Questionnaire (For academic purpose only) To study the effect of marketing mix variables on the impulse buying behavior

of consumers for FMCG products. Please provide the following details which would help us in supporting our research. (tick wherever necessary) NAME (optional): ANNUAL: INCOME GENDER: PROFESSION: <1 lakh MALE Student other OCCUPATION: Engineer academic MARITAL STATUS: Married entrepreneur other Umarried Doctor lawyer 1-2.99 lakhs FEMALE housewife employed self-employed AGE: 3-4.99 lakhs >=5lacs

1. How often do you indulge in impulse purchasing? Frequently not so frequently occasionally never

2. Which factor affects your impulsive buying behavior most? Product price place promotion

3. PRODUCT (a) Rank the following FMCG product categories according to the frequency of Impulse Buying Behavior shown with 1 being most frequently purchased then 2 and so on. Categories Apparel Personal care Footwear Cosmetics Groceries Others (if any) Rank

(b) In a month how often do you purchase the products ? 1 time 2-3 times 4-5 times >=5 times

(c) When you go shopping for these products you are? Alone With Friends With children DA SDA With family With wife With any other

Tick( ) below your choice. SA strongly agree A agree

disagree strongly disagree SA A DA SDA

(d) Packaging of product attracts you to by the products. (e) Compatibility of another product with the product you are buying. 4. PRICE (a) Products in which price range do you find yourself buying impulsively most often? 1. Low priced 2. Medium priced 3. High priced Tick( ) below your choice. SA strongly agree A agree DA SDA disagree strongly disagree SA (b) Attractive price of product affects your impulse buying Behavior (c) Availability of discounted products motivates you to buy. (d) Various schemes like (buy 1 get 1 free) affect your buying Behavior positively. 5. PLACE (a) Where do you generally go for purchasing the products? (Tick) 1. Convenience stores 2. Multibrand stores 3. Exclusive showroom A DA SDA

Tick( ) below your choice. SA strongly agree A agree

DA SDA

disagree strongly disagree SA A DA SDA

(b) Display of product in store attracts your attention 6. PROMOTION Tick( ) below your choice. SA strongly agree A agree DA SDA disagree strongly disagree

SA (a) Advertisement of product in print and visual media attracts You to buy (b) Various sales promotional activities regarding product motivates to buy the products (c) Hoarding and pamphlets of product help you in impulse Buying. 7. FESTIVAL SEASON (a) Special occasion motivate me to buy. (b) Requirement of product in festival season prompts me to Buy. (c) Traditions and customs triggers my purchase decision (d) Various festival discounts on product induces purchase of Product.

DA

SDA

Thank you for your time and consideration.