Expert Academy Product Outlines

Product Outlines from
Sunday Session at March 2011 Experts Academy

Stay tuned for a BRAND NEW COURSE on
Product Creation & Marketing COMING SOON!!
www.ExpertsAcademy.com
Before you create any product
Copyright 2008-2011 The Burchard Group. All Rights Reserved.
Do not duplicate or distribute without permission. Visit ExpertsAcademy.com
1
Know your customer
Know your competition
Know your core message and points of distinction
Do your research
Get results to share
Create a great outline
Block time
The Experts Content Communication Levels
2
Philosophy
Process
Practice
The Experts Product Suite
The variety of products and programs is relatively finite...
Ebooks, books, instructor guides/training manuals
Audio programs
Teleseminars
DVD programs
Subscription/Continuity/Membership programs
Online courses
Templates and tools
Seminars
Certifications
Coaching Programs and Mastermind
3
Ebook creation
4
Use The Experts Academy Create Anything Framework
Heres who I am and what I do
Have you ever had any of these challenges
Me too heres my story of struggle
Heres my story of finding the solution
Heres my and my students results
Heres what I found about the old world vs the new
world (myths/trends)
Heres the solution (step-by-step system)
Heres the most common mistakes in implementing
this (dos and donts)
Heres the first thing to do once you finish this
Ebooks, books, instructor guides/training manuals
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
5
Book writing: Sample Outline
6
The Introduction
-- Problem
-- World is changing
-- Opportunity/Benefits
-- Your quick story/results
-- How it benefits them more
-- It's possible and easy
-- I'll show you the path in this book
-- Quick summary of what's to come
7
Chapter One: The Opportunity and My Story
Current state of the industry/topic
How things have changed in this area
Disasters/Problem
New approach needed
Those who know this will master the universe, those
who don't left behind
HOW I figured it all out
8
Chapter Two: The Big Solution Framework (think 7 habits)
Here's the solution
Here's the framework for thinking it through (7 habits)
Heres a summary of each habit/step/practice/idea
9
Chapters 3-10
Each chapter then just breaks down
one step/component of the framework)
For example, each chapter of 7 Habits just takes on a
different habit
10
Chapter 11: The Big Obstacle
What's the #1 thing that will prevent their success?
How can they overvome it?
How did you, how did others overcome?
11
Chapter 12: Marching Orders
To begin, do this now
Recap
Positive marching orders to the future
Keep me posted on your success
Happy story or call to action to end
Ebooks, books, instructor guides
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
12
Instructor Guides - Books
Chapter Overview
Chapter and Learning Objectives
Key Terms and Topics
Optional Reading
Audio/Video Resources
Biographical Sketch
Creative Instructor Notes
Homework
Takeaway Message
Test Bank
Case Study and Handouts
13
Instructor Guides - Courses
Background
Purpose
Overall Learning Objectives
Time-Coded Outline
Learning Objectives
What to say
What to do (activities)
Alternates
How to transition
14
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
15
Audio Programs
1. Overview of the opportunity
2. Expert Story Positioning
3. Successful Mindset
4. Steps to Outcome (What to Know and Do)
5. Dos and Donts
6. Recap and Marching Orders
16
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
17
Teleseminars
1. Overview of the opportunity (10%)
2. Expert Story Positioning (10%)
3. Case studies (45%)
4. 3-4 Steps to Outcome (25%)
5. Dos and Donts (5%)
6. Recap and Marching Orders (5%)
18
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
19
7-Disc DVD Programs
1. Overview of the opportunity, Expert Story
Positioning, and Outline of Steps
2-6. Steps to Outcome
- Process driven
- Example/Resource-driven
- Dos and donts
20
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
21
Subscription Programs
1. 1 BIG IDEA
2. Why its big
3. Why its different
4. How to do it
5. How to stay motivated
6. Why to stay subscribed
22
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
23
Online Courses
1. Welcome (Congrats, Benefit, Commitment)
2. Broad Philosophy and Overview
3. Framework
4. Each phase/component of the framework
(1 per video)
5. Dos and donts
7. Bonuses
24
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
25
Templates and Tools
1. Whats the need for the tool
2. Whats needed to use it
3. How to use it
4. FAQ
26
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
27
Seminars
Start with the dream
Expose myths and trends to show your expertise
Share your woe to win story
Share what they need to succeed
Explain framework with an overview, then dive deep
Provide tons of resources and real-life examples
Engage with call-backs, goading, and group work
Be strategic what/when you sell
28
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
29
Certification Programs
1. The opportunity
2. How the business works
3. Teach the process and rules
4. Teach the skills
5. Teach the tools
6. Teach success (dos and donts)
30
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
31
Coaching Programs
32
Start with the outcome
Build your assessment with categories
Determine interaction process/frequency
Teach life skills more than process
Audio programs
Teleseminars
DVD programs
Online courses
Templates and tools
Seminars
Certifications
Coaching Programs and Masterminds
33
Mastermind Programs
Determine qualifications
Determine size/frequency
Determine process
Sharing
Strategy
Relationships
Life skills
Business best-practice
34
10 Steps to an Expert Empire
1. Claim and master your topic.
2. Pick your audience.
3. Discover your audiences problems and ambitions.
4. Define your story.
5. Create a solution.
6. Put up a website.
7. Campaign your products and programs.
8. Post and promote free content.
9. Get promotional partners.
10. Focus on distinction, excellence and service.
35
Source:
1be Mllllooolte Messeoqet by
8rendon 8urchard

Expert Academy Product Outlines

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Product Outlines from

Sunday Session at March 2011 Experts Academy

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