SWOT ANALYSIS

The strengths, weaknesses, opportunities and threats of PEL are discussed below: Strengths PEL has the following strengths and is in more competitive position in these areas thanits competitors. Following are the main strong points of PEL: Strong brand image Strong dealer network Strong quality, sale and service Strong grip in home appliances Strong Management Strong research and development department Free customer service

Weaknesses Like other companies PEL has some weaknesses in operating the business. If PELovercome on these weaknesses then it can become a market leader in the homeappliance. PEL lose some competitive edge in the following points: Lack of effective advertisement System variations Lack of Product range Less Utilization of capacity

Opportunities For the PEL there are more opportunities for expansion the business. If PEL realize thatopportunities then it will be more fruitful and profitable for the company. Even if company does not take advantage of these opportunities then it will lose its competitiveposition and high profit. Its competitors will give PEL tough time to pursuing theopportunities that are adopted by them. Following are the opportunities for the PEL.

Exploration of market in Pakistan Increase in product range Export opportunity Increase in production capacity

Threats PEL Company in such a competitive era has many threats as well. These threats are forthe present situations and future. Company should make its policies and strategiesaccording to these threats. So following are the main threats for the PEL: Strong competition Chinas product introduction in the market Price war Slow growth rate in Pakistan Instability of government Tax department World Trade Organization

PEST ANAYLSIS
Political Political or legal forces means law and order situation in the country. Countrys policies for the trading companies. Political and legal situation regarding PEL Company is stated as Refrigerator: Registered Labours Increase wages when govt. changes Labour policies No political affects Splits Units: No pressure from political parties Economical Mean economic condition of the country such as change in dispose bale income, fluctuation in market, inflation rate etc...Company sets the prices according to the economic situation of Pakistan. Refrigerator: Middle and upper class Generally in inflation situation buying power decreases Reduction of prices Reduce of quality Splits Units: Cost of product is main thing

Social Refrigerator: Employees Work in Shifts. No Women in Work Force. Employees are well settled according to the culture Split Unit: Socially no affect Technological Refrigerator Technology Affects The Working OF A Company. Company Adopts Modern Technology Receives Feedback. Split Unit: Use of modern Of Technology. Quality Checking.