidential and will be disposed of once the results are generated. Xquis will manufacture premium chocolate truffles. Xquis is inspired from a French word Exquis that means exquisite, delightful and delicious. With health being an ultimate concern of the majority, our company caters to chocolate lovers who would like to be in their best state of health while consuming chocolate. As such, we assure customers a guiltfree experience as they indulge in our great-tasting truffles because every piece is an ultimate combination of flavor and nutritious ingredients like grains and nuts. Our chocolate truffles will not only deliver taste but will also surprise you with solutions for your health. All weight and health conscious consumers can enjoy great-tasting truffles as part of a sensible diet. These delightful truffles are available online or in convenient places such as exclusive supermarkets and even college institutions.

2. How often do buy chocolates? Daily Weekly Monthly Rarely Never 3. How much do you spend on chocolates each time you purchase them? Below $9.99 $10 to $19.99 $20 to $29.99 $30 to $39.99 $40 to $40.99 $50 and above 4. Where do you normally purchase chocolates from? Supermarkets (Eg. Fairprice, Cold Storage) Exclusive Retailers (Eg. Godiva) Online Retailer Chocolate and Candy Retailers (CocoTree, Candy Empire) 5. When you think of premium chocolates, what are the top 2 chocolate brands that come to your mind? __Awfully chocolate__________________________________________ _____ __Royce___________________________________________ ____

1. Based on our description, do you like our product? Yes, Why? ________________________________________________________ No, Why? Sounds exaggerated ________________________________________________________

6. When it comes to buying premium chocolates, where would you like to go to seek information? Internet Supermarket Television Advertisement Radio Advertisement Newspaper Magazines Word of Mouth
7. What are the reasons for your purchase for chocolates? (You may tick 2) Personal consumption

9. What will attract you to try a new chocolate product? (You may tick 2) Price Packaging Recommendations Advertisements Healthy chocolates (Weight management)

10. What is the maximum price that you will pay for a box of 100g Premium chocolate truffles that is targeted to weight watchers and health conscious people? $10 to $14.99 $15 to $19.99 $20 to $24.99 $25 to $29.99 $30 and above

For health benefits Special occasion (E.g. Festive seasons/ Birthdays) Others (Please Specify: ____________________)

8. What are the factors that influence your purchase of Chocolates? (Please rank each attribute in the order of importance; from 1 = Most important to 7 = Least Important Price 1 Brand 4 Packaging 5 Availability 6 Nutritional Value 7 Promotion 3 Taste2

11. What are the types of promotion that will attract you most to buy our Premium chocolate truffles? (Please rank each option in the order of importance; from 1 = Most attractive to 5 = Least attractive Gift Vouchers for next purchase3 Bundling (Buy one and get the next one at a cheaper price)1 Lucky draw to win attractive prizes4 Credit/Debit card rebates or discount 5 Scratch and Win card2 2

Student Others: ______________________________________________ (Please specify)

Respondents Demographic Profile Name: ____Drizz_______________________________________________ Gender: F / M Email Address: ____________________________________________ Contact Number: ______________ Age: 15 19 Years old 20 24 Years old 25 29 Years old 30 34 Years old 35 39 Years old 40 44 Years old 45 49 Years old 50 and above Personal Monthly Income: Below $1000 $1000 to $1999 $2000 to $2999 $3000 to $3999 $4000 to $4999 Above $5000

Name of Interviewer: ___________________________ Location of Interview: ___________________________

Occupation: Legislators, Senior Officials and Managers Professionals Associate Professionals and Technicians Clerical Support Workers Service and Sales Workers Craftsmen and Related Trade Workers 3