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com/doc/28156912/Customer-retention-

and-expansion-strategy-for-bharti-axa-life-insurance-company Unit 1 Life insurance concepts, basic principles of life insurance, utmost good faith- insurance interesttypes of life insurance whole life insurance- other- type of life insurance . Unit 2 Life insurance contractual provision- dividend option-non forfeiture options- settlement optionadditional life insurance benefits- insurance pricing- objectives of rate making- rate making n life insurance. Unit 3 Health and liability income insurance types of individual health insurance coverageindividual medical expenses contractual group insurance group life insurance plans- group medical expense insurance.

202- general insurance and products: Unit 1: Principle of general insurance-origin and cause of fire insurance- fire insurance contract- kind of policies- payment of claims- progress of fire insurance in india. Unit 2: Nature f marine insurance contract- marine insurance policies- policy conditions- types of marine losses. Unit 3: Motor nsurance- kinds of policies- types of vehicles, pprocedures of iinsurance- application of limits of indemnity- engineering insurance- types of engineering insurance- claims of project insurance- rural insurance in india.

203: insurance laws and regulation: Unit 1: Principle of law of contract (Indian contract act 1872)- ingredient of a valid contract- modes of discharge of contract- contract of indemnity and guarantee- bailments- assignments law of agency- law of arbitration- application to insurance- Indian stamp act. Unit 2: Laws relating to insurance business: Insurance act 1938- the life iinsurance corporation act 1956- general insurance (nationalization act ,1972- irda act 2000. Unit 3: Motor vehicle act 1939and 1988.- The inland steam vessel 1917 (as amended) marine insurance act 1963,- the carriage of goods by sea act 1925,- the merchant shipping act 1958, -workmens compensation act 1923- employee state insurance act 1948.

205: insurance marketing Unit1: Understanding the nature of services strategic issues in the marketing f services, services marketing mix, additional ingridients in the marketing mix. Unit 2: Designing of insurance services- developing the insurance product,- research and branding, differentiation and positioning the insurance services offering, delivering the insurance servicesmaking the services accessible- segmentation for marketing of insurance. Unit 3: Internal and external communication-promotional mix of insurance services- role of advertisingsales promotion- direct marketing and personal selling- pricing of insurance services- providing value,- physical evidence of services, role of people- internal marketing external marketing and interactive marketing.