MARKETING ASSIGNMENT ON 3 ADVERTISEMENT

PREPARED BY: NAME: PREM SONI

ROLL.NO: 32 SECTION: C

There are many advertisement are shows on T.V. some have create good impact on the market and some are fails in the market. I have liked many of the advertisement but these three advertisements I liked very much that are: 1. SURF EXCEL ADVERTISEMENT 2. LUX SOAP 3. HAPPYDENT WHITE CHEWING GUM

SURF EXCEL ADVERTISEMENT

The recent Surf Excel commercial featuring a teacher and her student is similar to its predecessors and tows the same line that one need not stop living life to the fullest fearing dirt and grime on clothes; in short Daag Achche Hain. The ads show that the teacher is very upset as her dog passed away and doesnt come to school. So her Student try to specify her and bring a smile on her face by mimicking a dog gestures. He gives a ball in the teachers hand and asks her to throw the ball so that he could go and fetch it just like her pet! And ignoring his dress which is all white, he goes around in the muddy garden to fetch the ball and gives it to his teacher and she plays with him just as she did with her dog. In the process, he makes his dress dirty, just to bring a smile in his teachers face.

EFFECTIVENESS AND IMPACT SURF EXCEL ADS

In short in this add brings emotional connect between teacher and her student and their ability to share the joy with each other. The innocence of kids is shown well in the advertisement which also highlights the thought process of children that transcends materialistic aspects like dirt and grime on cloths in their daily activities. Through this add they show a message to audience with an emotional touch and say that make happy to your families, friends and teacher dont very about your clothes for which we are there for you. If cloths are dirty use SURF EXCEL which care your cloths and always bring smile your face. So always say that Daag Achche Hain. This tag line create great impact on customer mind so that customer are purchase surf excel first. This adds directly impact on their competitor like Ariel, Rin etc. This ads achieve great height and increase the surf excel sales compare to their competitor.

LUX SOAP ADVERTISEMENT

The add start off with Aishwarya, acting mischievous and having fun while taking bath with this new lux beauty soap, which make her skin irresistibly smooth for abhishak, who played around blind to catch her. In the background we can her anew Sufi music composed by Shanker Ehsaan Loy especially for this add, this add surely catch everyone eyes. The ad is talking particularly about the lux strawberry and cream and lux peach and cream soap bars. Each bar claims to have beauty oils in it which will nourish and moisturize your skin it smooth and silky, which is the main massage is that being sent out. The 100gram bar cost about Rs. 20, which is affordable.

EFFECTIVENESS AND IMPACT OF LUX SOAP ADS

In my opinion this brand has already been well established in the market. With this adds they are trying to capture consumers attention by casting the most famous couple in Bollywood. Even through are lots of option available in the market when it comes to bathing soap, this brand stands firm and take chances with its advertisement strategies which most other brands cannot.it is easy for capture the market by simply using the fan following of the Bollywood couple, with Aishwarya which is considering the most beautiful women in India as well as internationally, the massage of guaranteed smooth skin can be seen clearly without using word of conversation or even a Tag line. Overall this ad covers large number of customers to the stores asking for the product. Since the cost of product is not very high. One can always think of at least trying it once, which lead to an increase the sales. Therefore the strategy of the advertisement work. The massages send to the viewers which are connecting with the advertisement make it success.

HAPPYDENT WHITE CHEWING GUM

The advertisement begins with a man in a dhoti and turban cycling furiously. His front tyre falls into the river and he tries to hitch a ride from a passing car. All very ordinary so far, with the chorus Muskura le, jagmaga le setting the theme, and then you notice that the car has two human headlamps. The driver doesn't stop and the man rushes on. Entering the palace grounds, he passes lamp-posts with men hanging where the bulbs should be inside the palace, too are men in place of light bulbs. The man reaches a balcony from where he swings into a chandelier, to hang alongside other men. Below him is the dining table and the king ready to begin his meal. Our man pops a piece of gum into his mouth and smiles as the song reaches its crescendo: "tera dil roshan, tera man roshan". All the "bulbs" in the human chandelier light up. The product is shown against a brightly-lit cityscape, and the voiceover announces, Happydent White, chewing gum.

EFFECTIVENESS AND IMPACT OF ADVERTISING

In India, Chewing gum is still looked as a breath freshener. So the aim was the poetry the product as something that gives healthy and white teeth. And this had to be done by making it seem interesting rather than therapeutic. This criteria changing age profile of chewing gum users. Few years ago, Chewing gum was included in children's confectionery, particularly those under 14 years. But the product has expanded its reach, and consumption of chewing gum is significantly higher among teenagers and young adults.

The advertisements is create good impact on customers mind because the idea is totally new and concentrate not only children prospective but also on young people. The packaging is very good and the product was available in good flavor so that people like that very much and increase the sales of product which effect on competitors product like CENTER FRESH. The reason behind that is Strategy was adopted by company is creative and energetic. Which create impact on customer and market so product can achieve very good growth.