Smu Summer 2013 Assignment Solved

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SEM 1 SUMMER 2013

MB0038 - Management Process and Organizational Behaviour Q1. Describe the concept of vision in an organisation with an example. How is it different from mission statement? (Meaning -3, example - 2, explanation of parts of vision - 3, difference - 2) 10 marks Q2. Define the term management. Explain the scientific manag ement theory proposed by Taylor (Definition - 2, Brief on evolution of management - 2, Explanation of scientific management theory - 6) 10 marks Q3. Give the definition and importance of planning in an organisation and explain the steps in planning. (Definition - 2, importance - 3, List the steps in planning - 1, Explain steps - 4) 10 marks Q4. What is meant by leading? Describe the characteristics of leading. (Explain concept of leading - 3, List characteristics- 1, Explanation - 6) 10 marks Q5. What are attitudes? Explain the components and functions of attitude. (Meaning of attitude - 2, Listing the components -1, Explanation of components- 3, List the functions - 1, Explanation of functions- 3) 10 marks Q6. Define leadership. Differentiate between authoritarian and democratic leadership style. (Definition of leadership- 2, Meaning & characteristics of authoritarian leadership style- 4, Democratic leadership style- 4) MB0039 Business Communication Q1. Communication skills are of utmost importance in managing information and technology in any organization. List the characteristics of communication and discuss the seven barriers to effective communication. (characteristics- 3 marks, barriers- 7 marks) 10 marks Q2. Non-verbal communication can have a greater impact than verbal communication and is ambiguous. List and explain the various types of non-verbal communication in brief. (Listing2 marks, explanation- 8 marks) 10 marks Q3. Written messages must be as readable as possible. Discuss the two broad principles of writing. Explain the three stages of writing methodology in detail. (Principles- 3 marks, writing methodology- 7 marks) 10 marks Q4. There are various techniques of reading out of which SQ3R is most popular. How will you apply it while reading and research? (SQ3R meaning- 2 marks, Application/explanation8 marks) 10 marks Q5. Advertisements are used by the organizations to communicate with prospective customers. What is the meaning and objectives of corporate advertising? Discuss with examples. (meaning-2 marks, objectives- 5 marks, examples- 3 marks) 10 marks Q6. In order to get a job you need to approach an organization with a resume. How does a resume affect your employability? What are the components of resume? (meaning and purpose of resume- 3 marks, components- 7 marks) 10 marks MB0040 Statistics for Management Q1. Statistics plays a vital role in almost every facet of human life. Describe the functions of Statistics. Explain the applications of statistics. (Meaning 2 marks, Functions 3 marks, Applications - 5 marks) 10 Marks Q2. a. Explain the various measures of Dispersion. (Explanation 5 marks) b. Obtain the values of the median and the two Quartiles. 391 384 591 407 672 522 777 733 2488 1490 (Formulas-2 Marks, Calculation/solution 3 Marks) Q3. a. What is correlation? Distinguish between positive and negative correlation. (Meaning 2 marks, Differences 3 marks) b. Calculate coefficient of correlation from the following data.
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X 1 2 3 4 5 6 7 8 9 Y 9 8 10 12 11 13 14 16 15 (Formulas-1 Marks, Calculation/solution 3 Marks, Interpretation 1 Mark) Q4. Index number acts as a barometer for measuring the value of money. What are the characteristics of an index number? State its utility. (Meaning 2 marks, Utility 2 marks, Characteristics 6 marks) Q5. Business forecasting acquires an important place in every field of the economy. Explain the objectives and theories of Business forecasting. (Meaning 2 marks, Objectives 3 marks, Theories 5 marks) Q6. The weekly wages of 1000 workers are normally distributed around a mean of Rs.70 and a standard deviation of Rs. 5. Estimate the number of workers whose weekly wages will be: a. Between 70 and 72 b. Between 69 and 72 c. More than 75 d. Less than 63 (Formula 2 marks, Calculation/Solution/Interpretation-8 marks) MB0041 Financial and Management Accounting Q1. Accounting is one of the oldest, structured management information system. Give the meaning of accounting and book keeping? Explain the objectives of accounting? (Meaning of accounting 2 marks; Meaning of book keeping 3 marks; objectives of accounting 5 marks) Q2. Explain GAAP and write down the relationship between accounting principles, accounting concepts, and accounting conventions. Explain all the five accounting concepts with an example. (Meaning of GAAP 2 marks; Relationship between accounting principles, accounting concepts, and accounting conventions 3 marks; Explanation of five accounting concepts with examples 5 marks) Q3. List down the classification of accounts according to accounting equation approach. Give the meaning and examples for all the types of accounts. (listing 2 marks; meaning of 5 types of accounts 4 marks; examples for all 5 types of accounts 4 marks) Q4. What is cash book? Differentiate between other subsidiary books and cash book. (Meaning of cash book 2 marks; Differences of subsidiary book and cash book 4 differences (each difference carries 2 marks) 8 marks) Q5. The following items are found in the trial balance of M/s Sharada Enterprise on 31st December, 2000. Sundry Debtors Rs.160000 Bad Debts written off Rs 9000 Discount allowed to Debtors Rs. 1800 Reserve for Bad and doubtful Debts 31-12-1999 Rs. 16500 Reserve for discount on Debtors 31-12-1999 Rs. 3200 You are required to provide the bad and doubtful debts at 5% and for discount on debtors at 2%. Show the adjustments for bad debts, bad debts reserve, discount account, and provision for discount on debtors. Hint: RBD to be provided = 500 Reserve for discount to be provided now =1640 (Calculation of amount debited to P/L a/c towards RBD 3 marks ; calculation of amount debited to P/L a/c towards reserve for discount on debtors 5 marks; conclusion with summary 2 marks) Q6. What is management accounting? Explain the roles of management accounting and write down about any 2 functions of management accounting. (meaning of management accounting 2marks ; explanation on roles of management accounting 4 marks ; functions of any 2 management accounting (any 2 each carries 2 marks) 4 marks) 10 Marks MB0042 Managerial Economics Q1. Discuss the practical application of Price elasticity and Income elasticity of demand. (Practical application of price elasticity -5 marks; practical application of income elasticity of demand - 5 marks) 10 marks
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Q2. Explain the profit maximisation model in detail. (Main propositions- 4; Explanation- 3 marks; Assumption- 3 marks) 10 marks Q3. Describe the objectives of pricing Policies. [ List of objectives-(any 10 objectives- 1 mark for each objective)-10 marks]10 marks Q4. Define Fiscal Policy and the instruments of Fiscal policy. Definition- 2 marks , Instruments of Fiscal Policy-8 marks) 10 marks Q5. Explain the kinds and the basis of Price discrimination under monopoly. (Kinds of Price discrimination-3, Basis Of Price Discrimination-7 Marks) 10 marks Q6. Define the term Business Cycle and also explain the phases of business or trade cycle in brief. (Definition of Business cycle 2 marks, Phases of business or trade cycle- 8 marks) 10 marks MB0043 Human Resource Management Q1. Define Human resource planning (HRP). Explain the objectives and process of HRP. (Definition of HRP -2, List the objectives -2, Explanation of process -3 Description of steps in HRP -3) 10 marks Q2. What are the factors affecting recruitment? What are the sources of recruitment? (Meaning - 3, Description of factors - 3, Explanation of Internal sources- 2, Explanation of external sources - 2) 10 marks Q3. What are the main objectives of training? Explain on-the job and off the job training. (Meaning of training - 1, Objectives of training - 3, Explanation of on the job training - 3, explanation of off-the job training - 3) 10 marks Q4. Define performance management. Write a brief note on 360 degree appraisal. (Definition of PM- 2, Meaning of 360 degree appraisal- 3, Feedback from multiple sources 5) 10 marks Q5. What is meant by job analysis? Explain its purpose and methods. (Meaning of job analysis - 2, Explanation of purpose - 3, Explanation of methods of job analysis - 5) 10 marks Q6.What are the benefits and objectives of employee welfare measures?(Meaning of employee welfare - 2, Explanation of benefits - 4, Objectives - 4)
SEM 3 COMMONSUMMER 2013

MB0050 Research Methodology Q1.Explain the process of problem identification with an example.(Process 7 marks, Example 3 marks)10 marks Q2.Interview method involves a dialogue between the Interviewee and the Interviewer. Explain the interview method of data collection. What are the uses of this technique? What are the different types of interviews?(Explanation 4 marks, Uses 3 marks, Types 3 marks)10 marks Q3.A study of different sampling methods is necessary because precision, accuracy, and efficiency of the sample results depend on the method employed for selecting the sample. Explain the different types of Probability and Non-Probability sampling designs.(Probability sampling designs 5 marks, Non- probability designs 5 marks)10 marks Q4.a. Differentiate between descriptive and inferential analysis of data. (Differences 5 marks)b. Explain with examples various measures of Central Tendency.(Explanation 5 marks)10 marks Q5.The chi-square test is widely used in research. Discuss the various applications of chisquare test. Under what conditions is this test applicable? (Meaning 3 marks, Applications 4 marks, Conditions 3 marks)10 marks Q6.What is analysis of variance? What are the assumptions of the technique? Give a few examples where this technique could be used. (Meaning 3 marks, Assumptions 4 marks, Examples 3 marks)10 marks
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MB0051 Legal aspects of Business Q1. It is important for any person to know law as ignorance of law is no excuse. Modern Indian law has been derived from some sources. Discuss the primary and secondary sources of Indian law.(primary sources- 5 marks, secondary sources- 5 marks) 10 marks Q2. We all enter into many contracts in a day knowingly or unknowingly. Explain the definition of a valid contract. How are contracts classified?(definition - 5 marks, classification 5 marks) 10 marks Q3. The parties to bailment have certain rights and duties. Discuss the duties of both parties i.e. the bailor and bailee.( duties of bailor- 5 marks, duties of bailee- 5 marks) 10 marks Q4. A contract comprises of reciprocal promises. In a contract of sale who is an unpaid seller?Discuss the remedies for breach of contract under Sale of Goods Act, 1930.(unpaid seller- 2 marks, breach of contract- 8 marks) 10 marks Q5. The Companies Act, 1956 deals with the formation and transaction of business of a company. Discuss the features of a company. Also explain the process of formation of a company.( features- 3 marks, process of formation- 7 marks) 10 marks Q6. With Information Technology Act, 2000, India has a set of cyber laws to provide legal infrastructure for e commerce. Discuss the objectives and limitations of this Act.(objectives3 marks, limitations- 7 marks) 10 marks
SEM 3 BANKINGSUMMER 2013

MA0036 Financial system and Commercial Banking Q1.The key functions of financial system are to provide a link between savers and investors. What are the key functions of financial market? (explanation of functions of financial markets - 10 marks) 10 marks Q2.Explain the meaning and the purpose of financial instruments.(meaning - 5 marks; functions of financial instruments - 5 marks) 10 marks Q3.Discuss the role played by brokers and primary dealers in the process of intermediation? (brokers role-5 marks; primary dealers role - 5marks) 10 marks Q4.The Bank for International Settlement (BIS) was established in 1930 with its headquarters in Basel, Switzerland. Explain Basel Concordant. (Basel origin- 2marks; Basel Concordant- 8 marks) 10 marks Q5. The RBI, apart from the role of regulator and supervisor of payment systems, also plays the role of a settlement bank apart from being a catalyst, an operator and a user. Discuss the role played by RBI in technological upgradation?(explain RBI- 4 marks; explain the role played by RBI in technological upgradation-6 marks) 10 marks Q6.Explain the challenges and issues regarding the perspective in banking industry.(challenges-5 marks; issues-5 marks) 10 marks MA0037 Banking Related Laws and Practices Q1.Define the term banking. What are the permitted businesses for a banking company as per BR Act 1949? (explanation of term Banking - 4 marks; features of business of banking 6 marks) 10 marks Q2.When is a negotiable instrument considered as dishonoured? What steps should be taken by the holder?(explanation of Negotiable Instrument-2 marks; features of dishonouring a negotiable instrument-5 marks; action to be taken by the holder- 3 marks) 10 marks Q3.Certain goods of A were bailed with B. B omitted to lock up the goods bailed while he has taken care to lock up similar goods of his own. Who is liable to whom?(bailee meaning3 marks; duties of bailee -7marks) 10 marks Q4. Claytons case is considered to be one of the most essential legal decisions in banking laws that established the principle of the order of application of credits against debits, in
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running accounts like overdraft. Explain Claytons case. (explanation of Claytons case- 7 marks; usage -3 marks) 10 marks Q5.Write about constitutional validity of the DRT Act.(explain the DRT act-3 marks; explanation of constitutional validity DRT Act- 7 marks) 10 marks Q6.Cooperative principles means the cooperative principles specified in the First Schedule of the Multi-State Co-operatives Act, 2002. Explain cooperative principles.(explanation of cooperatives- 4 marks; cooperative principles- 6 marks) 10 marks MA0038 -Bank Management Q1.Intermediation is the process of linking savers of money with those who are in need of money. Explain the intermediation process of banks.(explanation of intermediation process5 marks; role played by banks-5 marks) 10 marks Q2. Business loans form the core of credit portfolio of banks .What are the basic objectives which the banks pursue while pricing their business loans? (explanation of objectives of pricing the business loans- 5 marks; objectives of banks- 5marks marks) 10 marks Q3.Explain non-interest income and non-interest expenses.(explanation of non-interest income - 5marks; explanation of non-interest expenses - 5marks) 10 marks Q4.Banks investment consists of different types of instruments. Explain the composition of investments. (explanation of investments- 3 marks; composition of investments- 7 marks) 10 marks Q5.What are the guidelines prescribed by the RBI to open a foreign bank branch in India?(meaning of foreign bank-3 marks; guidelines prescribed by RBI -7 marks) 10 marks Q6.Explain profitability analysis models. (explanation of different models- 2 marks; explanation of profitability analysis- 6 marks; benefits-2 marks) 10 marks MA0039 Retail Banking Q1.The Banking Laws (Amendment) Act 1983 introduced section 45 ZA in the Banking Regulation Act, 1949, which facilitates applicability of nomination to all deposit accounts. What are the benefits of nomination to a depositor?(explanation of nomination-4 marks; benefits-6 marks) 10 marks Q2.Electronic clearing services include both credit and debit. It is regulated by RBI. Explain Electronic Clearing Service (ECS).(explanation of ECS debit - 5 marks+ ECS - Credit - 5 marks 10 marks Q3.Banks need to implement KYC guidelines for all prospective customers before entertaining new business. Explain KYC guidelines.(introduction of KYC guidelines-3 marks; explanation of KYC guidelines - 7 marks) 10 marks Q4.Cross selling is an act of selling a range of additional products to a customer who has already availed of a particular product or service from the seller or the service provider. Explain Cross selling.(explanation of cross selling- 5 marks; benefits-5 marks) 10 marks Q5.The services extended by banks through technology enabled channels are cost effective and increase the profitability of the bank. Explain Internet banking.(explanation 5 marks; benefits- 5marks) 10 marks Q6.Explain inter bank settlements.(introduction- 3 marks; explanation- 7 marks) 10 marks
SEM 3 FINANCESUMMER 2013

MF0010 Security Analysis and Portfolio Management Q1.Explain the characteristics of investment. Differentiate between investment and speculation.(Characteristics of Investment 5 marks ; Difference between investment and speculation 5 marks)10 marks Q2.What do you understand risk and measurement of risk? Explain the factors that affect risk.(Explanation to risk 2 marks; measurement to risk 2 marks ; factors that affect risk 6 marks)10 marks
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Q3.Compare and contrast the fundamental and technical analysis(Differences between fundamental and technical analysis 4 differences each carries 2 marks - 8 marks; Conclusion 2 marks)10 marks Q4.Write the assumptions of CAPM. Explain the limitations of CAPM.(Assumptions of CAPM 5 marks; Limitations of CAPM 5 marks)10 marks Q5.Write about emerging markets. Explain the risks involved in international investing.(Introduction of emerging markets 2 marks; Features of emerging markets 2 marks; Risks involved in international investing 6 marks) 10 marks Q6.What is economy analysis? Explain the factors to be considered in economy analysis.(Introduction of economy analysis 2 marks ; factors in economy analysis 8 marks)10 Marks MF0011 Mergers and Acquisitions Q1.Write the types of mergers and acquisitions. Explain the steps to a successful merger.(Explanation on types of mergers and acquisitions 5marks; Steps to a successful merger 5marks)10 marks Q2.Explain the process of merger. Write down the goals of a merger.(Process of merger 5marks; Goals of a merger 5marks)10 marks Q3.What is creating synergy? Explain the prerequisites for the creation of synergy.(Introduction of creating synergy 2marks; Pre requisites for the creation of synergy( all the 4 points to be explained each carries 2 marks) 8marks) 10 marks Q4.Give the meaning of Divesture. List and explain the reasons for divesture.(Meaning of divesture 2marks; Listing of reasons for divesture 3marks; Explanation of reasons for divesture 5marks)10 marks Q5.Explain the key rules of Employee Stock Ownership Plans. Discuss the two types of ESOPs.(Key rules of ESOP 5marks ; Explanation on two types of ESOP 5marks)10 marks Q6.Explain the following with examples :Exchange rates (3marks)External advantages in different products (3marks)Role of government policies (4 marks)10 Marks MF0012 Taxation Management Q1.Explain the objectives of tax planning. Discuss the factors to be considered in tax planning.(Objectives of tax planning 5 marks; Factors in tax planning 5 marks) 10 marks Q2.Explain the categories in Capital assets.Mr. C acquired a plot of land on 15th June, 1993 for 10,00,000 and sold it on 5th January, 2010 for 41,00,000. The expenses of transfer were 1,00,000.Mr. C made the following investments on 4th February, 2010 from the proceeds of the plot.a) Bonds of Rural Electrification Corporation redeemable after a period of three years, 12,00,000.b) Deposits under Capital Gain Scheme for purchase of a residential house 8,00,000 (he does not own any house).Compute the capital gain chargeable to tax for the AY2010-11.(Explanation of categories of capital assets 4 marks ; Calculation of indexed cost of acquisition 2 marks; Calculation of long term capital gain 2 marks; calculation of taxable long term capital gain 2 marks) 10marks Q3.X Ltd. has Unit C which is not functioning satisfactorily. The following are the details of its fixed assets: Asset Date of acquisition Book value (Rs. lakh) Land 10th February, 2003 30 Goodwill (raised in books on 31st 10 March, 2005) Machinery 5th April, 1999 40 Plant 12th April, 2004 20 The written down value (WDV) is Rs. 25 lakh for the machinery, and Rs.15 lakh for the plant. The liabilities on this Unit on 31st March, 2011 are Rs.35 lakh. The following are two options as on 31st March, 2011:
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Option 1: Slump sale to Y Ltd for a consideration of 85 lakh. Option 2: Individual sale of assets as follows: Land Rs.48 lakh, goodwill Rs.20 lakh, machinery Rs.32 lakh, Plant Rs.17 lakh. The other units derive taxable income and there is no carry forward of loss or depreciationfor the company as a whole. Unit C was started on 1st January, 2005. Which option would you choose, and why? (Computation of capital gain for both the options 4 marks; Computation of tax liability for both the options 4 marks ; Conclusion 2 marks) 10marks Q4.What do you understand by customs duty? Explain the taxable events for imported,warehoused and exported goods. List down the types of duties in customs.An importer imports goods for subsequent sale in India at $10,000 on assessable value basis. Relevant exchange rate and rate of duty are as follows: Particulars Date Exchange Rate Rate of Basic Declared by CBE&C Customs Duty Date of submission 25th February, 2010 Rs.45/$ 8% of bill of entry Date of entry inwards 5th March, 2010 Rs.49/$ 10% granted to the vessel Calculate assessable value and customs duty.(Meaning and explanation of customs duty 2 marks; Explanation of taxable events for imported,warehoused and exported goods 3 marks; Listing of duties in customs 2 marks; Calculation of assessable value and customs duty 3marks) 10marks Q5.Explain the Service Tax Law in India and concept of negative list. Write about the exemptions and rebates in Service Tax Law.(Explanation of Service Tax Law in India 5 marks; explanation of concept of negative list 2marks; Explanation of exemptions and rebates in Service Tax Law 3 marks) 10marks Q6.Explain major considerations in capital structure planning. Write about the dividend policy and factors affecting dividend decisions.(Explanation of factors of capital structure planning 6 marks; Explanation of dividend policy 2 marks; factors affecting dividend decisions 2 marks) 10marks MF0013 Internal Audit and Control Q1.Discuss, in brief, the advantages and limitations of auditing.(Advantages of auditing 5 marks; Limitations of auditing 5 marks)10 marks Q2.Explain the key objectives of a good internal audit system. Write down the essentials for effective internal auditing.(Objectives of good internal audit system 5 marks ; Essentials of effective internal auditing 5 marks)10 marks Q3.List the required qualifications of an internal auditor. Describe the role of internal auditor in the companys management.(Listing of qualifications for internal auditor 5 marks; role of internal auditor 5 marks)10 marks Q4.Explain the basic principles of governing internal control.(Basic principles of governing internal control 10 marks)10 marks Q5.Discuss the specific problems of Electronic Data Processing (EDP) relating to internal control.(Explanation of all problems of EDP 10 marks) 10 marks Q6.Explain the factors for having the effective internal control system for a bank.(Explanation of various aspects of having the effective internal control system 10 marks)
SEM 3 HUMAN RESOURCE(HR) SUMMER 2013

MU0010 Manpower Planning and Resourcing Q1.Explain the need for manpower planning. What are the obstacles in manpower planning?(Meaning of manpower planning- 1, explanation of need - 3, description of obstacles - 6)10 marks
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Q2.What are the objectives of human resource accounting (HRA)? What are the methods of human resource accounting? Explain the cost based approach of HRA.(Explanation of objectives - 3, listing the methods - 1, description of cost based approach - 2, explanation of four cost concepts - 4)10 marks Q3.What are the objectives of recruitment? Explain recruitment process.(Meaning of recruitment- 2, explanation of objectives - 3, explanation of recruitment process- 5)10 marks Q4.Describe the benefits of induction program. Explain the types of induction program.(Meaning of induction- 2, explanation benefits of induction program - 2, Listing the types - 1, explanation of types - 4, example - 1) 10 marks Q5.What do you mean by career management? Explain career planning process.(Meaning of career management - 2, focus of career management process 1, Meaning of career planning- 2, Process of career planning - 5)10 marks Q6.Mention the causes of employee turnover. Explain the employee exit process.(Listing - 2, Meaning of employee exit process - 2, explanation - 6) MU0011 Management and Organisational Development Q1. Explain the importance of Organisational development to managers. Describe the characteristics of Organisational Development. (meaning -2, importance -3, characteristics of OD 5) Q2. What is meant by Organisational change? What are the various strategies for change? Explain the positive model of planned change. (meaning 2, listing the strategies 1, explanation of four strategies 3, explanation of stages - 4) Q3. Define the term ethical dilemma. What are the various ethical dilemmas? Explain. (meaning of ethics 1, definition of ethical dilemma 2, examples of ethical mistakes 1, explanation of ethical dilemmas 6) Q4. What are the two major types of human process interventions? Describe the role negotiation technique? (listing 2, explanation of the two human process interventions- 3, meaning negotiation technique- 2, steps of role negotiation technique-3) Q5. What approaches have been set by OD practitioners while setting up the goal program? What are the reasons for setting goals? Explain the advantages and barriers of goal setting.(meaning of goal- 1, explanation of approaches while setting goal 3, reasons - 2, advantages -2, barriers of goal setting- 2) Q6. What is meant by learning organisation? What are the characteristics of learning organisation? Describe the seven steps of initiating Organisational learning.(definition 2, characteristics 2, listing the seven steps -1, explanation of seven steps 5) MU0012 Employee Relations Management Q1. Define conflict management. What are the causes of workplace conflicts? What are the various strategies to be adopted for resolving conflicts? (definition of conflict management 3, explanation of causes of workplace conflicts 3, explanation of strategies 4) 10 marks Q2. What is meant by organisational culture? What are the elements and dimensions of organisational culture? (meaning of organisational culture 3, explanation of elements 3, dimensions 4) 10 marks Q3. Explain the importance and features of Human Resource Information systems (HRIS).(meaning 1, example - 2, importance 3, features of HRIS 4) 10 marks Q4. What is meant by grievance redressal? Explain the three stages of Grievance redressal. What precautions are to be taken while handling grievances? (meaning of grievance & grievance redressal 2, explanation of three stages 4, precautions 4) Q5. What are trade unions? What are the objectives and activities of trade unions? (meaning 2, explanation objectives 3, activities 5) Q6. Write a brief note on stress and employee wellness in organisations. (meaning of stress 2, explanation of symptoms 1, factors that increases stress 2, explanation employee wellness 4, example 1)
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MU0013 HR Audit Q1. Define Human Resource (HR) Audit. What is the need for HR Audit? What are the various approaches to HR Audit? (definition 2, need for HR audit- 2, explanation of HR audit approach by Walker- 3, common approach to HR audit- 3) 10 marks Q2. Write a brief note on staffing. How does employee orientation programs help employees? What are the characteristics of good employee orientation programs? (meaning of staffing- 2, explanation of staffing 3, use of orientation programs- 2, characteristics 3)10 marks Q3. What is HR Scorecard? Explain the reason for implementing HR Scorecard. (meaning of HR scorecard- 3, explanation of reasons 7) 10 marks Q4. Define competency management. Explain the two frameworks of competency management. (definition 3, listing two frameworks 1, explanation of two frameworks -6) 10 marks Q5. Write a brief note on workplace policies and practices. (explanation on workplace policies and practices 1, safeguarding employee information 2, performance management 2, safe work environment 2 and auditing workplace behaviours 3) 10 marks Q6. What are the areas to be concentrated on for HR Audit? Prepare a questionnaire for conducting an audit for manpower planning. (explanation of areas 4, preparation of questionnaire 6)
SEM 3 MARKETINGSUMMER 2013

MK0010 Sales, Distribution and Supply Chain Management Q1. How to manage a companys sales force? [Managing the sales force(5 processes-each carry two marks)-10 marks] 10 marks Q2. Explain Gap analysis with SERVQUAL model. [Five aspects of service quality- 5 marks; gap analysis- 5 marks] 10 marks Q3. Write a short notes on: A. Elements of Physical Distribution(any four) (Any four elements-four marks) B. Patterns of Distribution [Patterns of Distribution(each pattern carry 2 marks)- 6 marks] 4+6 = 10 marks Q4. Explain three components of Supply chain management.(Definition of supply chain management- 2 marks; components 8 marks) 10 marks Q5. Define Aggregate Planning and its strategies to meet demand and supply. [Definition of Aggregate planning- 1 mark; Strategies(each carry 3 marks)-9 marks] 10 marks Q6. Explain the challenges faced by International Sales Managers (Explanation of challenges- 10 marks) MK0011 Consumer Behaviour Q1. Explain the components of learning and also classical conditioning theory in brief.(Components- 3 marks; theory- 7 marks) 10 marks Q2. Briefly discuss the decision-making models (any three). (Decision making models- 10 marks) 10 marks Q3. Write a short notes on the following: A. Forms of Motivational conflict (forms- 3 marks) B. Forms of Defense mechanisms (forms -7 marks) 7+3 marks =10 marks Q4. Describe the levels of consumer decision making while buying. (Levels two for 3 marks and two for 2 marks) 10 marks Q5. Discuss the influences of the reference group and Applications of reference group in a company. (Influences 6 marks; Applications 4 marks) 10 marks Q6. Explain the five categories of Adopters in innovation process. (Categories each 2 marks)
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MK0012 Retail Marketing Q1. Define e-tailing. Explain the future of electronic retailing (Definition- 2 marks; Future of electronic retailing- 8 marks) 10 marks Q2. Explain the factors which are leading to the growth of retail sector. (Listing and explanation 10 marks) 10 marks Q3. Describe the tools of Integrated marketing communication. Definition of Integrated marketing communication- 1 mark; Indirect marketing tool- 4 marks; Direct marketing tool- 5 marks) 10 marks Q4. Discuss the Retail pricing strategies. (Explanation- 1 mark; Retail Pricing Strategies- 9 marks) 10 marks Q5. Write a short notes on: A. Types of retail store location with examples(any five) (Types3 marks; examples- 2 marks) B. Factors affecting retail store location(any five) (Factors 5 marks) 5+5 = 10 marks Q6. Write a short notes on: A. Classification of retail consumers based on shopping. (Classification- 6 marks) B. Types of Buying behaviour (Types- 4 marks) MK0013 Marketing Research Q1. Write a short notes on: A. Various types of Research(any five) (Types 5 marks) B. Characteristics of Research (characteristics- 5 marks) 5+5 = 10 marks Q2. Explain the process of sampling and classification of non-probability sampling techniques. (Definition of sampling- 1 mark; process of sampling - 5 marks; classification of nonprobability sampling- 4 marks) 10 marks Q3. Discuss the types of Research Design in brief. (Definition of Research Design- 2 marks; Types 8 marks) 10 marks Q4. Explain the various types of Consumer and Business to Business (B2B) market research. (Types of Consumer market research- 6 marks; Types of B2B market research- 4 marks) 10 marks Q5. Explain the various methods used to collect primary data in brief. (Definition of Primary data- 2; methods 8 marks) 10 marks Q6. Explain various methods of central tendency with formula and example for each.Mean (formula 1 mark, example- 1 mark), Median (formula 1 mark, example- 1 mark), Mode (formula 1 mark, example- 1 mark)
SEM 3 INFORMATION TECHNOLOGY( IT) SUMMER 2013

MI0033 Software Engineering Q1. Waterfall Model, V-Model and Spiral Model are of the software development processes. Companies are using these models to have a systematic and defined approach in software development. Which of the four phases are involved in the software development process? (listing the 4 types- 4 marks, explaining the types- 4 marks, examples-2 marks) 10 marks Q2.Suppose you have assigned the task of measuring the software product, how would you use the size oriented and function oriented metrics in your task? (explanation of size oriented metrics- 4 marks, explanation of function oriented metrics- 4marks, examples for each with problem-2 marks) 10 marks Q3. a. You are a SCM manager in a software company. How will you establish a software configuration management process in a company? (definition- 1 marks, 4 procedures in software configuration management process-4 marks) b. You are appointed as a software developer in a software company and you have been asked by your project manager to check details of the bugs from the previous version. How will you gather details associated with the various bugs in the previous version? (definition 1 mark, typical work cycle-4 marks) 5+5 marks Q4. a. If you are a software engineer you must be expert in the field of software, hardware and also database. It has been listed by the industry professionals that time and effort are
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the most important factors in the system analysis stage. Briefly explain the steps used in in system analysis. ( listing the steps- 2 marks, explanation-4 marks) b. If you are a software developer in small company, how will you conduct a specification review?(explanation-4 marks) Q5. What are the different methods of software prototypes and tools? (definition of software prototype-1 mark, 3 types of techniques- 3 marks, explaining tools- 4 marks, benefits of software prototype- 2 marks) 10 marks Q6. List and explain any 5 principles of design fundamentals (Listing-5 marks, explanation- 5 marks) MI0034 Database Management Systems Q1. Suppose the employee name, employee id, designation, salary, attendance and address of any employee has to be stored in a database. You can store these data in a sequential address book or it can be stored on a hard disk, using a computer and software like Microsoft Excel. Using this example define a database. List and explain the various procedures carried on in a DBMS with a detailed example of the database. (defining a database- 1 mark, listing the 3 procedures 3 marks, explanation- 3 marks, one examples for each of them - 3 marks)10 marks Q2. What are the different types of interfaces provided by DBMS? (listing the 6 types: 3 marks, listing the properties of these types-7 marks) 10 marks Q3. Level 2 cache has got higher latency than Level 1 by 2 times to 10 times in 512 KiB or more. Its value is nearer to kilobyte. This is one of the levels of memory hierarchy. Define memory hierarchy. What are the other levels in memory hierarchy? Explain in one life each for each of them. (defining memory hierarchy- 1 mark, listing the 6 levels -3 marks, explanation- 6 marks) 10 marks Q4. Indexes are usually defines on a single field of a file called an indexing field. List and describe the different types of indexes (listing the 5 types of indexes-3marks, explanation in detail- 5 marks, examples- 2 marks ) 10 marks Q5. Consider a book is written by a particular author. And you have to explain to some one the relationship that exists between the author and the book. Normally you can draw a diagram and show the relation. These diagrams are called entity-relationship diagram in which book is one entity, author is one entity, and the relationship that exists between the two entities is written. Likewise explain the various notations used to represent the ER diagram.(listing the notations with diagrams 5 marks, explaining each one of them in one line with example each-5 marks ) Q6. Consider a banking database (select the tables and fields of your choice). Now apply all the operations of relational algebra and find the result. (creating database-2 marks, listing the operations of relational algebra- 3 marks, showing the result for all operations- 5 marks) MI0035 Computer Networks Q1. Videoconferencing is used to conduct meetings with the people who are located in far distance. Videoconferencing is an example of which type of computer networks? Explain in detail the different types of networks with example.(identifying the correct type 2 marks, list the different types of networks 1 mark, explaining the types- 6 marks, examples-1 mark) 10 marks Q2. Explain the three principles of data communication system. (explanation-5 marks, diagram 2 marks, examples- 3 marks) 10 marks Q3. Data compression technique makes the file size smaller so that it can easily get transmitted over any types of network such as internet, intranet or a local area network. Explain the different types of data compression (listing the different types with example 5 marks, explanation- 5 marks) 5+5 marks Q4. A protocol helps in establishing the communication between two systems. Protocols are mainly divided into asynchronous and synchronous protocols. List and describe in detail the
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different types of protocols that are classified under the two main protocols. (list and correct differentiating of protocols under the two main types 5 marks, explanation- 5 marks) 10 marks Q5. How are the different topologies of computer networks arranged? Explain the working of each of them (listing the different topologies with examples 2 marks, explanation- 4 marks, diagrams- 4 marks) 10 marks Q6. a. Elaborate the arrangement of IP addressing with an example (explanation- 3 marks, examples- 2 marks) b. List the various best internet service providers in India with respect to their efficiency. (listing 2 marks, explaining 3 marks) MI0036 Business Intelligence Tools Q1. a. Emergency Medical Association (EMA) is a group of 250 board- certified emergency physicians. They are responsible for effectively managing the emergency departments. List out what BI values and applications they should be implementing (listing and explaining the reason behind it- 5 marks) b. Most of the credit card companies permit a consumer to get approval for specified amounts via mobile to ensure that the purchase is covered. This type of consumer support which retains a customer to the bank for a longer time is real time business intelligence. Define real time Business intelligence and the various steps involved in the process. (defining- 2 marks, list and explain the process- 3 marks) 5 + 5 marks Q2. Today businesses largely rely on the information available and can be communicated through various sources, both internally and externally with the help of internet. Explain the role of Business Intelligence in modern business. What are the three different types of decision that most business organisations take? (explanation-5 marks, different types of decision-5 marks) 10 marks Q3. a. Granularity of data is an important factor to be considered in the business which involves data warehousing. How the characteristics of data granularity does varies from application to application? List the different tools in data granularity. (4 points 4 marks, listing- 2 marks) b. Consider a data warehousing enterprise where a Total data quality management (TDQM) cycle has to be implemented. Find the members involved in TDQM team of that organisation. (listing- 2 marks, explanation-2 marks) Q4. a. You are given the responsibility to organise a tour for your batch to an organisation. Find out the parameters used by your team for data mining. (listing the parameters- 3 marks) b. Explaining the working of data mining. (explanation of how data mining works- 7 marks) 3+7 marks Q5. According to a recent IDC report, knowledge management is in a state of high growth, especially among the business and legal services industries. As the performance metrics of early adopters are documenting the substantial benefits of knowledge management, more organizations are recognizing the value of leveraging organizational knowledge. Define Knowledge Management. Explain the various characteristics of Knowledge management. What are knowledge assets? (definition- 2 marks, characteristics6 marks, definition-1 mark, example-1 mark) 10 marks Q6. How to make the best use of Business intelligence? What are the advantages of BI with sales? (explanation- 5 marks, explanation- 5 marks) 10 Marks
SEM 3 OPERATIONS MANAGEMENT(OM) SUMMER 2013

OM 0010 - OPERATIONS MANAGEMENT 1 It is the job of operations managers to convince the stakeholders that theinvestment in plant and equipment is going to enhance the value of theinvestments already held by them in the organisation. Explain some of theconcepts that can be considered in analysing the investment.(ROI;EBIT; ROA; cash flow; EVA- 5 X2 marks =10 marks)10 marks 2 Explain the regional factors that affect location decision.(Location of raw materials; Location of markets; Labour factors; Climate andtaxes - 4 X 2.5 marks= 10 marks)10 marks
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3 Explain the nine fundamental propositions about organisational effectiveness.(Explanation of 9 fundamental propositions 9 marks; conclusion 1 mark)10 marks 4 Describe the seven forms of waste. Explain how 5Ss are used to eliminatethem.(Seven forms of waste 7.5 marks; 5 S 2.5 marks)10 marks 5 Discuss the Independent demand item techniques.(Reorder point (or Perpetual) Model 5 marks; Periodic review models 5marks)10 marks 6 Explain the types of failures that occur in operations.(Design failures; Facilities failures; Staff failures; Supplier failures - 4 X 2.5marks = 10 marks) OM 0011 ENTERPRISE RESOURCE PLANNING Q1. Differentiate between Commercial and Open Source ERPs softwarepackages.(Differences 5 marks; Type of organisation/company where is these ERPs are used 2 marks; description of one ERP software for each typeof ERP 2marks; conclusion 1 mark)10 marks Q2. For a successful MRP system three types of information are veryessential. Describe the types of information.(Master Production Schedule 3 marks ;Bill of Material 4 marks;Inventory Records 3 marks)10 marks Q3. Explain the features, benefits and Limitations of ERP InventoryManagement.(Explanation ERP inventory management 1 mark; features 3 marks ;benefits 3 marks; limitations 3 marks)10 marks Q4. What are the activities of Human Resources management systems?(explanation of activities 10 marks)10 marks Q5. Explain any two benefits of an ERP implementation? (5 marks for each benefit) 10 marks Q6. Who is an ERP vendor and what are his roles?(Explanation of ERP vendor 4 marks; role 6 marks)10 marks OM 0012 SUPPLY CHAIN MANAGEMENT Q1. It is necessary for Supply Chain managers to identify the obstacles toco-ordination in the Supply Chain so that they can take suitableactions that help achieve co-ordination. Explain the major categoriesof obstacles.(Incentive obstacles; Information processing obstacles; Operationalobstacles; Pricing obstacles; Behavioural obstacles 10 marks, i.e. 2 marks each)10 Marks Q2. Write a note on assessment tool.(Planning assessment- 1 mark; Sample Schedule for Conducting anAssessment 3 marks; Description/Using an of assessment tool 4marks; Completing assessment tool-2 marks)10 Marks Q3. How can differential advantage be achieved through Supply ChainManagement?(Competitive-forces approach 2 marks; capabilities approach 6marks ; conclusion 2 marks)10 Marks Q4. Discuss the five basic components of Supply Chain Management.(5 components X 2 marks =unit 10)10 Marks Q5. Explain Relationship Marketings impact on firms.(7 impacts X 1.25 = 8.75 marks; conclusion 1.25 marks)10 Marks Q6. The Global Supply Chain Forum (GSCF) framework consists of eightsupply chain management processes. Explain them.(8 process X 1.25 marks) OM 0013 ADVANCED PRODUCTION Q1. What is Flexible Manufacturing System (FMS)? How does it help inimproving the manufacturing process?(Definition of FMS - 1 mark; Characteristics- 2 marks; Explanation ofsystem designed to produce components 3 marks; How there isflexibility in the manufacturing process 2 marks; Components of FMS 2 marks)10 marks Q2. What is Logical Process Modelling and give the comparison betweenLogical and Physical Modelling?(definition of logical process modeling- 1 mark; steps- 2
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marks;explanation of Logical Process Model - 3 marks; logical modelling formats- 1 mark; Comparison Between Logical and Physical Modelling- 3marks)10 marks Q3. Write short notes of Risk management.(Meaning of Risk management risk 2 marks; management life cycleincluding diagram-3 marks; risk reduction by noting changes to existingrisks and updating in the risk management mode- 3 marks; role or projectrisk manager and individuals in managing risk- 2 marks)10 marks Q4. List out the inventory decision rules for MRP and the benefits anddrawbacks of MRP.(Inventory decision rules 6 marks; benefits 2 marks; drawbacks 2 marks)10 marks Q5. The v4L learning principles are perfectly blended across all Toyota supplychain management processes to systematically concentrate on the v4Lbalance. Explain them.(Variety; Velocity; Variability; Visibility 10 i.e. 2.5 marks each) Q6. Explain the key elements of Just In Time.(Key elements 9 marks, i.e. 1 mark each; conclusion 1 mark)
SEM 3 PROJECT MANAGEMENT(PM) SUMMER 2013

PM 0010 INTRODUCTION TO PROJECT MANAGEMENT Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix.(Ansoff matrix : use and factors it considers 1 mark, explanation 2marks, limitation -1 mark; BCG matrix : use - 1 mark, explanationincluding 4 types of SBUs 3 marks, limitations - 2 marks)10 marks (4 forAnsoff matrix +6for BCG matrix) Q2. Describe the approaches used to screen projects.(3 approaches - each 3 marks i.e. 3 X 3marks = 9 marks ; conclusion 1mark)10 marks Q3. Explain any 3 parameters analysed during technical analysis of a project.(any 3 parameters 3 marks each i.e. 3 X 3marks = 9 marks;conclusion- 1 mark)10 marks Q4. Write short notes on Cost Breakdown Structure(CBS).(Explanation of Cost Break down Structure(CBS) including details itprovides, categories of CBS , cost baseline 3 marks ; Characteristics ofCost Breakdown Structure -2; Five major forms of cost breakdownstructure- 3 marks, Principle of cost breakdown structure- 2 marks) 10 marks Q5. Briefly explain the different steps or methodologies of project risk 10 marksmanagement?(1.67 marks for each step, i.e 6 X 1.67 marks= approx. 10 marks) Q6. Briefly describe the key project contracts under SPV (Special PurposeVehicle) for infrastructure projects.(Key project contracts - 3 marks each, i.e 3 X 3 marks =9 marks;conclusion-1 mark) PM0011 PROJECT PLANNING AND SCHEDULING Q1. The PMBOK Guide addresses four elements related to scope. List andexplain them.(Listing of 4 elements 1 mark, Explanation of elements - 9 marks)10 marks Q2. Write short notes of PERT (Explanation/definition of PERT- 1 mark; Four requirements of PERT 2marks ; Basic features and functions of PERT techniques 2 marks;PERT System of Time Estimates 3 marks; PERT Computations 2marks )10 marks Q3. Explain the various planning processes which are part of the riskmanagement knowledge area.(each process 2.5 marks, i.e. 4 processes X 2.5 marks =10 marks)10 marks Q4. What is an expert system? Explain different parts involved in an expertsystem.(Definition of expert system, use, essential ingredient 2 marks; parts ofan expert system 8 marks)10 marks Q5. Explain four different types of predecessor and the reasons why one taskmay be dependent on another.(Four different types of predecessor- 2 marks each i.e 2 X 4 = 8 marks;reasons why one task may be dependent on another 2 marks) Q6. What is delay analysis and explain its methodology?(Delay analysis definition, critical and non-critical delay 2 marks;Methodology 8 marks)
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PM 0012 PROJECT FINANCE AND BUDGETING Q1. There are several elements which you can take into consideration, whilebudgeting a project. Explain these elements.(4 elements X 2.5 marks =10 marks)10 marks Q2. Explain the different methods/sources to finance a project?(5 methods/sources X 2 marks =10 marks)10 marks Q3. Describe any 5 considerations that are crucial in the design of the financingplan for a project.(any 5 considerations X 2 marks = 10 marks)10 marks Q4.Discuss some of the tools and techniques of Cost Management.(Cost aggregation- 1 mark; Reserve analysis -1 mark; Expert judgment 1mark; Historical relationships- 1 mark; Funding limit reconciliation 2 marks;Cost performance baseline 2 marks ; Project funding baseline- 2 marks)10 marks Q5. Explain the various key determinants of initial project cost.(8 key determinants X1.25 marks =10 marks)10 marks Q6. Explain any 5 risks associated with project evaluation.(5 risks X2 marks= 10 marks) PM 0013 MANAGING HUMAN RESOURCES IN PROJECTS Q1. What is the selection criteria applied in the selection of a Project Manager?(Each criteria 2 marks, 2 X 5 = 10 marks)10 marks Q2.As a project manager, you will always have projects for which you mustprocure hardware, software, or services from outside sources. Thisprocess is procurement, and the professional project manager must havea basic understanding of the procedure so that he or she can make surethat the organization is getting the right materials at the best cost. Tomanage procurement, you need to go through a few processes. Explainthese processes. (Selecting Vendors 6 marks;Contract Cancellation 2 marks, Contract Closing 2 marks) 10 marks Q3. Discuss the Role of a Project manager in handling conflicts. (8 roles X 1.25= 10 marks)10 marks Q4. Describe the structure and content of a CMP.(Purpose of the CMP 1.5 marks, Scope1.5 marks, Objectives- 1.5marks; Constraints (overall) 1.5 marks ,Table addressing- 4 marks)10 marks Q5. What are the different methods of forecasting in a project?(Time series 3 marks, Casual/econometric method 2 marks,Judgmental method 3 marks , Other methods 2 marks)10 marks Q6. Write short notes on acquiring a Project Team.(Definition: Acquiring a Project Team 2 marks; inputs for acquiring aproject team 3 marks; common tools and techniques 2 marks; outputof acquiring a project team process 2 marks; conclusion- 1 mark)
SEM 3 RETAILSUMMER 2013

ML0010 Warehousing and Supply Chain Management Q1.What do you mean by warehousing and What are the attributes of IdealWarehousing? (Meaning - 2 marks, Explaining Attributes - 8 marks)10 Marks Q2.Examine the fundamental dimensions of customer service.(Detailexplanation of 3 fundamental dimensions - 8 marks, Diagram 2 Marks)10 Marks Q3.Discussthemajordriversofsupplychainperformancebriefly. (Introduction & Diagram - 2 marks, Explaining drivers - 8 marks)10 Marks Q4.Enumerate the three basic steps involved in the achievement of strategicfit. (Detail explanation of 3 basic steps - 8 marks, Diagram - 2 marks)10 Marks Q5.What are the basics of strategic supply chain management and also enlistthe imperatives for the supply chain strategy? (Explanation of strategicsupply chain management 2 marks, Diagram - 2 marks, Listing theimperatives - 6 marks)10 Marks Q6.Explain the various factors that are taken into view while assessing andscoring the suppliers. (Detail explanation of factors - 10 marks)10 Marks
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ML0011 Buying and Merchandising Q1.Explain the various principles of an ideal merchandising giving suitableexamples for each? (Meaning of Ideal Merchandising 2, Detail explanationof 14 principles - 8 marks)10 Marks Q2.Enumerate the category management strategies that are used by retailersto ensure a smooth category management process. (Meaning of categorymanagement 2 marks, Detail explanation of 7 steps 8 marks)10 Marks Q3.Discuss the concept of open-to-buy system. How do you calculate open-to-buy for the past and current period? (Detail explanation on the concept ofOTB system - 3 marks, Calculation of OTB for past period 2 marks,Calculation of OTB for current period - 5 marks)10 Marks Q4.Enumerate some merits and demerits of Formal Buying Organization,Informal Buying Organization, Centralized Buying & Decentralized Buyingalong with diagrammatic representation of functions and attributes of thebuying department.(Diagrammatic representation of functions and Attributesof the buying department 2 marks, Merits and Demerits of formal buying 2marks, Merits and Demerits of informal buying 2 marks, Merits and Demeritsof Centralized buying 2 marks, Merits and Demerits of Decentralized buying 2 marks)10 Marks Q5.Enumerate the first 5 steps in Merchandise Buying and Handling Process(Explanation of first 5 steps 8 marks, Diagram - 2 marks)10 Marks Q6.Selecting an appropriate vendor is the key step in the success of anenterprise. (Detail explanation of five steps - 9 marks, Diagram 1 mark)10 Marks ML0012 Store Operations Q1.Explain Pre-Store opening activities and State at least 10 pre-storeopening activities that should be ideally carried out in a retail store?(Meaning of Pre-Store opening activity 2 marks, 10 activities - 8 marks)10 Marks Q2.What are the functions of a store manager? (Brief explanation of at least 10functions of a retail store manager 10 marks)10 Marks Q3.What does an optimum store layout ensure? (Brief explanation of at least 10factors which explains optimum store layout 10 marks)10 Marks Q4.Write a note on any two types of classification on the basis of the natureof merchandise. (Classification on basis of Nature of Merchandise 7 marks,Classification on the basis of usability and condition of merchandise 3 marks)10 Marks Q5.Define standardization and explain the levels of standardization(Explanation of standardization 2 marks, Explaining the levels ofstandardization - 8 marks)10 Marks Q6.How does a store control the quality of its merchandise? (Detailexplanation of five steps in quality control procedure - 10 marks)10 Marks ML0013 Retail IT Management Q1.Explain the various factors affecting the use of IT applications in the retailindustry? (Detailed explanation on factors 10 marks)10 Marks Q2.What is the impact of e-retailing in the travel and tourism sector? (Detailexplanation of eretailing in travel and tourism sector with examples 10marks)10 Marks Q3.What is RFID technology and how does it work? (Detail explanation onworking of RFID technology 6 marks, concept of RFID 2 marks,anddiagram 2 marks)10 Marks Q4.Describe the various features of retail software. (Detail explanation onfunctions of retail software - 10 marks)10 Marks Q5.Briefly describe the steps involved in designing a database. (Explanationof 5 steps involved in designing a database - 10 marks)10 Marks Q6.Explain the various types of networks. (Detail explanation of five types ofnetworks - 10 marks)10 Marks
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SEM 3 TOTAL QUALITY MANAGEMENT(TQM) SUMMER 2013
QM0010 - Foundations of Quality Management Q1. List the different approaches to Quality. Discuss Jurans views on Quality. (Approaches 5 marks, Views 5 marks) 10 marks Q2. a. Describe the factors determining the customer satisfaction. (Factors 5 marks) b. Define - Expected Quality, Design Quality and Actual Quality and how they influence the customer satisfaction. (Meaning of each 3 marks, Explanation 2 marks) 10 marks Q3. Write short notes on: a. Quality Function Deployment (QFD) (Explanation 5 marks) b. Tolerance design (Explanation 5 marks) 10 marks Q4. a. Explain Quality Assurance. (Explanation 5 marks) b. The quality audit is a management tool used to evaluate, confirm or verify activities related to quality. A properly conducted quality audit is a positive and constructive process Discuss. (Meaning 1 mark, Explanation 4 marks) 10 marks Q5. a. Describe the main features of Quality Control and Inspection. (Features 5 marks) b. Explain the key role of Enterprise Decision Making.(Role 5 marks) Q6. Explain the importance of service quality. Discuss the measurement of service quality.(Meaning 1 mark, Importance 4 marks, Measurement 5 marks) QM0011 - Principles & Philosophies of Quality Management Q1. Discuss the various dimensions of Quality. (Meaning 2 marks, Dimensions 8 marks) 10 marks Q2. a. Discuss Taguchis contributions. (Contributions 5 marks) b. Explain Quality Loss function. (Explanation 5 marks) 10 marks Q3. What are Quality circles? Explain the objectives and significant characteristics of Quality circles. (Meaning 2 marks, Objectives 4 marks, Characteristics 4 marks) 10 marks Q4. 5S is a structured program to achieve a well-organised workplace, its cleanliness and standardisation, for a safer, more efficient and more productive operation. Explain the principles and implementation stages of 5S. (Principles 5 marks, implementation stages 5 marks) 10 marks Q5. Total Productive Maintenance aims for greater manufacturing competitiveness through improved effectiveness of machines and equipment. Briefly explain the Eight Pillars of Total Productive Maintenance. (Meaning 2 marks, Explanation 8 marks) 10 marks Q6. Discuss the meaning and importance of six sigma. Explain the steps in implementing six sigma. (Meaning 2 marks, Importance 3 marks, Steps 5 marks) QM0012- Statistical Process Control and Process Capability Q1. a. What is Statistical Process Control? Distinguish between Statistical Quality Control and Statistical Process Control. (Meaning 2 marks, Differences 3 marks)b. List out Dr. Edward Demings contribution to Quality. (Contributions 5 marks) 10 marks Q2. a. Explain the Cause and Effect diagram. (Explanation 5 marks) b. Describe the procedure to construct Fish bone diagram with an example. (Procedure 3 marks, Example 2 marks) 10 marks Q3. Explain the structure and construction of Control Charts. Explain with an example how to construct X-bar Chart and R Chart. (Structure 3 marks, Construction 3 marks, Examples 4 marks) 10 marks Q4.What is the meaning of experimental design? Explain the guidelines for designing experiments. (Meaning 3 marks, Guidelines 7 marks) 10 marks Q5. Explain the concept of Process Capability. Distinguish between Process Stability and Capability. Mention the major uses of Process Capability. (Explanation 4 marks, Differences 3 marks, Uses 3)
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Q6. What is Acceptance sampling? Explain the guidelines for using Acceptance Sampling. (Meaning 4 marks, Guidelines 6 marks) 10 marks QM0013 - Quality Management Tools Q1. a. Explain the principles and importance of Quality.(Principles 3 marks, Importance 2 marks) b. Differentiate between Quality Control and Quality Assurance. (Differences 5 marks) 10 marks Q2. QFD is a customer driven planning process which guides through the design, manufacture and marketing of a product or service. Explain the Approaches and Phases of Quality Function Deployment (QFD).(Meaning 2 marks, Approaches 4 marks, Phases 4 marks) 10 marks Q3. Explain the methods of measuring Reliability. Discuss software reliability. (Meaning 2 marks, Methods 4 marks, Explanation of Software reliability 4 marks) 10 marks Q4. Describe Robust Design Optimisation Strategy. Explain the steps followed in Robust Parameter Design. (Description- 5 marks, Steps 5 marks) 10 marks Q5. Quality Control Charts focuses on the stability of a process and demonstrates the performance of a project over time. Explain the basic components of quality control charts. Describe the purpose and importance of quality control charts.(Components 5 marks, Purpose 3 marks, Importance 2 marks) Q6. What is business excellence? What are the steps involved in achieving organisational excellence? (Meaning- 3 marks, Steps 7 marks)
SEM 4 BANKINGSUMMER 2013

MF0017/MA0041 Merchant Banking and Financial Services Q1. Explain the functions of merchant banking and functions of financial intermediaries.(Functions of merchant banking 8marks; Functions of financial intermediaries 2marks) 10 marks Q2. What do you understand by book building and Green shoe option? Explain the book building guidelines. (Explanation on book building 2marks ; Explanation on book building 3 marks; Book building guidelines 5 marks) 10 marks Q3. Explain the roles and responsibilities of custodian services. Write down the code of conduct prescribed by SEBI. (Roles and responsibilities of custodians 5 marks; Code of conduct by SEBI 5 marks) 10 marks Q4. Explain the leases in the financial statements in case of lessees and lessors.(Explanation on leases in financial statements of lessees 5 marks; Explanation on leases in financial statements of lessors 5 marks) 10 marks Q5. Give the meaning and characteristics of Hire Purchase finance. Differentiate between Hire Purchase Vs. Installment and Hire Purchase Vs. Leasing. (Meaning and characteristics 5marks; Differences between Hire purchase and Installment 2 marks; Differences between Hire purchase and Leasing.)10 marks Q6. Explain the money market products. (Call/notice money 2 marks; Treasury Bills 2 marks; Commercial Bills 2 marks; Money market mutual funds 2marks; Commercial paper 2 marks) MA0042 Treasury Management Q1.Consider yourself as a chief financial officer, describe the treasury functions that you handle and discuss how you will formulate the treasury policy. (explanation of treasury functions-5 marks; explanation of treasury policy-5 marks) 10 marks Q2. The NCDEX trading system provides a fully automated screen based trading for futures commodities on basis of nationwide online monitoring and surveillance mechanism. Discuss explain the concept of commodity market, role of regulator and players. (concept of commodity market - 3 marks; role of regulator - 3 marks; players - 4 marks) 10 marks
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Q3. Consider yourself as a CEO of an automobile company in India, Which tool will you adopt to minimise risk occurring in the production process.(explanation of risk management 3 marks, explanation of process of risk management - 4 marks; explain tools used to minimise risks - 3 marks) 10 marks Q4. Suppose you are the CEO of MS Bank Corporation. Your bank is facing interest rate risk, which has affected its operation significantly. Discuss the factors that influence the level of market interest rate. (explanation of interest rate risk - 4 marks; explanation of various types of products/ credit facilities offered - 6 marks) 10 marks Q5. The treasury maintains the bank funds, it automatically surrounds liquidity and interest rate risks. Discuss the relationship between treasury and ALM (explain treasury-3 marks; explain ALM-3 marks; explain the relationship between treasury and ALM 4marks) 10 marks Q6. ALM deals with strategic balance sheet management, which involves various risks, caused due to the changes in exchange rates and the position of liquidity, interest rates in the organisation. Discuss how the ALM contributes to the risks in balance sheet management. (explanation of ALM- 3 marks; explanation how the ALM contributes to the risks in balance sheet management-7marks) 10 Marks MA0043 Corporate Banking Q1. Corporate Banking represents the wide range of banking and financial services provided to domestic and international operations of large local corporates and local operations of multinationals corporations. Write a detailed note on evolution of corporate banking. (introduction- 3 marks; explanation of evolution of corporate Banking -7 marks) 10 marks Q2. The supply bills are not bills of exchange and do not enjoy the status of being a negotiable instrument. What are supply bills? What is the procedure to be followed by a bank in making advances against such bills? (explanation of supply bills -4 marks; procedure-6 marks) 10 marks Q3. Assume yourself as a banker and discuss the measures to be taken by the bank to monitor working capital limits sanctioned? (explanation of working capital-4 marks; measures to be taken by the bank to monitor working capital limits sanctioned -6 marks) 10 marks Q4. As a trader in order to be competitive and successful, how can you address some risks that are peculiar to foreign trade like commercial risks and political risks? ( introduction of ECGC- 3 marks; explanation of ECGC- 7 marks) 10 marks Q5. The arrangement in which short term domestic receivables on sale of goods or services are sold to an agency (known as the factor) is called Factoring. Write a detailed note on factoring and its benefits. (explain the Factoring- 6marks +benefits of Factoring 4 marks) 10 marks Q6. What role does RBI play in ensuring that the guidelines are adhered to by banks as per RBI Act 1934 and Banking Regulation Act 1949? (explanation of role of RBI -RBI Act 1934 5 marks and Banking Regulation Act 1949 - 5 marks) 10 marks MA0044 Institutional Banking Q1. Development Banks or Development Financial Institutions (DFIs) in India were established mainly to provide long term capital for industry and trade. Write a detailed note on the origin of DFIs and the various facilities offered by them. ( explanation of the origin of DFIs -5 marks+ Listing the facilities offered by FDI-5 marks) 10 marks Q2. In India, the concept of Micro Finance was launched in the year 1992. Discuss the products and services offered by MFIs in India. ( explanation of MFI- 3 marks; explanation of products and services offered by MFIs in India -7marks) 10 marks Q3. Discuss the role of NABARD in rural housing development. (introduction of NABARD-3 marks; explanation of role of NABARD-7marks) 10 marks Q4. Discuss the various activities carried out by commercial banks these days that are common to clients of both commercial banks and development banks.(Commercial banks- 2
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marks; development banks-2 marks; explanation of activities that are performed by both commercial and development banks-6marks) 10 marks Q5What are the various products and services offered by the Derivatives section of a bank treasury? (Derivatives meaning- 2marks; explain the products and services offered by the Derivatives section of a bank treasury 8marks) 10 marks Q6. FIU-IND was set up by the Government of India on 18th November 2004 as the central national agency responsible for receiving, processing, analysing and disseminating information relating to suspect financial transactions. Discuss the role of FIU-IND? (FIU-IND origin- 2marks; explanation of role of FIU-IND -8 marks) 10 marks
SEM 4 ENTREPRENEURSHIP(ED) SUMMER 2013

ED0006 Finance for Entrepreneurs Q1. What do you understand by entrepreneurial finance? Explain the role of external investors in a firm. (Meaning of entrepreneurial finance 2 marks; explanation on the role of external investors in a firm 8 marks) 10 marks Q2. Elaborate the steps under pro forma analysis. Discuss the financial projections through pro forma. (Steps under pro forma analysis 5 marks ; Financial projections through pro forma 5 marks) 10 marks Q3. Give the meaning of present values and future cash flows with an example. Explain some of the relevant cash flows. (Meaning of present values and future cash flows 2 marks ; Examples for present values and future cash flows 2 marks ; Explanation of some of the relevant cash flows 6 marks) 10 marks Q4. Write advantages and disadvantages of structuring a deal. (Advantages of structuring a deal 5 marks ; Disadvantages of structuring a deal 5 marks) 10 marks Q5. Differentiate between the business angel and venture capital firms. Explain the fund raising stages and venture capital cycle. (Differences between business angel and venture capital firms 5 marks; Explanation of fund raising stages 3 marks ; Explanation on venture capital cycle 2 marks) 10 marks Q6. Write short notes on: Debenture and bonds (5 marks) Commercial Papers (5 marks) ED0007 Basics of Family business Q1. What do you mean by family business? Explain the family business life cycle. (meaning of family business 2, meaning of family business life cycle 2, explanation of family business life cycle 6) 10 marks Q2. Describe the types of business policies. (concept of family business policy 2, listing the types 2, explanation of types 6) 10 marks Q3. List and explain the various family business models. (listing the various family business models 2, explanation of these models 8) 10 marks Q4. Explain the need and importance of financial management for a family business. (explanation of need - 5, Importance - 5) 10 marks Q5. What are the family related issues and business related issues with regard to problems in family business? (listing the issues 2, explanation 8) 10 marks Q6. Explain the meaning and advantages of family business valuation. (Meaning 5, Advantages of family business valuation 5) ED0008: Managing Family business Q1. What are the advantages of retailing? Write a brief note on retailing in India.(meaning of retailing 2, explanation of advantages 3, note on retailing in India 5) 10 marks Q2. Define franchising. What are the advantages and challenges of franchising? (meaning of franchising 2, advantages 4, challenges 4) 10 marks Q3. Describe the nature and advantages of financial services. (meaning 1, nature of financial services 5, advantages - 4) 10 marks
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Q4. What are the challenges faced by Indian food processing industry? (meaning of food processing 1, challenges faced 9) 10 marks Q5.Explain the nature of real estate sector. What are the main classification of real estate sector? Who are the major players in real estate sector?(explanation of nature of real estate sector 3, classification 3, players in real estate sector 4) 10 marks Q6. Explain how education sector is classified. What are the challenges in education sector? (mentioning the classification 1, explanation of classifications 5, challenges in education sector 4) 10 Marks ED0009 Entrepreneurial case studies Q1.Explain the visionary leadership of Birla group. What are the learnings from Birla Group?(explanation of visionary leadership of Birla group 5, learnings from the group 5) 10 marks Q2. Write short notes on the strategies used by Godrej group.(listing the strategies used by Godrej group 3, explanation of the strategies- 7) 10 marks Q3. Write a brief note on Corporate social responsibility (CSR) activities by Tata Group? What are the learnings from Tata group? (explanation on CSR activities 5, learnings from Tata group 5) 10 marks Q4. Describe the vision, beliefs and values of Future group. Explain the key success factors of Future group. (state the vision 2, explanation on beliefs of the Future group 2, values 2, key success factors 4) 10 marks Q5. Write a brief note on history of TVS Group. What are the key success factors of TVS group? (history of TVS group 5, explanation of key success factors 5) 10 marks Q6. Explain the values and philosophy of JK Group. Describe about their contribution towards society and environment. (explanation of values and philosophy of J K Group 4, Social responsibility of J.K.Group 6) 10 Marks
SEM 4 FINANCESUMMER 2013

MF0015/MBF 404/ IB0010 International Financial Management Q1. Globalization is a process of international integration that arises due to increasing human connectivity as well as the interchange of products, ideas and other aspects of culture. Give brief introduction of globalization and identify its advantages and disadvantages. (Introduction of globalization 2marks; Advantages of globalization 4marks; Disadvantages of globalization 4marks) 10 marks Q2. Foreign exchange markets, where money in one currency is exchanged for another. Write the history of foreign exchange. Explain the fixed and floating rates and the advantages and disadvantages of fixed rates system. (History of foreign exchange 5marks; Explanation on fixed and floating rates 2marks ; Advantages and disadvantages of fixed rates system 3marks) 10 marks Q3. Swap is an agreement between two or more parties to exchange sets of cash flows over a period in future. What do you understand by swap? Explain its features, kinds of swap and various types of interest rates swap. (Meaning of swap 2 marks; Features of swap 3marks; Kinds of swap 2marks; Various types of interest rate swap 3marks) 10 marks Q4. International credit markets are the forum where companies and governments can obtain credit. Bring out your understanding on international credit markets and explain the two very important aspects of international credit market. Refer and give one example.(Introduction of international credit market 2marks; Explanation of syndicated loans with example 4marks; Explanation of External Commercial Borrowings (ECB)4marks) 10 marks Q5. Cost of capital is the minimum rate of return required by a firm on its investment in order to provide the rate of return by its suppliers of capital. 10 marksDescribe the cost of capital across countries. (Introduction and explanation of effect of country difference in the cost of
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debt 4marks; Explanation on country differences in cost of equity 2marks; Explanation on examining debt and equity cost together 2marks; Explanation on estimating the cost of capital 2marks) Q6. Explain the principles of taxation and double taxation. Give some important points on tax havens and its types. (Explanation on principles of taxation 4marks; Explanation on double taxation 2marks; Explanation on tax havens and its types 4marks) 10 Marks MF 0016 Treasury Management Q1. Consider yourself as a chief financial officer, describe the treasury functions that you handle and discuss how you will formulate the treasury policy. ( explanation of treasury functions-5 marks; explanation of treasury policy-5 marks) 10 marks Q2.The NCDEX trading system provides a fully automated screen based trading for futures commodities on basis of nationwide online monitoring and surveillance mechanism. Discuss explain the concept of commodity market, role of regulator and players. (concept of commodity market - 3 marks; role of regulator - 3 marks; players - 4 marks) 10 marks Q3. Consider yourself as a CEO of an automobile company in India, Which tool will you adopt to minimise risk occurring in the production process. (explanation of risk management - 3 marks, explanation of process of risk management - 4 marks; explain tools used to minimise risks - 3 marks) 10 marks Q4. Suppose you are the CEO of MS Bank Corporation. Your bank is facing interest rate risk, which has affected its operation significantly. Discuss the factors that influence the level of market interest rate. (explanation of interest rate risk - 4 marks; explanation of various types of products/ credit facilities offered - 6 marks) 10 marks Q5. The treasury maintains the bank funds, it automatically surrounds liquidity and interest rate risks. Discuss the relationship between treasury and ALM (explain treasury-3 marks; explain ALM-3 marks; explain the relationship between treasury and ALM 4marks) 10 marks Q6. ALM deals with strategic balance sheet management, which involves various risks, caused due to the changes in exchange rates and the position of liquidity, interest rates in the organisation. Discuss how the ALM contributes to the risks in balance sheet management. (explanation of ALM- 3 marks; explanation how the ALM contributes to the risks in balance sheet management-7marks) 10 Marks MF0017/MA0041 Merchant Banking and Financial Services Q1. Explain the functions of merchant banking and functions of financial intermediaries. (Functions of merchant banking 8marks; Functions of financial intermediaries 2marks) 10 marks Q2. What do you understand by book building and Green shoe option? Explain the book building guidelines. (Explanation on book building 2marks ; Explanation on book building 3 marks; Book building guidelines 5 marks) 10 marks Q3. Explain the roles and responsibilities of custodian services. Write down the code of conduct prescribed by SEBI. (Roles and responsibilities of custodians 5 marks; Code of conduct by SEBI 5 marks) 10 marks Q4. Explain the leases in the financial statements in case of lessees and lessors. (Explanation on leases in financial statements of lessees 5 marks; Explanation on leases in financial statements of lessors 5 marks) 10 marks Q5. Give the meaning and characteristics of Hire Purchase finance. Differentiate between Hire Purchase Vs. Installment and Hire Purchase Vs. Leasing. (Meaning and characteristics 5marks; Differences between Hire purchase and Installment 2 marks; Differences between Hire purchase and Leasing.)10 marks Q6. Explain the money market products. (Call/notice money 2 marks; Treasury Bills 2 marks; Commercial Bills 2 marks; Money market mutual funds 2marks; Commercial paper 2 marks) 10 Marks
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MF0018 Insurance and Risk Management Q1. Explain the Risk Management Process. (Explanation of six risk management process 10 marks) 10 marks Q2. Write about IRDA. Explain the functions and powers of IRDA. (Introduction of IRDA 2marks ; Explanation on the functions and powers of IRDA 8 marks) 10 marks Q3. Write down about the objectives, purpose, functions and advantages of life insurance.(Explanation of objectives of life insurance 2marks ; Explanation of purpose of life insurance 3 marks ; Explanation of advantages of life insurance 2marks ; Explanation of functions of life insurance 3marks)10 marks Q4. Explain the product development process, classification of new products, stages in new product development, pricing strategy for new products.(Explanation of product development process 2 marks ; Explanation of classification of new products 2 marks ; Explanation of stages in new product development 3 marks ; Explanation on pricing strategy for new products 3 marks) 10 marks Q5. Marketing of insurance products is an important tool in the insurance business. The marketing of insurance is possible in both the life insurance and the non-life insurance departments. Explain the tools that help in advertising the companys insurance policies. Write down the issues in insurance marketing. (Explanation of the tools in advertising the companys insurance policies 3 marks ; Explanation of issues in insurance marketing 7 marks) 10 marks Q6. Reinsurance is a kind of insurance. It is an important operation of insurance. Give an overview of reinsurance and explain the reasons for reinsurance. (Overview of reinsurance 5 marks ; Explanation of reasons for reinsurance 5 marks) 10 Marks
SEM 4 HCS SUMMER 2013

MH0056 Public Relations & Marketing for Healthcare Organizations Q1. Describe the steps involved in healthcare marketing process. 10 marks (Steps-2 marks, Explanation-8 marks) Q2. What is marketing mix? Explain the four Ps of the marketing mix. 10 marks (Definition-2 marks, Explanation -8 marks) Q3. Discuss Porters five forces analysis. 10 marks (Mentioning the five forces -2 marks, Explanation -8 marks) Q4. Explain market segmentation. 10 marks (Definion-1 mark, Explanation-9 marks) Q5. Discuss ethics, trends and issues in healthcare marketing. 10 marks (Brief outline of healthcare marketing-1 mark, Explanation of ethics-3 marks, Explanation of trends- 3 marks, Explanation of issues-3 marks) Q6. Describe the standard metrics used to evaluate public relations. 10 marks (Key factors2 marks, Evaluation components-8 marks) MH0057 Management of Healthcare Human Resources Q1. Explain the opportunities and challenges in healthcare HRM. 10 marks (Explanation of oppurtunities-5 marks, Explanation of challenges-5 marks) Q2. Discuss employee grievance systems in healthcare. 10 marks (Causes of grievances-2 marks, Need for grievance procedure-4 marks, Pre-requisites of a grievance mechanism-4 marks) Q3. Transactional analysis is important in hospitals Justify. 10 marks (Meaning -2 marks, Explanation-8 marks) Q4. Explain the process involved in HR audit. 10 marks (Phases-4 marks, Components-4 marks, Checklist-2 marks) Q5. Explain the concept of collective bargaining in healthcare organisations. 10 marks (Definition -1 mark, Explanation-9 marks)
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Q6. What is manpower planning? Explain the steps followed in manpower planning. 10 marks (Definition-2 marks, Explanation -8 marks) MH0058 Legal Aspects in Healthcare Administration Q1. Explain the Human Organ Transplantation Act and its legal implications. 10 marks(Explanation of Act-8 marks, Legal implications-2 marks) Q2. Discuss the regulatory requirements in setting up and running a blood bank. 10 marks(Explanation of National blood policy-2 marks, legal framework-3 marks, Regulatory requirements-5 marks) Q3. Explain the following concepts: 10 marks a. Informed consent b. Professional secrecy (Explanation of informed consent-5 marks, Explanation of professional secrecy- 5 marks) Q4. Define and classify euthanasia. Write a note on living wills. 10 marks (Definiiton-2 marks, Classification -3 marks, Living wills-5 marks) Q5. Who is a consumer? Explain the various levels of Consumer Courts. 10 marks (Definiiton-1mark, Explanation of levels of consumer courts-9 marks) Q6. Discuss the important documents and ethical codes in medical ethics. 10 marks (Listing the important documents -1 mark, Explanation-9 marks) MH0059 Quality Management in Healthcare Services Q1. Discuss the history of quality in healthcare services. 10 marks (Brief outline of quality in healthcare-1 mark, History-9 marks) Q2. Explain the dimensions of quality in healthcare. 10 marks (Listing the dimensions-2 marks, Explantion-8 marks) Q3. Describe NABH Accreditation. 10 marks (Constituents committees of NABH-4 marks, NABH procedure-6 marks) Q4. Explain the Six Sigma concept. 10 marks (Definition-2 marks, Explanation-8 marks) Q5. Define total quality management. Discuss the importance of TQM in healthcare. 10 marks (Definition-2 marks, Importance-8 marks) Q6. Explain the challenges of quality management in non-clinical support services and administrative services. 10 marks (Challenges in non-clinical support services-5 marks, Challenges in administrative services-5 marks)
SEM 4 HUMAN RESOURCES (HR) SUMMER 2013

MU0015 Compensation Benefits Q1. Discuss the elements of compensation package. (listing the elements of compensation package 2, explanation 8) 10 marks Q2. Describe the importance of employee satisfaction. Explain the link between employee satisfaction and compensation. (meaning of employee satisfaction 2, importance 4, explanation of link 4) 10 marks Q3. What is pay structure? Explain why it is necessary to develop a proper pay structure. Mention the factors to be determined and steps for developing pay structures. (meaning of pay structure 1, reason for developing a proper pay structure 4, explanation of factors 2, explanation of steps 3) 10 marks Q4. Explain the components of wages. Explain employee participation in wage fixation. (listing the components 2, explanation on components of wages 4, explanation on employee participation 4) 10 marks Q5. Describe Cost-to-Company and list its components. (meaning of CTC 3, explanation 5, listing the components 2) 10 marks Q6. What is meant by strategy? Write a brief note on Strategic compensation planning. (meaning of strategy 2, meaning of strategic compensation planning 2, explanation on strategic compensation planning 6) 10 Marks
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MU0016 Performance Management and Appraisal Q1. Explain the evolution of performance management. What are the aims of performance management? (explanation of evolution 5, aims of performance management 5) 10 marks Q2. Define motivation. Explain McGregors theory X and theory Y. (definition of motivation 2, explanation of Theory X 4, Theory Y 4) 10 marks Q3. Explain the Contents of performance agreement. Describe the managers responsibility in Performance Planning. (explanation on contents 5, description of managers responsibility 5) 10 marks Q4. Describe the traditional methods of performance appraisal. (listing the traditional methods 2, explanation 8) 10 marks Q5.Write a brief note on Subjectivity and Errors in Rating. What is Behaviourally Anchored Rating Scale (BARS)? What are its advantages and disadvantages? (explanation on subjectivity and errors in rating 4, explanation of BARS 4, advantages & disadvantages 2) 10 marks Q6. What are the methods to measure performance? How do you monitor performance? (explanation of methods to measure performance 7, explanation of monitoring performance 3) 10 Marks MU0017 Talent Management Q1.Explain the need for talent management? (meaning of talent management 2, explanation of the need 8) 10 marks Q2. Describe talent selection and talent alignment (meaning 2 , explanation of five process of talent selection 4, meaning and explanation of talent alignment 4) 10 marks Q3. Write a brief note on promoting ethical behaviour in workplace. (meaning of ethics 1, explanation on ethical behaviour 2, promoting positive ethics in workplace 2, keys to promote ethical behaviour in the workplace 5) 10 marks Q4. What is talent engagement? What are the objectives of talent engagement? (meaning of talent engagement 5, objectives of talent engagement 5) 10 marks Q5. Why is retention vital to organisation? What are the keys to strong retention? Explain some of the retention strategies. (meaning of retention 2, explanation of reasons for retention being vital 2, keys for strong retention 3, explanation of retention strategies 3) 10 marks Q6. What are the elements of total rewards? (meaning of rewards and total rewards- 2, example 1, listing the elements of total rewards 2, explanation - 5) 10 Marks MU0018 Change Management Q1. What is change management? Explain the importance of change management. (meaning of change management 5, explanation of importance 5) 10 marks Q2. Define Organisational Life Cycle. List and explain the stages in organizational Life cycle? (meaning of organisational life cycle 2, listing the five stages 3, explanation 5) 10 marks Q3. Explain briefly the recent approaches to organisational development and change. List some of the process based change models. Describe Lewins model of change.(explanation of recent approaches 5, listing of process based change models 1, explanation of Lewins model of change 4) 10 marks Q4. What are the Five disciplines in Change leadership framework? Discuss in brief about the role of leaders in the change process. (five disciplines 3, explanation of role of leaders 7) 10 marks Q5. What are the four strategies that are commonly used in the change management? Explain the strategies for competitive advantage. (listing and explanation of four strategies 4, meaning of competitive advantage 1, explanation of strategies 5) 10 marks
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Q6. Define learning organization. Explain the need for learning organization and its characteristics. (definition 2 , explanation of need 2, listing the four characteristics 1, explanation of characteristics - 5) 10 Marks
SEM 4 MARKETING
MK0015 Services Marketing and Customer Relationship Management Q1. Explain the concept of Service mapping with example. (Definition- 2 marks; explanation 6 marks; example; 2 marks) 10 marks Q2. Write a short notes on: A. Factors that influence customer expectations ( factors 5 marks) B. Pricing strategies followed in service organizations based on customer perceptions (Pricing Strategies- 5 marks) 5 +5 = 10 marks Q3. Explain the concept of Service Blueprinting with an example. ( Definition of service blueprint- 2 marks; explanation of service blueprint with example- 8 marks) 10 marks Q4. Explain the positioning strategies of services. (Definition of positioning of services- 2 marks; Explanation of positioning of services- 6 marks; Various types of positioning of services- 2 marks) 10 marks Q5. Discuss about the marketing of services in Banking sector, Airline industry, Hospitality sector. (Marketing of services in banking sector- 4 marks; Marketing of services in Airline industry- 3 marks; Marketing of services in Hospitality- 3 marks) 10 marks Q6. Write a short notes on: A. Service Delivery Process (Explanation 1 mark; service delivery process- 4 marks) B. service Design (Definition- 2 marks; explanation 3 marks) 5 +5 = 10 marks MK0016 Advertising management &sales promotion Q1. Discuss the Visualisation strategy in advertising and the components of Visualisation strategy. ( Explanation of Visualisation in advertising - 4 marks; Components of Visualisation strategy- 6 marks ) 10 marks Q2. Describe the elements of execution of advertising in brief. ( Explanation of Advertising execution-2 marks; Elements of Execution- 8 marks) 10 marks Q3. Explain the persuasion techniques (any 10) used in advertising. (Definition 2 marks; persuasion techniques- 8 marks) 10 marks Q4. Describe the Tools and Techniques (any 10) of Sales Promotion in brief. [Tools and techniques(any 10)- each carry one mark] 10 marks Q5. What is a full service agency? What are specialist agencies? Why are they needed? (Full service agency- 8 marks; specialist agencies- 1 mark; need- 1 mark) 10 marks Q6. Discuss the following theories of Advertising : The Cognitive-Response Theory The Stimulus-Response Theory The Dual-process Theory The Resource Matching Theory Cognitive Dissonance theory ( each carry 2 marks) 10 marks MK0017 e-Marketing Q1. Write a short notes on: A. Internet Advertising Techniques (Techniques- 5 marks) B. Difference between traditional marketing and e-marketing [difference(any seven) 5 marks] 5 +5 = 10 marks Q2. Write a short notes on: A. Targeting strategies in e-marketing. ( strategies- 5 marks)B. Different types of positioning strategies in e-marketing ( types 5 marks) 5 +5 = 10 marks Q3. Discuss how to build up e-marketing strategy and its functions in brief. ( e-marketing strategy- 3 marks; functions- 7 marks) 10 marks Q4. Describe the four main functions involved in creating and managing corporate website.(Four functions: two functions- 3 marks each; other two functions -2 marks each) 10 marks Q5. Define e-marketing and its principles. ( Definition 2 marks; Principles- 8 marks) 10 marks
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Q6. Write a short note on: A. Features of e-marketing (features- 5 marks) B. Benefits of eMarketing ( benefits- 5 marks) 5 +5 = 10 marks MK0018 International Marketing Q1. Define multinational corporations. How is international marketing different from domestic marketing? (definition- 4 marks, difference- 6 marks) 10 marks Q2. Though society and culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted. Discuss. (discussion on culture and its effect on business- 10 marks) 10 marks Q3. Discuss the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations? ( mode of entry by McDonalds - 6 marks, limitations- 4 marks) 10 marks Q4. Market segmentation divides market into distinct subsets. Explain the purpose and bases of international market segmentation. ( purpose- 2 marks, bases- 8 marks) 10 marks Q5. Explain the meaning and benefits of e-marketing. Discuss the various e-marketing approaches. ( meaning- 2 marks, benefits- 2 marks, approaches- 6 marks) 10 marks Q6. List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers? ( listing- 3 marks, meaning of SEZ- 2 marks, benefits- 5 marks) 10 marks
SEM 4 INFORMATION TECHNOLOGY(IT) SUMMER 2013

MI0038 Enterprise Resource Planning Q1. a. Consider two organisational environment in which one of the organisation is having no or little communication between departments and the other organisation where all the departments know what the others are doing. Now which environment is considered to bebetter and why?(identifying which environment 2 marks, explaining the reasons 4 marks) b. Explain integrated Management of integration. (explanation- 4 marks) 6+4 marks Q2. Earlier payroll systems used the systems which were more than process time sheets, print payroll checks and keep total number of annual wages and deductions. Present day systems used computer-based system that optimises the collection, collation, transfer and presentation of information throughout an organisation. Identify the type of system used by earlier payroll system and current system and define them. What are the main differences between the two systems? Explain the various characteristics of MIS. (identifying the types2 marks, definitions- 2 marks, listing the 4 differences 4 marks, characteristics of MIS- 2 marks ) 10 marks Q3. Normally when we review a potential software suppliers, we tend to focus only on the potential products functionality and cost. Though these elements are important, the methodology neglects other areas of importance. What are the key selection criteria for ERP software.(listing the criteria for various departments- 5 marks, explaining the necessary questions- 5 marks) 5+5 marks Q4. a. List the major subsystems of manufacturing and production planning module. (listing 4 marks) 6+4 marksb. Explain the various modules in detail with example (explanation-4 marks, examples- 2 marks) Q5. Explain the relation between output variety and the type of manufacturing process with a neat diagram (Diagram- 2 marks, explanation- 8 marks) 10 marks Q6. Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram(Diagram- 3 marks, listing the different sub modules- 2 marks, explaining-5 marks)10 Marks MI0039 E-Commerce Q1. Warigon is a retail company and they want to automate the payment system. Assume that you are the design engineer of that company. What are the factors that you would
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consider while designing the electronic payment system? (Analysing- 5 marks, Factors- 5 marks) 10 marks Q2. For many years companies have been using computers to send business documents instead of mailing paper documents (i.e. most of our pay checks are directly deposited into our bank accounts). This transfer of funds is accomplished by the use of an electronic file being sent from your company to your bank). The problem was that the all employed proprietary used unique formats to pursue this task. The absence of a standard format led to the condition where computers could no longer "talk" to one another without a great deal of effort by programmers. For example, Supplier X could recognize an electronic Purchase Order from Retailer A but not from Retailer B. To avoid the above condition ANSI formulated a committee for the entire world to have standardised format for the electronic transaction. What is the name of the standard? Discuss the working concepts of that standard.(Recognising the standard 1 mark, defining the standard- 2 marks, listing the various components 3 marks , explaining the working 4 marks) 10 marks Q3. The four Ps concept in marketing are the four major ingredients of a traditional marketing mix directed at the customer or target market. List and explain the four Ps of marketing? Are the 4 Ps really applicable to Internet marketing? How?(list 1 mark, explain four Ps- 3 marks, answering yes or no 1 mark, reasoning the answer 5 marks ) 10 marks Q4. Website is the most important front end tool in the online marketing. It provides 6+4 marks. the interactive mode of operation to the user. Define what is a website? Analyse the structure of a website. (defining the website 1 mark, diagram- 2 marks, analysing with the justification- 7 marks) Q5. RIBA is one of the famous online library which uses online catalogues. Online catalogues are the best way to browse and locate material from the collections of the British Architectural Library at the RIBA. List the benefits of online catalogue (List 5 benefits- 5 marks, Explain- 5 marks) 10 marks Q6.Mobile advertising has become a no-brainer for some brands to drive in-store traffic and online revenue. This is possible only after the growth of Mcommerce. Define Mcommerce. Describe the areas of its potential growth and future of mCommerce(Definition and example2 marks, Areas of potential growth-5 marks, Future of mCommerce- 3 marks) 10 Marks MI0040 Technology Management Q1. Define the term technology. Write a short note on evolution and growth of technology. (Definition 2 marks, Description on evolution 5 marks, Growth of technology- 3 marks)10 marks Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology. (Stating with an example -2 marks, Reasons and describe 8 marks) 10 marks Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process. (4 characteristics 4 marks, 6 phases of technology 6 marks) 10 marks Q4. Write a short note on technology strategy. Explain in brief about the innovation management. (Explanation 3 marks, Describe 7 marks) 10 marks Q5. What is the importance of technology diffusion? What are the benefits of technology absorption? (Importance- 5 marks, 5 benefits 5 marks) 10 marks Q6. Explain the implementation of new technology. Briefly describe the automation decisions. (Explanation- 5 marks, Description of automatic decisions 5 marks) 10 Marks MI0041 Java and Web Design Q1. Explain the browser components and its features (Listing the browser components-2 marks, explanation- 3 marks, Features-5 marks) 10 marks Q2. Describe in detail the building of webpage (description- 10 marks) 10 marks
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Q3. How to use forms? Explain with an example (Instruction to use forms- 5 marks, Example 5 marks) 10 marks Q4. Give an example for cascade style sheets and explain editing with cascade style sheets in detail. (Define cascade sheet 2 marks, Explanation of editing feature- 3 marks, Example and illustrating 5 marks) 10 marks Q5. Describe the working of search engine. What are the different types of search engine? Explain with its application. (Working of search engine- 5 marks, Different type of search engine- 3 marks, Explain with its application - 2 marks) 10 marks Q6. List the benefits and drawbacks of Lamp stack (benefits- 5 marks, drawbacks- 5 marks) 10 Marks
SEM 4 OPERATIONS MANAGEMENT(OM) SUMMER 2013

OM 0015 MAINTENANCE MANAGEMENT 1 Write short notes on break down or corrective or remedial maintenance. (Explanation of break down or corrective or remedial maintenance; Objectives of break-down or corrective maintenance; Characteristics of break-down maintenance system; Advantages of breakdown maintenance system; Disadvantages of break-down maintenance system 10 marks i.e. 2 marks each) 10 marks 2 Explain the planning principles in maintenance management. (Organising planning functions with separate responsibility and identity; Making planners to concentrate on future works as one of their primary tasks; Asking planners to maintain simple base files as part of their work systems; Training planners to expertise their job and dictate the job requirements through their dedicated work plans; Helping planners to recognise the skill of the crafts required and arrange; Organising planners to work sample their tasks while execution and hence measure the planning effectiveness- 10 marks i.e. 1.67 marks each) 10 marks 3 The principles used in scheduling are the ones that enable us to achieve the objectives of forecasted skill levels for each task. Routine maintenance needs the use of these principles, as they create a framework for successful scheduling of planned work. Each principle sets the guidelines on how the maintenance should handle different scheduling processes. Briefly explain these principles. (Six principles 10 marks , equal marks distribution for each point) 10 marks 4 The equipment failure rate has a characteristic behaviour and is similar to the life cycle of the product. For better planning and control, it is important to know the characteristics and the nature of occurrence of failures over a period of time of the equipment in use. The graph indicating the failure pattern resembles a bath tub and hence is called Bath Tub Curve. This failure distribution over the life of equipment was developed by Weibull and hence known as the Weibull distribution graph. Explain the three phases of Weibull Distribution Graph / bath tub curve representing life of the equipment. (Infant mortality phase 4 marks; Useful performance phase- 2 marks; Ageing phase-4 marks) 5 Overall Craft Effectiveness (OCE) applies specifically to the productivity of the craft resources. OCE supports and understands maintenance as a profitable business opportunity. What are the three elements of OCE? (Craft Utilisation 4 marks; Craft Performance with best of effectiveness 3 marks; Craft Service Quality- 3 marks) 10 marks 6 As in any process, all the inputs are provided for maintenance department to transform into output from their maintenance activities. These activities when systematically conducted become the work management process. There are many steps to be followed in the total work management process. Explain these in brief. (Identifying work; Select work; Plan work; Schedule work; Execute work; Close work; Feedback -10 marks i.e. nearly 1.67 marks each) 10 marks OM 0016 QUALITY MANAGEMENT
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Q1. Write short notes on the Quality planning an element of Quality management. (Set up quality objectives -4 marks; Identify quality requirements- 2 marks; Plan for a QMS 2 marks; Plan for process execution- 2 marks) 10 marks Q2. What are the steps to the Fade QI model? (Focus 3 marks; Analyse 3 marks; Develop- 2 marks; Evaluate-2 marks) 10 marks Q3. Quality costs are the costs associated with preventing, evaluating and rectifying defective work. These costs are enormous, running at 20% - 40% of sales. Describe the various quality costs. (Prevention Costs 2 marks; Appraisal Costs 2 marks; Failure Costs -2 marks; Internal Failure Costs 2 marks ;External Failure Costs 1 mark; Total Cost of Quality- 1 mark) 10 marks Q4. Quality culture can be defined as the incorporation of quality in the overall system of an organisation which leads to a positive internal environment and creation of delighted customers. The essential tool for implementation of such a culture is a changed mindset at all the levels of management. Explain in brief the Key drivers for developing quality culture.(Provide quality goals and measurements at all levels; Provide evidence of management leadership; Provide for self-development and empowerment; Provide participation to inspire action; Provide recognition and rewards 10 marks , i.e. 2 marks each) 10 marks Q5. List the checklist of the third criterion Ability to regulate of self-control in the service sectors.(Job design 6 marks; Changes in job design 2 marks; Handling problems 2 marks) 10 marks Q6. Explain the six basic stages of TQM. (Stage 1- 1 mark; Stage 2 1 mark; Stage 3- 2 mark; Stage 4- 2 marks; Stage 5- 2 marks; Stage 6 -2 marks) 10 marks OM 0017 ADVANCED PRODUCTION AND PLANNING CONTROL Q1. A large number of forecasting methods are available. Discuss the categories/classification of forecasting methods. (Opinion and judgmental (Predictive) methods : Explanation- 0.5 marks; Methods under this category- 4 marks, Time series methods or quantitative methods Explanation- 0.5 marks; Methods under this category- 5 marks) 10 marks Q2. Explain how economic order quantity can be calculated by Model 1: EOQ with Uniform Rate of Demand and Instantaneous Replenishment. (Type of model and how it is developed1 mark; Assumptions of the model 2 marks; Graphical representation of the varying inventory levelwith time (along with explanation)- 3 marks; Formulae for(Total annual inventory cost, Total annual ordering cost ,Total Annual Holding Cost)- 2 marks; Determination of EOQ for Model 1 2 marks) 10 marks Q3. The priority rule is a systematic procedure for assigning priorities for awaiting jobs. The common problem faced in most of the companies is assigning priority with respect to the job on hand for production. When there is a set of orders to be executed, the question of prioritising arises. Priority rules give the solution to the priority problems faced by companies. Explain in brief about priority rules for scheduling? (Major criteria for selecting priority rules1.75 marks; classification of priority rules 1.25 marks; definition of major criteria rules- 4.5 marks; definition of priority criteria rules 2.5 marks) 10 marks Q4. A Flexible Manufacturing System (FMS) is a manufacturing system comprising a set of similar and/or corresponding numerically controlled machines, which are connected through an automated transportation system. What are the fundamental building blocks and benefits of FMS?(Workstations.(explanation and list of various workstations) 2 marks; Automated Material Handling and Storage system.(explanation and functions) 2 marks; Computer Control System.(explanation and functions) 2 marks; Potential benefits (tangible and intangible) of establishing FMS- 4 marks) Q5. Supply chain management is essential for the success of every company and to satisfy customer demand. Supply chain management plays a critical role in the success of the company. Supply chain management is equipped to deal with anything from flow of products
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to unexpected natural disasters. Supply chain management diagnoses the problem and innovatively works around the problems. Explain the impact Supply chain management has on business. (Explanation of impact on business Reduce operating costs 3 marks; Improve financial position- 3 marks ; Boost customer service 3 marks; conclusion -1 mark) 10 marks Q6. Quality Planning is defined as a Systematic process that translates the quality policy into measurable objectives and requirements, and lays down a sequence of steps for realising them within a specified timeframe. Explain the elements associated with quality plan. (Explanation of: What needs to be checked? 2 marks; What is the most suitable way to check? - 2.5 marks; When should the check be carried out? 2 marks; Who should be involved in the checking?- 1 mark; What quality materials should be used?- 2.5 marks) 10 marks OM0018 Technology Management Q1. Define the term technology. Write a short note on evolution and growth of technology. . (Definition 2 marks, Description on evolution 5 marks, Growth of technology- 3 marks) 10 marks Q2. Citing an example, state and explain the reasons that compel a company to go for the new technology. (Stating with an example -2 marks, Reasons and describe 8 marks) 10 marks Q3. Describe some characteristics of technology forecasting. Explain in brief about the six phases in technology forecasting process. (4 characteristics 4 marks, 6 phases of technology 6 marks) 10 marks Q4. Write a short note on technology strategy. Explain in brief about the innovation management. (Explanation 3 marks, Describe 7 marks) 10 marks Q5. What is the importance of technology diffusion? What are the benefits of technology absorption? (Importance- 5 marks, 5 benefits 5 marks) 10 marks Q6. Explain the implementation of new technology. Briefly describe the automation decisions. (Explanation- 5 marks, Description of automatic decisions 5 marks) 10 Marks
SEM 4 PROJECT MANAGEMENT(PM) SUMMER 2013

PM 0015 QUANTITATIVE METHODS IN PROJECT MANAGEMENT Q1. In order to include the cost aspects in the project scheduling, it is very much necessary to first define the cost-duration relationships for various activities in the project. Discuss Project Cost. (Explanation of direct and indirect costs 2 marks; effect of crashing the activity on cost 2 marks; direct cost-time relationship and indirect cost time relationship - 3 marks; explanation of cost slope , total project cost 3 marks) 10 marks Q2. Describe the importance of Business Forecasting.(Need for forecasting with examples 5 marks; Two common approaches to forecasting 5 marks) 10 marks Q3. Explain the steps of the project budgeting process. (5 steps X 2= 10 marks)\ 10 marks Q4. Describe how you can enter tasks in MS Project. (Task Information Box / Task Sheet 6, Other Methods of Adding Tasks-4 )10 marks Q5. Write short notes on Network Diagram Chart. (Explanation of Network Diagram Chart 2 marks, View the Network Diagram Chart- 2 marks; Elements of the Network Diagram Chart 2 marks; The Network Diagram Box 2 marks; Navigating the Network Diagram Chart- 2 marks) 10 marks Q6. Discuss the algorithm for solving the shortest-route problem. (Description of shortestroute problems 2 marks; Description/discussion of the steps of the algorithm 8 marks) 10 marks PM 0016 PROJECT RISK MANAGEMENT Q1. Explain the various inputs and tools and techniques of qualitative risk analysis process.
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(Major inputs 4 marks, tools and techniques 6 marks) 10 marks Q2. The risk mitigation methodology describes the approach to control implementation. Explain the steps of the methodology. (8.75 marks for methodology, conclusion 1.25 marks) 10 marks Q3. There are two main strategies to handle risks, negative risks and positive risks. Explain the Response strategies for threats (Negative Risks) .(4 X 2.5 marks for each strategy) 10 marks Q4. What are the tips to remove the top three project estimating risks? Explain in brief.(Explanation of tips 9 marks; conclusion- 1 mark) 10 marks Q5. An organisation building a risk-based culture must offer incentives for incorporating risk into the project planning and control process. Analyse the concept of performance incentive.(Importance of offering incentives 2 marks; Explanation of categories of incentive including the analysis of it motivates employees to take a particular course of action 8 marks) 10 marks Q6. Explain project reviews and risk reassessment briefly. (Reasons for reviews and reassessment 2 marks; Outcome of reviews 2 marks; Explanation of: Schedule the review, Objectives for the review, Conduct the review - 6 marks) 10 marks PM 0017 PROJECT QUALITY MANAGEMENT Q1. Discuss the various tools used for understanding data. (4 tools -10 marks , i.e. each tool 2.5 marks) 10 marks Q2. Write short notes on The Enterprise Project Management Model. (Brief Explanation of : Enterprise project management; Working of EPM within the model; Implementation of EPM; Advantages of an EPM System 2.5 marks each , total 10 marks ) 10 marks Q3. Explain communities of practice (Definition and description of Communities of Practice (CoP) 5 marks, The role of Communities of practice in helping organizations to compete globally through information sharing across the globe 5 marks) 10 marks Q4. The project management initiative program is a six step process which is designed to bring about a measurement team from the introduction to the project management focused measurements through the design, the development and the implementation of the project management value measurement program. Explain the six steps in the project management initiative program. (6 steps X 1.67 marks = 10 marks) 10 marks Q5. Briefly explain the seven forces involved in the success of quality in project management. (7 forces X 1.25 marks = 8.75 marks , conclusion 1.25 marks) 10 marks Q6. Explain briefly the Inspection-Planning and necessity in quality. 10 marks(Explanation inspection and the test plans 2 marks ,activities of inspection planning 2 marks, explanation of necessity in quality 2 marks, basic principles - 2 marks, amount of inspection 2 marks) PM 0018 CONTRACTS MANAGEMENT IN PROJECTS Q1. Fixed price contracts have a pre-set price that the vendor must adhere to in performing the work and in providing materials. There are different types of fixed price contracts. Explain them. (5 fixed price contracts X 2 marks =10 marks) 10 marks Q2. Direct contracting is another procurement method that is used under a limited number of exceptional circumstances. Explain the Conditions for adopting direct contracting, requirements and steps for direct contracting (Conditions for adopting direct contracting-6 marks; Requirements 2 marks and Steps for direct contracting 2 marks) 10 marks Q3. Write short notes on Cost Plus Fee Contracts (Explanation of Cost Plus Fee Contracts 1 mark, Features 3 marks ,Conditions for adopting 3 marks; Advantages and disadvantages- 3 marks) 10 marks Q4. The methods of selecting a consultant are designed to achieve the objectives of quality, efficiency, fairness and transparency in the selection process and to encourage competition. Discuss any 2 methods of selecting consultants. (explanation total 2 marks, where
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appropriate total 4 marks, Type of assignments for which this method of selection is adopted total 4 marks) 10 marks Q5. The contract control process commences right at the beginning stage of bid document preparation inviting contractors to bid, and proceeds through the contract negotiation, contractor selection, monitoring and controlling of the contractors work and terminating the contract. Explain the areas that need attention for effective control of the contracts in a project. (Core competence of the project manager 3 marks ; Requirements of the working system 3 marks ; Use of Work Breakdown Structure (WBS) 3 marks; Recognising the limitations with flexibility 1 mark) Q6. Explain the need of Procurement law and what are its objectives? (Need 5 marks; objectives 5 marks)10 marks
SEM 4 RETAILSUMMER 2013

ML0015 Services Marketing and Customer Relationship Management Q1. Explain the concept of Service mapping with example.(Definition- 2 marks; explanation 6 marks; example; 2 marks) 10 marks Q2. Write a short notes on: A. Factors that influence customer expectations ( factors 5 marks) B. Pricing strategies followed in service organizations based on customer perceptions (Pricing Strategies- 5 marks) 5 +5 = 10 marks Q3. Explain the concept of Service Blueprinting with an example. ( Definition of service blueprint- 2 marks; explanation of service blueprint with example- 8 marks) 10 marks Q4. Explain the positioning strategies of services. (Definition of positioning of services- 2 marks; Explanation of positioning of services- 6 marks; Various types of positioning of services- 2 marks) 10 marks Q5. Discuss about the marketing of services in Banking sector, Airline industry, Hospitality sector. (Marketing of services in banking sector- 4 marks; Marketing of services in Airline industry- 3 marks; Marketing of services in Hospitality- 3 marks) 10 marks Q6. Write a short notes on: A. Service Delivery Process (Explanation 1 mark; service delivery process- 4 marks) B. service Design (Definition- 2 marks; explanation 3 marks) 5 +5 = 10 marks ML0016 Advertising management &sales promotion Q1. Discuss the Visualisation strategy in advertising and the components of Visualisation strategy. ( Explanation of Visualisation in advertising - 4 marks; Components of Visualisation strategy- 6 marks ) 10 marks Q2. Describe the elements of execution of advertising in brief. ( Explanation of Advertising execution-2 marks; Elements of Execution- 8 marks) 10 marks Q3. Explain the persuasion techniques (any 10) used in advertising. (Definition 2 marks; persuasion techniques- 8 marks)10 marks Q4. Describe the Tools and Techniques (any 10) of Sales Promotion in brief. [Tools and techniques(any 10)- each carry one mark] 10 marks Q5. What is a full service agency? What are specialist agencies? Why are they needed? (Full service agency- 8 marks; specialist agencies- 1 mark; need- 1 mark) 10 marks Q6. Discuss the following theories of Advertising : The Cognitive-Response Theory The Stimulus-Response Theory The Dual-process Theory The Resource Matching Theory Cognitive Dissonance theory ( each carry 2 marks) 10 marks ML0017 Mall Management Q1. Analyse the economic factors that affect the commercial real estate market in India? (Detailed explanation on economic factors 10 marks) Q2. Elaborate the types of Psychographic Segmentation. (Detail explanation on concept of Psychographic Segmentation 3 marks, Its main types 7 marks)
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Q3. Explain the concepts: (i) Build to sell (ii) Build to rent (Detail explanation on Build to sell concept 5 marks, Detail explanation on Build to rent concept 5 marks) Q4. Briefly describe the 10 steps of hazardous material management. (Detail explanation on 10 steps 9 marks, Hazardous Material data sheet diagram 1 mark) Q5. What are the three main factors that influence maintenance of a mall? 10 Marks(Detailed explanation of 3 factors - 10 marks) Q6. Describe the 5 stages of emergency response in a mall according to FEMA. (Detail explanation of five stages - 10 marks) ML0018 Project Management in Retail Q1.Describe the phases in the evolution of retail market. (Detailed explanation on phases in the evolution of retail market 8 marks, Diagram 2 marks) Q2.What are the tasks handled by a project manager to effectively manage a project?(Detail explanation on roll of a Project Manager 8 marks, Listing 4Task Needs 1 Mark, Listing 4 Team Needs 1 mark) Q3. What are the relevant EIA activities for each stage in the project cycle?(Detail explanation on 6 stages 8 marks, Diagram 2 marks) Q4. Explain the Concept, Features, Functions, Types, Benefits&Considerations of RIS. (Detail explanation on concept - 2 marks, Detail explanation on features - 2 marks, Detail explanation on functions - 2 marks, Detail explanation on types - 1 mark, Detail explanation on Benefits - 2 marks, Detail explanation on consideration - 1 mark) Q5. Mention the elements that should be considered while formulating a project. (Detail explanation of 6 stages involved in project formulation in retail - 8 marks, Diagram 2 marks) Q6. Discuss the various emerging trends of retail marketing. (Detail explanation of various types of retail marketing - 10 marks)
SEM 4 TOTAL QUALITY MANAGEMENT(TQM) SUMMER 2013

QM0015 - ISOQS 9000 Elements Q1. Define Quality Management System. Explain the scope of Quality management system. (Meaning 3 marks, Scope 7 marks) 10 marks Q2. Explain Design review and Design verification. (Explanation of each 5 marks) 10 marks Q3. Explain Product identification and traceability. (Explanation 10 marks) 10 marks Q4. Explain in-process inspection and testing. Discuss Measurement system analysis (MSA) in QS 9000.(Explanation 5 marks, MSA 5 marks)10 marks Q5. a. Describe the inventory control as per ISO standards. (Description 5 marks) b. Describe the procedural requirements that the organisation must follow while documenting the quality records. (Procedural requirements 5 marks) 10 marks Q6. What are the advantages of employee training? What are the different activities an organisation should undertake while training the employees? (Advantages 5 marks, Activities 5 marks) 10 marks QM0016 - Managing Quality in the Organisation Q1. a. Discuss managing quality transformation in organisation. (Explanation 5 marks) b. Explain the concept of quality in manufacturing & services.(Explanation 5 marks) Q2.Explain the different steps of quality statements. Describe the factors in planning for quality (Steps 5 marks, Factors 5 marks) Q3. Explain the steps involved to determine customer satisfaction. Explain any two tools used to determine customer needs. (Steps 5 marks, Two tools 5 marks) Q4.Explain the importance of employee involvement for maximising quality. (Explanation 10 marks)
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Q5.Explain the steps involved in an effective training needs analysis. (Steps 10 marks) Q6.Define Business ethics. Differentiate between corporate cause promotions and corporate social initiatives. (Meaning 4 marks, Differences - 6 marks) QM0017 - Quality Management System Q1. Explain the various principles of Quality Management Systems. (Meaning 3 marks, Principles -7 marks) 10 marks Q2. Explain scope and goals of ISO/TS 16949. (Scope 5 marks, Goals 5 marks) 10 marks Q3. Explain the procedures and benefits of SA 8000. (Procedure 5 marks, Benefits 5 marks) 10 marks Q4. Explain the maturity levels of People Capability Maturity Model (People CMM) (Meaning - 2 marks, Maturity Levels - 8 marks) 10 marks Q5. What is ISO 22000? Describe the key elements. What are the benefits of ISO 22000? (Meaning 2 marks, Elements 5 marks, Benefits - 3 marks) 10 marks Q6. What is business excellence? Explain core themes of excellence. (Meaning 4 marks, Core themes 6 marks) QM0018 - Quality Development Methods Q1.Define strategic quality management. Discuss the elements of strategic quality management (Meaning 4 marks, Elements 6 marks) 10 marks Q2. Explain the types, advantages and drawbacks of qualitative research. (Types - 4 marks, Advantages 3 marks, Drawbacks 3 marks) 10 marks Q3. Define skill based quality management. Explain the guidelines of change management. (Meaning 4 marks, Guidelines 6 marks) 10 marks Q4. Explain the modelling techniques of value engineering (Meaning 2 marks, Modelling Techniques 8 marks) 10 marks Q5. Elucidate the key features of kaizen. Discuss the implementation of kaizen. (Meaning - 2 marks, Features 4 marks, Implementation 4 marks) 10 marks Q6. Explain Just in Time and Kanban. (Explanation 5 marks each) 10 marks
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SEM 1 SUMMER 2013

SEM 3 COMMONSUMMER 2013

SEM 3 BANKINGSUMMER 2013

SEM 3 FINANCESUMMER 2013

SEM 3 HUMAN RESOURCE(HR) SUMMER 2013

SEM 3 MARKETINGSUMMER 2013

SEM 3 INFORMATION TECHNOLOGY( IT) SUMMER 2013

SEM 3 OPERATIONS MANAGEMENT(OM) SUMMER 2013

SEM 3 PROJECT MANAGEMENT(PM) SUMMER 2013

SEM 3 RETAILSUMMER 2013

SEM 4 BANKINGSUMMER 2013

SEM 4 ENTREPRENEURSHIP(ED) SUMMER 2013

SEM 4 FINANCESUMMER 2013

SEM 4 HCS SUMMER 2013

SEM 4 HUMAN RESOURCES (HR) SUMMER 2013

SEM 4 INFORMATION TECHNOLOGY(IT) SUMMER 2013

SEM 4 OPERATIONS MANAGEMENT(OM) SUMMER 2013

SEM 4 PROJECT MANAGEMENT(PM) SUMMER 2013

SEM 4 RETAILSUMMER 2013

SEM 4 TOTAL QUALITY MANAGEMENT(TQM) SUMMER 2013

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